1-page marketing plan
 |
Description
Book Introduction
If you hate money, don't read this book!
“The ultimate goal of marketing is to generate revenue, that is, money!”
A single marketing plan can make or break a business.
The Miracle Marketing Secret Book That's Been Praised Online
***#1 in Amazon Marketing
***Highly recommended by Al Ries, author of "Positioning"
***A marketing guide that tells you what to do right now
***A bestseller that became a hot topic online
According to the 2022 Statistics Korea report, the number of self-employed people in Korea is 5,515,000.
Although the number of self-employed people is still high compared to other advanced countries, their share of the total employed population has fallen below 20% for the first time since relevant statistics were compiled.
This is because the number of customers has decreased due to social distancing caused by COVID-19, and the rapid increase in the minimum wage has also been added.
We can imagine that countless self-employed people have closed their businesses or changed careers with tears in their eyes.
Yet, if you look around, there are still places where business is so good that customers line up or hand out numbered tickets, and there are also one-person businesses that break sales records every day.
What exactly is the difference between them?
The author of this book asserts that it is a 'marketing strategy'.
Successful CEOs say they have a plan.
If you don't know what to do and have no plan when your store isn't getting customers or sales aren't increasing, you need to open this book right away.
The author helps you create your entire marketing plan on one page.
Rather than vague theories that are difficult to apply in reality, it is explained very easily by only bringing in directly verified cases.
It tells you the secret recipe in a straightforward manner.
It guides you on what to do at this moment, no matter what situation your business is currently facing.
In short, you could say that it is like spoon-feeding you the secrets of money-making marketing.
The reader just has to accept it.
“The ultimate goal of marketing is to generate revenue, that is, money!”
A single marketing plan can make or break a business.
The Miracle Marketing Secret Book That's Been Praised Online
***#1 in Amazon Marketing
***Highly recommended by Al Ries, author of "Positioning"
***A marketing guide that tells you what to do right now
***A bestseller that became a hot topic online
According to the 2022 Statistics Korea report, the number of self-employed people in Korea is 5,515,000.
Although the number of self-employed people is still high compared to other advanced countries, their share of the total employed population has fallen below 20% for the first time since relevant statistics were compiled.
This is because the number of customers has decreased due to social distancing caused by COVID-19, and the rapid increase in the minimum wage has also been added.
We can imagine that countless self-employed people have closed their businesses or changed careers with tears in their eyes.
Yet, if you look around, there are still places where business is so good that customers line up or hand out numbered tickets, and there are also one-person businesses that break sales records every day.
What exactly is the difference between them?
The author of this book asserts that it is a 'marketing strategy'.
Successful CEOs say they have a plan.
If you don't know what to do and have no plan when your store isn't getting customers or sales aren't increasing, you need to open this book right away.
The author helps you create your entire marketing plan on one page.
Rather than vague theories that are difficult to apply in reality, it is explained very easily by only bringing in directly verified cases.
It tells you the secret recipe in a straightforward manner.
It guides you on what to do at this moment, no matter what situation your business is currently facing.
In short, you could say that it is like spoon-feeding you the secrets of money-making marketing.
The reader just has to accept it.
- You can preview some of the book's contents.
Preview
index
Acknowledgements
Start with: Throw away marketing that doesn't make money.
Act 1 Preliminary Stage
Chapter 1: Define Your Target Audience: Not Everyone Can Be Your Target
Targeting a Narrow and Deep Niche Market | Niche Markets Don't Focus on Price | How to Find the Right Customers | Creating Potential Customer Avatars
Chapter 2: Craft Your Message: Don't Advertise on Chance
Develop a unique selling proposition | There's nothing new under the sun | Understand the true intent of your customers | Confusing your customers will lead to losing them | How to get noticed when selling your product | Lowest price policies are not persuasive | Create a 30-second 'elevator pitch' | Important questions when writing proposals | What do my target customers want? | Create an irresistible offer | Target their pain points | Writing ad copy: Don't bore people | The essential elements of good ad copy | Enter the conversation in your prospect's mind | How to name your product, service, or company
Chapter 3: Reaching Your Potential Customers: The Return on Investment Game
Consider customer lifetime value | Social media isn't a panacea! | Email is the key to online marketing | Traditional mail marketing still works | How to secure an unlimited marketing budget | The most dangerous numbers
Act 2 progress stage
Chapter 4: Capturing Your Audience: Are You a Hunter or a Farmer?
Use Ethical Bribes | Manage Your Gold Mine
Chapter 5: Nurture Interested Customers: The Secrets of the World's Best Salespeople
Market like a farmer | Build a marketing infrastructure | Use thick mailings and shock and awe therapy | Do as much marketing as possible | Think, execute, and repeat
Chapter 6: Converting Customers into Buyers: Trust is Key
Profits don't come from the quality of your products or services | From a nuisance to a welcome guest | Trust is something you build | A surefire guarantee that calms anxiety | 5 pricing strategies | Resolutely eliminate departments that hinder sales
Act 3 follow-up stage
Chapter 7: Delivering the Ultimate Experience: Building a Fan Faction
Sell what your customers want, but also give them what they need | Create a drama with your product or service | Use technology to reduce friction | Give your customers a valuable voice 258 | Tell them all about your problems | Products make a little money, but systems make a lot | The power of systems: Make them run without you | Think about the end when you start
Chapter 8: Increase Customer Lifetime Value: Find Your Diamond
When and how to raise prices? | Recommend additional products alongside this one | Drive customers toward higher-profit products | 3 ways to increase purchase frequency | Win back past customers | Numbers speak for themselves | Not all sales are good sales | Be bold and fire your loyal customers.
Chapter 9: Build and Activate a Recommendation System: Don't Rely on Free Marketing
Ask, and You Will Get | Overcome the Bystander Effect | Your Customers Are Someone Else's Customers | On Brand Building
Final words: Do it now
Start with: Throw away marketing that doesn't make money.
Act 1 Preliminary Stage
Chapter 1: Define Your Target Audience: Not Everyone Can Be Your Target
Targeting a Narrow and Deep Niche Market | Niche Markets Don't Focus on Price | How to Find the Right Customers | Creating Potential Customer Avatars
Chapter 2: Craft Your Message: Don't Advertise on Chance
Develop a unique selling proposition | There's nothing new under the sun | Understand the true intent of your customers | Confusing your customers will lead to losing them | How to get noticed when selling your product | Lowest price policies are not persuasive | Create a 30-second 'elevator pitch' | Important questions when writing proposals | What do my target customers want? | Create an irresistible offer | Target their pain points | Writing ad copy: Don't bore people | The essential elements of good ad copy | Enter the conversation in your prospect's mind | How to name your product, service, or company
Chapter 3: Reaching Your Potential Customers: The Return on Investment Game
Consider customer lifetime value | Social media isn't a panacea! | Email is the key to online marketing | Traditional mail marketing still works | How to secure an unlimited marketing budget | The most dangerous numbers
Act 2 progress stage
Chapter 4: Capturing Your Audience: Are You a Hunter or a Farmer?
Use Ethical Bribes | Manage Your Gold Mine
Chapter 5: Nurture Interested Customers: The Secrets of the World's Best Salespeople
Market like a farmer | Build a marketing infrastructure | Use thick mailings and shock and awe therapy | Do as much marketing as possible | Think, execute, and repeat
Chapter 6: Converting Customers into Buyers: Trust is Key
Profits don't come from the quality of your products or services | From a nuisance to a welcome guest | Trust is something you build | A surefire guarantee that calms anxiety | 5 pricing strategies | Resolutely eliminate departments that hinder sales
Act 3 follow-up stage
Chapter 7: Delivering the Ultimate Experience: Building a Fan Faction
Sell what your customers want, but also give them what they need | Create a drama with your product or service | Use technology to reduce friction | Give your customers a valuable voice 258 | Tell them all about your problems | Products make a little money, but systems make a lot | The power of systems: Make them run without you | Think about the end when you start
Chapter 8: Increase Customer Lifetime Value: Find Your Diamond
When and how to raise prices? | Recommend additional products alongside this one | Drive customers toward higher-profit products | 3 ways to increase purchase frequency | Win back past customers | Numbers speak for themselves | Not all sales are good sales | Be bold and fire your loyal customers.
Chapter 9: Build and Activate a Recommendation System: Don't Rely on Free Marketing
Ask, and You Will Get | Overcome the Bystander Effect | Your Customers Are Someone Else's Customers | On Brand Building
Final words: Do it now
Detailed image
Into the book
If I had to summarize the essence of this book in one sentence, it would be 'the fastest way to make money.'
I'm using such "vulgar" language from the beginning because I don't want to waste your time. Many people might find this offensive.
Frankly, such people would be better off reading business books filled with clichés like "follow your passion," "work hard," and "hire talent."
There are countless business books that list such absurd concepts.
Most of these books are written by professional writers or researchers who have never actually achieved much success in business.
This book, on the other hand, is blunt and bold in its approach to growing your business 'realistically' rapidly and reaping the rewards of success.
--- p.12
By transforming your company's advertising into a direct-response tool, it can become more than just a tool for getting your name out there; it can also be a tool for generating leads.
Direct response marketing elicits an immediate response from your prospects.
For example, it encourages you to take a specific action, such as opting into a company's email list, calling to get more information, or visiting a webpage.
So, what constitutes direct response marketing? Here are the key characteristics of direct response marketing.
--- p.41
This is why you need to narrow down your target market in your marketing campaigns.
Marketing that aims to be “all things to all people” is often doomed to failure.
Narrowing your target market doesn't mean you can't offer a wider range of services.
Just understand that each service category requires separate promotion.
By targeting a narrowly defined niche, you can become a big fish in a small pond.
This means that you can dominate a specific category or region by targeting a niche market.
This is not possible with a broad approach.
--- p.59
An advertisement should have only one purpose.
If something in an ad is preventing you from achieving your desired goal, it should be removed.
Even if it's something like a company name or logo.
Because they take up unnecessary advertising space and detract from, rather than reinforce, the message you're trying to convey.
Don't try to sell your product directly in your ads; simply invite prospects to raise their hand and express interest.
Doing so will help lower your prospects' resistance and build one of your company's most valuable assets: your marketing database.
--- p.76
Even if you currently run a one-person business, these three foundations must be met.
This can be solved through outsourcing or hiring.
Small business owners often try to take on too much work themselves, which inevitably leads to missed opportunities.
In particular, the marketing infrastructure is not functioning properly due to a lack of management roles.
So, most small businesses not only don't publish monthly newsletters, they also don't send out so-called "surprise packages."
Business owners know these ideas are effective at nurturing prospects, but without a manager to manage their marketing infrastructure, they can't execute on them.
--- p.198
As an entrepreneur, what you get in return for providing value to the market is money, not time.
It certainly takes time to deliver value, but we only get paid for the value of our product or service.
If we provide a lot of value to the market, we will naturally receive a lot of money.
Otherwise, you will suffer a loss.
Losing money is the risk people hate the most.
So people want to be paid for the time they put in.
They want to work for an hour and get paid for an hour.
They want to avoid losses at all costs.
They like making money, but their real goal is to avoid pain.
Of course, there is nothing wrong with this in itself, but this way of thinking is completely different from heaven and earth.
While most people work in a time and effort economy (getting paid for the time you put in), entrepreneurs work in a results economy.
I'm using such "vulgar" language from the beginning because I don't want to waste your time. Many people might find this offensive.
Frankly, such people would be better off reading business books filled with clichés like "follow your passion," "work hard," and "hire talent."
There are countless business books that list such absurd concepts.
Most of these books are written by professional writers or researchers who have never actually achieved much success in business.
This book, on the other hand, is blunt and bold in its approach to growing your business 'realistically' rapidly and reaping the rewards of success.
--- p.12
By transforming your company's advertising into a direct-response tool, it can become more than just a tool for getting your name out there; it can also be a tool for generating leads.
Direct response marketing elicits an immediate response from your prospects.
For example, it encourages you to take a specific action, such as opting into a company's email list, calling to get more information, or visiting a webpage.
So, what constitutes direct response marketing? Here are the key characteristics of direct response marketing.
--- p.41
This is why you need to narrow down your target market in your marketing campaigns.
Marketing that aims to be “all things to all people” is often doomed to failure.
Narrowing your target market doesn't mean you can't offer a wider range of services.
Just understand that each service category requires separate promotion.
By targeting a narrowly defined niche, you can become a big fish in a small pond.
This means that you can dominate a specific category or region by targeting a niche market.
This is not possible with a broad approach.
--- p.59
An advertisement should have only one purpose.
If something in an ad is preventing you from achieving your desired goal, it should be removed.
Even if it's something like a company name or logo.
Because they take up unnecessary advertising space and detract from, rather than reinforce, the message you're trying to convey.
Don't try to sell your product directly in your ads; simply invite prospects to raise their hand and express interest.
Doing so will help lower your prospects' resistance and build one of your company's most valuable assets: your marketing database.
--- p.76
Even if you currently run a one-person business, these three foundations must be met.
This can be solved through outsourcing or hiring.
Small business owners often try to take on too much work themselves, which inevitably leads to missed opportunities.
In particular, the marketing infrastructure is not functioning properly due to a lack of management roles.
So, most small businesses not only don't publish monthly newsletters, they also don't send out so-called "surprise packages."
Business owners know these ideas are effective at nurturing prospects, but without a manager to manage their marketing infrastructure, they can't execute on them.
--- p.198
As an entrepreneur, what you get in return for providing value to the market is money, not time.
It certainly takes time to deliver value, but we only get paid for the value of our product or service.
If we provide a lot of value to the market, we will naturally receive a lot of money.
Otherwise, you will suffer a loss.
Losing money is the risk people hate the most.
So people want to be paid for the time they put in.
They want to work for an hour and get paid for an hour.
They want to avoid losses at all costs.
They like making money, but their real goal is to avoid pain.
Of course, there is nothing wrong with this in itself, but this way of thinking is completely different from heaven and earth.
While most people work in a time and effort economy (getting paid for the time you put in), entrepreneurs work in a results economy.
--- p.345
Publisher's Review
Marketing isn't difficult.
“All activities aimed at increasing sales through successful business are marketing.”
When most business owners in our country hear the term 'marketing', they think of it as something high-level and unrelated to them.
They dismiss it as something they have to learn at university or as a management technique used only at large corporations like Samsung or Hyundai.
The author explains the concept of marketing using very easy examples for those who find it difficult.
- If a circus comes into a city and puts up a sign that says, “The circus is coming to the city square this Saturday,” that’s “advertising.”
- If the members put that sign on the back of an elephant and go around to each village, that is 'promotion'.
- If an elephant walks through the garden of the mayor of that city and the local newspaper writes an article about it, it is 'publicity'.
- If you invite the mayor of the city and make him laugh when he sees the sight, it is a 'publicity activity'.
- If you inform citizens who come to see the circus that there are various attractions, tell them the price and fun of each attraction, answer their questions, and ultimately get them to spend a lot of money at the circus, that is a 'sale.'
- And if you planned all of this, that's 'marketing'.
Yes, that's right.
No matter what business you are in, all activities you do to increase sales are marketing.
Any business owner who wants to attract customers, generate more sales, and stay ahead of the curve must have a marketing plan.
This book, "The One-Page Marketing Plan," will be the fastest and most innovative way to create a marketing plan that will increase your sales.
Turn Prospects into Passionate Fans with 3-Step Marketing
We have a three-step marketing process that will guide you to the best target customers for you.
This book is divided into three parts: pre-marketing, in-progress, and follow-up stages.
The pre-marketing stage deals with potential customers.
The author says that targeting everyone means targeting no one.
Trying to be all things to all people ultimately leads to marketing failure.
Once you've successfully completed the pre-marketing phase, potential customers will begin to become aware of your company and begin to show interest.
Next, people who go through the progression stage are classified as interested customers.
Once you successfully complete this step, you will become the first customer to actually purchase the product.
Now we must begin the education.
Unlike all competitors in the industry, you must not simply focus on selling, but rather reach out to customers by educating and consulting them about the benefits of your products and services.
Only those who go through the subsequent steps can be classified as real customers.
Becoming a true fan means trusting the company, making regular purchases, and introducing the company to others, spreading the word.
You can't just hope or leave it to luck that someone will discover, find, and recommend your product.
Things like that don't happen by themselves.
You can be honest with your third-tier customers.
If you are already satisfied with your product and continue to purchase it, you already have the qualities to become a passionate customer who actively recommends it.
In this way, you must gradually turn potential customers into interested customers, lead interested customers to purchase, and finally, turn purchasing customers into passionate, true fans.
From selecting target markets to converting them into customers, the core and fundamentals of marketing are organized to help you make accurate judgments and decisions tailored to your current business situation.
Marketing secrets readers will learn through this book
● How to acquire new customers and get more profit from existing customers.
● Why 'big business' style marketing is ruining your company and strategies that actually work for small businesses.
● How to make your prospects want you to take their money, rather than pressuring them to buy.
● How to beat your competitors and become your customers' only rational choice.
● How to achieve amazing results on a small budget using the secrets of instant-buy marketing.
● How to charge a high price for your products and services and still make your customers truly appreciate them.
Whether you're a newbie just starting out or a seasoned entrepreneur, you can experience amazing things like these.
Simply follow the instructions in this book to fill out the nine-page "One-Page Marketing Plan."
If you want your business to succeed, start implementing a concrete marketing plan right now.
“All activities aimed at increasing sales through successful business are marketing.”
When most business owners in our country hear the term 'marketing', they think of it as something high-level and unrelated to them.
They dismiss it as something they have to learn at university or as a management technique used only at large corporations like Samsung or Hyundai.
The author explains the concept of marketing using very easy examples for those who find it difficult.
- If a circus comes into a city and puts up a sign that says, “The circus is coming to the city square this Saturday,” that’s “advertising.”
- If the members put that sign on the back of an elephant and go around to each village, that is 'promotion'.
- If an elephant walks through the garden of the mayor of that city and the local newspaper writes an article about it, it is 'publicity'.
- If you invite the mayor of the city and make him laugh when he sees the sight, it is a 'publicity activity'.
- If you inform citizens who come to see the circus that there are various attractions, tell them the price and fun of each attraction, answer their questions, and ultimately get them to spend a lot of money at the circus, that is a 'sale.'
- And if you planned all of this, that's 'marketing'.
Yes, that's right.
No matter what business you are in, all activities you do to increase sales are marketing.
Any business owner who wants to attract customers, generate more sales, and stay ahead of the curve must have a marketing plan.
This book, "The One-Page Marketing Plan," will be the fastest and most innovative way to create a marketing plan that will increase your sales.
Turn Prospects into Passionate Fans with 3-Step Marketing
We have a three-step marketing process that will guide you to the best target customers for you.
This book is divided into three parts: pre-marketing, in-progress, and follow-up stages.
The pre-marketing stage deals with potential customers.
The author says that targeting everyone means targeting no one.
Trying to be all things to all people ultimately leads to marketing failure.
Once you've successfully completed the pre-marketing phase, potential customers will begin to become aware of your company and begin to show interest.
Next, people who go through the progression stage are classified as interested customers.
Once you successfully complete this step, you will become the first customer to actually purchase the product.
Now we must begin the education.
Unlike all competitors in the industry, you must not simply focus on selling, but rather reach out to customers by educating and consulting them about the benefits of your products and services.
Only those who go through the subsequent steps can be classified as real customers.
Becoming a true fan means trusting the company, making regular purchases, and introducing the company to others, spreading the word.
You can't just hope or leave it to luck that someone will discover, find, and recommend your product.
Things like that don't happen by themselves.
You can be honest with your third-tier customers.
If you are already satisfied with your product and continue to purchase it, you already have the qualities to become a passionate customer who actively recommends it.
In this way, you must gradually turn potential customers into interested customers, lead interested customers to purchase, and finally, turn purchasing customers into passionate, true fans.
From selecting target markets to converting them into customers, the core and fundamentals of marketing are organized to help you make accurate judgments and decisions tailored to your current business situation.
Marketing secrets readers will learn through this book
● How to acquire new customers and get more profit from existing customers.
● Why 'big business' style marketing is ruining your company and strategies that actually work for small businesses.
● How to make your prospects want you to take their money, rather than pressuring them to buy.
● How to beat your competitors and become your customers' only rational choice.
● How to achieve amazing results on a small budget using the secrets of instant-buy marketing.
● How to charge a high price for your products and services and still make your customers truly appreciate them.
Whether you're a newbie just starting out or a seasoned entrepreneur, you can experience amazing things like these.
Simply follow the instructions in this book to fill out the nine-page "One-Page Marketing Plan."
If you want your business to succeed, start implementing a concrete marketing plan right now.
GOODS SPECIFICS
- Publication date: December 16, 2022
- Page count, weight, size: 356 pages | 550g | 145*210*22mm
- ISBN13: 9791191122398
- ISBN10: 1191122395
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
