Chapter 1: Starting an Online Shopping Mall

01 Online Seller, Take on the Challenge Without Hesitation
1.
Don't be scared in advance
2.
The daily life of an online seller
3.
Is it really possible to start a business without capital?
02 Start with Smart Store and Coupang
1.
Open market
2.
Smart Store and Coupang
03 Creating a Business Registration Certificate and Mail Order Business Registration Certificate
1.
individual seller
2.
Business Seller
2.1 Creating a Business Registration Certificate
2.2 Download the Purchase Safety Service Use Confirmation
2.3 Reporting a mail-order business
3.
Tax filing
04 Naver Smart Store Registration and Sales Preparation
1.
Let's prepare in advance before signing up
1.1 Store Name
1.2 Store URL
2.
Sign up for Smart Store
3.
Smart Store Fee
4.
Smart Store Settlement
05 Coupang Seller Registration and Sales Preparation
1.
Become a Coupang seller
2.
Coupang sales method
3.
Coupang commission
4.
Coupang settlement

Chapter 2: Finding Items That Sell

01 Keywords that beginner sellers should target
1.
Finding products to sell is what shopping malls are all about.
02 Finding items with data
1.
Item Scout
1.1 Item Scout Membership Registration
1.2 Installing the ItemScout extension
1.3 Unearthing Items in Item Scout
1.4 Using extensions in the Naver Plus Store
2.
Find keywords in Naver Data Lab
3.
Using Naver Search Ads Tools
3.1 Sign up for Naver Search Ads
3.2 Searching for keywords in Naver search ads
03 Using the Item Finder
1.
What is Item Finder?
2.
Item selection determines success
3.
Using the Item Finder
4.
Tips for Successful Sourcing
04 Keyword sourcing program that anyone can easily start
1.
Installing a Keyword Sourcing Program
1.1 Download the program
1.2 Issuing and Linking with Naver Advertising API
2.
Using the Program: From First Launch to Search
3.
Using the program
3.1 Sourcing Flow
05 Finally, I've chosen a keyword. Will there be a place for me?
1.
How to find my place
2.
Start with detailed keywords
06 Is this an opponent I can beat?
1.
Analyzing Competitive Sellers
1.1 Analyzing on Naver Shopping
1.2 Verification on Coupang
07 If there is a chance, let's start!
1.
Good sales methods to know

Chapter 3: Selling through consignment or purchasing products from domestic wholesale malls

01 Selling on consignment
1.
Sourcing from online sellers
2.
consignment sales
2.1 Consignment Sales Process
2.2 Advantages of Consignment Sales
2.3 Disadvantages of consignment sales
3.
Consignment sales strategy
3.1 Finding Consignment Items
02 Selling through purchase
1.
Purchase sales process
1.1 Advantages of Buy-to-Sell
1.2 Disadvantages of direct sales
2.
Buy-to-sell strategy
2.1 Identifying trends
2.2 Checking the Conversion Rate
2.3 Can I source?
03 Domestic wholesale sites
1.
Preparing for wholesale transactions
1.1 Sign up for Domaekkuk and Domaemae membership
1.2 When you become a business member
1.3 Check out the wholesale main screen

Chapter 4: Selling Products to Chinese Wholesalers

01 Understanding Chinese Wholesale Sites
1.
Alibaba
2.
1688
3.
AliExpress
4.
Taobao
02 Chinese shopping mall payment methods and fees
1.
Payment methods for Chinese online shopping malls
2.
Proceed with Trade Transfer
03 How to Select a Good Exporter in China
1.
Alibaba seller
2.
1688 sellers
04 How to save on inland shipping costs in China
1.
China's logistics location
2.
Locating Exporters
05 Selecting a Transportation Operator
1.
Chinese product import process
2.
What form of transport will you use?
2.1 Shipping Agency
2.2 Forwarding
2.3 Let's understand the cargo details.
06 Ordering samples from Chinese wholesalers
1.
Order a sample from 1688

Chapter 5: Basic Preparation for Online Sales

01 Create a detailed page
1.
Benchmarking the Detail Page
1.1 Let's find a good detail page.
2.
Planning a detailed page
3.
Creating a detailed page
3.1 Using Preview Canvas
3.2 Using Canvas
02 Designing a photo concept for the detailed page
1.
Creating a filming space
2.
Take the necessary photos after reviewing the plan
3.
Let's differentiate between thumbnails and detail pages.
03 Creating transparent backgrounds and GIF images
1.
Create a photo with a transparent background
1.1 Create and edit transparent background photos with Remover
2. Create a GIF image
2.1 Let's create a short GIF
2.2 Creating GIFs with Your Smartphone
3.
Creating a GIF Combination Detail Page in Miricanvas
04 Features of each open market's detailed page
1.
Recommended size for open markets
2.
Using image hosting
2.1 Using ESM's Image Hosting
3.
Free image site

Chapter 6 Selling in Smart Stores

01 Understanding Naver's Search Algorithm
1.
Naver Plus Store and Naver Price Comparison
2.
Naver product search algorithm
2.1 Goodness of Fit
2.2 Popularity
2.3 Reliability
2.4 Preference
02 Registering Smart Store Products
1.
Register a product
2.
Register for notice
03 Things to do after product registration
1.
Check exposure ranking
2.
Issue benefit coupons
3.
Send marketing messages
4.
Configure additional optional products
4.1 Registering Additional Products
04 Using Naver N Delivery Service
1.
What is N Delivery?
2.
Apply for N Delivery Service
05 Confirm new orders, process shipments, and receive payments
1.
From order confirmation, shipping processing, purchase confirmation, to settlement
2.
Notify of shipping delays
3.
Proceed with cancellation of sale by seller
4.
Combined shipping
06 Processing cancellations, returns, exchanges, and refunds
1.
Process cancellation
2.
Processing returns
3.
Processing an exchange
4.
Processing a refund

Chapter 7 Selling on Coupang

01 Understanding Coupang's Search Algorithm
1.
Coupang search ranking algorithm
1.1 Sales Performance
1.2 Customer Preference
1.3 Product Competitiveness
1.4 Search Accuracy
1.5 Product Information Fidelity
2.
Coupang's Key Strategies for Top Exposure
02 Registering a Coupang Marketplace Product
1.
Register a product
2.
Register products in bulk
03 Manage sales after product registration
1.
Request to combine or separate products
2.
Coupang products are not displayed on Naver Shopping.
3.
Automatic and manual return collection
3.1 Canceling automatic recovery linkage
04 Run a discount coupon promotion
1.
Set a monthly budget
2.
Issue an instant discount coupon
3.
Issue a download coupon
05 Confirm new orders, process shipments, and receive payments
1.
Confirm order, process shipment, and receive payment
2.
Separate delivery and bundled delivery (combined delivery)
3.
Edit tracking number
06 Processing order cancellations, returns, and exchanges
1.
withdraw order
2.
Processing returns
3.
Proceed with Coupang verification request
4.
Processing an exchange
07 Selling with Rocket Growth
1.
Rocket Growth Overview
2.
Rocket Growth Cost
3.
Proceed with Rocket Growth sales
3.1 Registering a Rocket Growth Product
3.2 Apply for Rocket Growth
3.3 Stocking Products
3.4 Checking product availability
3.5 Inventory Management and Request for Export
3.6 Rocket Growth Settlement

Chapter 8 Selling through an Overseas Purchasing Agent

01 Overview of Overseas Purchasing Agency
1.
Pros and Cons of Overseas Purchasing Agents
2.
What you need to know before starting an overseas purchasing agency
2.1 Set the margin rate leniently.
2.2 Creating a sales history list
2.3 Personal Customs Code
02 Selling products for overseas shipping
1.
Registering products for overseas delivery
1.1 Setting up overseas shipping destinations for Smart Store products
1.2 Setting Up Overseas Shipping Destination for Coupang Products
2.
Processing orders
2.1 Purchase from overseas markets
2.2 Request delivery to a shipping agent

Chapter 9: Finally, the first order! Packing the parcel

01 Materials required for packaging
1.
Buy packaging materials for delivery
02 Convenience store delivery and contract delivery
1.
Using Naver Maps to get convenience store delivery
2.
Beyond convenience store delivery, contract delivery

Chapter 10: Advertising and Marketing

01 Understanding Advertising
1.
If you're a beginner seller, try advertising.
2.
The need for product advertising
3.
Essential Advertising Terms
02 Selecting advertising keywords and bid prices
03 Run Naver Ads
1.
Naver Ads
2.
Implementing Naver Shopping Search Ads
04 Running Coupang Advertisements
1.
Coupang's advertisement
2.
Implementing Sales Optimization Advertising
3. Implementing AI Smart Advertising
4.
Implementing manual performance-based advertising
05 Conducting Viral Marketing
1.
Community
2.
YouTube Shorts
2.1 Uploading a YouTube video to Coupang's product details page
3.
Advertise on Instagram Reels
4.
Check external inflow customers
4.1 Using NT parameters
4.2 Using Shortened URLs
5.
Blog Usage Reviews
6.
Creating business partners

Earn 1 billion won from Smart Store and Coupang

This book contains the story of a truck driver who used to drive 16 hours a day, but now finds financial and time freedom with just a laptop, and the practical strategies and strategies for starting an e-commerce business that gave him back real time in his life.

From overseas purchasing agency and consignment sales, which started as a side hustle, to buying and selling as a professional seller, and even purchasing items from Chinese wholesalers, this novice seller, with no prior knowledge, became a top seller, achieving 1 billion won in sales in just two years. We reveal the secrets and success strategies behind their journey.

We cover the entire process of selling on Smart Store and Coupang in detail, including finding competitive items, selling on consignment/purchasing domestically and internationally, top exposure strategies for each platform, creating great thumbnails and detail pages, product registration and sales management, advertising exposure strategies, and social media marketing.

It contains practical content so that even beginner sellers can increase sales by following the author's sales process step by step.

Discover blue keywords and selling items!

The beginning of online sales is item discovery.
The success or failure of a shopping mall depends on which keywords are found and targeted and on how well blue ocean items are discovered.
No matter how well you register an item, it will not sell if the market does not want it or the item is saturated.
Sales can only occur when you find and register items that are worth selling through data.

This book details how to find blue items that have marketability but little competition.
I also offer a keyword sourcing program I developed that reduces the time spent on item analysis.

Practical strategies for top exposure on page 1!

Online sales are made by finding competitive items, listing them, and giving them top exposure.
This is the basic principle of sales.
To get top exposure, you need to register your products in accordance with the platform's algorithm so that the platform can easily find your products in users' searches.
As sales occur one by one and the product index builds up, exposure becomes stable and sales explode.

This book explains in detail how to register products according to the algorithms of Smart Store and Coupang to achieve high exposure.
We also covered advertising execution and social media marketing for top exposure.

By sharing practical advice and sales know-how derived from the author's experience, even novice sellers can achieve steady sales and earn a billion won.