prolog

Part 1.
Entering: Attention in the Digital Media Age

Chapter 1.
Digital over-focus and neglect
Power Relationships between Digital Media and Users
Control over new technologies and attention
Attention to social issues and digital media

Chapter 2.
A socio-philosophical foundation for viewing a digitally focused society
Digital Media Attention and Attention Exploitation: Technology, Psychology, and Practice
The Domination of Humans by Technology, the Dissonance of Technology and Humans: Stiegler
The Codification of Desire and the Capitalist Desire Machine: Deleuze and Guattari
Producer-Consumer Commodity Theory and Digital Media Attention Exploitation: Fuchs
An Eros-Dimensional Approach to the New Digital Media Society

Part 2.
Digital Attention Society and Attention Capitalism

Chapter 3.
Attention and the Attention Economy
Digital society and attention
Attention, Pharmacon, and the Problem of the Digital Environment
Attention, Desire, and Guilt: Why People Pay Attention
The nature of attention
An attention-based economy and personalized attention
Changes in attention and production conditions
Attention Economy and the Distortion of Space and Time

Chapter 4.
Attention Labor
Changes in Labor and Digital Labor
A broad form of labor interpreted with a focus on attention
Vulnerability of the main labor force
Attention labor as productive labor
Consumer commodity theory, producer-consumer commodity theory, and free labor
Attention Labor and Value Creation Process
Types of Value Created by Attention
Production process and marginalization of products of interest
Specific types of digital media attention labor

Chapter 5.
Attention Capitalism
Attention to the nature of capitalism
The emergence and transformation of attention capitalism
The expansion of exploitation and the deepening of the problems of attention capitalism
Attention Promotion Competition and Capitalization Efforts
The Birth of the Attention Class and Undemocracy
Surplus value creation and the attention class
The notable bourgeoisie and the notable proletariat
The characteristics of capitalism and the changes it brought to society
Practical applications and challenges of attention and digital dependence
Responding to Attention Capitalism

Part 3.
Avoiding Digital Media and Regaining Control of Attention

Chapter 6.
The Harmful Effects of Attention in the Digital Media Age and the Need to Regain Control
Digital Attention Technology and Human Dependence
The desire for attention, publicity, and unrealized expectations
The Harm of Attention and Loss of Identity
The Crisis of Attention and Democracy
The Problems of Attention Capitalism and Restoring Control

Chapter 7.
A History of Digital Media Abstention and Refusal
Exposure Society and Psychological Alienation
History and Research Trends Related to Media Refusal
Three theoretical backgrounds related to the discussion of not viewing digital media
The meaning of the act of not seeing and various related concepts
Comparing the concepts of abandonment, resistance, and disruption associated with not viewing digital media.
The Negative Side of Not Watching Digital Media

Chapter 8.
Avoid viewing personal digital media
The harmful effects of digital media use at the individual level
Types of Digital Media Abstention and Commercialization at the Individual Level
Avoiding Digital Media from an Identity Perspective
Negative identity formation and individual-level media rejection motivations
Escaping the Desire Machine and Stopping Digital Media

Chapter 9.
Avoiding digital media at a social level
Types of Digital Media Abstention Behaviors
The Paradox of Digital Media Abstention and Societal Responses
Not Seeing Digital Media as a Social Movement
Social implications and power inequality issues
Approaching from a social perspective

Part 4.
Exit: The Future of Attention Control

Chapter 10.
Avoiding Digital Media and the Power to Counter Digital Capitalism
Avoiding the exploitative system of digital capitalism and digital media
The Prison of Exposure Society and the Realization of True Desire
Connecting Digital Engagement with Efforts to Not See, and Solving the Problem

Epilogue

References
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This book consists of 4 parts and 10 chapters.
Part 1, "Entering: Attention in the Digital Media Age," explores the concept of a digital attention society and the socio-philosophical discussion of the relationship between technology and humanity that we need to understand to regain control over it.
Chapter 1 first emphasizes the need to understand the relationship between humans and technology surrounding the focus on digital media.
Next, we emphasize the importance of analyzing the social structure that leads to the exploitative situations and loss of humanity that arise from digital attention, as well as the capitalist desires that lead to the commodification of attention.
Chapter 2 examines the technological underpinnings of media attention exploitation, the socio-psychological structure of this attention exploitation, and socio-philosophical discussions of the process of media attention exploitation.

Part 2, “Digital Attention Society and Attention Capitalism,” diagnoses the current situation.
First, Chapter 3 explains that negative phenomena such as sensationalism, partisanship, and provocative citations that appear in digital media society originate from the attention-seeking digital environment, and points out that the digital media environment can be understood through the social relations based on attention and the operating principles of capitalism.
Chapter 4 explores how attentional behavior in digital society is transformed into labor.
In particular, it examines the process by which immaterial attention labor becomes the object of exploitation, and explains the process of value creation through attention, types of value, and types of attention labor while revealing the principles by which attention labor functions as productive labor.
Chapter 5 deals with attention capitalism, reorganized around attention.
We examine the characteristics, background, changes, and deepening issues of a society where attention labor through digital media becomes the center of value creation. We also consider the emergence of the attention class, the resulting social changes and digital dependence, and approaches to overcoming them.

Part 3, "Abstaining from Digital Media and Regaining Control of Attention," explores the various implications of abstaining from digital media to address the problems caused by excessive attention, as well as approaches to regaining control of attention at the individual, identity, and societal levels.
First, Chapter 6 explains the process by which digital attention technology subjugates humans, pointing out the harmful effects of attention that lead to a loss of identity and a crisis of democracy, and emphasizing the need to restore control over attention.


Chapter 7 provides background information for understanding digital media abstention and examines the history and research trends of media refusal.
Additionally, we discuss related concepts of the act of not looking, the background discourse of not looking at digital media, and the practical difficulties.
Chapter 8 discusses individual efforts to practice not viewing digital media.
Based on an analysis of the side effects and causes of excessive attention to digital media, we explain various approaches to controlling media use at the behavioral and identity levels.
Chapter 9 outlines ways to respond to the existing digital media system and discusses strategies at the level of social movements, emphasizing that abstaining from digital media must evolve from an individual level to a social and political act.

Part 4, "Getting Out: The Future of Attention Control," explores how social change can be planned within the exploitative system of digital capitalism as a means of problem-solving.
Chapter 10 revisits the meaning of not viewing digital media and examines how it is closely connected to the exploitative system of digital capitalism.
In particular, in order to escape from the exposure society and realize true desires, it is important to look at it in connection with changes in the social structural system, that is, civic participation and public and social attention.