Introduction… 4
Chapter 1: The Laws of Success… 8
Chapter 2: The Laws That Lead to Achievement… 42
Chapter 3: The Law of Attracting Happiness… 78
Chapter 4: The Laws of Governing Relationships… 104
Chapter 5: The Laws of Economic Freedom… 132
Chapter 6: The Laws of Negotiation Mastery… 162
Chapter 7: The Laws of Money-Growing Investments… 190
Chapter 8: The Laws of Getting Rich… 220
Chapter 9: The Rules of Becoming a Sales Master… 246
Chapter 10: The Laws of Conquering Business… 276
Chapter 11: The Law of Attracting Luck… 312
Chapter 12: The Law of Self-Achievement: Maximizing Your Potential… 340

Even if the laws of the world change,
The laws of success do not change!

"The Timeless Laws of Success" is a guidebook that outlines the fundamental principles of success that transcend time.
Brian Tracy has been teaching "The Laws of Success" to leaders and millions of audiences around the world for over 40 years.
His new book, "The Unchangeable Laws of Success," is the definitive edition, a compilation of his experiences, research, and real-life examples.
Through this book, readers will encounter 12 laws that can be applied to various aspects of life.
It covers all the elements needed for success, including goal setting, happiness, relationships, money, business, negotiation, and even potential.
Each chapter is short but powerful, packed with actionable, real-world strategies that hit the nail on the head.
We've also included a 10-minute transcription page to help readers make the content their own.
This book will serve as a compass that will guide you from the vague goal of success to 'specific action.'

This book explores the complex topic of success in a concrete and practical way, focusing on 12 immutable laws of success.
Chapter 1 explains the essence and principles of success, Chapter 2 explains the process of setting goals and achieving them, and then covers all areas of success, touching on key elements of life such as happiness, relationships, money, negotiation, business, luck, and potential, one by one in each chapter.

Chapter 1: The Law of Success
Success is not an accident, it is the result of laws.
This chapter explains how the 'universal law' creates the foundation for success and applies to everyone.
The scientific metaphor that began with Bernoulli's principle shows that success can be designed like a natural phenomenon that 'inevitably happens'.

Chapter 2: The Laws That Lead to Achievement
Achievement is not simply success, but the process itself of moving toward a goal.
This chapter covers goal setting, planning, execution, and overcoming obstacles.
Developing a feasible action plan is the core of Chapter 2.

Chapter 3: The Law of Attracting Happiness
Happiness is the purpose and motivation of all actions in life.
Based on the theories of Aristotle and Freud, it uses a psychological approach to explain what humans need to do to become happy.

Chapter 4: The Laws of Governing Relationships
85% of a successful life comes from human relationships.
This chapter will teach you the skills of forming true relationships through various definitions of love, maturity, and the power to sustain a relationship.

Chapter 5: The Laws of Economic Freedom
Financial security and freedom begin with strategic thinking, the author says.
This chapter explains the basic principles of proper understanding of money, financial management habits, and asset growth.

Chapter 6: The Laws of Becoming a Negotiation Master
Negotiation is an important life skill.
This chapter introduces practical strategies for taking the initiative in negotiations based on Roger Dawson's principles.
It also explains the importance of pricing proposals, response strategies, and timing.

Chapter 7: The Law of Money-Growing Investment
Investing is a field that requires knowledge and principles.
This chapter covers strategies for making your money work for you, based on the magic of compounding, risk management, and investor mindset.

Chapter 8: The Laws of Getting Rich
How do you become wealthy? This book analyzes the habits, mindset, work styles, and time management of wealthy individuals to reveal practical methods for accumulating wealth.

Chapter 9: The Laws of Becoming a Master Salesman
Selling is a matter of trust, not persuasion.
The essence of selling is summarized as understanding customer needs, a problem-solving approach, and a relationship-centered sales strategy.

Chapter 10: The Laws of Conquering Business
The key to business success is a differentiated strategy and execution capabilities.
This chapter covers practical management principles such as segmentation, focus, innovation, and critical success factors.

Chapter 11: The Law of Attracting Luck
Luck comes to those who are prepared.
This chapter explains that luck can be approached scientifically through the laws of cause and effect and the laws of sowing and harvesting.

Chapter 12: The Law of Self-Achievement: Maximizing Your Potential
The most important rule to maximize your potential is to believe in and awaken the potential within yourself.
It presents specific methods for self-realization through the principles of the subconscious, choice, optimism, visualization, and practice.

Brian Tracy's new book, The Immutable Laws of Success, is not just another self-help book.
This book is a user manual for success that organizes the principles of success into 'strategies that anyone can implement.'
In other words, it provides a set of action guidelines and a framework for thinking that anyone who is determined to succeed can apply right now.
Each chapter delves into every area of ​​the reader's life: work, money, relationships, goals, inner self, and more.
Brian Tracy is a practitioner, not a theorist.
His experience is a proven know-how for success that has changed the lives of tens of millions, so this book, "The Unchangeable Laws of Success," which contains the secrets to life success that he wrote down, is not a book to be read once and finished, but a book that can be kept by your side and practiced every day to change your life.
Anyone looking for a turning point in life will find the answer in this book.