{"product_id":"124732","title":"Magazine B (Monthly): No. 80 Montblanc Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYGioq5FC1CHoVsIs54D6RPfT15qB.png?v=1765017175\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): No. 80 Montblanc Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/79653414\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n \u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003eDescription \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e Magazine [B] is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, discovered from JOH's perspective.\u003cbr\u003e A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 09 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 14 MADE IN HAMBURG\u003cbr\u003e Nibs and high-end fountain pen factory at Montblanc headquarters in Hamburg\u003cbr\u003e\u003cbr\u003e 24 OPINION: ZAIM KAMAL\u003cbr\u003e Montblanc Creative Director Jaim Kamal\u003cbr\u003e\u003cbr\u003e 30 IN THE SHOWCASE\u003cbr\u003e Montblanc seen at a German writing instrument store\u003cbr\u003e\u003cbr\u003e 36 INK BAR\u003cbr\u003e A Montblanc expert explains the techniques for using and maintaining a fountain pen.\u003cbr\u003e\u003cbr\u003e 42 CREATORS: SERANG CHUNG, JAEHOON CHOI\u003cbr\u003e Cartoonists and novelists talk about creative tools, fountain pens, and Montblanc.\u003cbr\u003e\u003cbr\u003e 48 COLLECTORS: SEYONG PARK, THOMAS POTZSCH \u003cbr\u003eThe Value of Montblanc Writing Instruments as Seen by Korean and German Collectors\u003cbr\u003e\u003cbr\u003e 54 CONNECTED\u003cbr\u003e Key product lines showcasing Montblanc's diverse appeal\u003cbr\u003e\u003cbr\u003e 64 OPINION: DAVIDE CERRATO\u003cbr\u003e Davide Serrato, Head of Montblanc Watch Division\u003cbr\u003e\u003cbr\u003e 70 IN WATCHMAKER'S HOUSE\u003cbr\u003e The Villeret and Le Locle factories that make Montblanc watches\u003cbr\u003e\u003cbr\u003e 78 CRITIC\u003cbr\u003e Montblanc's Present Through the Eyes of a Fountain Pen and Watch Expert\u003cbr\u003e\u003cbr\u003e 82 MAKERS: STEFAN FINK, MARC NEWSON\u003cbr\u003e Handcraft Designers and High-Tech Industrial Designers Talk Writing Instrument Design\u003cbr\u003e\u003cbr\u003e 88 INSTRUMENTAL\u003cbr\u003e\u003cbr\u003e 98 BRAND STORY\u003cbr\u003e How a Writing Instrument Brand Evolved into a Luxury Brand\u003cbr\u003e\u003cbr\u003e 108 INTERVIEW\u003cbr\u003e Montblanc CEO Nicolas Baretsky\u003cbr\u003e\u003cbr\u003e 112 PERSONAGE\u003cbr\u003e Montblanc writing instruments that appeared at important moments of record.\u003cbr\u003e\u003cbr\u003e 114 WRITTEN LEGACY\u003cbr\u003e The writing habits of writers that inspired Montblanc\u003cbr\u003e\u003cbr\u003e 118 DEVOTED\u003cbr\u003e How Montblanc Supports Culture and the Arts with Pens\u003cbr\u003e\u003cbr\u003e 122 INTERVIEW\u003cbr\u003e Montblanc Cultural Foundation Chairman Till Pellat and Sam Baderwill\u003cbr\u003e\u003cbr\u003e 126 DIGEST \u003cbr\u003eMontblanc's Brand Positioning and the Writing Instrument Market\u003cbr\u003e\u003cbr\u003e 132 REFERENCES\u003cbr\u003e Various materials about Montblanc and fountain pens\u003cbr\u003e\u003cbr\u003e 135 Outro\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2599\/MidCate002\/259819939.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This is the eightieth magazine [B].\u003cbr\u003e\u003cbr\u003e In every era, there are words and expressions that are used and encountered most frequently.\u003cbr\u003e The more commonly a word is used, the more its meaning expands and its status rises.\u003cbr\u003e From the perspective of creating a magazine, words like 'independence', 'content', and 'lifestyle' fall into this category.\u003cbr\u003e Another thing, 'taste' can also be said to have become a word that appears naturally in conversations and writing.\u003cbr\u003e It is also true that many people have become obsessed with their tastes because of this.\u003cbr\u003e In an era that values ​​self-expression so much, the word \"taste\" is often naturally connected to uniqueness or a unique individuality that sets one apart from others. \u003cbr\u003eIf you can't clearly differentiate between them, you might feel like you have no taste.\u003cbr\u003e But if you look at the dictionary definition of taste, it is closer to 'what moves your heart.'\u003cbr\u003e Whether it's something that catches your eye right away, something that's just right, or something that you gradually grow to like over time, it's all enough to become your taste.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Montblanc, which began its history as a writing instrument brand in Hamburg, Germany, is also suitable for discussing the topic of taste.\u003cbr\u003e They have a high-end image in all areas they handle, from stationery to watches and leather goods, but they are far from being showy or flashy, and are considered a rare, refined brand in the 'age of taste'.\u003cbr\u003e The interesting thing is that people who have experienced Montblanc products directly or indirectly actively recommend them to those around them. \u003cbr\u003eRecommendations are a slightly different area from personal taste.\u003cbr\u003e We generally recommend something to people around us when it has passed certain criteria and has been verified, or when we have confidence that its value will not decline, similar to the concept of investment.\u003cbr\u003e As mentioned earlier, Montblanc products can be considered a 'safe' taste for some people, as they are items that can be used over time.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e While becoming the \"it item\" of a particular season is a matter of luck, becoming a \"safe asset\" isn't just about luck.\u003cbr\u003e Montblanc is a brand that has won in the contemporary luxury industry, which is akin to gambling, with only solid quality and strategy.\u003cbr\u003e Their strategies, especially when it comes to pricing and product line expansion, are very flexible and rational. \u003cbr\u003eFew luxury brands utilize their \"entry models\" as actively as these brands, spanning writing instruments, leather goods, and watches.\u003cbr\u003e Entry models usually refer to products that form the lowest price range of a brand, and Montblanc has gained an advantage in competition with similar brands through these entry models.\u003cbr\u003e This strategy is especially useful for items essential to business people, such as travel trolleys, wallets, and leather backpacks.\u003cbr\u003e We break down the psychological barriers of first-time Montblanc consumers and gradually turn them into loyal customers of the brand.\u003cbr\u003e This strategy is possible because we are confident in our product.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The same goes for product line expansion.\u003cbr\u003e Instead of building sandcastles on superficial sensibilities and tastes, Montblanc has gradually diversified its product offerings to maintain a balance between existing loyal customers and beginners. \u003cbr\u003eAlthough it is a brand that started with fountain pens, it has overcome the limitations of other writing instrument brands because it does not focus on a single value such as authenticity or analog.\u003cbr\u003e They give equal meaning to fountain pens as objects, fountain pens with humanistic symbols, and ballpoint pens that are relatively easy to use.\u003cbr\u003e This is what differentiates it from the cases where brands constantly produce and operate their fantasies by putting out ultra-high-priced editions or limited editions.\u003cbr\u003e They show that a brand can have greater vitality when it is defined by its users, not its producers.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 10, 2019\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 148 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160360868\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160360863 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891671203882,"sku":"124732","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/0ab690bcc2bc8ca61d603ebc606701e0.jpg?v=1765337341","url":"https:\/\/librairie.coreenne.fr\/en\/products\/124732","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}