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The Having
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The Having
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Book Introduction
* The book chosen by 500,000 readers! The magical feeling that captivated the world: Having!
* #1 annual bestseller on Kyobo Bookstore, Yes24, and Aladdin!
* Exported to 26 countries including the US, France, Russia, Japan, and Brazil!

The starting point for wealth and fortune, the magical feeling of Having! The first book to be pre-published in the United States, it was read by the world first! The rights were exported to 26 countries, including English-speaking countries, France, Germany, Italy, Russia, and Brazil, and garnered praise such as "a book that relieved anxiety," "a bible of luck," and "good luck came to me after reading this book." This book contains surprising teachings on how to cultivate your mindset and achieve what you desire.
In Korea, it gained explosive popularity through word of mouth as a “book of life” through social media, and ranked first in the annual comprehensive bestseller list at major bookstores such as Kyobo Bookstore, Yes24, and Aladdin.

Jane Distal, the publishing agent who recognized Barack Obama's presidential qualities when he was a law school student and introduced him to the world, now represents The Thawing worldwide and says, "This is the most refreshing book on how we should think about money."

‘Luck’, which the world’s wealthiest people have cited as the secret to their success.
Is luck innate? Is it something only a select few can achieve? Can someone without inherited wealth or exceptional talent become wealthy? Lee Seo-yoon is the person corporate founders, key executives, and major investors turn to in desperate moments.
After seeking her advice, they made a quantum leap in their lives, seizing the opportunity of a lifetime.

Author Lee Seo-yoon, who began studying fate at the age of seven, mastered Eastern and Western classics, and has advised Korean business leaders for a long time, has compiled the 'secrets of wealth and luck' that she discovered after analyzing and reflecting on tens of thousands of cases in this book. This book helps you enjoy a rich life easily and quickly by utilizing your emotions, and guides you to break free from the anxiety that torments you and live the life you truly want. If you follow Having's teachings, which are easily conveyed through conversations between two people, step by step, it helps you bring about realistic and sustainable changes in your life.
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Reviews from overseas readers who read this book first
Prologue_Can I really become rich?

Part 1.
The power to attract wealth, Having


1.
A destiny that brings wealth and good luck
2. Find a guru
3.
reunion
4.
Having
5. The Secret of Having
- A businessman who escaped a crisis by having
6.
Anyone can become rich
- You have bloomed beautiful flowers.
7.
How to get rid of anxiety
8.
Waste and ostentation
- Guru Story_The Guru's Path

Part 2.
Money Attractor vs Money Pusher


9.
Sunshine in Verona
10.
Really rich
- Three Graces from Japan's "God of Management"
11.
fake rich
- The rich man's gold nugget
12.
The power to attract money
- The man who bought an island by having
- Having the legacy left by my father
13.
noble person
- The nobles of the real rich and the fake rich
- Guru Story_A High School Student Becomes a Guru

Part 3.
The answer lies in emotions


14.
Start Having
15.
The mind when consuming
16.
New keyword
- Fill the bowl
17.
The power of emotion
- Turnaround
18.
Having traffic lights
- Guru Story_The Wind and Rain Strike

Part 4.
To be free from anxiety


19.
red light
20.
True comfort
21.
Build your wealth muscle
- Even if you inherit less wealth
22.
If you still feel anxious no matter how hard you try
- Make your dreams come true
23.
If you wish for something desperately, it won't come true.
24.
Having notes
- Guru Story_Spread Your Wings

Part 5.
The Law of Luck


25.
Life changes
26.
Good luck comes
27.
Perfect vacation
28.
The Law of Luck
- Lucky man
29.
People who ride the wave of luck
30.
The unconscious knows
31.
Enter 'existence'
- Meet your destined partner through Having
32.
Symbiosis
- Guru Story_Goddess of Luck

Part 6.
Walk the path of fortune


33.
bamboo forest
34.
Reasons for falling into bad relationships
The bigger the dream, the longer the wait.
35.
Saturn Return
- Turning trials into opportunities
36.
Break the stereotypes
- Even though I'm old
37.
A world where it's hard to become rich
38.
Escape the Matrix
39.
Hearing my true self's voice
40.
A new path appears

Detailed image
Detailed Image 1

Into the book
“Having is feeling ‘full’ of ‘having’ at the moment you spend money.
You asked, "How can I become rich?" There are many answers, but this is the simplest and most effective way to become rich. "There were so many questions I wanted to ask.
Doesn't buying things just drain my money? It seems like I'll only have money left if I hold off on buying things I really want...
To feel that something is 'there' while writing at the same time sounded like killing two birds with one stone.
Seoyoon looked at me confused and gently explained to me.

“Now, imagine that Reporter Hong earns $100,000 a month.
And let's say you buy this phone again today.
“Will it feel the same this time?” I closed my eyes and pictured a large sum of money being deposited into my bank account.
At that moment, a thrilling sensation seemed to pass through my whole body.
A smile appeared on my lips.
When I looked at my phone again a moment later, I couldn't help but be shocked.
The feeling had completely changed! That phone that had seemed so expensive now felt like a piece of cake.


'What is this? It's not a burden at all.
I can buy it with a good feeling.
'I have enough money, so what?' I thought to myself and quickly answered.
“Just thinking about it makes me feel good.
“Is this what having feels like?” “Tell me what it feels like.”
--- p.47

“Think of turning on a light switch.
Every time I consume something, I turn on the switch for 'nothing'.
As a result, I couldn't help but fall into negative emotions.
There was no room for the feeling of 'being'.
On the other hand, when I turned on the Having switch, the corresponding positive emotions appeared naturally.
“If you knew the difference this makes, you would be amazed.” I continued to listen to Seo-yoon’s explanation.


“We cannot perceive anything in the world as it is.
We perceive the world simply by paying attention.
Have you ever wanted something? Let's say a pair of white sneakers.
Suddenly, the whole world will be filled with white sneakers.
Likewise, if you pay attention to 'being,' the world surrounding Reporter Hong will be perceived differently.
From a world of ‘nothingness’ to a world of ‘beingness’.
“The ripples of that emotion change Reporter Hong’s world.”
--- p.52

“I have a question.
“Do all the rich people have it?” Seo-yoon answered immediately as if she had been waiting.
“Yes, having is integrated into their lives.
It's become so natural that you don't even realize it.
In fact, the truly rich practice having as a part of their lives.” “Really rich?” “There are two kinds of rich people in the world.
“There are real rich people and fake rich people,” she continued calmly.


“After analyzing data from 100,000 people, we found that the truly wealthy had something in common.
The point is that everyone is having.
“If you look at the process by which they built their wealth, having is clearly the fastest and most efficient way to wealth.”
--- p.91

“Truly rich people know how to enjoy spending money.
It doesn't matter how much money you have in your pocket right now.
The key is to have the money at the moment you spend it.
Because you attract money with that emotional energy.
It doesn't matter how small the amount is.
Having starts with focusing on the fact that you have money now, even if it's just one dollar.
As that feeling grows, I become more grateful for my ability to make money.
I also become grateful to the world that gave me money.
“Knowing that more money will come back to you, that’s the heart of a truly rich person.”
--- p.94

Starting the day at 4 a.m. every day.
It's a routine I've followed without fail every single day since I was a child.
During this time, Seoyoon focused on her inner energy through meditation, then compared and analyzed numerous cases.
There was something I learned early on while studying.
The key to developing insight was in the data.
When I review historical figures or real-life examples of various people, I often find myself gaining insights that I couldn't get from books.


The analytical methods she uses are varied.
One of them is to look at people who lived in different times with the same fate or in different countries with the same fate.
The data for the wealthy is broken down more precisely by the size and nature of their wealth.
People with the same amount of wealth are analyzed based on whether they have more real estate, finance, or cash.
In financial assets, the proportion of stocks, bonds, and derivatives is examined, and in the case of stocks, whether it is a direct or indirect investment, and when and from which stocks money was made are all specifically examined.


The rich are further divided by the size of their wealth.
The range of less than $100 million is divided into $10 million, $20 million, $40 million, $70 million, and $100 million, and the range of $100 million to $1 billion is divided into three stages.
By adding data from the middle and lower classes, Seo-yoon was able to complete a scientific statistical model.
--- p.128

"It's 'emotion.'" "Huh? I thought it would be hard to win because people are swayed by emotions." Seo-yoon slowly shook her head.
“It’s a little-known fact, but emotions are a precious energy that has the power to change reality.
Moreover, emotional energy is connected to vitality.
No AI can mimic expressions, it can't have actual emotional energy.
But if you use your emotions well, they can become a source of wealth.”
--- p.153

She shook the cup from side to side, then stopped moving and looked into my eyes, asking a question.
“Let’s think of this cup as a vessel of wealth, and the water as money.
“What would happen if this cup were shaken roughly?” “The water would shake and spill out, wouldn’t it?” “The same goes for the vessel of the mind.
A cup of water is shaking and shaking, so it cannot possibly be full of wealth.
When your mind is at peace, the water inside it also tends to remain calm.
Most of the wealthy people I've met have a comfortable attitude toward money.
“It is not that they are comfortable because they are rich, but rather that they have a comfortable mind about money that has led them to become rich.”
--- p.193

“What should I do if I still feel anxious no matter how hard I try?” I asked, and a recent newspaper article came to mind.
The survey targeted 1,200 millennials (ages 18-34) living across the United States.
The survey results show that they too are feeling anxious about short-term financial problems.
Sixty-three percent of respondents said they would struggle to pay an unexpected $500 expense, and 59 percent said they were worried about paying off their student loans.
78% of respondents said they were worried about not being able to find a good job, and 74% said they were afraid of unexpected medical expenses.
And 79% of those surveyed said they were “worried about not having enough money after retirement.”

Seoyoon, who had been listening calmly, took a sip of her iced coffee and looked at me gently.
It was an expression that said he completely understood my feelings.
“Anxiety is a natural emotion.
As if a boat is rocking on the waves.
If you're working toward a short-term financial goal right now, you can be quite anxious.
But the important thing is not to get anxious and lose sight of your goals.
We are now on a voyage to riches.
The goal, of course, is to become truly rich.
When sailing, sometimes the ship may rock violently against the waves and you may get seasick.
The problem is that we give in to anxiety, thinking that the ship might sink.
“You must not forget that the rocking of the ship is also part of sailing.”
--- p.206

“Let’s look at it statistically.
According to my data, everyone has two to five opportunities to make a quantum leap in their lifetime.
Unfortunately, only about 3% of people become rich during this period.
The rest of us just let it pass us by without even realizing it was an opportunity.
“It’s because I couldn’t capture the good flow.” I was interested in the expression ‘quantum jump.’
It meant that you could climb higher in one go, like running up stairs.
Wasn't that moment of meeting Seo-yoon again the quantum leap in my life? "I really want to seize that opportunity.
“Please teach me in detail how to write notes.” “It’s better if the sentences are simple.
You can write down what you have now with 'I have~' and express your feelings with 'I feel~'.
It would be nice to add an expression of gratitude or admiration after that.
Some people use it every day, but I recommend using it 3 or 4 times a week.
So that you don’t feel burdened by the sense of obligation to write every single day.”
--- p.222

“Luck is a concept synonymous with efficiency.
“It’s easy and quick to get what you want compared to the effort you put in.” He nodded and thought about Seo-yoon’s words.
According to Seo-yoon, luck wasn't something that suddenly fell from the sky.
Even with the same effort, I was able to reach my destination more easily and quickly than others.
It was like driving on a well-paved highway instead of a bumpy dirt road.


“I guess I was mistaken.
“I thought it was just luck that money would fall from the sky without me having to work for it.” Seo-yoon put down the coffee cup she was drinking and spoke calmly.
“Luck is not an addition to our efforts, but rather a multiplication.” “Huh? What are you talking about?” “If luck is additive, then it can come even with zero effort.” “Oh, I see.
“It would be ‘0+Luck=Luck’.” “But the law of luck is not like that.
Luck is multiplied.
If my effort is 0, then no matter how much luck I multiply by it, the result will be 0.
“I’m saying you can’t get anything out of it.” “I think I get it now.
You're saying that luck is getting back what you put in several times over.
“I am grateful for the results, and with that mindset, I continue to work hard to achieve greater results… That’s how a virtuous cycle is created!” She nodded and said with a determined expression.
“No one who wants something for free ever gets rich.
“I’ve been consulting and analyzing countless cases for 30 years, and I’ve never seen anything like that.”
--- p.260

After comparing the bills, I realized:
After having, unnecessary expenses were reduced.
Now I don't have to suffer from impulse buying or copycat consumption.
The number of cases of buying something just because it's cheap or wasting money on it unnecessarily has also decreased.
Maybe it's because I'm focusing on what I truly want? My credit card statements are filled with experiences that have brought me immense joy.


Meanwhile, the money coming into me was growing like a small snowball.
Before I started having, the word 'public money' didn't exist in my dictionary.
I've never had even 50,000 won come in for free.
But recently, unexpected amounts of money have been coming in.
Sometimes hundreds of thousands of won, sometimes even millions of won.
My bank account, which was always empty, now has a generous balance, like water rippling.

Having come to this point, I said in admiration.
“Actually, I thought that having would make me spend more money.
But when I looked back on my spending habits, I discovered something surprising.
The money going out is decreasing, while the money coming in is increasing.
“It was so amazing.”
--- p.301

Publisher's Review
The book the world discovered and read first! The first Korean book pre-published by the world's #1 publisher!
A book loved by 500,000 readers! #1 annual bestseller!
Exported to 26 countries worldwide, including English-speaking countries, France, Germany, Russia, Japan, and Brazil!

“Money anxiety is gone!” (Elisha Sander, Canada)
“As soon as I read the book, I felt at ease.
“Even when negative thoughts arise, the mind automatically returns to a state of ‘comfort.’” (Ana Rita Silva, Portugal)
"This book was a ray of hope in a time of despair! After reading it and changing my mindset, five or six amazing opportunities began to present themselves!" (Sudipta Ghosh, Australia)

There is a Korean book that readers in the United States and Europe have praised, calling it “a book that made anxiety disappear,” “a bible of good luck,” and “a book to read every morning.”
This book, which was the first Korean book to be pre-published in the United States by Penguin Random House, the world's number one publisher, sold its copyrights to 26 countries including France, Germany, Italy, and Russia, becoming the first Korean self-help book to enter the Western market and reaching number one on the annual comprehensive bestseller list at major domestic bookstores.
This is the power to attract wealth and luck, taught by Lee Seo-yoon, who is called the 'Goddess of Luck', in 'The Having'.

With the "ladder to wealth" now crumbling, can ordinary people become wealthy? According to a survey by Statistics Korea, 6.5 out of 10 Koreans believe "climbing the social ladder through hard work alone is impossible."
Forecasts for the future were more pessimistic.
More than half of the respondents (54.4%) answered that the possibility of their children's generation moving up the social ladder is 'low.'
Moreover, people's anxiety is growing due to job losses caused by artificial intelligence (AI), the spread of unexpected diseases, and a global economic downturn.

In this age where the "spoon theory" reigns supreme, is it impossible to achieve wealth through one's own efforts? Is there a way to escape the anxiety that weighs us down and comfortably move toward the life we ​​desire? If there is a way to live a happy, wealthy life without sacrificing the present, what would it be?

Lee Seo-yoon is the person that corporate founders, key executives, and major investors seek out in desperate moments.
After seeking her advice, they made a quantum leap in their lives, seizing the opportunity of a lifetime.
Seo-yoon Lee, the goddess of fortune sought after by the top 0.01% and an insightful figure enthusiastically admired by readers in the United States and Europe, says that anyone can achieve wealth and fortune through their own efforts, even without inherited wealth, a distinguished academic background, or exceptional talent.
She began studying fortune telling at the age of seven, mastered Eastern and Western classics, and has advised Korean business leaders for decades. The method she teaches is 'Having', the power to attract good luck.
In her book, Lee Seo-yoon explains Having as follows:

“Having is feeling ‘full’ of ‘having’ at the moment you spend money.
There are many answers to how to become rich, but this is the simplest and most effective way to become rich.”
“Having is the power that attracts wealth.
It helps you fill more water easily with the same amount of effort.
All of these things can be controlled just by the emotions you have.”
“If you follow what you truly want, you will naturally move away from waste and conspicuous consumption.
You will naturally ride the flow of wealth, like riding a wave.
“You don’t even have to row; you just sit in the boat and float on the waves.”

Author Lee Seo-yoon guides readers into a world of wealth and fortune through her own analysis of tens of thousands of cases and her explanations that cross Eastern and Western classics, psychology, quantum physics, and brain science.
This book helps you harness your emotions to quickly and easily enjoy a rich life. It guides you to break free from the anxiety that plagues you and live the life you truly desire.


The starting point for wealth and good fortune, the magical feeling of having
“Having starts with focusing on the fact that ‘I have money now,’ even if it’s just one dollar.”

“Luck is a multiplication of our efforts, not an addition.”
“Sometimes waiting is necessary.
Waiting here is different from the passive laziness of lying under a persimmon tree and waiting for the persimmons to fall.
Having is an active waiting that involves investing in yourself.
Remember.
The bigger the dream, the longer the wait can be.
“Only those who prepare for that time through having will surely reap the greatest rewards.”
“The magnets of anxiety and tension repel money, while the magnets of joy and comfort attract money.”
-From the text

This book depicts the journey of former journalist Hong Joo-yeon as she learns the secrets of wealth and luck through an interview with luck guru Lee Seo-yoon.
In response to the question of how to become happy and truly rich, Lee Seo-yoon reveals the easy and quick way to achieve abundance.
Hong Joo-yeon, who practiced Having by following Lee Seo-yoon's teachings, experienced unexpected good fortune, changes in her spending patterns, increased wealth, and ultimately gained the strength to walk the path of life she desired.
Going one step further, you stop comparing yourself to others, free yourself from vague anxiety, and find true comfort.


This book introduces the step-by-step process of an ordinary person learning and practicing Having, exploring his inner self, and experiencing amazing luck and life transformation.
By reading this book and following the practical tips, such as 'Having Notes' and 'Having Motion,' anyone can ride the wave of good fortune and become a happy rich person.


"A life-changing book," "a completely new perspective"… Praise from Western readers
Amazing teachings on how to cultivate your mindset and get what you want!

“I will be 69 in May.
Having recently retired, I've let a lot of my 'normal age' slip away because I wasn't properly prepared before.
“How nice it would have been if I had met Seoyoon a little earlier.”

Here is an excerpt from a review by an American reader.
This book, which has been licensed to 21 countries around the world, delivers a message that is essential to people living in this era, encompassing both the East and the West.
Finding peace of mind, becoming wealthy, finding what you want and living that life, focusing solely on yourself without being conscious of others, living in the present moment, etc.
Having's teachings, easily learned through conversations between two people, help create real and sustainable change.
Reviews from overseas readers who read this book first support this.


“I listened to the audiobook three times and recommended it to my family as a must-read.
“A book that provides comfort, insight and motivation.” (Paolo Pometto, Italy)
“Since I started following the book’s guidance, my life has become less chaotic!” (Gertrude Kald, Germany)

My anxiety about money has disappeared.
I no longer have to lower my value because of money.
As I changed my mindset, surprisingly, unexpected money kept coming in! (Elisha Sander, Canada)

Jane Dystel, the publishing agent who first recognized the potential of The Having, said, “This is the newest book on money, saving, and how we should spend it.
“Furthermore, it presents a new perspective on how to live life,” he said.
She, who persuaded Barack Obama, then a law student, to write a book and helped introduce him to the world, saw the prospectus for "The Having" and offered herself as its global agent.
“This is a life-changing book,” said Donna Loffredo, senior editor at Harmony Books, a Penguin Random House Group company that handled the book’s U.S. publication. “It will change the lives of many readers.”
GOODS SPECIFICS
- Date of issue: July 31, 2025
- Page count, weight, size: 356 pages | 470g | 134*204*24mm
- ISBN13: 9791198890122
- ISBN10: 1198890126

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