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My values
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My values
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Book Introduction
★ Highly praised by world-renowned bestselling authors Tony Robbins, Mel Robbins, and Ed Mylett!
★ A New York Times bestseller for 14 weeks, an Amazon bestseller upon publication.
★ Selected as the 'Richest Self-Made Woman' by Forbes for three consecutive years
★ The first female CEO in L'Oréal's history

Self-doubt, shame, loneliness, anxiety, the longing to be accepted and loved…

“Why do I always feel inadequate?”
Every moment you feel worthless and unworthy,
A book that gives you the courage to love yourself just as you are!

Jamie Kern Lima, the first female CEO in L'Oréal's history, overcame numerous rejections and failures.
A journey to face your true self and believe that you are valuable as you are.

There are themes that have been repeated in countless dramas, movies, and books throughout the ages.
It is also a question we have constantly faced throughout our lives.
It's the question, 'Is it okay to live as the real me?' and self-esteem.
The pressure to be seen as a 'good person' to be loved, accepted, and not abandoned.
The anxiety that I am inadequate as I am, the delusion that I am only good if I meet someone else's standards.
Some people hide themselves for fear of being rejected, and others hate themselves for not meeting the standards.
Ultimately, we live as 'agents' who meet the expectations of others.
Living a life like that as a 'fake me' gradually isolates you, and eventually leads to self-loathing, inferiority complex, depression, and emptiness.
“My Value” speaks with sincerity to those who are stuck before the question, “Why do I always feel inadequate?”
“You are worthy and worthy of love just as you are.”
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index
A short message to readers
My Values ​​Start Here

View Part 1: Confidence, Self-Esteem, and Self-Revelation

Chapter 1: One Thing That Changes Everything
Chapter 2: Changing Your Relationship with Rejection Will Change Your Life
Chapter 3 You're Not Crazy, You're Just New
Chapter 4: There is greatness within you.

Part 2: Forgetting: Lies That Arouse Doubt and Truths That Awaken Value

Chapter 5: Don't Wait to Reach Your Goal Weight
Lie: My weight affects my self-worth.
Chapter 6: Lies: You Must Only Show a Happy Face
Chapter 7: The Lie: I Don't Deserve Better
Chapter 8: Lies: I Have Nothing Special to Offer
Chapter 9: Lies: To get people to like me, you have to please them.
Chapter 10: Lies: If You Stand Out, You'll Get Kicked Out
Chapter 11: Lies: I'm a Liar, and My True Self Is Not Enough
Chapter 12: The Lie: I Will Not Be Loved for Who I Am
Chapter 13: Lies: Once a Label Is Attached, It's Forever

Part 3: Transforming: Your Journey - Building Unwavering Self-Esteem and Unconditional Self

Chapter 14: The Secret to Achievement
Chapter 15 Are you seeing yourself?
Chapter 16: Now that you know your own reasons, women, fly.
Chapter 17 Circle or Us
Chapter 18 Overexposed and Immature
Chapter 19 Change

Part 4: Realizing: You Are Worthy
Your value lies within you, and your value is you.

Chapter 20: Ticket to the Moon
Chapter 21 Who Do You Really Suspect?
Chapter 22 Solo Dance
Chapter 23: You Are Worthy - The Victory Lap Begins Now

"My Value" doesn't end here.
Poem: [You're not crazy, you're just new]
Acknowledgements
References
My Values ​​Victory Lab Companion Reading Card

Detailed image
Detailed Image 1

Into the book
Because of self-doubt, feelings of worthlessness, and fear, we dim the light of our soul.
And increasingly, we begin to choose only the safe path.
Hide, suppress, and hide your body.
We tell only part of the truth, live only half of our lives, and express only a part of our true selves.
They crave a sense of belonging rather than genuine connection, and strive to be recognized as important based on external, rather than internal, criteria.
Because I believe that these are the only ways to be loved, belong, and be valued.

---From "My Value Starts Here"

I am learning step by step to believe in my own worth in life.
Through the important moments of enlightenment in the midst of big and small changes, and the small steps we take toward faith.
In human experience, believing in our worth is a lifelong pursuit and the most important experience we will ever have.
If I hadn't worked to build my self-esteem, many moments in my life up to this point would not have happened.
When the media reports about me, they usually say things like, "The Denny's waitress who built a billion-dollar business."
Of course that's true, but my real story is about a woman who didn't believe in herself, but learned to believe.
A woman who felt worthless, and still does sometimes, but who eventually learned to believe in her own worth.
A woman who was adopted at birth, but accepted that she was chosen and born with a purpose according to God's will.
It's about a woman who knows deep down that we are all worthy and worthy of love.

---From "My Value Starts Here"

Self-esteem is the deep-rooted belief that you are enough and worthy of love and belonging just as you are.
On the other hand, confidence, like self-esteem, has internal characteristics, but is generally related to one's evaluation of oneself compared to the outside world.
It is the feeling that you are confident, certain, and competent in one or more specific areas of your life.
Confidence is how you evaluate yourself based on your qualities, skills, and characteristics.
Confidence is also a way of believing firmly in your ability to meet life's challenges, your willingness to embrace and tackle them, and your will to succeed.
Since confidence is linked to external factors that can change frequently, confidence can also change frequently.
Therefore, confidence can fluctuate depending on mood, comparisons, circumstances, achievements, and recognition from others.

---From "Chapter 1: One Thing That Changes Everything"

The first and most important person you need to be honest with about your self-esteem is yourself.
Let's talk for a moment about self-esteem and self-awareness.
Sometimes we don't focus on learning how to love ourselves.
Because they worry that their self-love will seem selfish, self-centered, or even narcissistic.
This is not true at all.
In fact, narcissism has nothing to do with self-love; in fact, it is quite the opposite.
Of all personality disorders, narcissism is the one most heavily based on shame.
Narcissism actually stems from deep feelings of worthlessness, shame, and self-loathing.
All the exaggerations, superiority, and entitlement that can often be mistaken for narcissism are actually attempts to compensate for low self-esteem and self-loathing.
---From "Chapter 1: One Thing That Changes Everything"

When you build your self-esteem and believe that you are inherently worthy as a human being, you will discover that you are inherently valuable and sufficient, regardless of any achievements, accolades, awards, or circumstances.
Research shows that boosting your self-esteem can impact everything from your mood to the quality of your relationships to your job satisfaction.
Remember.
Confidence is like building a house, and self-esteem is like the solid foundation that supports that house.
The self-esteem that says, "I am enough just as I am," is the foundation that not only allows you to build that house, but also helps you truly enjoy the journey.

---From "Chapter 1: One Thing That Changes Everything"

What ultimately led me to change was the moment I began to imagine the price I would pay if I didn't let go of my self-limiting beliefs about my body.
I thought about the adventures I would reject, the precious time I would lose, the countless memories I would miss, worrying that I wouldn't fit in or be a good fit.
I imagined the joy I would lose, the bonds I would give up with others, the swimming sessions I would miss with my children.
As I looked back at the toll these self-limiting beliefs about my body had already taken, I felt deep within my soul that they were not true.
With this realization, I finally had a change of heart, thinking that I would be setting an example for my daughter Wonder that she wouldn't feel worthless.
---From "Chapter 5 Lies: How Weight Affects My Self-Worth"

This also applies to the workplace.
This is especially true when women are in leadership positions or have aspirations to become leaders.
When it comes to making firm decisions, taking managerial action, exercising judgment, or giving direction to teams at work, women are often labeled aggressive, cold, and unlikable.
When men do the same thing, they are called confident and visionary.
Female leaders often receive feedback from their superiors or HR departments, or are judged in year-end performance reviews to be "not a team player," "political," or "overly competitive."
When women leaders receive this kind of feedback, they take a step back, withdraw, and diminish their potential.
This type of feedback feels like criticism.
Because we've learned from a young age not to trust ourselves, it's easy to mistake that feedback for truth.
Female leaders who receive this feedback may feel they need to take a less decisive approach to get ahead.
In fact, this attitude can be detrimental to the potential of female leaders.
---From "Chapter 10 Lies: If You Stand Out, You'll Be Kicked Out"

Because we're taught that women should be good at raising children above all else, even when they're competent, they don't seem to be doing a good enough job.
Moreover, when a woman does something exceptionally well, she is considered to be fairly good rather than competent.
We unconsciously learn that this kind of thinking is okay.
Because remember that intelligence and success reduce a man's attractiveness to women.
When we distort ourselves to fit these cultural norms, we end up being liked, but we don't feel fulfilled.

---From "Chapter 10 Lies: If You Stand Out, You'll Be Kicked Out"

We cannot ignore or bury the deep story that our values ​​tell us about our self-identity.
Because those stories will continue to surface and become louder and louder.
But as we begin to acknowledge and confront those stories, their power slowly begins to wane and we begin to realize that they are not true.
Because our souls already knew that they were not true.
When we try not to believe, they continue to diminish.
Their authority over our lives, our thoughts, and our identities continues to diminish.
---From "Chapter 13 Lies: Once a Label is Attached, It Lasts Forever"

“I love you.
You deserved to be loved from the day you were born, and you deserve to be loved just as you are right now, just as you are.
Nothing you've ever done or will ever do makes you unworthy of love.
You are worthy, whole, and worthy enough.
I love you and I watch you.
You are so important to me.
You are so precious.
You are enough.
You are valuable just the way you are.
I love you.
You are loved.
You deserve to be loved and you deserve to give love.
You are 'love' itself.
love you."
---From Chapter 15, Are You Seeing Yourself?

Publisher's Review
The journey of a female CEO who inspired the world: living as her true self.

“This book opened my eyes to the value within me.”
_Mel Robbins

The author of this book, Jamie Kern Lima, started a cosmetics company in her living room and grew it into one of the largest beauty brands in the United States.
Despite being rejected and failing dozens of times, she made her own products in her living room, appeared on TV, and shouted out, revealing her bare face, suffering from rosacea, rather than her fake appearance.
“This is my real skin.” The courage to show one’s true heart, not some made-up ideal, resonated with countless people.
She eventually sold the company to L'Oréal for $1 billion, becoming the first female CEO in L'Oréal's 100-year history.
His success was dazzling, and the world called him a 'self-made icon'.
But behind all the flashy titles, he still kept repeating this to himself:
“Why do I always feel inadequate?” This book is a heartfelt confession of the days when I constantly doubted my own worth and fell apart behind the splendid achievements, and the journey to overcome those doubts and find my true self.
The author says:
No matter how hard you try to build up your confidence, the reason the emptiness deep inside your heart doesn't go away is because you lack 'belief in your own worth.'

This book is a powerful guide for those who want to accept themselves as they are and rebuild their inner values.
We explore the difference between confidence and self-esteem, examine the roots of recurring self-doubt, and learn, step by step, how to believe that "I am a valuable being" even in the face of rejection and failure.
This journey will empower you to strip away old anxieties and lies about your body, appearance, past wounds, the standards of others, and the desire for recognition, and empower you to live as your true self. It will reawaken the self-esteem buried deep within you.


What if you feel empty even after achieving something?
That's because you have 'confidence' but lack 'self-esteem'.

We often believe that if we get into a good company, get the body we want, and get more money and popularity, we will be "good enough."
So, we work hard and constantly try to prove something.
But once you achieve your goal, you find yourself asking yourself, “Why do I feel so empty?” and “Why do I still feel inadequate?”
There is only one reason.
Because ‘confidence’ can be filled with external achievements, but ‘self-esteem’ cannot.
Confidence is the feeling that arises when you 'achieve' something.
However, self-esteem is an inner belief that 'even if I'm not doing well, I'm okay the way I am now.'
Achievements may give me a moment of confidence, but unless I believe in myself, that satisfaction will quickly fade.
But true self-esteem comes from 'perspective', not 'results'.
Self-esteem begins when you look at yourself as you are and give value to yourself as you are.
True self-esteem provides a stable, reliable, and unshakable mental and emotional armor.
Unlike confidence, this armor provides a foundation of strength and resilience that is not easily shaken by emotions, thoughts, actions, experiences, and the external forces that life inevitably throws at us.
So how does this self-esteem arise?

“You’re not crazy, you’re just new.”
When you doubt yourself, the truth you must remember

We sometimes get disappointed in ourselves, think of ourselves as 'strange', overly sensitive, or irritable, or swayed by trivial things.
But the author says that it is not because it is wrong, but because it is a process that is being experienced for the first time.
Emotions can be confusing when unfamiliar, rejection can create fear, and the instinct to meet other people's expectations can sometimes cause us to lose ourselves.
But even in those moments, you are not a 'strange person'.
It's just the first time.
When it comes to revealing your true self in life, remembering that this is your first time is a great tool.
That could be another great definition of rejection.
Tell yourself, "I'm just new to this" for every rejection.
Self-esteem grows from the emotional muscle that refuses to accept rejection as an evaluation of oneself.

Self-esteem begins with recovering the truth.
Lies that breed self-doubt and truths that awaken value.

Words we heard as children, someone's evaluation, treatment based on appearance or grades, wounds in relationships... such experiences eventually take root within us like deep beliefs.

“I am always lacking.”
“I cannot be loved as I am.”
“You have to work harder to become a valuable person.”
“If you make a mistake, you might be abandoned.”

But the author speaks firmly.
All of this is not true, it is just a lie that has been repeated over a long period of time and has been imprinted on our minds.
And “My Value” guides you through the process of erasing these lies one by one.

How to Break Free from Self-Limiting Beliefs That Keep You Procrastinating
“You are enough as you are!”

Many people say.
“If only I were a little thinner…”, “Once I lose some weight, then I can meet people.” We believe that we can only start living properly once we reach our “goal weight.”
But the author firmly states that “that is not true, it is just a ‘self-limiting belief’ that binds our lives.”
People who don't wear swimsuits, refuse to take pictures, and postpone gatherings or trips.
They postpone their present life because they believe that 'this body is not enough'.
But the important thing is that weight and looks are not the conditions of life, and you don't have to wait until you become a "better you" to live a life of worth.
Self-limiting beliefs are 'lies' that we unconsciously accept.
The thoughts that ‘I am inadequate now’, ‘I cannot be seen by people’, ‘I have to become better to be loved’.
These beliefs slow down our lives, diminish our joy, and ultimately destroy our self-esteem.
Your body is a trace of your life lived.
There's no reason it has to be perfect.
"My Value" dispels old lies within us and instills a new belief that "just as we are, we are enough."
That belief is the first step to regaining true self-esteem.

The fundamental conviction that “I am already valuable”
Self-esteem begins with 'being', not 'results'!

Self-esteem is not determined by what I have accomplished or how I have been evaluated.
It is a feeling that begins within me, not from the outside, a conviction that comes from my very existence.
“My Value” says this at the end of the journey to regain that confidence.
“You are valuable just as you are.” This book does more than just comfort and encourage me.
It shows the self-esteem that is free from the gaze of others, the self-acceptance that allows us to stop living a life of constantly trying to prove something, and the expanded self-esteem that only when we can love ourselves as we are can our gaze towards others change to one of warmth and leisure.
“I am already worthy.” This sentence becomes the inner core that is unshaken by rejection, failure, shame, and self-doubt, and gives me the strength to no longer wait for any conditions.
Only then can we gain the courage to live as our ‘real selves’ rather than as our ‘fake selves.’
And that courage is the most powerful gift this book gives us all.
GOODS SPECIFICS
- Date of issue: August 30, 2025
- Page count, weight, size: 484 pages | 708g | 153*221*30mm
- ISBN13: 9791141168476
- ISBN10: 1141168472

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