{"product_id":"124657","title":"Magazine C: No. 1 Standard Chair Inaugural Issue ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVtvZozUoo8Z36uJORjn.png?v=1764861000\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine C: No. 1 Standard Chair Inaugural Issue \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/128193283\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e  \u003cdiv\u003eMagazine \u0026lt;C\u0026gt; is a chair documentary magazine that introduces design and lifestyle centered around an iconic chair selected by Grande Clip and Magazine \u0026lt;B\u0026gt; each issue.\u003cbr\u003e Covering everything from famous chairs that have had a profound impact on related industries and public life to street chairs, it illuminates the designers, brands, manufacturers, collectors, and the lifestyles of those who sit in them, as well as their contemporary influence.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Grande Clip, which publishes the magazine “C,” is a new startup launched by Kim Bong-jin, founder of Woowa Brothers (Baedal Minjok). With the motto of “making small things great,” the company aims to find value in small and ordinary things like clips and make them meaningful and great.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 intro\u003cbr\u003e\u003cbr\u003e 08 letter from c\u003cbr\u003e Publisher's Note\u003cbr\u003e\u003cbr\u003e 12 quotes\u003cbr\u003e Jean Prouvé as told by renowned architects and designers\u003cbr\u003e\u003cbr\u003e 14 5cities 5homes  \u003cbr\u003eFive homes in five cities: Paris, New Jersey, Amsterdam, Seoul, and Tokyo, featuring standard chairs.\u003cbr\u003e Thierry Lamoine, CEO of Galerie One\u003cbr\u003e new jersey Glenn Mariconda, Vice President of Denim Design at American Eagle\u003cbr\u003e Thomas Vermeer, stylist in Amsterdam\u003cbr\u003e Seoul Park Geun-ha, CEO of Rooming\u003cbr\u003e Tokyo Yusaku Maezawa, founder of Zozotown\u003cbr\u003e\u003cbr\u003e 60 designer, Jean Prouve\u003cbr\u003e Jean Prouvé's life and design, with keywords such as function, practicality, factory, society, and evolution.\u003cbr\u003e\u003cbr\u003e 68 iconic chair\u003cbr\u003e From the No. 4 chair produced in 1934 to the Metropole No. 305 chair introduced in 1950, the birth of the standard chair.\u003cbr\u003e\u003cbr\u003e 74 shape of Prouve\u003cbr\u003e Jean Prouvé's signature collection with clear design principles and structural principles.\u003cbr\u003e\u003cbr\u003e 80 essay\u003cbr\u003e Dejan Sudich, Honorary Director of the Design Museum in London, discusses the essence of Jean Prouvé's designs.\u003cbr\u003e\u003cbr\u003e 84 special interview\u003cbr\u003e An Interview with Rolf Fehlbaum, Honorary Chairman of Vitra and Chair Collector\u003cbr\u003e\u003cbr\u003e 95 about vitra  \u003cbr\u003eRespect for design, innovative technology, and even a perspective that views chairs as a culture.\u003cbr\u003e Vitra's philosophy of producing standard chairs.\u003cbr\u003e\u003cbr\u003e 100 vitra classics\u003cbr\u003e A line of classic designs produced by Vitra, including Jean Prouvé, Charles \u0026amp; Ray Eames, and Verner Panton.\u003cbr\u003e\u003cbr\u003e 105 assembly system\u003cbr\u003e The Standard Chair's assembly system reflects the philosophy that \"making furniture is no different from building a house.\"\u003cbr\u003e\u003cbr\u003e 108 digest\u003cbr\u003e How Vitra modernized and evolved the Standard Chair and the Jean Prouvé collection\u003cbr\u003e\u003cbr\u003e 112 on the scene\u003cbr\u003e Standard chairs are placed throughout the Vitra campus, which is filled with design icons.\u003cbr\u003e\u003cbr\u003e 122 opinions\u003cbr\u003e Patrick Seguin, who deeply studied and widely promoted the value and historical significance of Jean Prouvé's designs.\u003cbr\u003e\u003cbr\u003e 130 spots\u003cbr\u003e From rare and expensive art pieces to used furniture chosen for sustainability.\u003cbr\u003e A place where you can find standard chairs consumed with various symbols and meanings.\u003cbr\u003e \u003cbr\u003e148 viewing rooms\u003cbr\u003e The styling of the standard chair, which is the most basic chair and can be recreated with color combinations.\u003cbr\u003e\u003cbr\u003e 158 opinions\u003cbr\u003e John Kawillman, Global Lead of Workplace Design for On, a sportswear brand, filled the headquarters with Jean Prouvé collections.\u003cbr\u003e\u003cbr\u003e 164 opinions\u003cbr\u003e Marco Posi, Chairman of the ISO Furniture Technical Committee, which establishes furniture standardization.\u003cbr\u003e\u003cbr\u003e 170 new wave\u003cbr\u003e Bul-dweller, Hale-tears Achaia, and Beformative.\u003cbr\u003e The design methodology of three teams of designers who digested 'standard' as a keyword.\u003cbr\u003e\u003cbr\u003e 180 chairpunk\u003cbr\u003e A chair that rides like a sled, a chair that looks like a still life sculpture, and a chair for the anxious.\u003cbr\u003e Kwon Oh-sang, Park Gil-jong, and Damo Twist the \"Standard Chair\"\u003cbr\u003e\u003cbr\u003e 184 chair index\u003cbr\u003e my favorite chair\u003cbr\u003e\u003cbr\u003e 186 outro\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4569\/MidCate002\/456818088.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e ■ Issue Introduction\u003cbr\u003e \u003cbr\u003eThe Standard Chair is based on the No. 4 Chair, created by French designer and architect Jean Prouvé in 1934.\u003cbr\u003e Jean Prouvé spent a long time modifying the material and design of the No. 4 chair, and in the 1950s he completed a 'standard' chair that was easy to mass-produce.\u003cbr\u003e With a classic design, excellent durability, reasonable price, and practicality for various uses, the Standard Chair is the most 'chair-like' chair and sets the 'standard' for chairs.\u003cbr\u003e\u003cbr\u003e Magazine C covers everything about the 'Standard Chair' from a professional perspective, from Jean Prouvé's design story, to how the No. 4 chair evolved through many stages to become an iconic chair, and to Vitra's manufacturing industry that produces it today. \u003cbr\u003eWe also interview people who use and collect standard chairs around the world to explore their influence on our lifestyles today and the values ​​of 'standardization,' 'practicality,' and 'classicism.'\u003cbr\u003e\u003cbr\u003e How many chairs are there in the world? Whether rich or poor, living in the city or in the countryside, everyone probably has at least one chair to sit on.\u003cbr\u003e Considering the chairs used at home and in the office, as well as those in cafes and public facilities, I believe there are far more chairs in the world than people.\u003cbr\u003e Besides, chairs are discarded very slowly.\u003cbr\u003e As of 2024, the world's population will exceed 8.1 billion, so let's leave that number to your imagination.\u003cbr\u003e Many chairs have been made so far.\u003cbr\u003e Just as people are classified as famous or unknown, so are chairs.\u003cbr\u003e There are pieces that cost hundreds of millions of won, as well as chairs that cost a few thousand won. \u003cbr\u003eSome chairs are remembered for a very long time and are consistently loved by people.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e But what designer would dare call a chair they created \"Standard\"? It feels like a grand declaration of intent to establish the prototype and standard for chairs.\u003cbr\u003e The definition of a standard chair is interesting from the start.\u003cbr\u003e As the name \"Standard\" suggests, I wasn't particularly impressed when I first saw it.\u003cbr\u003e (Laughs) It’s a familiar shape to our eyes these days, so much so that it’s called a ‘school chair.’\u003cbr\u003e When you understand Jean Prouvé's background—he was a pragmatist who emphasized function over decoration and developed his own manufacturing standards that facilitated mass production—it becomes understandable why he came up with this design.\u003cbr\u003e His goal was to create an affordable chair that people could sit comfortably in and that could be widely used in public places such as schools and libraries. \u003cbr\u003eAs a result, Vitra continues to produce them to this day, and they are traded at 'non-standard' prices in the vintage market.\u003cbr\u003e Factory-made goods are traded as art pieces, and many people still talk about Jean Prouvé and the Standard Chair.\u003cbr\u003e The Standard Chair, which set a new standard for chairs, has become a design icon that designers and architects are eager to emulate.\u003cbr\u003e So, it feels meaningful that the inaugural issue features the Standard Chair.\u003cbr\u003e We plan to gradually learn about this iconic chair together with the magazine C.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e I decided to study design after watching a documentary about IKEA when I was in high school.\u003cbr\u003e I had fun studying and even entered it into a contest and won a prize.\u003cbr\u003e I really wanted to try my hand at the furniture business, but I failed. \u003cbr\u003eI thought I should never do furniture business again. (Laughs) I learned that furniture is a complex and difficult business.\u003cbr\u003e After that, he founded Baedal Minjok.\u003cbr\u003e But because I love furniture so much, I wanted to support this industry by investing in furniture businesses or creating related media.\u003cbr\u003e The first reason I am publishing this magazine, C, is to pay tribute to and pay respect to senior designers.\u003cbr\u003e Second, we wanted to widely introduce valuable content from those in the furniture industry, and third, we wanted to provide useful information to those who love furniture.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Magazine C, planned by my new company Grandeclip, is published as a sister publication to magazine B.\u003cbr\u003e People say the magazine industry is in decline, but the editor-in-chief of magazine B, Jo Su-yong, created a special format and successfully established it in the market. \u003cbr\u003eI, too, sympathized with this challenge, and after several discussions, we launched the magazine \"F,\" which selects and introduces ingredients that influence food culture.\u003cbr\u003e And the second collaboration is with the magazine C, which covers the sharpest chairs in the furniture world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Magazine \u0026lt;F\u0026gt; once said that the measure of success is becoming a magazine that chefs collect, and I hope Magazine \u0026lt;C\u0026gt; will become a book that people place next to their favorite furniture.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Publisher Kim Bong-jin \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e July 1, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 192 pages | 352g | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791198807007\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1198807008 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43889884332074,"sku":"124657","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/c7abd846dfe87ec07c297213f5aece22.jpg?v=1765275211","url":"https:\/\/librairie.coreenne.fr\/en\/products\/124657","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}