Planner's habits
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Description
Book Introduction
A special habit that develops creative planning skills!
Revised edition of "The Book of Life" by top designers and creators
"An interesting book that will wake you up from sleep!" _Song Eun-i (Comedian, CEO of Bibo)
"I also learned a lot from the abundant examples." _Kim So-young (Announcer, Danginri Bookstore Owner)
Since its publication, the revised edition of 『Planner's Habits』, which has been considered a "must-read" for creators such as planners and marketers and a long-term bestseller in the planning field, has been published.
Featuring a cover by the genius French artist Raymond Savignac, the magazine's collection is updated with the latest project examples, enhancing its collectible value. A top creative director, responsible for branding strategies for campaigns like Gucci, Incheon Airport, Kasina, Market Kurly, and Seoul City, has outlined daily habits for effective planning.
We introduce ways to get hints from familiar areas of life like observation, conversation, reading, movies, writing, and shopping without having to travel far to get new ideas.
Where should I start when I'm stuck? What books should I read, and how can I internalize them? Can I cultivate Sherlock Holmes-like powers of observation? "The Planner's Habits" offers its own answers to creators' concerns.
It offers a thorough practical planning case study, including new product launch copy and gift selection, interior design, and promotional methods, and the fun of going beyond the humanities of Genesis, Nietzsche, Descartes, and Umberto Eco to explore the world of ideas you've never explored before.
Revised edition of "The Book of Life" by top designers and creators
"An interesting book that will wake you up from sleep!" _Song Eun-i (Comedian, CEO of Bibo)
"I also learned a lot from the abundant examples." _Kim So-young (Announcer, Danginri Bookstore Owner)
Since its publication, the revised edition of 『Planner's Habits』, which has been considered a "must-read" for creators such as planners and marketers and a long-term bestseller in the planning field, has been published.
Featuring a cover by the genius French artist Raymond Savignac, the magazine's collection is updated with the latest project examples, enhancing its collectible value. A top creative director, responsible for branding strategies for campaigns like Gucci, Incheon Airport, Kasina, Market Kurly, and Seoul City, has outlined daily habits for effective planning.
We introduce ways to get hints from familiar areas of life like observation, conversation, reading, movies, writing, and shopping without having to travel far to get new ideas.
Where should I start when I'm stuck? What books should I read, and how can I internalize them? Can I cultivate Sherlock Holmes-like powers of observation? "The Planner's Habits" offers its own answers to creators' concerns.
It offers a thorough practical planning case study, including new product launch copy and gift selection, interior design, and promotional methods, and the fun of going beyond the humanities of Genesis, Nietzsche, Descartes, and Umberto Eco to explore the world of ideas you've never explored before.
- You can preview some of the book's contents.
Preview
index
Part 1.
Planner's lifestyle habits
1 Discovering Life
Edge of Tomorrow
2 The Power of Observation
Two Sources of Planning | Seeing Yourself in Pain | Traveling Beyond the Galaxy | The Age of Photography | The Secret to the Success of 'Hot Places'? | Getting to the Essence with Photography | #Hashtags Hold Clues | Mystery Shopping | Eavesdropping on Conversations | How to Sell Apples to Adam | Even Street Noise Has Information
3. Organizing skills
Why you need to be organized | Record-keeping isn't just about your desk | Distinguishing between fact and creativity | When planning begins with a "meeting": a contact brief | When sharing ideas with multiple people: a creative brief | Email and file titles are also habits
Part 2.
Planner's study habits
4. Studying is effort.
That's why foreign languages are important | Like a camel, a lion, and a child
5 Reading, My Reading Theory
The myth of "Nam-asudok-o-geoseo" | Focus on one good book | Choose a book at a bookstore | Don't read recommendations | Let go of the "read-all-reads" complex | Need a pencil | Buy good books first
6. The maxims of conversation
The Hidden Meaning of Conversation | The Planner's Art of Conversation: The Principle of Compassion | Try not to miss the other person's words | Focus on what's not in words | Interview | Grice's "Maxim of Conversation"
7. Learning how to write and express
Memory is the foundation of planning: The Ebbinghaus forgetting curve | Get it out of your mouth | How to swallow text
Writing Leadership (0°) | Write first and then try again: SNS Writing
Part 3.
The planner's thinking habits
8 Two perspectives on thought
Creator vs. Strategist: From Cogito to Cogitamus
9 The Power of Ideas
"What's the secret to creating the best concept?" | The question of "Why?" | The perspective of "What if?" | The great idea is definitely out there: Keyword extraction | Coca-Cola and the Pyeongchang Winter Olympics: Advertising imagination
10 A Thousand Eyes, A Thousand Paths
Enough is not enough | The hidden meaning of meaning | Watch a good movie more than three times | Say it differently | ASICS | Avoid morning meetings if possible
Planner's lifestyle habits
1 Discovering Life
Edge of Tomorrow
2 The Power of Observation
Two Sources of Planning | Seeing Yourself in Pain | Traveling Beyond the Galaxy | The Age of Photography | The Secret to the Success of 'Hot Places'? | Getting to the Essence with Photography | #Hashtags Hold Clues | Mystery Shopping | Eavesdropping on Conversations | How to Sell Apples to Adam | Even Street Noise Has Information
3. Organizing skills
Why you need to be organized | Record-keeping isn't just about your desk | Distinguishing between fact and creativity | When planning begins with a "meeting": a contact brief | When sharing ideas with multiple people: a creative brief | Email and file titles are also habits
Part 2.
Planner's study habits
4. Studying is effort.
That's why foreign languages are important | Like a camel, a lion, and a child
5 Reading, My Reading Theory
The myth of "Nam-asudok-o-geoseo" | Focus on one good book | Choose a book at a bookstore | Don't read recommendations | Let go of the "read-all-reads" complex | Need a pencil | Buy good books first
6. The maxims of conversation
The Hidden Meaning of Conversation | The Planner's Art of Conversation: The Principle of Compassion | Try not to miss the other person's words | Focus on what's not in words | Interview | Grice's "Maxim of Conversation"
7. Learning how to write and express
Memory is the foundation of planning: The Ebbinghaus forgetting curve | Get it out of your mouth | How to swallow text
Writing Leadership (0°) | Write first and then try again: SNS Writing
Part 3.
The planner's thinking habits
8 Two perspectives on thought
Creator vs. Strategist: From Cogito to Cogitamus
9 The Power of Ideas
"What's the secret to creating the best concept?" | The question of "Why?" | The perspective of "What if?" | The great idea is definitely out there: Keyword extraction | Coca-Cola and the Pyeongchang Winter Olympics: Advertising imagination
10 A Thousand Eyes, A Thousand Paths
Enough is not enough | The hidden meaning of meaning | Watch a good movie more than three times | Say it differently | ASICS | Avoid morning meetings if possible
Detailed image
Into the book
Noticing that a senior's glasses frame has changed and saying, "You changed your glasses, huh?", telling a colleague, "You changed your hairstyle so much!?", noticing a change in the street and saying, "Did that store close after all?"
All of these everyday actions are observations.
---p.36
‘Design that looks good in photos’ is that important.
For designers who are sensitive to photography, some don't buy cheap, glossy-coated tables because they don't like the shiny feel when taking pictures.
Because if you put things on that desk and take a picture, it will be too blurry (note if your target audience is designers).
---p.56
It is rare to see someone wearing formal shoes shuffling their feet.
Don't wear formal shoes or wide-leg hip-hop pants.
The man I often saw at Mangwon Station had a very straight gait when he wore dress shoes and a suit, but when he wore basketball shoes and baggy pants, he had a rough gait.
Shoes and clothes speak volumes.
---p.88
Language skills are essential to not just rely on the knowledge provided by others.
Otherwise, you will be trapped in the world they designed.
For example, when asked, "What is the reason for a company's existence?", many people readily answer, "To generate profit."
However, those who know that the company Company is a compound word of the Latin words 'com (together, common)' and 'panis (bread)' can get the definition of 'company = a community that grows and shares bread together'.
---p.127
Let's not forget that half of planning is 'learning', but the other half that completes learning and sustains it for a long time is 'expression'.
---p.200
In Greek, 'allegory' means 'to speak differently'.
The words 'I love you' can be expressed differently with an actual 'rose', or sometimes with a 'wink'.
Think of different ways to express something, and make a note of the ones that work well.
All of these everyday actions are observations.
---p.36
‘Design that looks good in photos’ is that important.
For designers who are sensitive to photography, some don't buy cheap, glossy-coated tables because they don't like the shiny feel when taking pictures.
Because if you put things on that desk and take a picture, it will be too blurry (note if your target audience is designers).
---p.56
It is rare to see someone wearing formal shoes shuffling their feet.
Don't wear formal shoes or wide-leg hip-hop pants.
The man I often saw at Mangwon Station had a very straight gait when he wore dress shoes and a suit, but when he wore basketball shoes and baggy pants, he had a rough gait.
Shoes and clothes speak volumes.
---p.88
Language skills are essential to not just rely on the knowledge provided by others.
Otherwise, you will be trapped in the world they designed.
For example, when asked, "What is the reason for a company's existence?", many people readily answer, "To generate profit."
However, those who know that the company Company is a compound word of the Latin words 'com (together, common)' and 'panis (bread)' can get the definition of 'company = a community that grows and shares bread together'.
---p.127
Let's not forget that half of planning is 'learning', but the other half that completes learning and sustains it for a long time is 'expression'.
---p.200
In Greek, 'allegory' means 'to speak differently'.
The words 'I love you' can be expressed differently with an actual 'rose', or sometimes with a 'wink'.
Think of different ways to express something, and make a note of the ones that work well.
---p.268
Publisher's Review
“I find myself leveling up every time I turn a page” (Reader Blue**)
"Your perspective on the world changes" (Reader Maste**)
“A must-read for anyone dreaming of becoming a planner!” (Reader Naeuiwi**)
“After reading this book, I realized that I, as a housewife, am doing important work.” (Reader pji**)
"10 Secrets to Transforming Everyday Life into Brilliant Thoughts"
Why were CEOs of large corporations, office workers, students, and even housewives so enthusiastic about this book?
The book has been showered with praise from readers ranging from executives of large corporations to high school seniors and housewives, including comedian/Bibbo CEO Song Eun-i (“An interesting book that wakes you up from sleep!”) and Danginri Bookstore/announcer Kim So-young (“I also learned a lot from the rich examples”), as well as from high school seniors and housewives.
The book focuses on designing the small details of everyday life rather than writing technical and grandiose plans.
When choosing a lunch menu, if you're planning on 'nutritious food', choose samgyetang, and if you're looking for a 'change of mood', choose a sophisticated pasta restaurant.
The same-day date course is also planned differently depending on whether it is 'exploring hot places' or 'healing and relaxation'.
We plan like this, knowingly or unknowingly, and our planning sense can improve just by practicing adding a little bit of variation to the same everyday routine.
Let's follow the book's suggestions to design our lives so we don't miss even the smallest moments, such as listening to the noise of the street, rewinding a good movie, or recording every conversation.
Whether your plan is a line of copy that sells, a post that gets a lot of #likes, or a gift that your significant other will love, you'll gain the confidence to create the "best plan."
"Your perspective on the world changes" (Reader Maste**)
“A must-read for anyone dreaming of becoming a planner!” (Reader Naeuiwi**)
“After reading this book, I realized that I, as a housewife, am doing important work.” (Reader pji**)
"10 Secrets to Transforming Everyday Life into Brilliant Thoughts"
Why were CEOs of large corporations, office workers, students, and even housewives so enthusiastic about this book?
The book has been showered with praise from readers ranging from executives of large corporations to high school seniors and housewives, including comedian/Bibbo CEO Song Eun-i (“An interesting book that wakes you up from sleep!”) and Danginri Bookstore/announcer Kim So-young (“I also learned a lot from the rich examples”), as well as from high school seniors and housewives.
The book focuses on designing the small details of everyday life rather than writing technical and grandiose plans.
When choosing a lunch menu, if you're planning on 'nutritious food', choose samgyetang, and if you're looking for a 'change of mood', choose a sophisticated pasta restaurant.
The same-day date course is also planned differently depending on whether it is 'exploring hot places' or 'healing and relaxation'.
We plan like this, knowingly or unknowingly, and our planning sense can improve just by practicing adding a little bit of variation to the same everyday routine.
Let's follow the book's suggestions to design our lives so we don't miss even the smallest moments, such as listening to the noise of the street, rewinding a good movie, or recording every conversation.
Whether your plan is a line of copy that sells, a post that gets a lot of #likes, or a gift that your significant other will love, you'll gain the confidence to create the "best plan."
GOODS SPECIFICS
- Date of issue: March 29, 2023
- Page count, weight, size: 296 pages | 338g | 130*195*20mm
- ISBN13: 9791140703791
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