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The Secret of the Great Merchant
The Secret of the Great Merchant
Description
Book Introduction
With over 25 million copies sold worldwide, this is an unrivaled bestseller of the century!
Hidden in ten ancient scrolls that have been secretly passed down for thousands of years
Great Wisdom About Wealth, Success, and Life

“From today, I start a new life.

I change today.

From today onwards, I will create good habits,
“I will gladly become a slave to that habit!”

One rainy day.
He was living a life of alcoholism and had recently been forced to watch helplessly as his wife and daughter left him.
Now it seemed there was no other way than to resort to extreme measures.
On that day, when it seemed that only despair and death awaited him, he entered the library to avoid the rain that was falling without realizing it.
As if possessed, he devoured the books of the great masters of success.
From then on, he began to find meaning in life, and his wounded body, mind, and soul gradually recovered.
On that rainy day, he quietly cried out to himself in the library.
“From today, I start a new life.
I change.
“Create good habits and willingly become their slaves.” (Message from Chapter 8, ‘The First Scroll,’ of ‘The Secret of the Great Merchant.’) He was Og Mandino, who later became a world-renowned expert in the field of success studies.

His first book, The Greatest Salesman in the World, which he wrote in 1968 at the suggestion of the president of a small publishing company, sold 25 million copies worldwide.
Og Mandino wrote 18 books in his lifetime, which were translated into 25 languages ​​and sold a total of 50 million copies.
He overcame despair and proved his first message: “Today I begin a new life.”
The author's "Secret of the Great Merchant," proven through his own life, has stood the test of time as a masterpiece in the field of success studies, recognized as a must-read for wealth and success by business leaders and countless others around the world who need hope in life for over half a century.


This newly published revised edition is a complete re-cover of the edition (2020 edition) newly translated by marketing expert Professor Hong Seong-tae (Professor Emeritus, Hanyang University Business School) after 20 years.
With permission, we used the work of renowned British contemporary author Lincoln Seligman in the cover design to further emphasize the novelistic characteristics of the original text.
“I translated this book exactly 20 years ago.
This is a book I translated to serve as a guide for my two teenage sons and other young people of the same age.
However, it became a book that was widely read by people of all ages and genders.
After reading it again carefully, I realized that even if I read a famous book again, it gives me new emotions.
“This is a book worth savoring, line by line.” (From the translator’s note)
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index
Chapters 1 to 7

Chapter 8: The First Scroll
Chapter 9 The Second Scroll
Chapter 10 The Third Scroll
Chapter 11 The Fourth Scroll
Chapter 12 The Fifth Scroll
Chapter 13: The Sixth Scroll
Chapter 14 The Seventh Scroll
Chapter 15 The Eighth Scroll
Chapter 16: The Ninth Scroll
Chapter 17: The Tenth Scroll

Chapter 18

Translator's Note for the 2020 Edition: Translating this book again after 20 years
Translator's Note from the 2000 Edition
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Detailed image
Detailed Image 1
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Into the book
Hafid reached inside and carefully pulled one out.
He held it to his chest for a moment and closed his eyes.
A quiet peace enveloped his wrinkled face.
He got up quietly and pointed to the chest.
“Even if this room were filled with the brilliance of diamonds, it would not be worth more than what you see in this small wooden chest.
All the success, happiness, love, peace of mind, and wealth I have ever enjoyed are thanks to the things contained in these few scrolls.
“My debt to the wooden chest and the wise man who gave it to me is one that can never be repaid.”
--- p.19~20, from “Chapter 2”

The old man smiled at Hafid's boldness.
“Hafid, in terms of material wealth, there is only one difference between me and the beggar who lives outside the palace.
The beggar is only worried about his next meal, and I am worried about my last meal.
This man, do not pursue wealth and do not work for the purpose of becoming rich.
Instead, strive for happiness, strive to be loved, and strive to love.
And most importantly, it is about finding peace of mind.”
--- p.29, from Chapter 3

From today, I start a new life.
Today I will shed my old skin, the bruises of failure and the scars of humiliation that have endured for too long.
Today I am born again.
The place where I was born is a vineyard full of fruit.
Today I will pick the grapes of wisdom from the largest and richest vine in the vineyard.
Because this tree was planted by hand by the wisest of my profession over countless generations.

--- p.66, from “Chapter 8_The First Scroll”

In fact, there is only one difference between a failed person and a successful person.
That's the difference in habits.
Good habits are the key to all success, while bad habits are like open windows to failure.
So, the first rule I have to follow above all else is, 'Create good habits and become a slave to them.'

--- p.69~70, from “Chapter 8_The First Scroll”

I will greet this day with a heart full of love.
Love is the great force hidden behind all success.
Force can shatter shields and even take lives.
But the invisible power of love can open the hearts of others as well.
Until I fully master this wisdom, I will remain nothing more than a peddler in the marketplace.

--- p.75, from “Chapter 9_The Second Scroll”

I will push forward persistently until I succeed.
I was not born into this world to be defeated, and the blood of failure does not flow through my veins.
I am not a sheep just waiting to be led around by the shepherd.
I am a lion.
I refuse to cry like a sheep, to be led like a sheep, and to be put to sleep like a sheep.
I will not listen to the voice of those who complain and shed tears.
This kind of thing is like an epidemic.
Let's leave such a weak disease to the flock.
It is not my destiny to be dragged to the slaughterhouse of failure.
I will push forward persistently until I succeed.

--- p.83, from “Chapter 10_The Third Scroll”

I am nature's greatest miracle.
I will no longer waste my time imitating others.
Instead, I will put my uniqueness on the market shelf.
I will make its uniqueness widely known and sell it.
From now on, I will hide my similarities with others and emphasize my differences.
This principle will also apply to the products I sell.
So, we will boast of being different from other merchants and having different products.

--- p.89, from “Chapter 11_The Fourth Scroll”

From now on I will pray.
But my prayer is not for help, but only for guidance.
I will not pray for the material things of this world.
I won't call a servant to bring me food.
I won't order the innkeeper to give me a room.
I will not ask for wealth, love, health, victory, fame, success, or happiness to be brought to me.
I will just pray that you will guide me on the path to obtain these things.
--- p.123~124, 「Chapter 17.
From the "Tenth Scroll"

I translated this book exactly 20 years ago.
This is a book I translated to serve as a guide for my two teenage sons and other young people of the same age.
However, it was passed down by word of mouth and became a book widely read by people of all ages and genders.
Why has this book become so beloved? (…) So who was the greatest merchant, the most successful salesman in history? Or are there any sales secrets we can learn from him? It seems that the secrets are hidden within this book, making it a beloved read for over half a century worldwide.
--- p.140~141, from “2020 edition translator’s note_Translating this book again after 20 years”
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Publisher's Review
One day, a miracle came to the poor camel herder Hafid.
The ten scrolls that made him the greatest merchant in the world,
Finally, the secret of wealth that was sealed within is now revealed to us!


Hafid stood up quietly and pointed to the chest.
“Even if this room were filled with the brilliance of diamonds, it would not be worth more than the scrolls now contained in this small wooden chest.
All the success, happiness, love, peace of mind, and wealth I have ever enjoyed are thanks to the things contained in these few scrolls.
“I can never repay the debt I owe to the wise man who handed this over to me.” His steward, Erasmus, wiped the sweat from his forehead and looked at Hafid in disbelief.


“What is written on this scroll that makes it more valuable than diamonds?”
“Sales, that is, the principles and laws of business, and the fundamental truths are well explained.
If you learn and master the secrets of each scroll, you will gain the ability to possess all the wealth you desire.”

The secret of wealth that came to me one day
: 10 Principles of Great Merchants


From today onwards, I begin a new life.
I peel off my old skin that has endured the bruises of failure and the scars of humiliation.
From today onwards, I will create good habits and become a slave to them.

Secondly, I will greet this day with a heart full of love.
Love is the great force hidden behind all success.

Thirdly, I will push forward persistently until I succeed.
I will try, try, and try harder.

The fourth I am nature's greatest miracle.
I will win and become a great merchant.
Because I am special.
I am nature's greatest miracle.

Fifth, I will live today as if it were my last day.
My last day has to be the best day ever.
If today is not the last day, I will get on my knees and give thanks.

Sixth Now I will become the master of my emotions.
I can control my destiny, and my destiny is to become the greatest merchant in the world.
I will be my own master.

Seventh, I will live in this world with a smile.
“This too shall pass.” I will train myself to be able to say this immediately, even when I am extremely angry.
I will color today with laughter.


Today, the eighth day, I will increase my value hundreds of times.
Even if I fall repeatedly before reaching my goal, I will not be discouraged by its height.
I will always aim higher than my reach.

Ninth Now I will practice.
Only practice determines my worth.
Success never waits.
Now is the time and this is the place.
And I am that person.

Tenth From now on I will pray.
“Today is the day I go out into the world naked and alone.
“Please guide me so that I may have abilities appropriate to the opportunities that come to me.”
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GOODS SPECIFICS
- Date of issue: January 10, 2024
- Format: Hardcover book binding method guide
- Page count, weight, size: 144 pages | 242g | 128*188*13mm
- ISBN13: 9791192044392
- ISBN10: 1192044398

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