Special Preface to the Revised and Expanded Edition | "Seven Splits": Evolved Through Verification
Preface to the First Edition | Is there such a thing as an effective stock investment method that can be simply followed?

Chapter 1.
The Beginning of Investment, the Path to Capitalism

A capitalist society, not a labor society
Real estate investment through stock investment
Investing in stocks can kill you.
People can't be rewritten

Chapter 2.
Stock exchange next to the casino

Gambling wasn't the easiest
Beginner's Luck and Capital Thoughts
Little things to keep in mind when betting
All-in gamblers, all-out investors
A good investment opportunity even if it fails
Low volatility means frequent trading.
Water riding? Split purchase!
7 Investment Egos That Trade in Fractions
Am I really diversifying my investments?
Investment skills? No such thing!
The magic of compound interest that grows like a snowball
Even low yields can be a big profit if accumulated
The mentality to beat the dealer
The only way to make money at the casino
What you can get if you are frugal
Do you want to go home and win, or do you want to lose and collapse?
Warren Buffett tells us when it's time to stop.
The Rules of Investing: No Strikeouts
Money that melts away as time passes
Same game, different odds
Golden lever or rotten lever?

Chapter 3.
Picking Good Stocks

Quantitative investing started with gambling
I can't quant, but I can search.
Is KOSPI better or KOSDAQ better?
How much is the capital?
Does a high stock price mean a big company?
The value of a company as seen through the margin ratio
Not all profits are created equal.
How much money I can make with my investment | PER (Price-Earnings Ratio)
Investment funds that can be saved even if the company fails | Price-to-book ratio (PBR)
Companies with high sales and companies with growing sales | Price-to-Sales Ratio (PSR)
It's only my money when it's in my pocket | Price-to-Cash-Flow Ratio (PCR)
Undervalued and Overvalued Companies | PEG (Price-to-Earnings Growth Ratio)
Is the company's profit adequate? | Return on Equity (ROE)
Companies also use leverage | Return on Assets (ROA)
It's a good company, so what if the stock price falls? | 52-week low price ratio
Companies that need debt because they're so angry that they invest in them | Debt ratio
Why Cash Is Better Than Real Estate | Current Ratio
If it's a dividend stock, then it's a no-brainer? | Dividend stocks
The stock you're buying should have been mine | Foreign ownership
Charts More Important Than Stock Charts | Financial Charts
Two items recommended by HR Team Manager Kim
I like you, but I don't know who you are.
Just because you can see it doesn't mean you can see everything.
What kind of company do I want to invest in?
What does the company I want to invest in do?
How much money does the company I want to invest in make?
Safe Stock Checklist That Won't Lose You

Chapter 4.
Stock investing that beats the market

The value of value investing
Rules of play seen by irregular players
Copying or imitating value investing
Something harder than living
Buying cheap and becoming cheap
There is a big deal in the stock market.
Don't be scared when you're scared? The terrifying "Just Ten Minutes"
How to avoid being fooled? Try not to be fooled!
Should stock investing be something to keep secret?
What is more important, the size of the profit or the size of the rate of return?

Chapter 5.
Seven Split Real-World Investment Strategy

Seven Split Investing Principles | "Mr. Investor": Neutralizing "Mr. Market"
Rule #1: Maintain at least 40% of your investment assets in your long-term investment account.
Second Rule | Do not use leverage (credit, receivables)
Third Rule | Set your long-term investment account's target return at 10% or higher.
Fourth Rule | The initial purchase amount for each individual stock should be no more than 5% of the account's investment assets.
Rule 5: Additional purchases should only be made when the previous account's investment loss rate exceeds 3%.
Sixth Rule | The additional purchase investment amount should be the same as the initial purchase investment amount.
Seventh Rule | Don't Cut Your Losses
A few things Seven Split takes care of for you

Chapter 6.
Seven Split, evolved to the next level

Start public investment
Annual performance of public investments
Investment Case Analysis by Stock 1: Samsung Electronics Preferred Stock
Investment Case Analysis by Stock 2: POSCO International
Good stocks to invest in with a seven-split
Seven Split with Magic Split
Backtesting is more reliable than public investing.

Appendix 'Seven Split' Q&A

The magical miracle that happened when I split my stock account!
Control your investment psychology and realize profits 365 days a year through rational trading.

What is more difficult than 'buying good stocks at low prices' is 'mental management'.
Ordinary investors, who are not investment experts, cannot control their 'investment psychology' that is affected by the ups and downs of stock prices.
Also, since it is impossible to be 100% sure about a stock, buying, holding, and selling must be done with risk in mind.
But this is also very difficult and challenging for ordinary investors.
The system that enables this difficult investment psychology control and rational trading is the 7-split account trading, or 'Seven Split'.

Split purchase by seven splits is different from 'water riding'.
Just as new wine is put into new wineskins, new stocks are put into new accounts, and each of the seven investment selves is responsible for its own stock account.
In long-term investment account 1, value stocks are purchased, and if these stocks fall by more than 3%, account 2 purchases them. If these stocks fall by more than 3%, account 3 purchases them.
Thanks to the trial and error of Investor Ego 1, Investor Egos 2-7 can purchase the same stock at a much lower price.
Additionally, since the stocks in each account are in a liquid state, you can realize profits whenever you want without having to calculate the rate of return separately or sell them in installments.
This type of trading satisfies the pleasure of "hand taste" while also securing cash to invest in other investments.


This book provides helpful information on when and how much stock to buy, hold, and sell for each account.
The author, who made money playing blackjack at casinos with this system, made money investing dollars, and finally made more money through stock investing more easily and more reliably, has organized his know-how in a clear and easy-to-follow manner so that even novice investors can follow it.


The best of value investing, quantitative investing, and short-term trading!
- Stock selection becomes easier, and results rival those of sewer experts.

The most important thing in stock investment is stock selection.
The author selects stocks by combining value investing and quantitative investing.
Many beginners invest without even knowing basic indicators such as PER, PBR, PSR, PCR, ROE, and ROA.
This is like not considering location, area, floor, number of rooms, balcony direction, traffic, etc. when buying an apartment.


This book explains these basic indicators easily and accurately using the example of a 'chicken shop'.
For those beginner investors who still find it difficult, we've created a simple checklist of 21 items.
Now, readers can make 'safe stock investments that won't lose money' by simply opening the stock analysis service provided by HTS or MTS and entering the numbers recommended by these items.


So-called value investing is something that beginner investors who lack patience and have weak mentality find difficult.
However, the author protests, saying, “So, are you telling us lowlifes to do scalping?” and suggests a value investing method for beginners.
Instead of securing a safety margin 'large over a long period of time' through the gap between stock price and corporate value, it is secured 'small over a short period of time' and 'multiple times or across many companies'.
It may seem like an unscrupulous short-term trade, but in stock investing, profit is important, not reputation.

The author, after 17 years of losing money, achieved three consecutive years of profits through this "unconventional value investing," and was able to buy rather than sell even during a massive market crash.
This book was written to help people like the previous author who still remain suckers for the stock market.
The value investing proposed in this book is not 'wrong', but 'different' from general value investing.
It is a value investing method for beginners, by beginners, and for beginners.


7 Principles to Follow for Profitability

This book features "Mr. Investor" instead of "Mr. Market," which Benjamin Graham used to refer to the stock market.
This Mr. Investor, controlled by the Seven Split System, generates profits by exploiting Mr. Market's abnormal behavior.
To achieve this, seven principles are required.


1.
The investment asset ratio of the long-term investment account should be maintained at 40% or more.

2.
Never use leverage (credit, receivables).

3.
The target rate of return for a long-term investment account is set at 10% or more.

4.
The initial purchase amount for each individual stock is set at 5% or less of the investment assets of the account.

5.
Additional purchases are made only when the loss rate of the previous account's investment is 3% or more.

6.
The additional purchase investment amount shall be the same as the initial purchase investment amount.

7.
No loss cutting.


The author kindly explains why these principles are necessary and how to put them into practice.


Seven Split, evolved to the next level
- Development of the 'Magic Split' application, proven effective through three years of public investment.

When the first edition of this book, "The Best Strategy for Beginners in Stock Market: 1 Hit and 7 Pips," became a bestseller and attracted the attention of many investors, the author revealed his three-year investment experience on cafes and blogs to make the Seven Split System more effective.
The entire process from stock selection to buying and selling was revealed in detail.


Detailed information on the results of the public investment, which began with the purchase of Yulchon Chemical on November 2, 2020, and continued for three years until October 31, 2023, can be found in the book. During this period, the market declined (-0.9%), but Seven Split achieved a whopping 31.9% return, proving its effectiveness.
It also discloses the trading history of Samsung Electronics Preferred Stock and POSCO International Stock, showing how seven accounts specifically move to realize profits.


We also introduce Magic Split, an app that implements the principles of Seven Split.
It is described as the easiest and most comfortable way to run Seven Split, and for readers of Seven Split, a '3-month free Magic Split Pro voucher (worth 99,000 won)' is provided for a limited time.