Expert solutions for small spaces, big success.

Specially designed for owners of one-person or small cafes, 『THE ESSENTIAL』 is a practical guidebook that will solve the problems of developing beverage menus.
Unlike large franchise cafes where drink recipes are shared each season, small cafes have to create their own menus, so it can be overwhelming to know when, what, and how to start.
This book offers a guide to creating beverage menus tailored to each business area or area for small café owners, and provides tips on developing signature drinks unique to your store.

Every recipe in this book is designed to deliver drinks that exceed your expectations.
Recipes for a variety of cafe drinks, including coffee, lattes, sodas, tea variations, and signature drinks, are organized so that readers can make, test, and enjoy their own drinks.

Additionally, this book provides practical know-how and tips for the beverage-making process, making it a valuable resource for anyone running a café or dreaming of starting one.
Rather than simply showing a lot of recipes, the book contains points throughout the recipes that will help you come up with ideas for applying essential drinks in cafes to your own unique style.

Recently, a variety of high-quality ready-made products that can be used in cafes are being produced.
While it's certainly great to brew your own fruit juice and make your own syrup, it's also important to choose well-made, ready-made products and use them wisely to save time and money (labor costs) while delivering impactful flavors to your customers.
This book contains practical techniques from a cafe menu expert with 17 years of experience as a beverage developer at companies such as SPC Group and Starbucks.
For operators (especially one-person or small cafes), it is packed with practical know-how to help them approach high-efficiency recipes that minimize labor costs, and high-quality recipes that impress customers.