
The Brokerage Practice Bible for Starting a Real Estate Business
Description
Book Introduction
We will be your success partner.
The know-how of a veteran expert with over 20 years of experience
Recommended by Director Koh Jong-wan, Commissioner Park Won-gap, President of the Korea Association of Certified Real Estate Brokers, and Professor of Real Estate Studies
Even though I just got my license with passion, real estate brokerage practice is another mountain for a novice real estate agent.
Now that I have become a certified real estate agent with great difficulty, I cannot postpone opening my own business.
The author, a veteran real estate agent with over 20 years of experience and a professor at a real estate department, has achieved unparalleled success in both theory and practice, and has clearly laid out his practical know-how.
From those preparing to start a real estate business to novice business owners who still need to learn, we provide answers to all your questions, even the smallest ones.
The know-how of a veteran expert with over 20 years of experience
Recommended by Director Koh Jong-wan, Commissioner Park Won-gap, President of the Korea Association of Certified Real Estate Brokers, and Professor of Real Estate Studies
Even though I just got my license with passion, real estate brokerage practice is another mountain for a novice real estate agent.
Now that I have become a certified real estate agent with great difficulty, I cannot postpone opening my own business.
The author, a veteran real estate agent with over 20 years of experience and a professor at a real estate department, has achieved unparalleled success in both theory and practice, and has clearly laid out his practical know-how.
From those preparing to start a real estate business to novice business owners who still need to learn, we provide answers to all your questions, even the smallest ones.
- You can preview some of the book's contents.
Preview
index
Recommendation
IntroductionⅠ
Introduction II
Part 1: Common Misconceptions and Truths About Real Estate Agents
Real Estate Agent Market Analysis
Why You Should Be a Licensed Real Estate Agent
Part 2: Beginner Real Estate Agents: Starting a Real Estate Business
Writing a business plan
Brokerage office opening registration procedure
〈Reference〉Required legal training for certified real estate agents
Choosing the right time to start a business
Selection of a location for a brokerage office
〈Reference〉What is membership real estate?
Determining the type of business
Real estate business and interior
〈Reference〉Standards for Displaying and Advertising Brokerage Objects
Startup capital and operating expenses
Recruiting staff
Starting a business vs. getting a job
Part 3: Brokerage Sales Techniques to Maximize Sales
Brokerage Survival Strategy
Securing a property
Customer acquisition
joint brokerage
Partners
Part 4: The Real Estate Brokerage Process: Easy for Beginners to Follow
Real Estate Brokerage Course
Property acceptance
〈Reference〉 Real Estate Exclusive Brokerage Contract
provisional contract
Preparing to write a contract
〈Reference〉Example of Certificate of Complete Registration Information and Building Management Ledger
Writing a contract
〈Reference〉 Personal information protection in the brokerage industry
Preparation of a description of the brokerage object confirmation
Payment of interim and balance payments
Claim for brokerage fee
Customer Management
Part 5: How to Write a Brokerage Object Confirmation Document
How to write a confirmation statement
How to write a sales contract
How to write a lease agreement
Part 6: Characteristics of each item and how to write a contract
apartment
〈Reference〉 Redevelopment and reconstruction projects
Officetel
Single-family home (single-family/multi-family)
commercial buildings
〈Reference〉 Royalty contract
factories and land
subscription rights
Part 7 Practical Information
In a residential area, which land is more expensive: land on the north road or land on the south road?
Is it possible to run a cafe and a brokerage office simultaneously?
What if the apartment direction is incorrectly written on the confirmation instructions?
Who is liable for defects in real estate?
Who pays the brokerage fee if I move before the contract expires?
What kind of real estate should you never broker?
When entering into a proxy contract, who keeps the power of attorney and seal certificate?
What are the legal actions of a licensed real estate agent?
What is the scope of self-dealing for a licensed real estate agent?
What should I be careful about when signing a lease agreement for real estate registered as a trust?
Part 8 Appendix
Real estate information site
Real estate neologisms and brokerage industry terms
Brokerage accident
Real Estate Tax
〈Reference〉 Improvement of the tenant's unpaid national tax viewing system
Housing Lease Protection Act vs. Commercial Building Lease Protection Act
IntroductionⅠ
Introduction II
Part 1: Common Misconceptions and Truths About Real Estate Agents
Real Estate Agent Market Analysis
Why You Should Be a Licensed Real Estate Agent
Part 2: Beginner Real Estate Agents: Starting a Real Estate Business
Writing a business plan
Brokerage office opening registration procedure
〈Reference〉Required legal training for certified real estate agents
Choosing the right time to start a business
Selection of a location for a brokerage office
〈Reference〉What is membership real estate?
Determining the type of business
Real estate business and interior
〈Reference〉Standards for Displaying and Advertising Brokerage Objects
Startup capital and operating expenses
Recruiting staff
Starting a business vs. getting a job
Part 3: Brokerage Sales Techniques to Maximize Sales
Brokerage Survival Strategy
Securing a property
Customer acquisition
joint brokerage
Partners
Part 4: The Real Estate Brokerage Process: Easy for Beginners to Follow
Real Estate Brokerage Course
Property acceptance
〈Reference〉 Real Estate Exclusive Brokerage Contract
provisional contract
Preparing to write a contract
〈Reference〉Example of Certificate of Complete Registration Information and Building Management Ledger
Writing a contract
〈Reference〉 Personal information protection in the brokerage industry
Preparation of a description of the brokerage object confirmation
Payment of interim and balance payments
Claim for brokerage fee
Customer Management
Part 5: How to Write a Brokerage Object Confirmation Document
How to write a confirmation statement
How to write a sales contract
How to write a lease agreement
Part 6: Characteristics of each item and how to write a contract
apartment
〈Reference〉 Redevelopment and reconstruction projects
Officetel
Single-family home (single-family/multi-family)
commercial buildings
〈Reference〉 Royalty contract
factories and land
subscription rights
Part 7 Practical Information
In a residential area, which land is more expensive: land on the north road or land on the south road?
Is it possible to run a cafe and a brokerage office simultaneously?
What if the apartment direction is incorrectly written on the confirmation instructions?
Who is liable for defects in real estate?
Who pays the brokerage fee if I move before the contract expires?
What kind of real estate should you never broker?
When entering into a proxy contract, who keeps the power of attorney and seal certificate?
What are the legal actions of a licensed real estate agent?
What is the scope of self-dealing for a licensed real estate agent?
What should I be careful about when signing a lease agreement for real estate registered as a trust?
Part 8 Appendix
Real estate information site
Real estate neologisms and brokerage industry terms
Brokerage accident
Real Estate Tax
〈Reference〉 Improvement of the tenant's unpaid national tax viewing system
Housing Lease Protection Act vs. Commercial Building Lease Protection Act
Detailed image

Into the book
The real estate agent exam is not an easy exam, but it has the advantage of being able to be prepared for in a short period of time without any special skills, and anyone can start a business anywhere by simply obtaining the license.
Sometimes people around me ask me how difficult the real estate agent exam is.
Then I tell you that it is not studying with your head but studying with your butt.
If you are patient and consistently invest a certain amount of time, you can definitely pass.
Therefore, office workers can prepare sufficiently by using the Internet or smartphones during weekends or after work, and housewives can prepare sufficiently by using the Internet or smartphones during housework and childcare.
In the past, most academies focused on offline lectures, so there were many time and space constraints.
However, if you monitor recent successful candidates, you will see that many of them are preparing through online lectures at home or at work.
Although there are some differences depending on the brokerage office, commuting is flexible and you can set your own schedule, so there are fewer restrictions on your activities than in other professions.
Some of the people around me enjoy hobbies like hiking and golfing on weekdays, and manage their time efficiently to participate in overseas trips and seminars.
Furthermore, I am also enthusiastic about obtaining master's and doctoral degrees.
I was one of those people.
Sometimes I feel grateful for my job, wondering if I would have had this freedom if I had done something else.
In short, it is a job that can maintain a work-life balance.
These days, the MZ generation pursues a life that makes me think that they are naturally living ahead of their time.
Income is determined by one's ability to work, but isn't one's free time determined by what one does?
---From "PART 1 Common Misconceptions and Truths About Certified Real Estate Agents"
In the case of real estate agencies, the market starts to move slowly starting in December when the successful applicants are announced, and many properties tend to come up for sale around February to April of the following year.
In boom times, office space is scarce, but in recessions, it's overflowing, but things are different these days.
The number of successful applicants for the real estate agent exam increases every year, with the 33rd exam producing approximately 28,000 successful applicants. Despite the economic downturn, demand for real estate agent offices is high, making it difficult to find a good position.
To cut to the chase, it's okay to start a brokerage office at any time.
There is no specific right time to start a business, and starting a business is not a matter of timing, but a matter of mindset.
Even in a recession, there are always people who are doing well.
A good real estate market has a positive impact on the brokerage market, but a bad real estate market does not necessarily mean a bad brokerage market.
Even when the real estate market is sluggish, rentals continue to occur, and even when real estate policies restrict the housing market, sales can occur anywhere because there are various markets for commercial, industrial, land, factories, and warehouses.
A successful real estate agent is someone who always stays true to their role, regardless of the real estate market conditions.
Instead of waiting for the real estate market to improve, let's start right now with what we can do.
If I'm ready, the sooner I start a business, the better, and ultimately, it's up to me to decide when the best time is.
---From "PART 2 Beginner Real Estate Agent, Starting a Real Estate Business"
The difficult thing in brokerage is working with the goods.
Good properties are usually accepted by long-established brokerage firms, as customers, unless there are special circumstances, tend to re-entrust their properties to brokerage firms with which they have previously transacted.
Therefore, rather than just waiting for customers to come to them, beginner brokers need to make an effort to find and visit customers themselves.
It is natural that the more properties you have, the more contracts you will have.
In this chapter, we will learn about methods for securing properties for sellers (lessors).
The best way to secure items is for customers to come to us on their own, either by phone or by visiting our office.
Some existing customers return items, while others contact us through referrals.
When applying for a listing, you must check the property name, location, area, desired price, move-in date, current condition, sale/lease conditions, etc. before creating a listing.
Having a lot of stuff is important, but managing it well is even more important.
You can create a listing list in Excel or use a private information network or listing management program for a separate fee, but I recommend creating a listing note separately.
---From "PART 3: Brokerage Sales Techniques to Maximize Sales"
When receiving a property, fill out the reception form.
First, check the type of item, customer request, and basic information.
By carefully recording whether the transaction is for sale or lease, the desired price, schedule, current loan status, the client's contact information, and any special requests, the client briefing will proceed smoothly.
At this time, if you check which telecommunications company the owner uses, you can verify the ‘homeowner’ when advertising on Naver Internet.
Additional details are recorded by reviewing the building register, etc.
In the case of housing, you must also check whether the right to request contract renewal is exercised and whether the business is a housing rental business.
When receiving an item, a certificate of registration must be issued to confirm the owner and whether there are any rights issues, as well as whether there are any loans or tax arrears.
If you have a loan or delinquent tax debt, it's a good idea to check how and when you plan to repay it.
You should also carefully check the current status by reviewing the building register, land use plan confirmation, etc.
---From "PART 4 Real Estate Brokerage Process that Even Beginners Can Easily Follow"
When preparing a contract, a real estate agent must always prepare not only the best option but also the next best option and mentally simulate various situations.
These are the basic qualities of a licensed real estate agent who is good at negotiating contracts.
For example, buyer B is interested in an apartment that seller A has listed for sale at 750 million won.
Mr. B wants to negotiate with a real estate agent, saying he wants to sign a contract for 730 million won.
The real estate agent asked Mr. A to mediate, and Mr. A confirmed that he was willing to mediate up to 740 million won.
At this time, the real estate agent must accurately understand the seller A's reason for selling and the buyer B's reason for purchasing in order to reach an agreement under the given conditions.
The seller, Mr. A, is a temporary dual homeowner.
You must sell your house within the remaining 4 months to receive the capital gains tax exemption.
Buyer B has a child who will start elementary school next year, and is considering acquiring Mr. A's house considering the distance from the elementary school district and workplace.
At this time, the real estate agent can present a persuasive argument for additional price adjustments to seller A by comparing the risks associated with the remaining period with the selling price, and suggest to buyer B that even if the price is not satisfactory for the sake of his precious child, he should prioritize the child's ability to attend school safely.
In this way, the ability of a licensed real estate agent to accurately understand the reasons for both parties buying and selling an apartment and to prepare alternative and second-best plans appropriate to the situation is essential for concluding a contract.
---From “PART 5: Confirmation of Brokerage Object and How to Write a Contract”
The transfer of subscription rights refers to the transaction of subscription rights by a person who has purchased an apartment, officetel, etc. before the registration of ownership.
Currently, the resale of pre-sale rights is restricted in certain areas, including the metropolitan area, such as speculative overheated areas and regulated areas. As restrictions are frequently lifted and revoked based on economic conditions, it's important to check for changes in real time. Pre-sale rights transactions are unregistered transactions, so there are many things to keep in mind.
When entering into a contract for the sale of subscription rights, the original subscription rights, extension and option contracts, identification, payment receipts, etc. must be carefully checked, and the actual amount received by the transferor and the actual amount paid by the transferee must be accurately explained.
After signing the contract for the subscription right, the bank must take over the interim loan and execute the contract within one day of the final payment date. The construction company must change the name, etc., so you must hurry up and start early in the morning to complete all tasks.
When taking over a loan, you must visit the bank in person, and both parties must be carefully informed in advance to ensure that they bring all supporting documents and materials.
Carelessness can easily lead to the difficultly promised schedule being wasted due to insufficient documentation, so a certified real estate agent's accurate understanding and confirmation of the subscription rights transaction process is required.
---From “PART 6: Characteristics of each item and how to write a contract”
A signed a two-year lease for an officetel, but had to move out after one year.
Two months after A's previous notice, a new tenant was found and they moved in.
Who should pay the brokerage fee in this case? Disputes often arise over who should pay the brokerage fee when moving out before the lease expires.
In actual practice, this is usually done as follows, so please keep this in mind.
In principle, it is right for the parties to the transaction to bear the brokerage fee.
However, if the tenant requests termination midway due to personal circumstances, the landlord may reject the termination request.
Therefore, it can be seen that the meaning that the tenant will compensate the landlord for losses such as brokerage fees arising from the termination of the tenant contract has been omitted.
In conclusion, the brokerage fee is paid by the tenant who requests termination of the contract.
For reference, through the right to request contract renewal under the revised Housing Lease Protection Act, the tenant can request the landlord to terminate the contract at any time when renewing the lease contract.
Let's distinguish that at this time, the landlord, not the tenant, must pay the brokerage fee.
---From "PART 7 Practical Information"
Any real estate agent worries about brokerage accidents.
According to the data on the status of payment of deductibles by type of brokerage accident from 2017 to 2021 from the Korea Association of Certified Real Estate Brokers, multi-family housing transaction accidents and accidents involving insufficient confirmation and explanation rank high.
In the event of a brokerage accident, the association's mutual aid division and surety insurance pay the victim an advance payment of the mutual aid amount and then claim the right of subrogation from the licensed broker. Therefore, except in special cases such as the bankruptcy of the licensed broker who caused the accident, the licensed broker effectively pays the brokerage accident costs.
Therefore, it is important to be very careful from the beginning to prevent brokerage accidents from occurring.
Meanwhile, second-hand accidents also occur only after a contract is concluded.
Whether you're a beginner or a veteran, new situations are constantly arising, so there's no need to be overly fearful as a novice real estate agent.
When signing a contract, it is important to stick to the basic principles rather than rushing.
Sometimes people around me ask me how difficult the real estate agent exam is.
Then I tell you that it is not studying with your head but studying with your butt.
If you are patient and consistently invest a certain amount of time, you can definitely pass.
Therefore, office workers can prepare sufficiently by using the Internet or smartphones during weekends or after work, and housewives can prepare sufficiently by using the Internet or smartphones during housework and childcare.
In the past, most academies focused on offline lectures, so there were many time and space constraints.
However, if you monitor recent successful candidates, you will see that many of them are preparing through online lectures at home or at work.
Although there are some differences depending on the brokerage office, commuting is flexible and you can set your own schedule, so there are fewer restrictions on your activities than in other professions.
Some of the people around me enjoy hobbies like hiking and golfing on weekdays, and manage their time efficiently to participate in overseas trips and seminars.
Furthermore, I am also enthusiastic about obtaining master's and doctoral degrees.
I was one of those people.
Sometimes I feel grateful for my job, wondering if I would have had this freedom if I had done something else.
In short, it is a job that can maintain a work-life balance.
These days, the MZ generation pursues a life that makes me think that they are naturally living ahead of their time.
Income is determined by one's ability to work, but isn't one's free time determined by what one does?
---From "PART 1 Common Misconceptions and Truths About Certified Real Estate Agents"
In the case of real estate agencies, the market starts to move slowly starting in December when the successful applicants are announced, and many properties tend to come up for sale around February to April of the following year.
In boom times, office space is scarce, but in recessions, it's overflowing, but things are different these days.
The number of successful applicants for the real estate agent exam increases every year, with the 33rd exam producing approximately 28,000 successful applicants. Despite the economic downturn, demand for real estate agent offices is high, making it difficult to find a good position.
To cut to the chase, it's okay to start a brokerage office at any time.
There is no specific right time to start a business, and starting a business is not a matter of timing, but a matter of mindset.
Even in a recession, there are always people who are doing well.
A good real estate market has a positive impact on the brokerage market, but a bad real estate market does not necessarily mean a bad brokerage market.
Even when the real estate market is sluggish, rentals continue to occur, and even when real estate policies restrict the housing market, sales can occur anywhere because there are various markets for commercial, industrial, land, factories, and warehouses.
A successful real estate agent is someone who always stays true to their role, regardless of the real estate market conditions.
Instead of waiting for the real estate market to improve, let's start right now with what we can do.
If I'm ready, the sooner I start a business, the better, and ultimately, it's up to me to decide when the best time is.
---From "PART 2 Beginner Real Estate Agent, Starting a Real Estate Business"
The difficult thing in brokerage is working with the goods.
Good properties are usually accepted by long-established brokerage firms, as customers, unless there are special circumstances, tend to re-entrust their properties to brokerage firms with which they have previously transacted.
Therefore, rather than just waiting for customers to come to them, beginner brokers need to make an effort to find and visit customers themselves.
It is natural that the more properties you have, the more contracts you will have.
In this chapter, we will learn about methods for securing properties for sellers (lessors).
The best way to secure items is for customers to come to us on their own, either by phone or by visiting our office.
Some existing customers return items, while others contact us through referrals.
When applying for a listing, you must check the property name, location, area, desired price, move-in date, current condition, sale/lease conditions, etc. before creating a listing.
Having a lot of stuff is important, but managing it well is even more important.
You can create a listing list in Excel or use a private information network or listing management program for a separate fee, but I recommend creating a listing note separately.
---From "PART 3: Brokerage Sales Techniques to Maximize Sales"
When receiving a property, fill out the reception form.
First, check the type of item, customer request, and basic information.
By carefully recording whether the transaction is for sale or lease, the desired price, schedule, current loan status, the client's contact information, and any special requests, the client briefing will proceed smoothly.
At this time, if you check which telecommunications company the owner uses, you can verify the ‘homeowner’ when advertising on Naver Internet.
Additional details are recorded by reviewing the building register, etc.
In the case of housing, you must also check whether the right to request contract renewal is exercised and whether the business is a housing rental business.
When receiving an item, a certificate of registration must be issued to confirm the owner and whether there are any rights issues, as well as whether there are any loans or tax arrears.
If you have a loan or delinquent tax debt, it's a good idea to check how and when you plan to repay it.
You should also carefully check the current status by reviewing the building register, land use plan confirmation, etc.
---From "PART 4 Real Estate Brokerage Process that Even Beginners Can Easily Follow"
When preparing a contract, a real estate agent must always prepare not only the best option but also the next best option and mentally simulate various situations.
These are the basic qualities of a licensed real estate agent who is good at negotiating contracts.
For example, buyer B is interested in an apartment that seller A has listed for sale at 750 million won.
Mr. B wants to negotiate with a real estate agent, saying he wants to sign a contract for 730 million won.
The real estate agent asked Mr. A to mediate, and Mr. A confirmed that he was willing to mediate up to 740 million won.
At this time, the real estate agent must accurately understand the seller A's reason for selling and the buyer B's reason for purchasing in order to reach an agreement under the given conditions.
The seller, Mr. A, is a temporary dual homeowner.
You must sell your house within the remaining 4 months to receive the capital gains tax exemption.
Buyer B has a child who will start elementary school next year, and is considering acquiring Mr. A's house considering the distance from the elementary school district and workplace.
At this time, the real estate agent can present a persuasive argument for additional price adjustments to seller A by comparing the risks associated with the remaining period with the selling price, and suggest to buyer B that even if the price is not satisfactory for the sake of his precious child, he should prioritize the child's ability to attend school safely.
In this way, the ability of a licensed real estate agent to accurately understand the reasons for both parties buying and selling an apartment and to prepare alternative and second-best plans appropriate to the situation is essential for concluding a contract.
---From “PART 5: Confirmation of Brokerage Object and How to Write a Contract”
The transfer of subscription rights refers to the transaction of subscription rights by a person who has purchased an apartment, officetel, etc. before the registration of ownership.
Currently, the resale of pre-sale rights is restricted in certain areas, including the metropolitan area, such as speculative overheated areas and regulated areas. As restrictions are frequently lifted and revoked based on economic conditions, it's important to check for changes in real time. Pre-sale rights transactions are unregistered transactions, so there are many things to keep in mind.
When entering into a contract for the sale of subscription rights, the original subscription rights, extension and option contracts, identification, payment receipts, etc. must be carefully checked, and the actual amount received by the transferor and the actual amount paid by the transferee must be accurately explained.
After signing the contract for the subscription right, the bank must take over the interim loan and execute the contract within one day of the final payment date. The construction company must change the name, etc., so you must hurry up and start early in the morning to complete all tasks.
When taking over a loan, you must visit the bank in person, and both parties must be carefully informed in advance to ensure that they bring all supporting documents and materials.
Carelessness can easily lead to the difficultly promised schedule being wasted due to insufficient documentation, so a certified real estate agent's accurate understanding and confirmation of the subscription rights transaction process is required.
---From “PART 6: Characteristics of each item and how to write a contract”
A signed a two-year lease for an officetel, but had to move out after one year.
Two months after A's previous notice, a new tenant was found and they moved in.
Who should pay the brokerage fee in this case? Disputes often arise over who should pay the brokerage fee when moving out before the lease expires.
In actual practice, this is usually done as follows, so please keep this in mind.
In principle, it is right for the parties to the transaction to bear the brokerage fee.
However, if the tenant requests termination midway due to personal circumstances, the landlord may reject the termination request.
Therefore, it can be seen that the meaning that the tenant will compensate the landlord for losses such as brokerage fees arising from the termination of the tenant contract has been omitted.
In conclusion, the brokerage fee is paid by the tenant who requests termination of the contract.
For reference, through the right to request contract renewal under the revised Housing Lease Protection Act, the tenant can request the landlord to terminate the contract at any time when renewing the lease contract.
Let's distinguish that at this time, the landlord, not the tenant, must pay the brokerage fee.
---From "PART 7 Practical Information"
Any real estate agent worries about brokerage accidents.
According to the data on the status of payment of deductibles by type of brokerage accident from 2017 to 2021 from the Korea Association of Certified Real Estate Brokers, multi-family housing transaction accidents and accidents involving insufficient confirmation and explanation rank high.
In the event of a brokerage accident, the association's mutual aid division and surety insurance pay the victim an advance payment of the mutual aid amount and then claim the right of subrogation from the licensed broker. Therefore, except in special cases such as the bankruptcy of the licensed broker who caused the accident, the licensed broker effectively pays the brokerage accident costs.
Therefore, it is important to be very careful from the beginning to prevent brokerage accidents from occurring.
Meanwhile, second-hand accidents also occur only after a contract is concluded.
Whether you're a beginner or a veteran, new situations are constantly arising, so there's no need to be overly fearful as a novice real estate agent.
When signing a contract, it is important to stick to the basic principles rather than rushing.
---From "PART 8 Appendix"
Publisher's Review
If you want to succeed as a real estate brokerage professional
First, start with this book!
The real estate market is going through difficult and challenging times right now.
However, here, it is necessary to distinguish between the real estate market and the real estate brokerage market.
If the real estate market's booms and busts are driven by price, the real estate brokerage market is driven by transaction volume.
In other words, even if the real estate market's difficulties persist for a certain period of time, if low-priced properties continue to flow into the market, the increased buying power of those with cash will lead to an increase in transaction volume.
If this happens, the real estate brokerage market will naturally experience a boom before the real estate market.
Real estate agents are sighing here and there about the worst trading performance ever.
Should we really start a business in this situation? Or should we simply wait endlessly for the real estate market to pick up? While everyone's circumstances are different, the author says he would start a business during a recession.
Starting a business during a recession has more advantages than starting one during a boom.
For example, during a recession, there are more offices to choose from.
Low key money during a recession reduces initial startup costs.
It is necessary to learn and become familiar with the market while enduring the recession with the key money saved.
This book was published to help novice real estate agents who have passed the difficult real estate agent certification exam and are about to start a business in real estate.
The author has tried to catch two rabbits at once, theory and practice, and has boldly omitted content that is less frequently used in practice while basing it on lecture content with the intention of writing it in an easy-to-understand manner.
We wanted to publish a guidebook that even beginners can easily read, and a practical application book that will help establish a practical framework.
As such, it contains only the essential information related to real estate brokerage practice, from A to Z, in a clear and user-friendly manner without any unnecessary details.
Additionally, through 'Dr. Kim's Story' in each chapter, he conveys his practical experience and practical know-how, honed over 20 years, in a sincere and entertaining manner.
In fact, the author has been teaching real estate entrepreneurship practical courses at universities and Eduwill Real Estate Academy for a long time and has utilized the feedback he received from students.
In particular, communicating with successful candidates at Eduwill played a big role in learning what new real estate agents are actually curious about and what information they need most.
Real estate brokerage is a reality and practice that must be faced.
But practice without theory is infinitely light and shallow.
This book will be loved as a bible in this field for a long time, as it was written after recognizing the lightness of repetitive, old-fashioned practice without learning, and trying to break away from the existing framework while also containing theoretical solidity.
The content is organized in an easy-to-understand manner so that anyone can read and follow along and quickly build a solid foundation for brokerage practice.
This book is packed with essential information for new real estate agents, from drafting real estate contracts and brokerage practices to customer service techniques, all based on the detailed experience of a current real estate agent.
Rather than providing superficial and expedient knowledge, this book provides a blueprint to help you establish a framework.
First, start with this book!
The real estate market is going through difficult and challenging times right now.
However, here, it is necessary to distinguish between the real estate market and the real estate brokerage market.
If the real estate market's booms and busts are driven by price, the real estate brokerage market is driven by transaction volume.
In other words, even if the real estate market's difficulties persist for a certain period of time, if low-priced properties continue to flow into the market, the increased buying power of those with cash will lead to an increase in transaction volume.
If this happens, the real estate brokerage market will naturally experience a boom before the real estate market.
Real estate agents are sighing here and there about the worst trading performance ever.
Should we really start a business in this situation? Or should we simply wait endlessly for the real estate market to pick up? While everyone's circumstances are different, the author says he would start a business during a recession.
Starting a business during a recession has more advantages than starting one during a boom.
For example, during a recession, there are more offices to choose from.
Low key money during a recession reduces initial startup costs.
It is necessary to learn and become familiar with the market while enduring the recession with the key money saved.
This book was published to help novice real estate agents who have passed the difficult real estate agent certification exam and are about to start a business in real estate.
The author has tried to catch two rabbits at once, theory and practice, and has boldly omitted content that is less frequently used in practice while basing it on lecture content with the intention of writing it in an easy-to-understand manner.
We wanted to publish a guidebook that even beginners can easily read, and a practical application book that will help establish a practical framework.
As such, it contains only the essential information related to real estate brokerage practice, from A to Z, in a clear and user-friendly manner without any unnecessary details.
Additionally, through 'Dr. Kim's Story' in each chapter, he conveys his practical experience and practical know-how, honed over 20 years, in a sincere and entertaining manner.
In fact, the author has been teaching real estate entrepreneurship practical courses at universities and Eduwill Real Estate Academy for a long time and has utilized the feedback he received from students.
In particular, communicating with successful candidates at Eduwill played a big role in learning what new real estate agents are actually curious about and what information they need most.
Real estate brokerage is a reality and practice that must be faced.
But practice without theory is infinitely light and shallow.
This book will be loved as a bible in this field for a long time, as it was written after recognizing the lightness of repetitive, old-fashioned practice without learning, and trying to break away from the existing framework while also containing theoretical solidity.
The content is organized in an easy-to-understand manner so that anyone can read and follow along and quickly build a solid foundation for brokerage practice.
This book is packed with essential information for new real estate agents, from drafting real estate contracts and brokerage practices to customer service techniques, all based on the detailed experience of a current real estate agent.
Rather than providing superficial and expedient knowledge, this book provides a blueprint to help you establish a framework.
GOODS SPECIFICS
- Date of issue: March 17, 2023
- Page count, weight, size: 388 pages | 698g | 152*225*23mm
- ISBN13: 9791164845354
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