PART 01 Makeup Concepts and Trends

CHAPTER 01 Understanding Makeup
1.
Definition of makeup
2.
The purpose of makeup
3.
Function of makeup
4.
The Origins of Makeup
CHAPTER 02 20th Century Makeup
1.
1910s makeup
2.
1930s makeup
3.
1950s makeup
4.
1960s makeup
5.
1970s makeup
6.
1980s makeup
CHAPTER 03 21st Century Makeup
1.
2000s
2.
2010s
3.
2020s

PART 02 Skin and Basic Cosmetics

CHAPTER 01 Understanding Skin
1.
Structure of the skin
2.
Skin type
3.
Skin and UV rays
CHAPTER 02 Understanding Basic Cosmetics
1.
Types of basic cosmetics
2.
Basic cosmetics by skin type

PART 03 Makeup Basics

CHAPTER 01 Basic Theory of Makeup
1.
Classification of makeup types
2.
Makeup Brushes and Tools
CHAPTER 02 BASE MAKEUP
1.
Types of base makeup products
2.
Base makeup products by skin type
3.
Contouring makeup for each face shape
CHAPTER 03 Point Makeup
1.
Eyebrow makeup
2.
eye makeup
3.
Cheek makeup
4.
lip makeup
CHAPTER 04 Image Makeup
1.
Natural image makeup
2.
Romantic image makeup
3.
Elegance Image Makeup
4.
Classic image makeup
5.
Modern image makeup
6.
Active Image Makeup
7.
Sophist Kate Image Makeup
8.
Mannish image makeup
9.
Ethnic image makeup
10.
Avant-garde image makeup

PART 04 Understanding Color

CHAPTER 01 Understanding Color
1.
Light and color
2.
Color classification
3.
3 properties of color
4.
Understanding tone
5.
Color image
6.
Color image

PART 05 Media Makeup

CHAPTER 01 Media Concepts and Types
1.
The concept of media
2.
Media Type Classification
CHAPTER 02 Understanding Visual Media
1.
Broadcast schedule
2.
Broadcast program
CHAPTER 03 TV Program Production Process
1.
Production Stage 3
CHAPTER 04 Video Makeup
1.
Video makeup features and functions
2.
Considerations for Video Makeup
3.
Video makeup sequence and method

PART 06 Makeup Design Application

CHAPTER 01 Time Makeup
1.
Day makeup
2.
Night makeup
CHAPTER 02 Seasonal Makeup
1.
Spring warm makeup
2.
Summer Cool Makeup
3.
Fall warm makeup
4.
Winter Cool Makeup
CHAPTER 03 Video Makeup (Female)
1.
Drama actress makeup
2.
Female idol makeup
CHAPTER 04 Video Makeup (Male)
1.
Drama male actor makeup
2.
male idol makeup

supplement
CHAPTER 01 Beauty Terminology
CHAPTER 02 Beauty Illustration
References

Recently, as Korean cosmetics exports have grown rapidly in a short period of time and gained popularity not only in Asia but also around the world, 'K-Beauty' is attracting attention as the center of the new Korean Wave.
In the early stages of the spread of 'K-beauty', it started with interest in the cosmetics and makeup techniques used by Hallyu stars due to their popularity. However, recently, as overseas consumers have been voluntarily consuming and sharing Korean beauty culture, K-beauty is showing its potential as a new content leading the 'Hallyu fever'.

The successful spread of 'K-beauty' has become possible due to changes in the media environment and the content consumption behavior of users. In addition, the segmentation of media, the rapid increase in smartphone use, SNS communication, and the diversification and specialization of YouTube content have created an environment in which anyone can easily produce and share videos.

Accordingly, 'K-beauty' is not only consumed in Asian countries, but is also spreading to Western countries such as the Americas and Europe, mainly through social media. In line with this trend and need of the times, it is time to develop more specialized and trendy specialized textbooks.

『K-Beauty Makeup』 consists of two volumes.
『K-Beauty Makeup Basics』 covers practical content such as basic makeup terminology and basic theory, characteristics of 20th and 21st century makeup trends, step-by-step makeup sequence and techniques, image makeup, understanding color, seasonal image makeup, and video makeup.
In the practical application section, the practical application of makeup for actors and idols appearing in broadcast videos is explained in an easy-to-understand manner.

In 『K-Beauty Makeup Professional』, customer service, makeup artist hygiene, personal color, makeup design conception techniques, development, and expression cases for use in professional shops or practical settings are presented in an easy-to-understand manner for each process, and materials, techniques, and colors used are covered in detail.
In particular, it covers examples of fashion pictorial and fashion show makeup ideas, step-by-step expression techniques, colors, materials, etc.

At the end of each volume, we aim to help you understand by providing 'beauty terminology' and 'illustrations' (basic) that 'makeup artists' must know, practical English conversation for beauty, customer consultation cards, and fashion pictorial & fashion show makeup examples (professional).