* The first thing beginners in online sales need to know!
* To last long, you need to understand the structure of online sales rather than the product itself!

This book is an introductory guide that outlines the practical structures and strategies that beginners looking to enter the online distribution market must understand.
The author, with 25 years of practical experience in the distribution field, explains the key elements that sellers must know, including the characteristics of each online platform, sales structure, commission system, and marketing algorithm, using real-life examples.
Rather than simply listing how-tos or tips, it's designed to help novice sellers understand the overall flow and structure of online distribution, and guide them through a strategic approach without trial and error.
Each chapter focuses on major distribution channels, including Coupang, Naver Shopping, Smart Store, SNS group purchases, and global platforms, and is designed to naturally transition from basic concepts to practical application.
With online distribution becoming more complex and rapidly changing than ever before, this book will serve as a practical and useful first guide for beginners looking to venture into online sales.

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Coupang, which boasts fast delivery and low prices through its Rocket Delivery service, has achieved tremendous growth and become the leading e-commerce company.
Not only the transaction amount, but also the customer loyalty to Coupang is far superior to that of other online shopping malls.
Because Coupang dominates the domestic e-commerce industry, it's necessary to thoroughly analyze and study Coupang to maximize your sales.

--- p.94

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Naver Shopping is not a separate shopping mall like Coupang, Gmarket, or 11st, but rather a shopping mall price comparison platform where various individual shopping malls are located.
Almost all open markets, general malls, and specialty malls that can be found online are located on Naver Shopping.

--- p.151

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Before the rise of Naver Shopping and Coupang, general shopping malls and home shopping, along with open markets, were the absolute powerhouses of the domestic e-commerce ecosystem.
However, just like open markets, general malls and home shopping are also experiencing a downward trend, being pushed out by Coupang, Naver, and category-specialized malls.

--- p.219

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When shopping online, especially on a smartphone, if the font size is too small to read, you will naturally move on to another product without even looking at it. If a seller's product has few reviews, you will not trust it even if the price is low. You will also not purchase products from a seller who does not have a wide selection.
But when you become a seller, you forget all of this.
Even if you just follow these guidelines, even a beginner seller can increase their sales several times.
If you think about your product, details page, price, and sales method from the customer's perspective, you will find the answer.

--- p.370

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To increase your chances of success when selling online, you need to leverage various sources of information and networks to select the right products for you and develop a core sales strategy.
Beginners often struggle with product selection, but they need to approach it differently from intermediate and advanced users.
If you select a product by benchmarking existing products that are already selling well, you can reduce the risk of failure.
If you start selling online without a systematic strategy, your chances of success will inevitably be low.

--- p.444

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Generally, well-known online distribution channels include Smart Store, Coupang, Open Market, general malls, and specialty malls.
However, apart from these popular online distribution channels, there is a lesser-known, cost-effective online distribution channel: SNS group buying.
These online markets are called closed malls and are valuable online distribution channels known only to those in the know.

--- p.506

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There are shopping malls that are growing rapidly.
AliExpress, which has been a hot topic since 2023, is finally accepting Korean sellers starting in 2024.
There are also some emerging shopping malls that are not well known but are generating surprisingly large sales, such as Always, Telecom Member Mall, TOSS Member Mall, and Cashwalk Member Mall.
In particular, competition is not fierce in the telecommunications companies, TOSS, and Cashwalk member malls because the number of sellers is still small.

--- p.594