prolog

Chapter 1: Knowing the Population Opens the Future

1.
The future of the irreplaceable population
2.
Targeting future markets through demographics
3.
Predicting Future Jobs with Population Change
4.
Finding an individual's career in a predetermined future

Q&A

Chapter 2: Global Jalpa is Coming

1. A world where those who sell well are the main characters, even more so than MZ.
2.
Jalpa's global code
3.
Who will take the lead in global culture?

Q&A

Chapter 3: Why Should We Know Demography?

1.
Population born, population moving, population dying
2.
Demography cuts across many disciplines.
3.
The founder of modern demography: Malthus
4.
As it turns out, it's a population phenomenon!
5.
Demography: Why is it important?
6.
Why is our country's birth rate so low?

Q&A

Epilogue
References

I can design my future with population.
From career choice to global market expansion
Demography classes to design a sustainable future for myself and my family

In 2023, the total fertility rate in South Korea will be 0.72, one in five people will be over 65, and more than half of the population (50.8%) will live in the metropolitan area.
The press and media simply present numbers to explain population phenomena such as low birth rates, aging populations, and concentration in metropolitan areas, repeatedly conveying the message that the problem is the declining population.
But is the destined future of population decline truly a crisis? What should I do to prepare for the future for myself and my family?

Professor Young-Tae Cho (Director of the Population Policy Research Center at Seoul National University), the leading authority on demography in Korea, has published a new book titled “How Population Changes My Future.”
This new work shows what opportunities and possibilities are available to me and my family in the face of the crisis of population decline.
The author emphasizes that individuals living today and dreaming of tomorrow can also utilize population data to prepare for future careers, plan businesses, and educate their children.
From basic demographic concepts to population structure changes, the global well-off generation, and future market forecasts, this book covers the core of demographics you need to know to design a sustainable future.

ㆍCan the population decrease in the AI ​​era?
ㆍIs the declining population a problem?
ㆍWhat are good jobs and good workplaces in a future with a declining population?
ㆍWhat are the characteristics of the global well-off generation?
ㆍWhy are scalability and convergence important in future markets?

Population is not just a number
Understanding Today and the Future through Population Structure and Population Change

The author emphasizes that the future of society can be accurately predicted because the framework, flow, scale, direction, and timing of social change are determined by population changes such as births, migration, and deaths, and that this allows for planning one's own future.
To imagine how our future will unfold, we must examine qualitative characteristics, such as population structure, in addition to the quantitative characteristic of a declining overall population.
Even if the population size is the same, if the population structure that makes up the entire population is different, social phenomena and market situations will unfold completely differently.


For example, if the number of births decreases, it is easy to assume that the future infant and child-related market will also show a downward trend.
However, our country's market for maternity and childcare products continues to grow in size.
Looking at the characteristics of the population with children, they have a high socioeconomic level, high purchasing power, make extensive preparations to have children, and have high expectations for their children (prepared parents-perfect children syndrome).
The market for baby and childcare products has become premium due to the desire to give the best to one's children.


Even if the population declines, it is believed that there will be no disruption to production as AI will replace the workforce.
However, the mechanism by which a country creates its wealth should not be viewed solely from the perspective of the number of people and productivity.
To lead the global value chain, we must go beyond simply utilizing science and technology like AI and be able to create it.
Nurturing creative young talents who will lead the R&D field is more important than increasing or decreasing the population.


In the era of convergence, in the future market
How will the job paradigm change?

The author predicts that the current severe job shortage will turn into a recruiting crisis by 2026, with companies fiercely competing to secure talent.
Just because there are so many jobs doesn't mean that all future jobs will be good jobs.
In the future, society and markets will change rapidly, making it difficult to secure competitiveness with only knowledge in one field.
It must have convergence and expandability to continuously create added value through linkage with other fields.


Even professions that have been coveted since previous generations, such as lawyers and doctors, are affected by the population structure.
As the proportion of the elderly population increases, the number of civil and criminal lawsuits is unlikely to decrease or at least increase, and future generations of seniors will likely take better care of their health and use less medical services than today's seniors.
Professionals such as lawyers and medical professionals must also seek expansion and convergence based on their expertise.
To ensure scalability and convergence, we must expand our scope of operations beyond the domestic market to a global scale with a large market size.
For example, the bio industry is growing in size in the global market.
Legal professionals can build a legal infrastructure that will allow Korean biotech companies to enter the market, while medical professionals can integrate and expand their expertise as physician-scientists, creating a foundation for the bioindustry.

Global Jalpa is coming
A world where Jalpa, not MZ, is the main character

The youth generation is usually referred to as MZ, a combination of the Millennial generation (born 1986-1996) and Generation Z (born 1997-2012).
The author says that the two generations cannot be lumped together because they have different life cycles and exhibit completely different characteristics.
We introduce the 'Z-alpha' generation, a combination of Generation Z and Generation Alpha (born after 2013), as the new mainstay of youth.
Although the number of Jalpas in Korea is small, the Jalpa generation, which is the largest in the global society, will be at the center of the global economy.


As the first generation to have grown up with smartphones since infancy, they are inherently global because they share culture simultaneously through YouTube, social media, and OTT platforms.
The author's definition of global does not mean living abroad, but rather that one's sphere of activity is not limited to a single region but spreads across various countries.
Whether you're a company or an individual, creating products and content that appeal to global consumers will inevitably lead to growth.


To understand the global market, you must ultimately understand Korea's Jalpa well.
In the future, in the global market, it will not be only leading countries like the United States that will lead culture, but the phenomenon of convergence, where cultures become unified, will become more prominent.
Although Korea's number of well-selling content is small, as evidenced by the status of K-content, it is leading the direction of global culture and content.
If they like it, it will easily expand to the global well-off generation, but if they don't show interest, the expansion of the content will be minimal.

From Malthus's population theory to the population story that opens the door to the future.
Why should we know about demography?

Demography, which began with Malthus's theory, which first academically established the relationship between population and resources, is an interdisciplinary and applied discipline that interacts with health science, sociology, economics, environmental studies, and even natural science and engineering.
In addition to the low birth rate and aging population that come to mind when we think of 'population,' population phenomena occur on a wide scale in our daily lives, although we may not be aware of them.
The author presents a colorful overview of the impact of population on our lives, including comparisons of different social classes based on median age, the burden of social support based on population structure, and the relationship between generations, economic activity, and health policy.
As a member of society, an individual must understand society in order to envision his or her own life.
To understand society, we must ultimately understand people, the basic unit that makes up society.
To understand people, it is essential to analyze the demographic structure to which they belong.
Population is an important criterion for understanding social and market changes and predicting the future.
This book will serve as a guide for future generations seeking to discover new opportunities and possibilities based on population.


Today's culture, future wisdom, every day
The 'Good Morning, Good Night' series, a knowledge library that starts in the morning and ends in the evening.

'Good Morning, Good Night' sets a new standard for knowledge in the 21st century.
Written by the best writers, we share wisdom on how to view the world.
We take a look at where we are, what changes we are facing, and what we need to prepare for.

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The paradigm is shifting in all fields.
These are uncertain times, where we don't know what will happen tomorrow.
What choices will you make in the face of the great tide of change?
Will you fall into crisis because you can't read the changes, or will you actively respond to the changes and create opportunities?
Where do we stand, what changes are we facing, and what should we prepare for?

Leading scholars and researchers from each field have come together to create a comprehensive collection of knowledge and culture for future generations.
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