The Management of Luck
 |
Description
Book Introduction
★ Sharing the secrets of 34 consecutive years of profitable management since its founding amidst the recession ★
★ Core Management Theory of Legendary Japanese Businessman Takao Yasuda ★
★ Amazon Japan Bestseller ★
“The method of controlling luck realized in the whirlpool of life,
All that knowledge is contained in this book!”
From a penniless entrepreneur to the CEO of a 19 trillion won distribution company.
The strongest management philosophy and laws of luck that created 2,000-fold sales growth!
Business is a life-or-death battle against luck.
Success can only be achieved by enduring times of hardship and upheaval and charging forward with a strong conviction to seize opportunities when they come.
Takao Yasuda, who started out as a penniless mahjong addict and went on to build the empire of Don Quijote (now Pan Pacific International Holdings), a distribution company with sales of 19 trillion won, led his business to great success with business ideas that he devised using all five senses and a management strategy that thoroughly controlled the luck of the organization.
He has put his ultimate survival management theory, gained through countless failures and successes over 40 years in the management field, into his new book, "Lucky Management."
This book covers realistic strategies for dealing with luck and the most powerful management methods for navigating the harsh world of business.
It covers everything from the insights of giants on how to manage the fortunes of individuals and organizations, to the life formulas that increase good luck and reduce bad luck, the three major conditions and examples that increase luck, the attitudes that leaders should keep in mind, such as quick attack and firm defense, transfer of authority, and delegation of authority, to the management philosophy that will lead to a landslide victory rather than a simple victory.
This book will provide timeless insights that will lead people who have lost their direction in life and are struggling due to the wall of luck to the life they desire.
★ Core Management Theory of Legendary Japanese Businessman Takao Yasuda ★
★ Amazon Japan Bestseller ★
“The method of controlling luck realized in the whirlpool of life,
All that knowledge is contained in this book!”
From a penniless entrepreneur to the CEO of a 19 trillion won distribution company.
The strongest management philosophy and laws of luck that created 2,000-fold sales growth!
Business is a life-or-death battle against luck.
Success can only be achieved by enduring times of hardship and upheaval and charging forward with a strong conviction to seize opportunities when they come.
Takao Yasuda, who started out as a penniless mahjong addict and went on to build the empire of Don Quijote (now Pan Pacific International Holdings), a distribution company with sales of 19 trillion won, led his business to great success with business ideas that he devised using all five senses and a management strategy that thoroughly controlled the luck of the organization.
He has put his ultimate survival management theory, gained through countless failures and successes over 40 years in the management field, into his new book, "Lucky Management."
This book covers realistic strategies for dealing with luck and the most powerful management methods for navigating the harsh world of business.
It covers everything from the insights of giants on how to manage the fortunes of individuals and organizations, to the life formulas that increase good luck and reduce bad luck, the three major conditions and examples that increase luck, the attitudes that leaders should keep in mind, such as quick attack and firm defense, transfer of authority, and delegation of authority, to the management philosophy that will lead to a landslide victory rather than a simple victory.
This book will provide timeless insights that will lead people who have lost their direction in life and are struggling due to the wall of luck to the life they desire.
- You can preview some of the book's contents.
Preview
index
Introduction | The Source of Don Quixote's Miracles
Chapter 1: Enter the New Continent of Luck
The illusion that luck is left to the heavens
A dream that sprouted in loneliness and alienation
The first wall of failure and starting a business
Breaking the Taboo: A Challenge, Experiencing the True Taste of Business
Squeezing one's intestines to find a way out
Life Experience: What You See at Age 370
The ability to judge life's opportunities and crises
Be an optimistic challenger who believes in luck.
How to Increase Your Odds of Winning in Games of Chance
Chapter 2: Maximizing Good Luck and Minimizing Bad Luck
Only the cool-headed and unyielding can overcome the storm.
Don't panic in any crisis
Don't give in to defeat, win overwhelmingly.
Wait and look for a chance to turn things around
Look at the whole picture calmly and coolly.
As a manager, sometimes you have to give up boldly.
Draw a failure scenario, not a success scenario.
Chapter 3: The Three Conditions of Luck: Aggression, Challenge, and Optimism
I will charge forward without wavering
Risk avoidance is the greatest risk
Attack rather than defend, throw a killer punch
Challenge boldly and withdraw quickly.
Those who enjoy adventure are sure to grow.
Evidence that optimists succeed
The loneliness of youth becomes the cornerstone of life.
Chapter 4: If you don't fight, your luck will fall apart.
A brave leader makes a strong army.
If you focus only on defense, you will easily fall apart.
The more you have, the more desperate you are to protect it.
Your luck fluctuates depending on who you keep by your side.
The right distance attracts luck
Three attitudes to keep in mind in human relationships
Dictatorship definitely worsens one's luck.
Bighi 2: Credit That Separates Success and Failure
Chapter 5: Changing the subject brings good luck
Things you realize when you think backwards
Talent will only come to you if you let go of greed and ego.
Why Customer Focus Matters
When you need an idea that breaks stereotypes
Let go of your obsession with yourself
The power to know myself and the power to know others
Don't rely on the pleasure of being right.
The Big 3 hypothesis is definitely wrong.
Chapter 6: The Snowballing 'Collective Luck'
Inflation alone beats deflation
Extend the manager's luck to the organization's luck.
Delegation of authority to attract collective fortune
Don't fall into the scalability trap
Abandon me and achieve a greater cause
Pursue 'our success'
What Happens When You Miss the Group's Luck
The Law of Collective Luck That Overcomes Recessions
The fourth volume of "Origin" is a book that cultivates group luck.
Chapter 7: Creating a "Collective Luck Organization" Where Passion Explodes
Half a step for an employee is better than one step for a manager.
There is no force stronger than character.
Ultimately, when it comes to working with people, you need to penetrate their hearts.
Treat work like a game, share the victory
Let's create a wonderful future together
The premise of group organization is diversity.
With gratitude and requests instead of instructions and commands
Dictatorship leads organizations to decline and destruction.
The Crucial Difference Between Lucky Managers
The Best Reskilling Reference Book for Biggie 5
Chapter 8: The Luck That Brings Landslide Victory
Seek a landslide victory, not a victory alone.
Understand the landslide victory as aesthetics, not greed.
Employee happiness is manager happiness.
Business requires pleasure.
A life free from selfish desires
Secrets of a Successful Business #6
Coming Out | Things I've Realized in the Whirlwind of Life
Appendix | PPIH Group Corporate Philosophy Collection, "Origin"
Chapter 1: Enter the New Continent of Luck
The illusion that luck is left to the heavens
A dream that sprouted in loneliness and alienation
The first wall of failure and starting a business
Breaking the Taboo: A Challenge, Experiencing the True Taste of Business
Squeezing one's intestines to find a way out
Life Experience: What You See at Age 370
The ability to judge life's opportunities and crises
Be an optimistic challenger who believes in luck.
How to Increase Your Odds of Winning in Games of Chance
Chapter 2: Maximizing Good Luck and Minimizing Bad Luck
Only the cool-headed and unyielding can overcome the storm.
Don't panic in any crisis
Don't give in to defeat, win overwhelmingly.
Wait and look for a chance to turn things around
Look at the whole picture calmly and coolly.
As a manager, sometimes you have to give up boldly.
Draw a failure scenario, not a success scenario.
Chapter 3: The Three Conditions of Luck: Aggression, Challenge, and Optimism
I will charge forward without wavering
Risk avoidance is the greatest risk
Attack rather than defend, throw a killer punch
Challenge boldly and withdraw quickly.
Those who enjoy adventure are sure to grow.
Evidence that optimists succeed
The loneliness of youth becomes the cornerstone of life.
Chapter 4: If you don't fight, your luck will fall apart.
A brave leader makes a strong army.
If you focus only on defense, you will easily fall apart.
The more you have, the more desperate you are to protect it.
Your luck fluctuates depending on who you keep by your side.
The right distance attracts luck
Three attitudes to keep in mind in human relationships
Dictatorship definitely worsens one's luck.
Bighi 2: Credit That Separates Success and Failure
Chapter 5: Changing the subject brings good luck
Things you realize when you think backwards
Talent will only come to you if you let go of greed and ego.
Why Customer Focus Matters
When you need an idea that breaks stereotypes
Let go of your obsession with yourself
The power to know myself and the power to know others
Don't rely on the pleasure of being right.
The Big 3 hypothesis is definitely wrong.
Chapter 6: The Snowballing 'Collective Luck'
Inflation alone beats deflation
Extend the manager's luck to the organization's luck.
Delegation of authority to attract collective fortune
Don't fall into the scalability trap
Abandon me and achieve a greater cause
Pursue 'our success'
What Happens When You Miss the Group's Luck
The Law of Collective Luck That Overcomes Recessions
The fourth volume of "Origin" is a book that cultivates group luck.
Chapter 7: Creating a "Collective Luck Organization" Where Passion Explodes
Half a step for an employee is better than one step for a manager.
There is no force stronger than character.
Ultimately, when it comes to working with people, you need to penetrate their hearts.
Treat work like a game, share the victory
Let's create a wonderful future together
The premise of group organization is diversity.
With gratitude and requests instead of instructions and commands
Dictatorship leads organizations to decline and destruction.
The Crucial Difference Between Lucky Managers
The Best Reskilling Reference Book for Biggie 5
Chapter 8: The Luck That Brings Landslide Victory
Seek a landslide victory, not a victory alone.
Understand the landslide victory as aesthetics, not greed.
Employee happiness is manager happiness.
Business requires pleasure.
A life free from selfish desires
Secrets of a Successful Business #6
Coming Out | Things I've Realized in the Whirlwind of Life
Appendix | PPIH Group Corporate Philosophy Collection, "Origin"
Detailed image
Into the book
The influence of luck does not end at the individual level.
In particular, the collective luck of a company (organization) determines the growth and development of that company.
By fostering group luck, you can create a powerful corps where every member charges forward with passion.
Then the company will grow and develop greatly.
Over the past 30 years, representative Japanese companies such as home appliance companies have seen their performances gradually decline, inversely proportional to their former glory.
On the other hand, PPIH's performance is growing explosively, doubling, quadrupling, and eightfold.
This is truly a miracle of our company's collective luck.
Luck is never fate.
Although luck can be controlled to some extent by one's own will, people do not directly explore or seriously discuss luck.
They simply say, “I was lucky” or “I was unlucky.”
--- From "Entering"
There are people in the world who are very sensitive to luck and those who are not.
People who lack 'luck sensitivity' will make significant mistakes and suffer losses in their careers or lives, no matter how smart and capable they are.
On the other hand, people who are highly sensitive to luck achieve success even if they have some weaknesses.
To give a close example, it's embarrassing, but if you look at the branch managers who are at the center of our company's sales, most of them are in their 30s or early 40s.
No matter how well you studied or how capable you were as a student, there are not many people who have risen to such a high-ranking position at such a young age.
The difference begins with none other than one's sensitivity to luck.
Luck sensitivity has nothing to do with simple intelligence or diligence.
And as I will explain in more detail later, luck sensitivity mostly boils down to a 'human to human' problem.
--- From "Chapter 1: Enter the New Continent Called Luck"
At the age of 29, I opened a small 60m2 general store called Thieves Market.
At that time, I was a so-called naked person with no special skills, no use, and no connections.
He was just a novice businessman who opened a discount store with the determination to make a life or death decision, pouring in all the money he had saved up to that point.
Looking back, I was gritting my teeth and swinging my empty fists, determined to 'make a lot of money and become a great person no matter what.'
But it was fortunate that I had nothing.
Because there was nothing, I was able to freely practice the three conditions of luck—aggression, challenge, and optimism—without any restrictions, and as a result, I was able to enjoy the abundant fruits that came with it.
To be specific, at the time I put all my effort into giving the store a unique personality and making it stand out.
This attitude would certainly have improved the business.
--- From "Chapter 4: If You Don't Fight, Your Luck Will Fall"
As we live in society, we all hit a wall.
Unless you are a relatively peaceful person, you will likely try to find the reason why you cannot overcome that wall and try various solutions.
But it doesn't work out well at first.
I try this and that but I can't seem to get over or break through the wall.
Why is that? Because simply changing methods and tools doesn't completely change the essence.
If you hit a wall, it's best to change your perspective.
And we can change this 'perspective' to 'subject'.
In short, it is thinking from the perspective of the person who raised the problem, rather than the person trying to solve the problem.
Let's think about the other person, not ourselves, as the subject.
Then what was previously invisible will become clearly visible.
From my experience, I can say that your luck will definitely turn around at that moment.
--- From "Chapter 5: Changing the Subject Brings Luck"
What could be behind this "monopoly inflation"? In fact, while our company continued to grow in numbers, internally, we faced constant crises.
As a founder myself, I can say this from personal experience: for the past 34 years, our company has been on a roller coaster of rapid ups and downs.
There have been more than one or two instances where it was on the verge of closure due to protests by residents.
Still, our company did not stop challenging itself.
After 2000, the company ventured into various business types, opened an urban convenience store, and acquired Nagasakiya and DOIT (home center), thereby fully expanding into overseas markets.
In other words, our company has been playing a very risky game for 34 years.
It may be a stretch to compare business management to rock-paper-scissors, but no one wins 34 games in a row. However, our company has prospered by winning 34 times in a row.
What exactly is the essence of this success?
--- From "Chapter 6: 'Collective Luck' Growing Like a Snowball"
To turn luck on your side and win a landslide victory, you must enter the 'blue ocean' rather than the 'red ocean'.
In business terms, a market with no competition or very small scale is called a blue ocean, while a market with intense competition is called a red ocean.
Don Quixote was able to grow and develop thanks to its choice to compete in the blue ocean from the beginning.
Don Quijote succeeded in rapidly expanding its nationwide network of stores by rejecting the "chain store priority" policy that was common sense among major distribution companies and instead enforcing the "individual store priority" policy based on the delegation of authority to the field.
All stores using the name Don Quijote (including Mega Don Quijote) are essentially stores of the same type, with the same product line. However, their sizes range from several tens of pyeong to several thousand pyeong, and their locations vary greatly, from street-level stores in the city center to stores inside buildings and even standalone stores in the suburbs. This flexibility in opening any type of store may have allowed for faster multi-store expansion.
Don Quijote is probably the only retail store in this vast world that can open in so many different locations.
In particular, the collective luck of a company (organization) determines the growth and development of that company.
By fostering group luck, you can create a powerful corps where every member charges forward with passion.
Then the company will grow and develop greatly.
Over the past 30 years, representative Japanese companies such as home appliance companies have seen their performances gradually decline, inversely proportional to their former glory.
On the other hand, PPIH's performance is growing explosively, doubling, quadrupling, and eightfold.
This is truly a miracle of our company's collective luck.
Luck is never fate.
Although luck can be controlled to some extent by one's own will, people do not directly explore or seriously discuss luck.
They simply say, “I was lucky” or “I was unlucky.”
--- From "Entering"
There are people in the world who are very sensitive to luck and those who are not.
People who lack 'luck sensitivity' will make significant mistakes and suffer losses in their careers or lives, no matter how smart and capable they are.
On the other hand, people who are highly sensitive to luck achieve success even if they have some weaknesses.
To give a close example, it's embarrassing, but if you look at the branch managers who are at the center of our company's sales, most of them are in their 30s or early 40s.
No matter how well you studied or how capable you were as a student, there are not many people who have risen to such a high-ranking position at such a young age.
The difference begins with none other than one's sensitivity to luck.
Luck sensitivity has nothing to do with simple intelligence or diligence.
And as I will explain in more detail later, luck sensitivity mostly boils down to a 'human to human' problem.
--- From "Chapter 1: Enter the New Continent Called Luck"
At the age of 29, I opened a small 60m2 general store called Thieves Market.
At that time, I was a so-called naked person with no special skills, no use, and no connections.
He was just a novice businessman who opened a discount store with the determination to make a life or death decision, pouring in all the money he had saved up to that point.
Looking back, I was gritting my teeth and swinging my empty fists, determined to 'make a lot of money and become a great person no matter what.'
But it was fortunate that I had nothing.
Because there was nothing, I was able to freely practice the three conditions of luck—aggression, challenge, and optimism—without any restrictions, and as a result, I was able to enjoy the abundant fruits that came with it.
To be specific, at the time I put all my effort into giving the store a unique personality and making it stand out.
This attitude would certainly have improved the business.
--- From "Chapter 4: If You Don't Fight, Your Luck Will Fall"
As we live in society, we all hit a wall.
Unless you are a relatively peaceful person, you will likely try to find the reason why you cannot overcome that wall and try various solutions.
But it doesn't work out well at first.
I try this and that but I can't seem to get over or break through the wall.
Why is that? Because simply changing methods and tools doesn't completely change the essence.
If you hit a wall, it's best to change your perspective.
And we can change this 'perspective' to 'subject'.
In short, it is thinking from the perspective of the person who raised the problem, rather than the person trying to solve the problem.
Let's think about the other person, not ourselves, as the subject.
Then what was previously invisible will become clearly visible.
From my experience, I can say that your luck will definitely turn around at that moment.
--- From "Chapter 5: Changing the Subject Brings Luck"
What could be behind this "monopoly inflation"? In fact, while our company continued to grow in numbers, internally, we faced constant crises.
As a founder myself, I can say this from personal experience: for the past 34 years, our company has been on a roller coaster of rapid ups and downs.
There have been more than one or two instances where it was on the verge of closure due to protests by residents.
Still, our company did not stop challenging itself.
After 2000, the company ventured into various business types, opened an urban convenience store, and acquired Nagasakiya and DOIT (home center), thereby fully expanding into overseas markets.
In other words, our company has been playing a very risky game for 34 years.
It may be a stretch to compare business management to rock-paper-scissors, but no one wins 34 games in a row. However, our company has prospered by winning 34 times in a row.
What exactly is the essence of this success?
--- From "Chapter 6: 'Collective Luck' Growing Like a Snowball"
To turn luck on your side and win a landslide victory, you must enter the 'blue ocean' rather than the 'red ocean'.
In business terms, a market with no competition or very small scale is called a blue ocean, while a market with intense competition is called a red ocean.
Don Quixote was able to grow and develop thanks to its choice to compete in the blue ocean from the beginning.
Don Quijote succeeded in rapidly expanding its nationwide network of stores by rejecting the "chain store priority" policy that was common sense among major distribution companies and instead enforcing the "individual store priority" policy based on the delegation of authority to the field.
All stores using the name Don Quijote (including Mega Don Quijote) are essentially stores of the same type, with the same product line. However, their sizes range from several tens of pyeong to several thousand pyeong, and their locations vary greatly, from street-level stores in the city center to stores inside buildings and even standalone stores in the suburbs. This flexibility in opening any type of store may have allowed for faster multi-store expansion.
Don Quijote is probably the only retail store in this vast world that can open in so many different locations.
--- From "Chapter 8: The Aesthetics of Overwhelming Victory"
Publisher's Review
“Don Quixote’s success in overcoming a long-term economic recession stemmed from his strategy of luck!”
- How to use luck as a management secret, containing 48 years of experience and insight in corporate management.
The Korean economy is in such dire straits that some even say it is "more difficult than during the IMF crisis."
As domestic demand slows, consumption freezes and self-employed businesses are collapsing without warning.
The number of self-employed people nationwide in January 2025 is projected to be 5.5 million, which is lower than during the 1998 foreign exchange crisis and the 2008 global financial crisis.
The situation at large corporations is no different.
Three out of ten large corporations are facing financial difficulties due to rising exchange rates, raw material, and labor costs.
Amidst signs of an unprecedented, prolonged recession, Japan, which experienced a prolonged recession before Korea, has the only company that has seen 34 consecutive years of rising sales and operating profits.
It's the general discount store Don Quijote.
Despite the economic downturn, Don Quijote has achieved a 2,000-fold increase in sales over 34 years and continues its unstoppable run.
Founder Takao Yasuda started the discount store "Thieves Market," which became the prototype for Don Quijote, in 1978 and grew the business overcoming numerous failures and crises over the course of nearly half a century.
In the process, he revealed that the strategy of controlling good and bad luck was the most effective, and he summarized the methods of utilizing luck that he actually implemented in his new book, “Luck Management.”
If you're experiencing particularly bad luck, your business is failing, and your daily life is in jeopardy due to upheaval like an economic recession, the author's tips on how to utilize luck can be a breakthrough.
The experiences and insights of giants who started from the bottom and reached the top will brighten the fortunes of individuals who are going through difficult times.
How did a poor young man addicted to gambling become the star of a fortune?
- A method of controlling luck for those who want to attract good luck and avoid bad luck.
"Lucky Management" deals with the laws of luck that led author Takao Yasuda to success and the principles he upheld.
Although he had some special aspects, such as acting like a neighborhood bully since he was young, he was an ordinary kid who dreamed of starting a business.
However, in college, he became addicted to mahjong, and the company he had worked hard to get into went bankrupt after 10 months.
Having gone through these experiences, he began to explore the things that were blocking his luck, and with the 8 million yen he had earned through hard work as a gambler, he jumped into business.
First, there was the discount store 'Doduk Market' that achieved great success with its late-night business, then there was 'Leader', a wholesale company specializing in discount stores, and lastly, there was 'Don Quijote', a comprehensive discount store with a unique concept that opened 730 stores around the world and achieved annual sales of 19 trillion won.
Success always comes with failure.
The author, too, overcame repeated hardships, such as investment failures and financial crises, over 48 years, and was able to master the conditions for behavior and mindset that can change one's luck.
The author says, “We can control our luck.
“You just have to maximize your luck and minimize your bad luck,” he says, reiterating the attitude, mindset, and interpersonal strategies that will help you attract good luck.
Here, I add my unique business insights as a manager to suggest the best way to control your luck so that anyone can lead their life in the direction they want.
"Everything starts with me! Raise your individual fortune to organizational fortune!"
From the three conditions for good luck to the relationships that worsen your luck, it's time to focus on the present rather than the future.
Takao Yasuda divides luck into three types based on its subject and role.
There are three types of luck: 'individual luck', which determines success through individual experience; 'organizational luck', which draws on the capabilities of the organization; and finally, 'comprehensive luck', which encompasses both individual luck and organizational luck.
He first notes that the source of great individual success is the use of individual luck.
Don Quijote aggressively expanded its popular stores when its fortunes were good, and when opposition to its late-night operation intensified, it focused on developing stores that responded to the local environment and on community service activities.
Eventually, laws were enacted to protect the environment, and Don Quixote gained a powerful ally.
When luck was on our side, we were able to maximize it and immediately address costly environmental issues.
To improve individual luck, he preaches prioritizing offense over defense, always challenging new things, and approaching all of this with an optimistic attitude.
On the other hand, your luck can get worse depending on who you keep by your side.
In this context, the author advises that we should always be wary of jealousy in interpersonal relationships and not fall into superstition or misfortune.
It is also said that if you change the subject and develop an attitude of thinking from the other person's perspective, you will be able to make excellent choices not only in your relationships with those around you but also in business.
As a manager, you will gain the upper hand in the game of luck by abandoning tyranny, greed, and ego.
“Luck is a blessing in disguise, and an organization riding the rising tide of passion has nothing to fear!”
Delegation of authority, overall success, personality, gamification of work… Things CEOs often overlook
No matter how much luck a manager cultivates, if his or her organization is in misfortune, it is only half a success.
The author reveals essential methods for expanding a CEO's individual luck into the collective fortune of the organization, offering insights into talent and business.
Despite Japan's long-term economic downturn, the secret to Don Quijote's 34-year success in increasing sales and operating profit is the company's collective luck, which it prioritizes over the individual luck of its CEO.
Don Quijote has become what it is today through a management philosophy that prioritizes the success of all employees over the CEO, delegating authority to subordinates and strengthening the competitiveness of individual stores while avoiding octopus-like business expansion.
Anything taken to extremes tends to reinforce negative aspects and ultimately backfire.
We must be careful that biased thinking can actually lower the group's luck.
That is why Don Quixote recognized the diversity of its employees, worked with gratitude and requests rather than instructions and commands, and created a work environment where employees could enjoy their work, drawing them into a "vortex of passion" and achieving rapid growth.
Ultimately, it presents a clear answer that what creates a company's long-term growth is not a CEO who pursues only his own success, but an organization that is immersed in passion.
"On the Essence of Money, Success, and Happiness: A Realization in the Whirlwind of Life"
- True management for individual life and organizational destiny, learned from legendary entrepreneurs.
Meanwhile, from a business perspective, the most important thing to remember when improving your luck is not to be satisfied with a meager victory, but to achieve a unique 'landmark victory'.
A landslide victory will quell the envy and jealousy of those around you, and the momentum of your victory will attract good fortune.
In this way, the author reminds us that pursuing Mahayana purely without selfish desires is not greed, but an aesthetic that enjoys competition.
The book concludes with the realization that the happiness of employees is the happiness of the manager, and with the advice to never lose the thrill of business, along with the story that "money and fame gained through business are merely byproducts and evidence of victory."
This book may seem to be talking about 'methods' for achieving success by utilizing individual luck, organizational luck, and overall luck, but it never tells you to follow a one-size-fits-all success formula.
It simply helps you find the 'direction' to success that will improve your own luck and that of those around you, and make everyone happy.
Through this book, "The Management of Luck," I hope you will develop a life strategy that attracts good fortune, gain tips for wealth and success, and even gain insight into the fulfilling life and happiness that will help you achieve your dreams.
- How to use luck as a management secret, containing 48 years of experience and insight in corporate management.
The Korean economy is in such dire straits that some even say it is "more difficult than during the IMF crisis."
As domestic demand slows, consumption freezes and self-employed businesses are collapsing without warning.
The number of self-employed people nationwide in January 2025 is projected to be 5.5 million, which is lower than during the 1998 foreign exchange crisis and the 2008 global financial crisis.
The situation at large corporations is no different.
Three out of ten large corporations are facing financial difficulties due to rising exchange rates, raw material, and labor costs.
Amidst signs of an unprecedented, prolonged recession, Japan, which experienced a prolonged recession before Korea, has the only company that has seen 34 consecutive years of rising sales and operating profits.
It's the general discount store Don Quijote.
Despite the economic downturn, Don Quijote has achieved a 2,000-fold increase in sales over 34 years and continues its unstoppable run.
Founder Takao Yasuda started the discount store "Thieves Market," which became the prototype for Don Quijote, in 1978 and grew the business overcoming numerous failures and crises over the course of nearly half a century.
In the process, he revealed that the strategy of controlling good and bad luck was the most effective, and he summarized the methods of utilizing luck that he actually implemented in his new book, “Luck Management.”
If you're experiencing particularly bad luck, your business is failing, and your daily life is in jeopardy due to upheaval like an economic recession, the author's tips on how to utilize luck can be a breakthrough.
The experiences and insights of giants who started from the bottom and reached the top will brighten the fortunes of individuals who are going through difficult times.
How did a poor young man addicted to gambling become the star of a fortune?
- A method of controlling luck for those who want to attract good luck and avoid bad luck.
"Lucky Management" deals with the laws of luck that led author Takao Yasuda to success and the principles he upheld.
Although he had some special aspects, such as acting like a neighborhood bully since he was young, he was an ordinary kid who dreamed of starting a business.
However, in college, he became addicted to mahjong, and the company he had worked hard to get into went bankrupt after 10 months.
Having gone through these experiences, he began to explore the things that were blocking his luck, and with the 8 million yen he had earned through hard work as a gambler, he jumped into business.
First, there was the discount store 'Doduk Market' that achieved great success with its late-night business, then there was 'Leader', a wholesale company specializing in discount stores, and lastly, there was 'Don Quijote', a comprehensive discount store with a unique concept that opened 730 stores around the world and achieved annual sales of 19 trillion won.
Success always comes with failure.
The author, too, overcame repeated hardships, such as investment failures and financial crises, over 48 years, and was able to master the conditions for behavior and mindset that can change one's luck.
The author says, “We can control our luck.
“You just have to maximize your luck and minimize your bad luck,” he says, reiterating the attitude, mindset, and interpersonal strategies that will help you attract good luck.
Here, I add my unique business insights as a manager to suggest the best way to control your luck so that anyone can lead their life in the direction they want.
"Everything starts with me! Raise your individual fortune to organizational fortune!"
From the three conditions for good luck to the relationships that worsen your luck, it's time to focus on the present rather than the future.
Takao Yasuda divides luck into three types based on its subject and role.
There are three types of luck: 'individual luck', which determines success through individual experience; 'organizational luck', which draws on the capabilities of the organization; and finally, 'comprehensive luck', which encompasses both individual luck and organizational luck.
He first notes that the source of great individual success is the use of individual luck.
Don Quijote aggressively expanded its popular stores when its fortunes were good, and when opposition to its late-night operation intensified, it focused on developing stores that responded to the local environment and on community service activities.
Eventually, laws were enacted to protect the environment, and Don Quixote gained a powerful ally.
When luck was on our side, we were able to maximize it and immediately address costly environmental issues.
To improve individual luck, he preaches prioritizing offense over defense, always challenging new things, and approaching all of this with an optimistic attitude.
On the other hand, your luck can get worse depending on who you keep by your side.
In this context, the author advises that we should always be wary of jealousy in interpersonal relationships and not fall into superstition or misfortune.
It is also said that if you change the subject and develop an attitude of thinking from the other person's perspective, you will be able to make excellent choices not only in your relationships with those around you but also in business.
As a manager, you will gain the upper hand in the game of luck by abandoning tyranny, greed, and ego.
“Luck is a blessing in disguise, and an organization riding the rising tide of passion has nothing to fear!”
Delegation of authority, overall success, personality, gamification of work… Things CEOs often overlook
No matter how much luck a manager cultivates, if his or her organization is in misfortune, it is only half a success.
The author reveals essential methods for expanding a CEO's individual luck into the collective fortune of the organization, offering insights into talent and business.
Despite Japan's long-term economic downturn, the secret to Don Quijote's 34-year success in increasing sales and operating profit is the company's collective luck, which it prioritizes over the individual luck of its CEO.
Don Quijote has become what it is today through a management philosophy that prioritizes the success of all employees over the CEO, delegating authority to subordinates and strengthening the competitiveness of individual stores while avoiding octopus-like business expansion.
Anything taken to extremes tends to reinforce negative aspects and ultimately backfire.
We must be careful that biased thinking can actually lower the group's luck.
That is why Don Quixote recognized the diversity of its employees, worked with gratitude and requests rather than instructions and commands, and created a work environment where employees could enjoy their work, drawing them into a "vortex of passion" and achieving rapid growth.
Ultimately, it presents a clear answer that what creates a company's long-term growth is not a CEO who pursues only his own success, but an organization that is immersed in passion.
"On the Essence of Money, Success, and Happiness: A Realization in the Whirlwind of Life"
- True management for individual life and organizational destiny, learned from legendary entrepreneurs.
Meanwhile, from a business perspective, the most important thing to remember when improving your luck is not to be satisfied with a meager victory, but to achieve a unique 'landmark victory'.
A landslide victory will quell the envy and jealousy of those around you, and the momentum of your victory will attract good fortune.
In this way, the author reminds us that pursuing Mahayana purely without selfish desires is not greed, but an aesthetic that enjoys competition.
The book concludes with the realization that the happiness of employees is the happiness of the manager, and with the advice to never lose the thrill of business, along with the story that "money and fame gained through business are merely byproducts and evidence of victory."
This book may seem to be talking about 'methods' for achieving success by utilizing individual luck, organizational luck, and overall luck, but it never tells you to follow a one-size-fits-all success formula.
It simply helps you find the 'direction' to success that will improve your own luck and that of those around you, and make everyone happy.
Through this book, "The Management of Luck," I hope you will develop a life strategy that attracts good fortune, gain tips for wealth and success, and even gain insight into the fulfilling life and happiness that will help you achieve your dreams.
GOODS SPECIFICS
- Date of issue: March 19, 2025
- Format: Hardcover book binding method guide
- Page count, weight, size: 264 pages | 522g | 140*210*25mm
- ISBN13: 9788901291871
- ISBN10: 8901291878
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