Prologue | The Unchanging Habits and Processes of Successful Companies

Chapter 1: Designing Success with Processes

The brilliant visionary Steve Jobs and the quiet operator Tim Cook
Great managers change the very DNA of their companies.
Balancing Vision and Process: Insights from a UK Startup Experience
The power of systematic operations needed in a rapidly changing era
Two pillars underpinning our operational system: customer focus and organizational strength.
The Power of Processes to Build Winning Habits in Your Business
To make it a process for everyone, not just theirs.
Processes work in any company.

Chapter 2: Standard Operating Processes for Creating Innovative Products

Innovative products are born from innovative processes.
[Product Ideation Framework 1] Defining the Customer's Problem
[Product Ideation Framework 2] Focus on the "Perfect Solution" to the Problem
[Product Ideation Framework 3] Future Back Planning Starting with the Ideal Customer Experience
Applying an Ideation Framework for Innovative Product Planning
An idea is just the beginning. It's time to examine the business feasibility.
Practical PR/FAQ templates for immediate use on-site
The importance of writing that elicits logical thinking
[Implementing PR/FAQ for Product Launch 1] Internal Language Protocol for Accurate Information Delivery
The PR/FAQ process is even more necessary for startups.
[Using PR/FAQ for Product Launch 2] Secure a Basis Everyone Can Understand
To properly implement the PR/FAQ process in practice:

Chapter 3: Standard Operating Processes for Creating an Agile Organization


The Critical Difference Between Slow and Fast Execution Organizations
A business management process that accelerates execution
Weekly meeting management practices that anticipate and prevent problems in advance
Things to keep in mind when introducing agile processes
How to Use Processes to Maximize Your Business' ROI

Chapter 4: Standard Operating Processes for Creating an Enterprising Organizational Culture

The True Meaning and Power of Organizational Culture
Characteristics of an organizational culture centered around processes
Hire the 'owners' of the work, not the employees.
Leadership principles: a standard that verifies both skills and values.
Behavioral event interviewing to identify the applicant's past behavioral patterns
The single purpose of creating a strong organizational culture: "Customer-centricity."
Why Customer Voice Should Be Influenced in Business and Promotion
The Secret of a Startup That Became Number 2 in Its Industry in Just Six Years
Standard Operating Process for Fair Performance Evaluation
How to apply the self-evaluation system

Chapter 5: What Leaders Who Want to Design Success Through Processes Need to Know

A balance between process and people is important.
The effectiveness of a process depends on the leader's decision.

Epilogue | From Visionary to Operator

How did they
Are you consistently leading the market and innovating?

Even organizations of one million people can be quick and efficient.
The best way to run a business that makes people work

Today's business environment is more unpredictable and subject to rapid change than ever before.
Technological innovation constantly creates new markets and intensifies competition, forcing companies to constantly adapt to change to survive and grow.
In this environment, Silicon Valley companies, from traditional companies to emerging startups, are still attracting attention.
This is because Silicon Valley's leading companies are constantly innovating and leading the market to keep pace with the pace of change.
They generate innovative ideas, quickly implement them, and present them to the world through flexible organizational structures and quick decision-making.
'How on earth do they manage to innovate and achieve consistent results?'

Innovate the 'system', not the 'people'!

When we think of 'Silicon Valley,' we often think of genius leaders with extraordinary brains and powerful charisma, like Steve Jobs, Elon Musk, and Jeff Bezos.
However, the author of this book, Jae-eun Shin, who has worked at various Silicon Valley companies, including Amazon, a leading American tech company, says that surprisingly, the secret to leading Silicon Valley companies to consistent innovation and success is not the leadership or ability of an individual, but an organizational management method that makes the entire organization run properly, called “process-centered operation.”


A 'process' is a standardized guideline that outlines the steps involved in performing a task.
In other words, it is a system designed to achieve a specific goal within a certain time frame and with a certain quality.
Process-centric operating methods effectively leverage this within an organization to help individual members achieve their best work performance.


Process-centric operations have significant advantages in the following six areas:
First, standardized procedures reduce unnecessary work and maximize efficiency.
Second, the characteristics, nationality, and work type of the members (ex.
It can continuously produce consistent quality results regardless of whether you are working from home, in the office, etc.
Third, systematically develop and share employees' capabilities to enhance the competitiveness of the entire organization.
Fourth, it reduces risk and increases the likelihood of success by enabling decision-making based on objective data.
Fifth, we can actively respond to changing environments by continuously improving our processes.
Finally, we build trust and foster a collaborative organizational culture through transparent and fair processes.

* Advantages of 'process-centered organizational operation'
1.
Increase work efficiency
2.
Improved performance predictability
3.
Strengthening organizational capacity
4.
Data-driven decision making
5.
continuous improvement
6.
Organizational culture innovation

Experience leading over 40 departments and over 200 people at Amazon
Silicon Valley-style work process 3

If we were to name the key management strategies that create a company with sustained success, they would be launching innovative products and strengthening organizational capabilities.
Because only innovative products and services can open up new markets and give companies a unique competitive advantage.
To achieve this on an ongoing basis, the organization must have strong execution capabilities.


This book explains the strategies that have driven the consistent success of Silicon Valley's leading companies: (1) launching innovative products, (2) strengthening organizational execution, and (3) systematically implementing a process-centered corporate management method, its design method, and practical implementation methods.


During the product planning stage, we thoroughly analyze customer issues through a process designed with the "Futureback Ideation Framework" and "PR/FAQ" tools, and conduct verification that takes market competitiveness into account.
Next, in the execution capability strengthening stage, based on the 'agile work management tool', the 'execution process' rather than the 'results' is systematically managed to enable quick and flexible decision-making.
Finally, in the organizational culture building stage, we utilize 'leadership principles' and 'behavioral event interviews' to select and evaluate talents who align with the company's values, thereby promoting the continuous development of the organizational culture.


There have been many attempts in the past to introduce the operational know-how of Silicon Valley companies, but most of them have not been very effective.
This is because it was a method of improving only some elements of the organization while maintaining the existing management style.
The author of this book leads over 40 departments and over 200 employees at Amazon, gaining operational expertise from leading companies. Based on this experience, he actively provides consulting, training, and lectures to standardize work methods and establish processes for domestic companies.
This book is a perfect infusion of the author's experience of thoroughly comparing global and domestic companies at the forefront of technology. The author does not simply explain the operational know-how of leading digital native companies, but also provides interpretations and application cases tailored to the Korean situation necessary for proper introduction, as well as precautions when introducing the technology.
This approach will serve as a foundation for successfully applying the innovation models demonstrated by Silicon Valley companies to domestic companies as well.

The know-how of global companies
How can we apply this to our businesses and organizations?

This book delves into the fundamental causal relationships that drive the remarkable achievements and innovations of Silicon Valley companies, including the internal "processes" that create them, and why they are inevitably able to achieve such results.
By taking a closer look at the process, we can explore how successful companies actually operate and think about specific methods we can apply to our own businesses.

In other words, this book is not just about “good-to-know information,” but contains “practical plans applicable to our corporate environment” and “actionable knowledge.” Managers who are concerned about organizational speed and execution, executives who want to operate their organizations more systematically, and leaders who want to create continuous innovation and success will learn the operational know-how of the world’s strongest organizations from this book, and ultimately, they will be able to acquire powerful management tools that will help companies achieve their goals and create successful results even in an environment dominated by uncertainty.