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Crying, But My Lipstick Is Red: A Map of the Mind in 12 Colors
Crying, But My Lipstick Is Red: A Map of the Mind in 12 Colors
Description
Book Introduction
“Color is the language of the heart and the beginning of change.”
A psychological healing essay on 12 colors by Kim Ok-gi, a first-generation color expert in Korea.


Beyond simple color theory, it explores the inner self of humans through color and offers the courage to change.
We recommend red to those who seek passion and energy in the attic of apathy and boredom, orange to those who seek communication in the dead end of loneliness, and gold to those who need wisdom and respect for values ​​in the crucible of materialistic desires, and we urge them to live 'again' and 'together'.
Unlike existing books on color, Kim Ok-gi does not simply list the symbols and theories of color, but honestly confesses to her own life experience of seeing "the world as gray," and suggests ways to heal the various psychological concerns of modern people through color.
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In publishing the book

First color: Red
For those of you who want to regain passion and energy from the attic of lethargy and boredom.
Second color Orange
In the dead end of loneliness--to you who longs to communicate together
Third color yellow
To you who seek hope in the pit of failure
The fourth color is green
In the Well of Depression--For Those Who Want to Find Balance
Fifth color blue
At the Crossroads of Anger--To You Who Want Peace, Stability, and Trust
The sixth color is Indigo
In the Forest of Chaos--For those who need intuition and insight
The seventh color is violet
In the sands of anxiety--to you who seek comfort and healing
The eighth color is turquoise
In the fog of self-doubt and lack of confidence--to you who desire self-trust and a new beginning.
The ninth color is pink
In the desert of want—for you who seek unconditional love
The tenth color is gold
In the crucible of materialistic desires—to you who need wisdom and respect for values
The eleventh color is white
In the thorny forest of jealousy--To you who longs to return to purity
The twelfth color is magenta
From the prison of selfishness--to you who will be liberated through tolerance and generosity

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Into the book
At that time, even the word ‘color’ was unfamiliar.
“Are you going to be a fortune teller?”
“Can you make a living with that?”
Concerns poured in from all around.
But I couldn't stop.
Because color has already raised me from the ground.
On the first day of class, my hands trembled as I held the unfamiliar microphone.

“The color you choose is your heart.”
The eyes of the audience sparkled with curiosity.
As the color palette in the slides colored the screen, the audience's expressions also changed.
As I told my honest story, I felt myself being healed, and I knew that comfort was being conveyed as the listeners nodded in agreement.
I realized that healing is a miracle that occurs the moment our hearts connect and communicate with each other.

--- From "Red in My Life: Even When Life Suddenly Tackles Me"

At that time, I had a strong attachment to life.
No, to be exact, it was a time when there was a lot of material greed.
Traveling around the country giving lectures and making money was my whole life.
I lived a life where money was more important than a meal.
I believed that my overflowing energy would never run out, and I burned myself with that belief.

The result? I, who had been burning like a flame, eventually turned to ashes and faded away.
What was left with the diagnosis of panic disorder was anxiety, depression, and a deep sense of helplessness.
I endured each day with every ounce of strength drained from my fingertips and a feeling of breathlessness at every moment.
(Omitted) Thanks to panic disorder, I started to think about what I really wanted.
And then I realized.
The fact that I've been running after something all this time and haven't had the time to ask myself where I'm going and look into it.
So I decided to stop for the first time.
I decided to take some time to break away from the life I've been living, where I've been running around like I'm being chased, and find balance within myself.
--- From "Green in My Life: Finding My Center Again in a Shaking Life"

I think of my father in my mind.
The moments we shared together, and the stories we couldn't tell, the longing and regret that still linger inside me come flooding back.
But now I know.
These emotions are also a part of life, and it is my responsibility to accept them and live with them.
I pass through the rough sea of ​​anger and stand still on the blue waves.
My heart, which had been swaying with confusion and guilt, slowly catches its breath in the deep, clear blue light.
Blue is a color that purifies emotions, forces us to face the truth, and rebuilds broken trust.
I carefully float them one by one on the waves.
Unspoken regrets, unreachable longings, and even my father's last voice.
--- From "The Blues of My Life: The more you suppress your emotions, the more they become a disease, and the more you accept them, the more comforting they become."

Jealousy comes from the instinct to protect myself.
It is not the opposite of love, but an extension of love.
The feeling of not wanting to be taken away from someone, the bitterness I feel when someone else stands in the place I wanted.
Those feelings sometimes make us sick and make us sharpen our blades against someone.
The problem is not jealousy itself, but that it lingers for too long.
The more we become accustomed to that feeling, the more we turn it towards ourselves instead of towards others.
“Why am I loved less than that person?”
“Why can’t I be there?”
Doubt turns into self-denial, and we increasingly blame and doubt ourselves.
The color needed in such cases is ‘white’.

--- "White's Understanding: Jealousy is one of my strengths

Magenta is the color of those who know the love between self and other.
Beyond just loving, we are beings who know how to live together, embrace together, and flow together.
Magenta holds the light of deep maturity of a person who understands 'you' beyond 'me' and creates 'us'.
As the world becomes sharper and my mind becomes more weary, I think of magenta.
Remembering that it is not a great force that changes the world, but love shared without any calculation or reason, I give someone a warm magenta today.
--- From "Understanding Magenta: Me, You, and Us"
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Publisher's Review
Kim Ok-gi, a first-generation color expert in Korea, has published "Crying, But My Lipstick Is Red," a color psychology guide for mental healing and change, based on over 30 years of research and field experience.
This book introduces methods to discover the reader's inner emotions and lead them to balance and recovery through 12 colors: red, orange, yellow, green, blue, indigo, violet, turquoise, pink, gold, white, and magenta.

Author Kim Ok-gi was born in Gangneung and majored in tourism interpretation. After working in the F&B department of a hotel, studying abroad in Japan, and working as a broadcast stylist, he devoted himself to the study of color psychology.
He is a British Aura Soma Practitioner and a South African Color Mirror International Master, and has developed Korea's first 12-color bottle-based 'Color in Force' coaching system.
Since then, he has completed 102 emotional color card patents and an AI-based color program, and is currently serving as the CEO of PIB (Personal Image Branding), an adjunct professor in the Department of Image Management at Soongsil University Graduate School of Business, and the president of the Korea Emotional Color Association.

"I'm Crying, But My Lipstick Is Red" is not a simple color theory book or guidebook, but a psychological map that reads the "language of the heart" through color.
Each of the 12 colors is associated with a variety of emotional states, including lethargy, depression, anxiety, and self-doubt. This book suggests various color therapy methods, including the pros and cons of each color, how to use complementary colors, how to use aromas and gemstones, and meditation.
The author also introduces ways to apply sensory integration therapy, which goes beyond sight to hearing and smell, to real life through the integration of cutting-edge technologies such as the recently launched 'Color Sound Therapy', the color healing app, and the phone coaching service 'Ring Talk Color'.


Author Kim Ok-gi emphasizes that “color is the language of the heart and the beginning of change,” and says that small choices in choosing colors reveal our true inner voice and open the path to healing.
This book will serve as a guide for many who experience inner psychological issues and emotional ups and downs to understand themselves, heal, and grow through the colors they choose.
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GOODS SPECIFICS
- Date of issue: September 30, 2025
- Page count, weight, size: 312 pages | 140*205*30mm
- ISBN13: 9791197938863
- ISBN10: 1197938869

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