An unconventional idea
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Description
Book Introduction
“Do you need a creativity refill today?”
Tired of trying to come up with novel ideas
For those who are feeling lost due to idea burnout
24 Thought Reboot Exercises
Creating a moment of peace, becoming a beginner, setting constraints, and overcoming weaknesses.
A natural and easy brain warm-up
Let's escape from the extreme idea hell.
For office workers like planners, brand marketers, content creators, MDs, YouTubers, editors, writers, designers, and startup CEOs who must squeeze out ideas and creativity every day, "idea burnout" has become an unavoidable reality.
Why don't ideas always come when we need them? "Unconventional Ideas" offers effective idea-generating habits for those who find their work difficult and exhausting due to creative exhaustion.
Global trend analyst Rohit Bhargava and innovative entrepreneur Ben DuPont have been developing ways to "think outside the box" for 20 years through various research and meetings, and now they want to share their expertise with a wider audience.
This book contains 24 practical methods centered on the four systems of thinking (SIFT): Space, Insight, Focus, and Twist.
Let's try to follow the methods I want to do each day, such as creating a moment of peace, changing my routine, or looking at a book or letter from a topic I wasn't interested in before.
You will feel that your ordinary and boring daily life will look different, your blank mind will be filled, and your slow work will pick up speed.
Tired of trying to come up with novel ideas
For those who are feeling lost due to idea burnout
24 Thought Reboot Exercises
Creating a moment of peace, becoming a beginner, setting constraints, and overcoming weaknesses.
A natural and easy brain warm-up
Let's escape from the extreme idea hell.
For office workers like planners, brand marketers, content creators, MDs, YouTubers, editors, writers, designers, and startup CEOs who must squeeze out ideas and creativity every day, "idea burnout" has become an unavoidable reality.
Why don't ideas always come when we need them? "Unconventional Ideas" offers effective idea-generating habits for those who find their work difficult and exhausting due to creative exhaustion.
Global trend analyst Rohit Bhargava and innovative entrepreneur Ben DuPont have been developing ways to "think outside the box" for 20 years through various research and meetings, and now they want to share their expertise with a wider audience.
This book contains 24 practical methods centered on the four systems of thinking (SIFT): Space, Insight, Focus, and Twist.
Let's try to follow the methods I want to do each day, such as creating a moment of peace, changing my routine, or looking at a book or letter from a topic I wasn't interested in before.
You will feel that your ordinary and boring daily life will look different, your blank mind will be filled, and your slow work will pick up speed.
- You can preview some of the book's contents.
Preview
index
Crack in the heart
Start with breathing
Swallowing repeated words
How to create a moment of peace
Take on a risky challenge
Change your habits every day
Slow down boldly
A brilliant insight
Do not fill out the questionnaire
How to digest even the most boring meal
Why delivery company representatives deliver directly
Nature is the teacher of change
What's more important than the number of meetings
Sometimes let's be beginners
hyper-focus mode
Did you find the real problem?
Find the pattern first
Choose based on satisfaction
Is it a duck or a rabbit?
Constraints ease the burden of choice.
Boosting Creativity with AI
Magic Twist
Common sense is your well
Find Plan C
Become a puzzle creator
Twist your flaws and you have individuality.
Cross-thinking created by opposing thoughts
Use non-obvious words
Start with breathing
Swallowing repeated words
How to create a moment of peace
Take on a risky challenge
Change your habits every day
Slow down boldly
A brilliant insight
Do not fill out the questionnaire
How to digest even the most boring meal
Why delivery company representatives deliver directly
Nature is the teacher of change
What's more important than the number of meetings
Sometimes let's be beginners
hyper-focus mode
Did you find the real problem?
Find the pattern first
Choose based on satisfaction
Is it a duck or a rabbit?
Constraints ease the burden of choice.
Boosting Creativity with AI
Magic Twist
Common sense is your well
Find Plan C
Become a puzzle creator
Twist your flaws and you have individuality.
Cross-thinking created by opposing thoughts
Use non-obvious words
Detailed image
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Into the book
A moment of peace cannot be provided by someone else.
We have to create those moments ourselves.
If you are overwhelmed by the clutter around you, you will not be able to fully immerse yourself in anything.
As a result, you're more likely to miss important details, unintentionally underestimate others' perspectives, or miss opportunities to encounter and embrace new ideas.
Finding an "oasis moment" to catch your breath and reflect on yourself, even if it's just for a few minutes, is a great way to create some mental space in overly busy and hectic times.
--- From "How to Create a Moment of Peace"
When we are willing to make mistakes and take risks, we gain superpowers that allow us to transcend our mental and physical limitations.
When your attention is at its peak in a dangerous situation, you can catch many things that would otherwise be invisible.
Seizing more opportunities doesn't mean driving recklessly on icy roads without a seatbelt.
It means creating room for experimentation and actively welcoming unfamiliar experiences.
Whether you're wandering a new city without a map or trying an extreme sport, embracing a little more risk and friction in your daily life can be a crucial way to create mental space to embrace new ideas.
--- From "Challenge the Dangerous"
Every conversation is an opportunity to take your questioning (and listening) to the next level.
From now on, resolve to ask at least three questions in a row every time you talk to someone.
However, it must be related to what the other person said previously.
Once you get used to it, try it four times in a row.
Then increase it to five times.
How many times can you do this? By practicing like this, you'll develop the habit of listening, allowing you to have more enriching and high-quality conversations.
--- From "Do not fill out the questionnaire"
Touching anything with your hands helps you find commonalities between different ideas.
You can use a whiteboard or digital device, but another method is to tear out a bunch of articles and advertisements from magazines and spread them out on a table so they are visible at a glance.
These days, everyone is so accustomed to digital content that experiencing it with your own hands feels more unique and meaningful.
--- From "Find the Pattern First"
Constraints force creativity to achieve greater results with fewer resources. When brainstorming ideas and choosing what to focus on, try to set limits.
For example, what if we limited our ideas to those relevant to a specific industry or those achievable within 48 hours? The more we need to innovate with limited resources, the more we can focus on novel and exciting ideas.
--- From "Constraints ease the burden of choice"
Doing the opposite of what you've always done can give you a different perspective.
For example, if you walk along a path in a park following the arrows, you will always end up turning in one direction.
Why not try walking in the opposite direction? Turning the trail around will give you a different perspective on the familiar path.
This method and attitude can be applied to work and personal matters as well.
Would reducing collaboration help solve the problem? Wouldn't raising prices actually sell more? Asking these questions and working backwards might reveal new ways to solve the problem.
We have to create those moments ourselves.
If you are overwhelmed by the clutter around you, you will not be able to fully immerse yourself in anything.
As a result, you're more likely to miss important details, unintentionally underestimate others' perspectives, or miss opportunities to encounter and embrace new ideas.
Finding an "oasis moment" to catch your breath and reflect on yourself, even if it's just for a few minutes, is a great way to create some mental space in overly busy and hectic times.
--- From "How to Create a Moment of Peace"
When we are willing to make mistakes and take risks, we gain superpowers that allow us to transcend our mental and physical limitations.
When your attention is at its peak in a dangerous situation, you can catch many things that would otherwise be invisible.
Seizing more opportunities doesn't mean driving recklessly on icy roads without a seatbelt.
It means creating room for experimentation and actively welcoming unfamiliar experiences.
Whether you're wandering a new city without a map or trying an extreme sport, embracing a little more risk and friction in your daily life can be a crucial way to create mental space to embrace new ideas.
--- From "Challenge the Dangerous"
Every conversation is an opportunity to take your questioning (and listening) to the next level.
From now on, resolve to ask at least three questions in a row every time you talk to someone.
However, it must be related to what the other person said previously.
Once you get used to it, try it four times in a row.
Then increase it to five times.
How many times can you do this? By practicing like this, you'll develop the habit of listening, allowing you to have more enriching and high-quality conversations.
--- From "Do not fill out the questionnaire"
Touching anything with your hands helps you find commonalities between different ideas.
You can use a whiteboard or digital device, but another method is to tear out a bunch of articles and advertisements from magazines and spread them out on a table so they are visible at a glance.
These days, everyone is so accustomed to digital content that experiencing it with your own hands feels more unique and meaningful.
--- From "Find the Pattern First"
Constraints force creativity to achieve greater results with fewer resources. When brainstorming ideas and choosing what to focus on, try to set limits.
For example, what if we limited our ideas to those relevant to a specific industry or those achievable within 48 hours? The more we need to innovate with limited resources, the more we can focus on novel and exciting ideas.
--- From "Constraints ease the burden of choice"
Doing the opposite of what you've always done can give you a different perspective.
For example, if you walk along a path in a park following the arrows, you will always end up turning in one direction.
Why not try walking in the opposite direction? Turning the trail around will give you a different perspective on the familiar path.
This method and attitude can be applied to work and personal matters as well.
Would reducing collaboration help solve the problem? Wouldn't raising prices actually sell more? Asking these questions and working backwards might reveal new ways to solve the problem.
--- From "Turning the Table Over"
Publisher's Review
Surviving the Era of Idea Burnout: Unconventional Ways
The emergence of various media has created a flood of content.
In a world overflowing with content, the need for unique ideas to stand out is constantly growing.
Whether you're a planner, brand marketer, content creator, MD, YouTuber, editor, writer, designer, or startup CEO, you've likely felt that AI has its limitations.
For office workers who make a living from ideas, 'idea burnout' has become an inseparable problem.
"Unobvious Thinking" presents the Four Systems of Thinking (SIFT) to solve these problems and provide the secret to surviving "unobvious."
The first of the thought systems, the space of the mind, is a warm-up necessary for ‘unpredictable thinking.’
It teaches you how to create space even in the midst of a hectic schedule.
In that space, you will be able to discover the prejudices in your heart.
The second flash of insight teaches us to look beyond the superficial aspects and understand the underlying principles and ask wise questions.
The third stage, Focus, introduces techniques to improve concentration.
You will learn to block out all the distractions that consume modern life's attention, and to break free from stereotypes and gain an open perspective.
The final 'magic twist' is the moment when I overcome my limitations and expand my thinking to the next level through reversal and twist.
If you go through these systematic steps, you can survive in the extreme idea industry.
Ideas accumulated over 20 years by global experts
Rohit Bhargava, a global trend analyst and founder of a marketing consulting firm, met with Ben DuPont, an entrepreneur who discovers and supports innovative technologies and companies.
The two authors' 20 years of research and practice have come together to create "Unconventional Thinking."
Rohit has long studied human behavior and influence, and has published a series called "Unobvious Trends," which forecasts trends for the next decade, reaching over a million readers.
While Rohit explores unconventional ways of thinking through research and books, Ben has also been hosting "Unconventional Dinners" for 20 years, where he has brought together a diverse group of people, including U.S. senators, CEOs, Nobel laureates, entrepreneurs, musicians, and high school students, to imagine and discuss a better future.
The two authors believed that anyone, not just special people, could learn and master unconventional ideas.
Based on this belief, we joined forces to systematically organize the creative thinking and habits of many people.
Creating Your Own Thinking Habits for "Unconventional Thinking"
The training method of "Unobvious Thinking" is not grand or complicated.
This book says that creativity can be restored and strengthened simply by making small changes to daily habits or behaviors.
There are ways to change your daily breakfast, take a different route to work than yesterday, ask yourself "why" five times about something you normally don't mind, or even reach out to someone you only communicate with via email.
The reason we can't consistently do these little things in life is because our brains are hardened.
Just trying these 24 small actions yourself can help you break ingrained brain patterns and create new connections.
The examples and secrets in this book are not methods from people with abilities who live in another dimension.
These are realistic stories of people who practiced various methods every day, paid attention, and made an effort.
You too can be an 'unpredictable person'.
Let's awaken our potential through 24 thinking habits, create a turnaround, and demonstrate our work capabilities at over 150%.
《Unconventional thinking》 becomes possible
A Taste of the Mind Reboot Training Method
· Step 1: Create a moment of peace
"Should I take a breather?" Let's get out of our seats and go somewhere open and quiet.
→ When you create a quiet moment, you will witness new possibilities.
· Step 2: INSIGHT: Become a Beginner
"I've never seen this before." Let's take a look at magazines, newspapers, and emails we normally wouldn't pay attention to.
→ When you encounter an unfamiliar field, you can overcome prejudices and limitations.
· Level 3 Focus Mode (FOCUS): Ask "Why?" five times
Let's ask, "Is this the right topic for the proposal?" and repeat the question five times.
→ You will start to see real problems that you had not noticed before, and it will help you focus.
· Step 4 Magic Twist: Try doing things backwards
Try walking the opposite path you usually take, or doing something you used to do collaboratively at work alone.
→ Things you were used to seeing from a different perspective and new ways to solve problems appear.
The emergence of various media has created a flood of content.
In a world overflowing with content, the need for unique ideas to stand out is constantly growing.
Whether you're a planner, brand marketer, content creator, MD, YouTuber, editor, writer, designer, or startup CEO, you've likely felt that AI has its limitations.
For office workers who make a living from ideas, 'idea burnout' has become an inseparable problem.
"Unobvious Thinking" presents the Four Systems of Thinking (SIFT) to solve these problems and provide the secret to surviving "unobvious."
The first of the thought systems, the space of the mind, is a warm-up necessary for ‘unpredictable thinking.’
It teaches you how to create space even in the midst of a hectic schedule.
In that space, you will be able to discover the prejudices in your heart.
The second flash of insight teaches us to look beyond the superficial aspects and understand the underlying principles and ask wise questions.
The third stage, Focus, introduces techniques to improve concentration.
You will learn to block out all the distractions that consume modern life's attention, and to break free from stereotypes and gain an open perspective.
The final 'magic twist' is the moment when I overcome my limitations and expand my thinking to the next level through reversal and twist.
If you go through these systematic steps, you can survive in the extreme idea industry.
Ideas accumulated over 20 years by global experts
Rohit Bhargava, a global trend analyst and founder of a marketing consulting firm, met with Ben DuPont, an entrepreneur who discovers and supports innovative technologies and companies.
The two authors' 20 years of research and practice have come together to create "Unconventional Thinking."
Rohit has long studied human behavior and influence, and has published a series called "Unobvious Trends," which forecasts trends for the next decade, reaching over a million readers.
While Rohit explores unconventional ways of thinking through research and books, Ben has also been hosting "Unconventional Dinners" for 20 years, where he has brought together a diverse group of people, including U.S. senators, CEOs, Nobel laureates, entrepreneurs, musicians, and high school students, to imagine and discuss a better future.
The two authors believed that anyone, not just special people, could learn and master unconventional ideas.
Based on this belief, we joined forces to systematically organize the creative thinking and habits of many people.
Creating Your Own Thinking Habits for "Unconventional Thinking"
The training method of "Unobvious Thinking" is not grand or complicated.
This book says that creativity can be restored and strengthened simply by making small changes to daily habits or behaviors.
There are ways to change your daily breakfast, take a different route to work than yesterday, ask yourself "why" five times about something you normally don't mind, or even reach out to someone you only communicate with via email.
The reason we can't consistently do these little things in life is because our brains are hardened.
Just trying these 24 small actions yourself can help you break ingrained brain patterns and create new connections.
The examples and secrets in this book are not methods from people with abilities who live in another dimension.
These are realistic stories of people who practiced various methods every day, paid attention, and made an effort.
You too can be an 'unpredictable person'.
Let's awaken our potential through 24 thinking habits, create a turnaround, and demonstrate our work capabilities at over 150%.
《Unconventional thinking》 becomes possible
A Taste of the Mind Reboot Training Method
· Step 1: Create a moment of peace
"Should I take a breather?" Let's get out of our seats and go somewhere open and quiet.
→ When you create a quiet moment, you will witness new possibilities.
· Step 2: INSIGHT: Become a Beginner
"I've never seen this before." Let's take a look at magazines, newspapers, and emails we normally wouldn't pay attention to.
→ When you encounter an unfamiliar field, you can overcome prejudices and limitations.
· Level 3 Focus Mode (FOCUS): Ask "Why?" five times
Let's ask, "Is this the right topic for the proposal?" and repeat the question five times.
→ You will start to see real problems that you had not noticed before, and it will help you focus.
· Step 4 Magic Twist: Try doing things backwards
Try walking the opposite path you usually take, or doing something you used to do collaboratively at work alone.
→ Things you were used to seeing from a different perspective and new ways to solve problems appear.
GOODS SPECIFICS
- Date of issue: April 18, 2025
- Page count, weight, size: 216 pages | 282g | 146*217*16mm
- ISBN13: 9791170612414
- ISBN10: 1170612415
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