
Awkward Economic Stories Part 1: The Basics
Description
Book Introduction
"The Embarrassing Economic Story" is a new challenge in the "Embarrassing Series," a series that covers all the knowledge in the world that you will study for the first time in your life.
Maintaining the easy-to-read structure that was well-received in the previous "Difficult" series, it now discusses economics, which has become essential knowledge for all citizens.
The first volume, the basic edition, perfectly fits the subtitle, "Preparatory Exercises to Get Familiar with the Economy," as it introduces readers to the world of economics in the easiest and quickest way possible.
Rather than simply listing concepts, we've made it easy to learn the core concepts that form the basis of economics through storytelling.
This book, which contains knowledge ranging from opportunity cost and the law of supply and demand, which you've likely heard of somewhere, to stocks, bonds, exchange rates, and prices, will provide you with an opportunity to build a solid foundation in economics.
Maintaining the easy-to-read structure that was well-received in the previous "Difficult" series, it now discusses economics, which has become essential knowledge for all citizens.
The first volume, the basic edition, perfectly fits the subtitle, "Preparatory Exercises to Get Familiar with the Economy," as it introduces readers to the world of economics in the easiest and quickest way possible.
Rather than simply listing concepts, we've made it easy to learn the core concepts that form the basis of economics through storytelling.
This book, which contains knowledge ranging from opportunity cost and the law of supply and demand, which you've likely heard of somewhere, to stocks, bonds, exchange rates, and prices, will provide you with an opportunity to build a solid foundation in economics.
- You can preview some of the book's contents.
Preview
index
Ⅰ The Economy is Already with Us - Economic Principles Flowing Through Our Daily Lives
▶ Crossing the threshold of economics study
01 The World of Economics that Evolved Beyond Desire
02 Everyone is born with a pair of scales.
03 Understanding the Basics of a Modern Market Economy
▶ “Are there any one-handed economists?”
II Capitalist Economy: Influencing Individual Choices - A Story of a 1990s Entrepreneur
▶ The origin of bonds as seen in the picture
01 About stocks, the flower of capitalism
02 The World of Economics, Debt, and Interest
03 Exchange rates and prices that change your wallet
04 Epilogue - Mr. Zhongshan's Regrettable Ending
▶ Is a lukewarm economy the best?
III One Truth in the Recurring Crisis - The Evolving Economy and Economics
▶ Disaster and the Economy
01 Learning from Collapse and Disaster
02 People who imagined a better economy
03 Again, from the starting point of the economy
▶ Economic interests that change with the times
▶ Crossing the threshold of economics study
01 The World of Economics that Evolved Beyond Desire
02 Everyone is born with a pair of scales.
03 Understanding the Basics of a Modern Market Economy
▶ “Are there any one-handed economists?”
II Capitalist Economy: Influencing Individual Choices - A Story of a 1990s Entrepreneur
▶ The origin of bonds as seen in the picture
01 About stocks, the flower of capitalism
02 The World of Economics, Debt, and Interest
03 Exchange rates and prices that change your wallet
04 Epilogue - Mr. Zhongshan's Regrettable Ending
▶ Is a lukewarm economy the best?
III One Truth in the Recurring Crisis - The Evolving Economy and Economics
▶ Disaster and the Economy
01 Learning from Collapse and Disaster
02 People who imagined a better economy
03 Again, from the starting point of the economy
▶ Economic interests that change with the times
Detailed image

Into the book
Money is a kind of promise that is valid only in a certain time and place.
They agreed to exchange this piece of paper, decorated with various patterns and pictures, for various goods.
Of course, I didn't ask for consent from each and every one of them.
However, as members of society, we live in tacit agreement with this promise.
So where that promise doesn't work, money is just a piece of paper.
---From "Part 1, Chapter 1, 'The World of the Economy that Overcame Desire and Evolved'"
Taking a taxi instead of public transportation, even if it means spending a little more money, or choosing leisure activities without collecting money, may be seen as quite extravagant behavior in the eyes of someone with a different economic situation.
But as I said, each of these judgments has its own rationality from its own standpoint.
If you understand economic thinking, rather than hastily criticizing someone else's economic choices, you can think about their economic circumstances and criteria for judgment.
---From "Part 1, Chapter 2, 'Everyone is Born with a Balance'"
At this point, I should explain what market capitalization is.
Market capitalization refers to the 'market value' that shows how much a company is currently worth.
When you go to a sushi restaurant and look at the menu, you can often see the prices of seafood listed as market prices.
Because the price of seafood fluctuates sensitively depending on the daily catch.
Market capitalization is the same concept.
Market capitalization is calculated by multiplying the trading price per share by the total number of shares issued, but since the trading price per share changes constantly, the market capitalization also continues to change.
---From "Part 2, Chapter 1, 'On Stocks, the Flower of Capitalism'"
The same goes for stocks.
Just as primitive people put present food in pottery to hope for future food, modern people can be seen as hoping for future returns through present investments through stocks.
There are many cases where the essence of stocks is misunderstood because of speculation aimed at short-term price fluctuations or making a fortune overnight, but the term "stocks" itself already contains the context of preparing for the future.
---From "Part 2, Chapter 1, 'On Stocks, the Flower of Capitalism'"
When I introduced the three main players in the modern economy, I explained that the government, like households and businesses, also incurs debt. The bonds issued by a government when it incurs debt are called government bonds.
Bonds issued by companies, such as Zhongshan Bakery, are called corporate bonds.
The general public rarely buys and sells government bonds, so they may not be familiar with them.
Almost every government in the world finances part of its annual budget by issuing government bonds.
After the budget is spent, taxes are collected and the national debt is repaid with those taxes.
Naturally, just like individuals and companies, when debt increases to a level that countries cannot afford and their credit ratings deteriorate, it becomes difficult for them to issue government bonds.
---From "Part 2, Chapter 2, 'The World of Economy, Debt and Interest'"
Besides setting the benchmark interest rate, one of the central bank's important roles is to create money.
But creating money doesn't just mean printing bills or coins; it means lending them out.
The central bank can create and lend money even if it doesn't have it.
If the central bank simply lends money to commercial banks, money that never existed before will suddenly appear in the world.
Of course, this is a process that is not directly handed over a lump sum of money, but rather recorded only on a computer.
Then, commercial banks re-loan the money to ordinary businesses and households, thereby circulating the money throughout the world.
---From "Part 2, Chapter 3, 'Exchange Rates and Prices That Change Your Money'"
What's interesting is that our country suffered relatively less damage during the 2008 global financial crisis.
While we certainly faced challenges, we were able to avoid a severe recession like Europe's. This was partly because, after the IMF foreign exchange crisis, both the government and businesses were wary of fiscal deficits and maintained ample foreign exchange reserves.
Because I went through a trial once, I was able to build up my stamina to prepare for a crisis.
---From "Part 3, Chapter 1, 'Learning from Collapse and Disaster'"
Economics is a discipline essential to understanding the complex world we live in, but it cannot explain everything.
However, I am sometimes concerned that there are quite a few books on the market that are written with an economic omnipotent attitude, trying to interpret even social issues that are not directly related to the economy through economics.
While it's clear that economics is a crucial part of human life, we must not overlook the fact that the world holds many values beyond those emphasized by economics.
Freedom, equality, justice… these values can clash with economic values, and in such cases, we cannot prioritize economic values alone.
They agreed to exchange this piece of paper, decorated with various patterns and pictures, for various goods.
Of course, I didn't ask for consent from each and every one of them.
However, as members of society, we live in tacit agreement with this promise.
So where that promise doesn't work, money is just a piece of paper.
---From "Part 1, Chapter 1, 'The World of the Economy that Overcame Desire and Evolved'"
Taking a taxi instead of public transportation, even if it means spending a little more money, or choosing leisure activities without collecting money, may be seen as quite extravagant behavior in the eyes of someone with a different economic situation.
But as I said, each of these judgments has its own rationality from its own standpoint.
If you understand economic thinking, rather than hastily criticizing someone else's economic choices, you can think about their economic circumstances and criteria for judgment.
---From "Part 1, Chapter 2, 'Everyone is Born with a Balance'"
At this point, I should explain what market capitalization is.
Market capitalization refers to the 'market value' that shows how much a company is currently worth.
When you go to a sushi restaurant and look at the menu, you can often see the prices of seafood listed as market prices.
Because the price of seafood fluctuates sensitively depending on the daily catch.
Market capitalization is the same concept.
Market capitalization is calculated by multiplying the trading price per share by the total number of shares issued, but since the trading price per share changes constantly, the market capitalization also continues to change.
---From "Part 2, Chapter 1, 'On Stocks, the Flower of Capitalism'"
The same goes for stocks.
Just as primitive people put present food in pottery to hope for future food, modern people can be seen as hoping for future returns through present investments through stocks.
There are many cases where the essence of stocks is misunderstood because of speculation aimed at short-term price fluctuations or making a fortune overnight, but the term "stocks" itself already contains the context of preparing for the future.
---From "Part 2, Chapter 1, 'On Stocks, the Flower of Capitalism'"
When I introduced the three main players in the modern economy, I explained that the government, like households and businesses, also incurs debt. The bonds issued by a government when it incurs debt are called government bonds.
Bonds issued by companies, such as Zhongshan Bakery, are called corporate bonds.
The general public rarely buys and sells government bonds, so they may not be familiar with them.
Almost every government in the world finances part of its annual budget by issuing government bonds.
After the budget is spent, taxes are collected and the national debt is repaid with those taxes.
Naturally, just like individuals and companies, when debt increases to a level that countries cannot afford and their credit ratings deteriorate, it becomes difficult for them to issue government bonds.
---From "Part 2, Chapter 2, 'The World of Economy, Debt and Interest'"
Besides setting the benchmark interest rate, one of the central bank's important roles is to create money.
But creating money doesn't just mean printing bills or coins; it means lending them out.
The central bank can create and lend money even if it doesn't have it.
If the central bank simply lends money to commercial banks, money that never existed before will suddenly appear in the world.
Of course, this is a process that is not directly handed over a lump sum of money, but rather recorded only on a computer.
Then, commercial banks re-loan the money to ordinary businesses and households, thereby circulating the money throughout the world.
---From "Part 2, Chapter 3, 'Exchange Rates and Prices That Change Your Money'"
What's interesting is that our country suffered relatively less damage during the 2008 global financial crisis.
While we certainly faced challenges, we were able to avoid a severe recession like Europe's. This was partly because, after the IMF foreign exchange crisis, both the government and businesses were wary of fiscal deficits and maintained ample foreign exchange reserves.
Because I went through a trial once, I was able to build up my stamina to prepare for a crisis.
---From "Part 3, Chapter 1, 'Learning from Collapse and Disaster'"
Economics is a discipline essential to understanding the complex world we live in, but it cannot explain everything.
However, I am sometimes concerned that there are quite a few books on the market that are written with an economic omnipotent attitude, trying to interpret even social issues that are not directly related to the economy through economics.
While it's clear that economics is a crucial part of human life, we must not overlook the fact that the world holds many values beyond those emphasized by economics.
Freedom, equality, justice… these values can clash with economic values, and in such cases, we cannot prioritize economic values alone.
---From Part 3, Chapter 3, 'Again, at the Starting Point of the Economy'
Publisher's Review
★ An irreplaceable economic user manual that you can read once and use for a lifetime!
★ A new challenge for the "Embarrassing Series," chosen by 300,000 readers! Economics is finally easy to read!
★ Newspaper materials to help you read economic articles on your own, illustrations to help you understand the text, online quizzes to review what you've learned, and even glossaries that explain difficult terms!
The more anxious you become, the more you need to start from the basics! Now is the time to study the economic principles that will last a lifetime!
You may have experienced feeling anxious when you hear economic news every day.
There are rumors of soaring prices, of interest rates fluctuating…
Even if it doesn't directly impact my life right away, hearing news like this makes me feel anxious.
"The Difficult Economic Story" tells us to stop trembling with anxiety and start learning about the fundamental principles of how the economy works.
There are many economics books on the market, but it is difficult to find one that provides a solid foundation.
Most books either list out bits of information or jump to conclusions about which stocks to buy, or the content is too specialized for the average person to understand and apply.
There was a desperate need for an entertaining, practical economics textbook that would allow anyone, from any perspective, to understand the economy.
"The Embarrassing Economic Story" was launched with that very role in mind.
Professor Song Byeong-geon of the Department of Economics at Sungkyunkwan University participated in the writing.
Professor Song Byeong-geon has been publishing high-quality educational books for the general public, striving to introduce economics as an interesting story rather than a specialized field.
As my major is economic history, I used a variety of historical examples to help people understand complex realities.
The author says, “I hope that everyone who has found economics difficult will be able to easily overcome the economic barrier with this book.”
As the author says, if you follow the story, you will have the experience of suddenly becoming familiar with unfamiliar economics.
A sound economics primer for everyone: more entertaining than novels and more useful than YouTube.
The Awkward Series is a proven guide for readers who want to learn new knowledge.
The series 『Embarrassing Stories of Art』 (by Yang Jeong-mu), 『Embarrassing Classical Classes』 (by Min Eun-gi), and 『Embarrassing Stories of Oriental Art』 (by Kang Hee-jung), which have already been loved by many readers, have all established themselves as friendly introductory books that definitely scratch an itch.
The core message running through these series is that they present practical knowledge that is helpful in real life at a level that is accessible to the general public.
The kindness of the awkward series shines even brighter when it comes to the difficult subject of economics.
As with previous series, the text is structured in a conversational style and reads smoothly, as if listening to it.
Unlike other economics books, which spew vague technical terms or list rigid graphs, this book actively utilizes familiar, everyday language and interesting storytelling.
The abundant photographs and witty illustrations throughout the book, combined with the author's usual strength of "explaining the economy using visual materials," maximize the sense of presence and immersion.
The author's content, combined with the series' unique format, has created a great synergy effect in terms of 'economic storytelling.'
In addition, the comprehensive structure, including economic articles, quizzes, and glossary of terms, helps readers fully digest and review what they have learned.
Through this book, you will no longer feel obligated to learn about economics, but will be able to begin studying economics for real.
The easiest way to learn the basics of economics in the world!
The first in the "Awkward Economic Stories" series is the basics.
True to its subtitle, “A warm-up exercise to become familiar with the economy,” it makes the economy, which used to seem complex and distant, feel much closer.
As you follow the lectures, which are filled with easy-to-follow and diverse examples, you'll soon find yourself viewing your daily life through an economic lens.
One of the most significant features of the basic convenience is that it goes over economic concepts that we have all heard of at least once in our lives but are difficult to explain precisely in an easy and clear manner.
Even if it's a simple concept, such as rationality, opportunity cost, utility, marginal benefit and marginal cost, and even supply and demand, we learn it step by step to gain a deeper understanding later on.
After gaining basic knowledge of economics, the story unfolds in earnest through the fictional characters 'Mr. Jung-san' and 'Mr. Don-man'.
As you follow the rise and fall of the "Jungsan Bakery" set in 1990s Korea, you will naturally come to understand how stocks, bonds, and exchange rates affect individuals.
After that, we will look at the characteristics of economic crises that occurred around the world, including the IMF foreign exchange crisis in Korea.
While finding a way forward in the present from past crises, it also covers the ideas of economists who have tried to solve the problems of their own generation whenever times of crisis have come.
Although the basic section is designed for readers unfamiliar with economics, the depth of the content is by no means shallow.
Fundamentally, it guides us to view the world through the lens of economics.
The basic chapter that will equip you with that new lens continues in Volume 2, Markets and Trade.
★ A new challenge for the "Embarrassing Series," chosen by 300,000 readers! Economics is finally easy to read!
★ Newspaper materials to help you read economic articles on your own, illustrations to help you understand the text, online quizzes to review what you've learned, and even glossaries that explain difficult terms!
The more anxious you become, the more you need to start from the basics! Now is the time to study the economic principles that will last a lifetime!
You may have experienced feeling anxious when you hear economic news every day.
There are rumors of soaring prices, of interest rates fluctuating…
Even if it doesn't directly impact my life right away, hearing news like this makes me feel anxious.
"The Difficult Economic Story" tells us to stop trembling with anxiety and start learning about the fundamental principles of how the economy works.
There are many economics books on the market, but it is difficult to find one that provides a solid foundation.
Most books either list out bits of information or jump to conclusions about which stocks to buy, or the content is too specialized for the average person to understand and apply.
There was a desperate need for an entertaining, practical economics textbook that would allow anyone, from any perspective, to understand the economy.
"The Embarrassing Economic Story" was launched with that very role in mind.
Professor Song Byeong-geon of the Department of Economics at Sungkyunkwan University participated in the writing.
Professor Song Byeong-geon has been publishing high-quality educational books for the general public, striving to introduce economics as an interesting story rather than a specialized field.
As my major is economic history, I used a variety of historical examples to help people understand complex realities.
The author says, “I hope that everyone who has found economics difficult will be able to easily overcome the economic barrier with this book.”
As the author says, if you follow the story, you will have the experience of suddenly becoming familiar with unfamiliar economics.
A sound economics primer for everyone: more entertaining than novels and more useful than YouTube.
The Awkward Series is a proven guide for readers who want to learn new knowledge.
The series 『Embarrassing Stories of Art』 (by Yang Jeong-mu), 『Embarrassing Classical Classes』 (by Min Eun-gi), and 『Embarrassing Stories of Oriental Art』 (by Kang Hee-jung), which have already been loved by many readers, have all established themselves as friendly introductory books that definitely scratch an itch.
The core message running through these series is that they present practical knowledge that is helpful in real life at a level that is accessible to the general public.
The kindness of the awkward series shines even brighter when it comes to the difficult subject of economics.
As with previous series, the text is structured in a conversational style and reads smoothly, as if listening to it.
Unlike other economics books, which spew vague technical terms or list rigid graphs, this book actively utilizes familiar, everyday language and interesting storytelling.
The abundant photographs and witty illustrations throughout the book, combined with the author's usual strength of "explaining the economy using visual materials," maximize the sense of presence and immersion.
The author's content, combined with the series' unique format, has created a great synergy effect in terms of 'economic storytelling.'
In addition, the comprehensive structure, including economic articles, quizzes, and glossary of terms, helps readers fully digest and review what they have learned.
Through this book, you will no longer feel obligated to learn about economics, but will be able to begin studying economics for real.
The easiest way to learn the basics of economics in the world!
The first in the "Awkward Economic Stories" series is the basics.
True to its subtitle, “A warm-up exercise to become familiar with the economy,” it makes the economy, which used to seem complex and distant, feel much closer.
As you follow the lectures, which are filled with easy-to-follow and diverse examples, you'll soon find yourself viewing your daily life through an economic lens.
One of the most significant features of the basic convenience is that it goes over economic concepts that we have all heard of at least once in our lives but are difficult to explain precisely in an easy and clear manner.
Even if it's a simple concept, such as rationality, opportunity cost, utility, marginal benefit and marginal cost, and even supply and demand, we learn it step by step to gain a deeper understanding later on.
After gaining basic knowledge of economics, the story unfolds in earnest through the fictional characters 'Mr. Jung-san' and 'Mr. Don-man'.
As you follow the rise and fall of the "Jungsan Bakery" set in 1990s Korea, you will naturally come to understand how stocks, bonds, and exchange rates affect individuals.
After that, we will look at the characteristics of economic crises that occurred around the world, including the IMF foreign exchange crisis in Korea.
While finding a way forward in the present from past crises, it also covers the ideas of economists who have tried to solve the problems of their own generation whenever times of crisis have come.
Although the basic section is designed for readers unfamiliar with economics, the depth of the content is by no means shallow.
Fundamentally, it guides us to view the world through the lens of economics.
The basic chapter that will equip you with that new lens continues in Volume 2, Markets and Trade.
GOODS SPECIFICS
- Publication date: June 21, 2022
- Format: Hardcover book binding method guide
- Page count, weight, size: 372 pages | 592g | 135*205*25mm
- ISBN13: 9791162732243
- ISBN10: 1162732245
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카테고리
korean
korean