★ The first book by online business legend Jeff Walker, which reached #1 on the New York Times bestseller list within two weeks of its publication.
★ The legend of $1 million in sales in 53 minutes, the one formula that shook the American marketing industry, 'PLF'
★ "100% effective in Korea too" Highly recommended online marketing YouTube channels 'Forreal', 'Tutrack', and 'Onktree'
★ The long-awaited fifth volume in the online business bible, "Science of Startups" series.

Jeff Walker, who overcame seven years of unemployment and designed a marketing formula that generated over $1 billion in total sales with just one computer in his basement, has finally published his first book, "Startup Designer," in Korean.
This book reached number one on the New York Times bestseller list within two weeks of its local release, establishing itself as the bible of online business and its effectiveness has already been proven among discerning Korean entrepreneurs and marketers.

Jeff Walker designed the first marketing formula, the Product Launch Formula (PLF), when the Internet was just becoming popular.
PLF, a marketing system designed with a perfect understanding of the essence of the Internet and consumer psychology, was completed through a sophisticated interlocking of the strategies of "psychological triggers" and "sequential approach."
It presents the content to be delivered to customers in order from before the product is launched until the moment of sales, and teaches solutions to explode sales using the nine triggers that most significantly influence human behavior and decisions.
It is not a tactic that is swayed by market changes, but a strategic sales formula that can be applied regardless of the times.

This book is full of real-life examples of entrepreneurs who have used PLF to say, “I did it, so can you.”
A board game maker who had been struggling to make ends meet by relying on food assistance programs for low-income families and had only managed to sell 12 board games when he launched them ambitiously, saw his business completely change when he adopted the PLF.
He has sold over 150,000 board games and is now the CEO of a $1 million company.
Even if you lack initial capital or your product isn't ready yet, you can succeed in online business by following the formulas in this book.
Optimized for aspiring entrepreneurs and solopreneurs looking for a proven business model to turn their ideas into profits, this book will help you start your own business today.

Every successful product, business, and brand starts with a successful launch.
You can't succeed by taking a leisurely approach to the market.
It is important to create momentum and cash flow through effective launches.
Momentum and cash flow are the lifeblood of any successful business.
--- p.27, from “Chapter 1: How I, a stay-at-home dad, made hundreds of millions in sales in just one week”

In my experience, whether you sell a product (like gasoline or sand) or provide a service (like locksmiths or legal advice), PLF is definitely helpful. PLF has been effective regardless of business type or sector, so I'm confident its effectiveness has no boundaries.
--- p.34, from “Chapter 1: How I, a stay-at-home dad, made hundreds of millions in sales in just one week”

Nowadays, people are no longer interested in things like TV commercials that unilaterally introduce product features.
In fact, people have long disliked one-sided advertising, but this phenomenon has become even more pronounced these days when we are exposed to a wide variety of information.
Now, when someone shouts, “Buy my product, buy my product, buy my product!”, we immediately close our eyes and ears to such shouts.
--- p.50, from “Chapter 2 How PLF Works”

How many times have you visited a website without thinking about it and then later revisited it? Even if you found it quite interesting and bookmarked it, you probably won't return to it later.
And if you don't visit, you'll eventually forget.
The same goes for people who find the website you created.
Once you leave a website, it's unlikely that people will remember you and come back later.
Unless you have their email address.
But if you have your visitors' email addresses, everything changes.
Because you can use that email address to encourage return visits.
--- p.75, from “Chapter 3: Email Lists Are Money Printing Machines”

He never asked me to buy products from the second PLC, just like he did from the first PLC.
He simply tried to provide people with valuable information, and in this way, Barry was able to build trust and a reciprocal relationship with his potential clients.
--- p.98, from “Chapter 4: Build trust and communicate with potential customers with sideways sales letters”

PLF pre-launch is the process of providing free content to potential customers.
Providing valuable content for free is the essence of the pre-launch process.
Providing value unilaterally creates an imbalance in the relationship.
The greater the value of the free content you provide, the greater the imbalance in the relationship, and ultimately the greater the likelihood of receiving something in return from your potential customers.
You can expect greater sales.
--- p.105, from “Chapter 5: Psychological Triggers Work for Everyone”

For a successful launch, you need to instill a sense of scarcity in people.
At the very least, you need to instill the awareness that you can't buy the product at the current price after the launch period (by selling it at a special discounted price only during the launch period, and selling it at the regular price after the launch).
This will help people make purchasing decisions sooner.
If you can show people that your product is rare, the success of your launch will go to a whole new level.
--- p.111, from “Chapter 5: Psychological Triggers Work for Everyone”

Don't stop at just giving a glimpse of the value you want to provide.
Be fully transparent.
Don't just show the transformative opportunities your product can bring, but also reveal enough to enable people to actually use your product.
Every time I launch a business, I often hear comments from people expressing surprise at the sheer volume of content I've provided for free. In the case of the PLF coaching program, many people tell me they successfully launched their own businesses using only the PLCs I've provided for free, without even purchasing the product.
--- p.152, from “Chapter 7 The Power of Pre-Launching: Sell What People Want”

If you increase your price after the launch period and don't offer any additional benefits, people will perceive your product as scarce during the launch period, and your launch's chances of success will increase accordingly.
Using the psychological trigger of scarcity doesn't mean you should deceive others.
The scarcity you offer must be of real value.
--- p.165, from “Chapter 8: Start Perfect Sales with Open Cart”

Students often ask me how much to charge for tuition.
My answer to this question is always the same.
“There is no set standard for what constitutes a fair fee.” Fees can vary depending on the launch, economic conditions, market, and the JV partner’s status.
It can also be determined differently depending on the sales volume.
The reason I paid a 50 percent commission on my first JV launch was because the product had a very high profit margin and the contribution of my JV partners was crucial to generating sales.
However, if you are selling physical products, you cannot afford to pay such high commissions.
--- p.206, from “Chapter 10: Launching a JV to Grow the Business”

When launching to target cold traffic, our efforts are focused on driving that cold traffic to the signup page.
However, launching targeting worm traffic requires a bit more work.
One way to do this is to drive people from your existing email and social media follower lists to your new launch list, by putting new content in front of them through advertising.
--- p.279, from “Chapter 13 Paid Traffic: A Shortcut to Attracting Potential Customers”

The important thing is to take the first step.
First, take the first step, and as you continue to take baby steps, you will find yourself growing greatly.
If I went from having no business experience to becoming a multi-million dollar business owner at Mr. Mom, you can too.
If John Gallagher, who relied on food stamps to support his family, became a multi-millionaire businessman, so can you.

--- p.348, from “Chapter 17: From Now On, It’s Your Time”