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A corner business that earns 1 billion won a year
A corner business that earns 1 billion won a year
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Book Introduction
"The book that will create a new kind of entrepreneur!" - Gary Vaynerchuk (social media mogul and world's best marketer)

Tim Ferriss, following in the footsteps of Gary Vaynerchuk
Ryan Daniel Moran, a rising star in the online business world
The formula for business success is that as soon as you start selling even one, money will start piling up in your account!


What if you could see 10 billion won in your bank account overnight? This is the story of Ryan Daniel Moran, who, at the age of 29, achieved 1 billion won in sales and sold his shares for over 10 billion won, becoming a millionaire.
"The Corner Business That Earns 1 Billion Won a Year" is a book that encapsulates the success know-how of Ryan Moran, a business genius who created a business worth 1 billion won in sales in his 20s without capital or employees.
He studied how anyone could start a business and make a profit, and realized that there were patterns that determined success and failure.
Through this, we developed a very simple formula that can create a business with sales of 1 billion won in just one year.


The author created an online entrepreneur community to share his business success formula and has watched over 300 people build billion-dollar businesses.
This book details how people with no special talent, capital, or employees in business achieved 1 billion won in sales, including the author, who had low self-esteem due to bullying and hid in the computer room, a father who was so in debt due to his child's medical bills that he lost the use of his legs for a long time due to a nerve disorder, a nurse who was earning a high salary but was on the verge of being fired, and a failed businessman who had never succeeded before.


Above all, "The Corner Business That Earns 1 Billion Won a Year" provides the know-how to maximize profits and grow your business in the age of online shopping.
It covers the entire process from completing a business item into an actual product from the perspective of a beginner entrepreneur, to generating sales and creating loyal customers, and becoming a brand that dominates a small market, such as ‘Sell only 25 items a day’, ‘Think of the customers who will buy it, not the product you are selling’, and ‘Sell first and then modify it’.
Markets and consumers want a variety of products, and if you're aspiring entrepreneur, there are countless platforms ready to help.
It is an era optimized for anyone to jump into business.
Take on the challenge! With just this book, you can create a business that earns a billion dollars a year.
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index
Praise from entrepreneurs who have pioneered the path to success
Recommendation: A classic for the next generation of entrepreneurs.
Preface: Begin Your Adventure to Freedom

STEP 0 Things to know before starting a business

A Success Guidebook to Reduce Trial and Error
There is no zero risk in business.
A very simple formula to earn 1 billion won a year
Six Tips to Remember in Advance
Think simply and decide quickly

STEP 1.
Anyone can start small


Opportunities brought about by micro-businesses
Online brands that are changing the market
What if you could make a billion dollars with just one tweet?
The starting point of any business must be 'people'.
Identity Marketing That Drives Attention

STEP 2.
Entrepreneur's Mindset


What drives you to grow?
A businessman is a problem solver.
Take care of yourself so you don't burn out.
Pursue values, not money
The world is waiting for your brand

STEP 3.
What you have to decide is the customer.


Whose problem will we solve?
The difference between selling a product and acquiring a customer
How to Become a Brand That Sells Trust
Why You Don't Need to Worry About Product Development
What is your gateway product?
Seven Questions to Ask Yourself Before Starting a Business
[CASE STUDY] The Business That Helped a Man in His 30s, Who Couldn't Walk, Get Back on His Feet

STEP 4.
Creating a Business Flow with Your First Product


Build first, fix later
How do I find a supplier?
There is no perfect product.
Ordering inventory to create business flow
[CASE STUDY] The Secret to Turning a Market-Shunned Bag into a Hit Product in Just 7 Months

STEP 5.
Raising initial funding for your business


As sales increase, will profits also increase?
Know who's behind your product.
I need 10,000 dollars
Seek advice, not investment advice
To succeed in crowdfunding
Good Debt and Bad Debt
Avoid loans in the early stages of your business.
Money follows movement
[CASE STUDY] Success Factors of a Skincare Business Started Due to a Skin Disease

STEP 6.
How to attract customers before your product launch


All you have to do is 'sell'
How to Ensure First-Day Sales
Make people pay attention to the birth of a product.
Sell ​​your first 100 units successfully
Document the process of building your business.
The smaller the market, the greater the influence of the buyer.
The Effect of Special Customer Lists
Six Strategies to Keep Customers in Line from Day One
Build an emotional bond with your customers
When should I press the 'GO' button?
[CASE STUDY] The Secret to Brands That Beat Copycats: Customer Reviews

STEP 7.
Go all in on your first customer


A buyer whose name you don't know is a 'real' customer.
The easiest and simplest thing to do to get a purchase
Communication with customers is more important than algorithms.
There is no perfect launch
Amazon, the world's largest marketplace
When inventory reaches zero, it's like resetting the business.
Create a community with your customers
If you've sold one, you're halfway there.
[CASE STUDY] Understanding the Difference Between Sales Growth and Scale-Up: Overcoming Stagnation

STEP 8.
How to achieve 25 sales per day


Creating a system that increases customer base
Ignite a fire in your customers' hearts
The magic number that will skyrocket your sales: 25
When you hit a plateau, think "small."
The customer knows the answer
Now it's time to choose the second product.
[CASE STUDY] How to Grow Your Business Faster Through Selection and Focus

STEP 9.
Leaping into a billion-dollar business


Creating a Snowball Effect in Your Business
Learn how to communicate your message to multiple customers.
What do customers of your first product need next?
Growing from a single product to a brand
The pitfalls of the second product
Dominate the market by unifying and differentiating your message.
Why You Should Become a Brand
[CASE STUDY] Sometimes, the emergence of an unexpected customer base determines the direction of a business.

STEP 10.
Building long-term relationships with customers


How to maximize brand exposure
Target your audience where they are.
Deposit into the 'Relationship Account'
Start with the easiest 'yes'
You don't necessarily have to be friends with influencers.
Use relationship leverage
The Power of Relationships to Expand Your Brand
Once you achieve a sale, you can do it twice or three times.
When do I get my profits?
Don't be swayed by temporary sales fluctuations.
[CASE STUDY] The secret to reaching 1 billion at 19 is focusing on customers and numbers.

STEP 11.
3G Process that Earns 1 Billion Won a Year


Stage 1: Grind (0-4 months)
Stage 2: Gross (5-8 months)
Stage 3: Gold (9-12 months)

STEP 12.
Advice for a Smart Exit


The microbrand market is a new trend.
Who Wants Your Brand?
A successful business is one that can grow without you.
You hold the power
Money doesn't give you happiness, it gives you freedom.

Conclusion | The adventure continues forever

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Into the book
What would you do if $10 million was deposited into your bank account overnight? That's exactly what happened to Matt and me.
But it wasn't an accident.
It was the result of years of planning and hard work.
After ten years of trial and error, we finally achieved the freedom we so desperately wanted.
If freedom is your goal, this book can be the starting point for achieving it.
This book will guide you step by step through the process of building a million-dollar business and help you overcome the obstacles you face at each step.
I, as well as the business people I've worked with and those who have followed my podcast and YouTube videos, have all faced these challenges many times in their business endeavors.
We who have walked this road before you know very well where the potholes are.
---「STEP 0.
From “Things to know before starting a business”

The game landscape has changed now.
Especially big brands.
Nowadays, an ordinary student, not a businessman, can create a million-dollar business selling party hats from his dorm room.
It has also become possible to hire overseas companies that produce products specifically for Batman parties.
You could even market directly to parents planning a superhero party for their three-year-old child.
If he continues to expand his business, a large paper company may make him an offer.
Seeing that Batman had formed a small monopoly in the paper mask industry, he offered to take over his business and the market.

In fact, this is the strategy adopted by most large brands.
They acquire other brands to expand their market share.
In the past, big brands owned everything.
It was impossible to compete with the big brands that dominated both distribution and advertising.
But Amazon, Shopify, Kickstarter, Facebook, and Instagram changed everything.
It is now possible to make a lot of money quickly with a small business.
You just need to figure out your place in the market and create a business that caters to a specific customer base.
The monopoly of distribution has disappeared.
---「STEP 1.
From "Anyone can start small"

The success of a product can be known from the very beginning.
Sales channels like Amazon aren't just places to expose products to customers; they also serve as a platform for market research.
With just a swipe of your finger, you can get all the data you need, from product price points to customer feedback.
You can find out what your target customers are buying, what other companies are offering them, and what customer reviews are saying.
This will help you figure out exactly who your target audience is and what their needs are.
What aspects of this cosmetic product do customers find disappointing? What are the problems with this Instant Pot? What do customers find inconvenient? Where could existing products be improved?

Check out projects that have reached $1 million on Kickstarter, or search for the best-selling toilet paper on Amazon.
Let's look at Facebook ads and see what people are saying about the business.
You can do this research on any channel you've been following with interest.
---「STEP 3.
From "What you have to decide is the customer"

The process of making money can be summarized in just two simple steps.
First, choose something that will sell.
Second, sell what you choose.
It's so simple, yet most people fail to get past the first step of deciding what to sell.
Instead, they sell their time at work from 9 to 5.

Deciding what to sell, who to target as customers, and creating a product is by no means an easy task.
This is why most people don't even get this far.
Once you've made all these decisions, you're halfway there.
But as the famous saying goes, nothing is accomplished until a sale is made.
Everything up until now has just been a preparation for entering the game.
Now you have something to sell.
It's time to start the game.
---「STEP 6.
From “How to attract customers before a product launch”

The moment I realized that someone liked my brand and was buying from me again, everything changed completely.
It was a moment when the fact that business is about dealing with people, not products, hit me deeply, unlike when I only knew it in my head.
The idea that countless internet entrepreneurs should take shortcuts has helped to entrench algorithms, numbers, and machine optimization.
But business is about marketing to people and communicating with people.
When you truly understand this fact, you can market much more effectively.
Understanding this will encourage you to collect customer testimonials, respond to reviews (even bad ones), and strive to build more personal relationships with your customers.
You will realize that selling is not just a transaction, but a relationship.
This is the moment when we recognize business as a reality, not a theory.
---「STEP 7.
From "Go All In on Your First Customer"

We thought we had peaked at selling 25 units a day for our first product.
It has already achieved its highest sales.
But we were mistaken.
Sales of the first product quickly increased to more than 50 units per day.
By the time the company was sold, the product was selling at a rate of over 300 units per day.
It was literally a snowball effect.
The success of the first product fueled the launch of the second product, and as sales of the second product increased, sales of the first product also increased.
As the ball kept going back and forth like this, sales and profits grew like a snowball.

This is why this stage is called 'gold'.
Because this is the stage where the efforts made so far are finally bearing fruit.
Every time a product is launched, a multiplier effect occurs where sales increase rapidly.
This is the stage where new customers will naturally start to find your brand and the million dollar mark will become tangible.
---「STEP 9.
From “Leaping to a 1 Billion Business”

Publisher's Review
In the age of online shopping, how to make a billion with a corner business!
Wherever my laptop is, it becomes my store, and the world becomes my market!


The reason Amazon was able to become the world's distribution dinosaur is because Jeff Bezos changed the industry landscape and created a new pie (market).
The same goes for Ryan Daniel Moran, the author of this book.
He tells them to bake another new pie so they don't have to steal someone else's to get a piece of the pie.

Especially now, after the pandemic, online shopping has become a part of our daily lives.
Globally, e-commerce platforms like Amazon, Shopify, and Etsy are experiencing rapid growth, and even in Korea, where logistics services are well-developed, online businesses through platforms like Naver, Coupang, and Ideas are gaining attention as a means of generating revenue.
This means that the foundation for anyone to do business has been established.
We have entered an era where, as long as you have a business idea, you can start selling right from your home.

Moreover, even large corporations are now interested in micro-businesses emerging online.
Consumers' product standards are rising and the variety of products is increasing, but large companies are having a hard time keeping up.
This is where the competitiveness of online-based micro-businesses comes into play.
Micro-businesses that sell products tailored to the needs of their core customers can create niche markets based on loyal customers with high repeat purchase rates, and they can quickly upgrade their products to meet their needs by leveraging close communication with customers.
And large corporations can absorb this formed market by acquiring micro-businesses.
It's the same reason Facebook acquired Instagram, Unilever bought disposable razor subscription service Dollar Shave Club, and Kraft Heinz acquired healthy dressing company Primal Kitchen.

This book shows you how to create a market that is feasible for micro-businesses.
This book will teach you how to grow from a simple seller to a brand your customers want and dominate your niche, from planning your business around your customers and finding customers who will buy your products to communicating with them and turning first-time buyers into loyal customers.

A business genius who achieved 1 billion won in sales at the age of 29 without capital or employees.
Designer of business models that created over 300 billion won in sales businesses.
Ryan Daniel Moran's "Snowball Business Growth Formula"


Ryan Daniel Moran founded Shea Strength, an online protein supplement brand, at the young age of 29, and grew it to over 1 billion won ($1 million) in sales. He then sold his stake for over 10 billion won ($10 million), becoming rich overnight and able to live his entire life without working.
But this success was not a fluke.
He has tried countless times for over 10 years.
It took me six years to become a true entrepreneur, another year to concretize the formula for generating 1 billion won in sales introduced in the book, and four years to actually apply it to my own business and build and realize a business model worth over 10 billion won.

Shea Strength is not his first venture.
Before that, I created a brand called Zen Active Sports, which sold yoga equipment, and before it reached 1 billion won in sales, I received a call from a large company and successfully sold it.
He spent a long time personally testing this and came up with a method that anyone can use to create a billion dollar business in less than a year.
It has spawned hundreds of billion-dollar businesses and has garnered enthusiastic support from budding entrepreneurs.
Through this process, real-world examples were accumulated, making the system more robust, and I became confident that anyone could achieve 1 billion won in sales by following the methods in this book.


As soon as one product starts selling, money starts piling up in your account.
3-Step Business Growth System


So what's the formula for making a billion dollars a year? It's simple.
You just need to sell 25 to 30 items per day of 3 to 5 different products each worth 30,000 won.
To put it more simply, you just need to sell at least 25 units of each product per day.
The book divides the year into three large periods of four months each, sets goals, and helps you achieve them.
The first four months are The Grind phase.
If you decide what product to sell and sell just one, you're successful.
The second is the Growth stage, where the goal is to consistently sell 25 units of the first product.
In the final Gold stage, you achieve 1 billion in sales by increasing the variety of products and creating a snowball effect.
By following the stories of many entrepreneurs who have successfully achieved their goals at each stage, you can learn what to do and what to pay attention to.

This book explains everything about business from a beginner's perspective: who to sell what to sell, how to raise initial capital and determine pricing, how to build relationships with customers and generate consistent sales, and how to grow your brand to maximize profits.
For those who are taking on the challenge of the new world of business, this will be the ultimate guide to becoming a billion-dollar businessperson.
GOODS SPECIFICS
- Publication date: June 15, 2021
- Page count, weight, size: 368 pages | 566g | 152*225*20mm
- ISBN13: 9791162542163
- ISBN10: 1162542160

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