PREFACE 6
GALLERY 10
SHOP 52
TEA HOUSE 134
DINING 202
GLOSSARY OF TERMS 282

New Contemporary Seoul City Guide Book

Seoul, a city with a constantly changing landscape, is constantly innovating and developing, and is poised to become a city visited by approximately 30 million tourists. It is a multifaceted city where Seoul's long history, rich traditions, and diverse individuality coexist.
What is the unchanging, steadfast aesthetic of everyday life that defines the dynamic city of Seoul? What kind of everyday aesthetics does Seoul strive to live by today? Unlike previous Seoul travel guides that introduced history and landmarks from a historical perspective, "SEOUL SEOUL SEOUL" is the most sensuous Seoul city guidebook, shedding new light on the Seoul of today, the Seoul of our time.

Contemporary Korean crafts (K-Craft) that the world is focusing on

Korea, with its 5,000-year history and traditions, is now entering the era of K-Culture, and Korean culture is permeating the world in various forms, such as K-Food and K-Beauty.
Among them, 'Korean Craft (K-Craft)' is gaining attention from around the world and is taking steps toward globalization based on the aesthetics of deep-rooted and solid traditions imbued with our unique emotions.
At domestic and international craft fairs, the techniques and skills of Korean craft artists are recognized, solidifying their position as everyday art pieces. Collaborations with world-renowned luxury brands also bring tradition and modernity together to create beautiful works of art that are brought to light in a new light.
『SEOUL SEOUL SEOUL』 condenses 'Korean craft (K-Craft)' into the most authentic form of a Seoul city guide book.

See, think, touch, drink, eat
Journey through Seoul's everyday aesthetics with 50 sensory experiences.

『SEOUL SEOUL SEOUL』 is largely divided into four categories: ‘GALLERY’, ‘SHOP’, ‘TEA HOUSE’, and ‘DINING’, and introduces a total of 50 selected locations.
Artist Park Seon-young, who has consistently introduced European aesthetics to Korea, and Lowpress, which has covered food culture and lifestyle content, have collaborated to select an authentic and sensuous space where you can experience crafts through the eyes of experts in the art and food culture industries.
We guide and lead international tourists on a journey through the everyday aesthetics of Seoul, offering a colorful and enjoyable sensory experience of seeing, thinking, touching, drinking, and eating Korean crafts.