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Newly published as a 'limited edition'
The Millionaire Next Door's Wealth Report

In any field, there are must-read books, like the Bible.
In the field of economics and management, it is 『The Millionaire Next Door』.
There is a reason why this book has repeatedly come back to readers in new forms.
This newly adapted book, although published over 20 years ago, feels like it has been in a different place.
This is because the laws of wealth owned by the super-rich have a firmly established immutable element.
Of course, considering the circumstances of the time, the economic value of a million dollars at that time and its current value are worlds apart, but the fundamentals have not changed.
This is the thorough economic sense that only millionaires have.
From now on, we will look into their unique economic philosophy and trivial lifestyle habits that they deeply adhere to through this book.


Since the beginning of the capitalist economy, people's greatest concern has been 'getting rich'.
As class society collapsed and the sanctuary of wealth collapsed, ordinary people also dreamed of becoming rich, and they constantly looked into and observed the lives of the rich to learn something special from them.

Thomas J., who decided to study how to become rich.
Stanley and William D.
Danko began to investigate the neighborhoods where the wealthy lived.
Then I discovered the surprising fact that among people who live in expensive houses and drive luxury cars, there are more people who are not truly rich.
The rich actually didn't live in rich neighborhoods.


A 20-year study of 12,000 wealthy people found that what they had in common wasn't luck, inheritance, or education, but spending habits.


Warren Buffett, the world's third-richest person and billionaire investment guru, has lived in the same house for 60 years and is famous for never spending more than $3.17 on breakfast.
Facebook (Meta) CEO Mark Zuckerberg, who is ranked among the top 10 richest people in the world, wears a T-shirt and jeans and drives a compact car. He reportedly spends more time on his network than on deciding what to wear or what car to drive.
Ingvar Kamprad, founder of the global furniture company IKEA, lives a frugal life, frequently flying economy class and using city buses.

"The Millionaire Next Door" shows that the restrained lifestyle habits that appear in the stories of self-made people are not trivial episodes that accompany great achievements, but rather the core of the law of wealth.
Even though the standards of the rich and the map of wealth have changed dozens of times in the history of capitalism that spans over 200 years, there are laws that only the rich have followed that remain unchanged.

**Millionaires live much more frugally than their wealth suggests.
He wears a cheap suit and drives a domestic car.
Only a few people drive new cars.
Also, only a small number of people rent cars.
Most millionaire spouses are very planners and very meticulous about budgeting.
In fact, only 18% of millionaires disagree with the statement, “Only when I have money can I think about helping others.”
Most spouses are much more conservative about money than millionaires.


** Unfortunately, some people judge others by their possessions, such as food, drinks, suits, watches, and cars.
It is believed that talented people have unique tastes even in everyday items.
However, it is much easier to purchase things that symbolize economic power than to actually have economic power.
When you spend time and money trying to appear competent, the results are predictable.
Economic ability is falling behind.
What three words describe the rich? "Savings, savings, and more savings!"

** Most people who marry a consumer-oriented person will never become wealthy in one generation.
If one of the two spouses is an overspender, they cannot accumulate wealth.
It can be especially difficult to accumulate wealth if one or both partners are working hard to build a successful business.
It is very difficult to accumulate wealth while continuing to overspend due to profligate spending habits.
Ever wonder why you're not rich? Take a look at your lifestyle.
Are you a good striker?

** While attending high school, Friend vowed that one day he would live much better than his parents.
To him, 'living well' meant living in a nice house in a wealthy neighborhood, having the whole family wear expensive clothes, drive fancy cars, join social clubs, and shop for expensive items at high-end stores.
I realized early on that to make that dream come true, I had to get a high-paying job and work very hard.
Friend never thought that 'accumulating wealth' was the way to live well.
In other words, for him, living well meant ‘showing off one’s high income with luxury items.’

** Living in an area with a lower cost of living allows you to invest more because you spend less.
House prices will be cheaper, and property taxes will be reduced accordingly.
The percentage of your neighbors driving luxury cars will also decrease.
So it will be much easier to catch up with or overtake the Jones family, and they will also accumulate wealth.

**Who is the miser in your family? In Dr. North's family, both the husband and wife are miserly.
Both men live frugally given their wealth.
Additionally, the two people work together to plan a systematic annual budget.
Neither of them is opposed to buying a used car.
Both of them also know how much their families spend annually on various goods and services.
Neither of them is opposed to sending their children to public elementary and high schools.
The Norths prioritize financial independence.

** Even among self-employed people, successful ones never take their financial position for granted.
Most middle-aged self-employed people have already experienced both good and bad economic times.
Therefore, they tend to offset the inevitable fluctuations in their business earnings by planning and investing.
Moreover, they must set up and manage their own pension plans.
You are responsible for your own present and future financial situation.
In most cases, only self-employed people with strong self-discipline survive financially for a long time.

** Why do these millionaires buy new cars instead of used ones? Why are they less sensitive to car prices than used car buyers? First, people who buy new cars do so because they like new cars.
Of course, this isn't the only reason to buy a new car.
They believe that buying a new car is much simpler than buying a used car because it requires less time and effort.
These millionaires believe that new cars are more reliable and have easier choices in models, colors, and accessories.
In fact, they believe it is natural to pay more to get better things.

** Supporting your child's education is like teaching him how to fish.
But Mary's mother approached her daughter and son-in-law in a completely different way.
He taught them how to consume and made them think of themselves as 'fish-distributing machines'.

** Sarah felt pity for her parents.
Especially to my father.
My father, who had worked very hard and sacrificed to become a wealthy businessman, was determined to ensure that his children would not have to work so hard or take risks to become independent.
However, the driving force behind my father's success as a wealthy businessman was his willingness and ability to work hard, take risks, and make sacrifices.
Anyway, like many successful people, my father forgot how he became rich.

--- From the text