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The standard of insurance sales in today's era
The standard of insurance sales in today's era
Description
Book Introduction
A must-read sales guide for anyone looking to enter the sales field.
Author Seon-Yong Eom, who has been happily working in insurance sales for 17 years, averaging over 12 contracts per month, wrote "The Essentials of Insurance Sales in Today's World" to share his know-how with others.
This is a must-read sales guide not only for consultants struggling with insurance sales, but also for all salespeople struggling in various fields.
This book is like a compass for every salesperson who meets people.
Because understanding the essence of insurance sales makes all sales visible, I hope many who read this book will dream of becoming "insurance consultants who save lives."

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index
Prologue: Why I Became an Insurance Consultant

[Theory] 1.
The mindset you need to prepare before starting an insurance business
An insurance consultant is not a "seller," but someone who "helps save people." | Understanding the essence of insurance sales reveals the path to becoming a successful insurance consultant. | You can never succeed without your own clear goals and plans. | Good habits are a crucial condition for success in insurance sales. | The reason you don't last long in insurance sales is because you don't have anyone to meet. | You must be armed with consultantship and a true professional spirit to succeed. | 'Passion' is sustained through a "sense of calling and earnestness" to do this work. | Research the secrets to becoming an attractive consultant that customers want to do business with.

[Theory] 2.
Know-how for Successful Insurance Sales
If you listen carefully to your customers, you will find all the answers and contracts within them. | The only way to maintain your fading passion is to master standardized activities. | The sales process is the advanced know-how of sales legends. | Meet often and communicate often. | Discover hidden customer needs by asking 'Why?' and 'How?'. | The secret to success is constant repetition! Practice and prepare constantly! | If you believe in statistics and probability and never give up, you will definitely succeed. | Would I recommend this to my family?

[Theory] 3.
The equation that will lead you to success
Success is a victory in the battle with oneself through constant change and challenge | Success is seen when unwavering adherence to principles and selfless hard work meet | Successful consultants compete with an authentic life and a respected personality | More important than success is family happiness and a balance between work and family | The secret to successful sales without having a drink with a client | There is a clear difference between successful and unsuccessful consultants | In relationships with clients, you must have a confident attitude and establish clear relationships | To avoid burnout, you must have your own way of resting

[Practical] 4.
Practical Advanced Skills in Insurance Sales
Lead generation: The best way to start is through referrals and acquaintances. | Appointment by phone: The goal is to secure an appointment in person. | Initial consultation: The most important part and should be conducted through questions. | Gathering information on facts and feelings: This should be used for analysis and design. | Presentation and closing: Present better alternatives than before and help with decision making. | Referral request: The secret to long-term insurance sales. Mastering this skill will lead to success. | Customer management begins with the delivery of the policy, and it is the beginning of another sales process.

[Practical] 5.
The secret to success learned from failure
Over 90% of clients who fail to sign a contract after two meetings are disappointed | Failure is a powerful force for growth | Rejection is natural, and you must learn how to handle it | Fatal mistakes consultants often make

Epilogue: The Dream of Missionary Work in China, Someday to Come True
Acknowledgments 334

Detailed image
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Into the book
Insurance sales are clearly different from other sales.
In other sales, quitting a job and changing jobs doesn't have a big impact on interpersonal relationships.
However, if you quit selling insurance midway, the good interpersonal relationships you have built up over time will be in trouble.
You can lose people, hurt them, and be hurt by them.
It's because people around me who were customers trusted me and signed contracts.
In other sales, the sales process is almost complete with the sale of a single product, and the process ends with after-sales service or customer management for several years at most.
But insurance sales are different.
After signing up, you will have to pay premiums for a long time.
In other words, it is something that requires working with customers for a long time.
But if you quit early, that trust will be damaged.
It will disappoint those who trusted you.
Customers who sign up for insurance do not sign up for insurance, but rather seek to receive insurance benefits.
So, you need to think carefully before starting insurance sales.
Even if you quit, you must do your best to end the relationships around you well.
If you do something wrong, you could lose people, who are precious assets in your life.
So, insurance sales should not be something you try out just for fun.
I've seen consultants who think, 'If it doesn't work out, I'll just go back to what I was doing before.'
Of course, a person with this kind of mindset cannot succeed in this work.
Plus, you lose people you care about.
I also never thought about insurance sales this deeply.
I confess that in a corner of my heart, there was a thought like, 'I'll try it first and if it doesn't work out, I might go back.'
Of course, not everyone in the insurance business will necessarily succeed, but at least you must have confidence in yourself from the beginning.
Otherwise, customers will naturally lose confidence in me due to my lack of confidence and will not be able to trust me to take care of their home for a long time.
You can't entrust your precious family's future to someone who might quit at any moment.
--- p.17~18

Many salespeople worry about hospitality.
In particular, I wonder how you can do business without serving alcohol.
What is the original purpose of hospitality? Hospitality is to increase intimacy with customers and foster deeper relationships.
So, what if we could increase intimacy in ways other than alcohol? Does it have to be alcohol? As someone who can't drink, I've come to this conclusion.
So, when a customer introduces me or signs a good contract, I express my gratitude in other ways.
We prepared gifts for the customer's family and sent them to their home.
Most of the fruit was good.
In conclusion, you can sell insurance and be recognized by customers without drinking alcohol.
I also believe that it is essential to express gratitude to our customers.
Of course, it is best to do so to a degree that does not burden the customer.
However, I would not recommend giving gifts or hospitality for contract purposes before signing the contract.
Our priority is to provide genuine help to our customers through thorough and professional consulting.
As a result, when a customer makes a decision, you can express your gratitude for their trust and confidence.
Some people burden their customers with large gifts or alcoholic beverages before signing a contract.
It may seem good for a while, but in the long run, it doesn't help either of you and only makes the relationship more difficult.
Let me emphasize this again.
Insurance sales is essentially about competition.
It's never about the alcohol or the entertainment.
--- p.186~187

If there were no 'rejections' in insurance sales, many more people would take on the challenge.
Rejection is a scary concept not only for insurance salespeople but for all types of salespeople.
That's why we need skills to overcome it.
In fact, if you look closely, customer rejection is a very natural phenomenon.
This is the customer's fear of 'what if I make the wrong decision!'
It's just an expression of wanting to have a little more time to think before making the final decision.
You can think of rejection as just a normal greeting.
There is no need to go through the trouble of giving it special meaning.
You don't get hurt by greeting people in a casual way when you meet them.
There is no need to think of rejection that way and take it so seriously.
Of course, I'm not saying that being rejected is easy.
Of course it's hard work.
Even I, who have been working in the insurance sales field for 17 years, do not welcome rejection and want to avoid it.
Whether it's before or now, being rejected hurts.
it's tough.
But there is something different from before.
At least I learned that a customer's rejection doesn't mean they're rejecting me.
Customers are not rejecting us, they are rejecting their own problems.
Customers may feel hurt by the rejection of 'me, us'.
But that is not true.
The customer has rejected their important issues and rejected our good intentions.
So they have to take responsibility and deal with the problems that come up for which they were not prepared.
We must help our customers, with whom we will spend a long time together, avoid making these mistakes.
So, you need to let customers who refuse know that they simply want to postpone and help them make a decision.
That is the role and mission of a consultant.
If you look at customer rejection with this sense of mission, rejection is not so difficult.
Rather, it is something to be overcome and can become a new beginning.
Looking at it this way, sales without rejection are too boring.
The beginning of a sale begins with rejection.
When someone says no, I feel like the selling has really started.
When you change your perception of rejection, the fear disappears and new possibilities appear.
--- p.304~305

Publisher's Review
Insurance sales is not about selling products, it's about saving people's lives.

“I see! What I do isn’t just selling insurance products; it’s something that can save a family.
'What I do is truly valuable!' After realizing this, I became even more confident in my job as an insurance consultant and gained a deeper understanding of its identity.
“I also gained the strength to not be shaken by any rejection or neglect from customers.”
Author Seon-Yong Eom, who has been happily working in insurance sales for 17 years, averaging over 12 contracts per month, wrote "The Essentials of Insurance Sales in Today's World" to share his know-how with others.
This is a must-read sales guide not only for consultants struggling with insurance sales, but also for all salespeople struggling in various fields.
There is no such thing as easy sales in the world, but insurance consultants themselves, in particular, struggle due to prejudice and misunderstandings about insurance sales.
However, insurance sales help customers prepare for various risks that may arise during their lives and for their retirement.
It's not just about selling insurance products; it's about saving a family.
Let's take the first step toward success by realizing the identity of sales.

If it were my family, would I recommend this?

“It is also quite tempting to design something that is more advantageous to me than to the customer.
How would I recommend it to my family, not my clients? If you consider the insurance industry a lifelong career, you must consider this.
You have to find your own answer.
“We need to take a sincere look at what is truly for our customers and for ourselves.”
In a competitive sales environment where you have to survive, the stress of sales is beyond imagination as the competition is fierce.
At the same time, sales methods that go beyond the limits to win the competition are emerging.
But it is not the person who speaks well, but the person who speaks most honestly and frankly who gets things done.
Honesty is the safest and most reliable sales technique no matter what customer you meet.
Knowing a better product or method but not telling it is also a lie in the broad sense.
It is also no small temptation to design something that is more advantageous to me than to the customer.
How would I recommend you if you were my family, not my customers? If we keep this question in mind when dealing with our customers, they will have no choice but to trust us.


The Key to Successful Insurance Sales: Requesting Referrals

“In insurance sales, if you don’t ask for referrals, you die.
Because they cannot survive, they die.
As such, the request for introduction is directly related to the survival of insurance sales.
It's not something that's okay to do or not to do.
It is something that must be done to survive.
Asking for an introduction is not something you can put off because you're afraid.
“You must learn and practice this skill to become a ‘master.’”
How can you achieve long-term, consistent success in insurance sales? The only way to attract prospective customers is through referrals.
To do that, you must first learn how to 'request an introduction'.
If you can master this technique and make it your own, you will have the golden key to becoming a true 'master'.
Requests for referrals are a matter directly related to the survival of insurance sales.
It's not something that's okay to do or not to do.
It is something that must be done to survive.
Asking for an introduction is not something you can put off because you're afraid.
This is the only way to true success in insurance sales.

Sales that moves people's hearts

“Finally, if you want to know ‘people,’ I recommend jumping into insurance sales.
If you truly want to study the existence of 'human beings', you must take on the challenge and it is recommended that you learn at the earliest possible age.
As with everything else, sales must be learned early.
“I wish I could learn sales, which involves meeting people and moving their hearts, at school.”
The author recommends that if you want to know 'people', jump into insurance sales.
To study insurance sales, which is a 'People Business', you need to know 'people', because that is what will allow you to achieve true success in any field or organization.
Therefore, I hope that everyone will be given the opportunity to learn sales, which is the art of meeting people and moving their hearts.
"The Essentials of Insurance Sales in Today's World" is a compass for all salespeople who meet people.
Because understanding the essence of insurance sales makes all sales visible, I hope many who read this book will dream of becoming "insurance consultants who save lives."
GOODS SPECIFICS
- Date of issue: May 5, 2021
- Page count, weight, size: 336 pages | 576g | 150*220*19mm
- ISBN13: 9791158772376
- ISBN10: 1158772378

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