{"product_id":"128595","title":"Don't make the user think! ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jX1PBl8AYyhkiYE4kTEENKFm8Ctrv.png?v=1765056641\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Don't make the user think! \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/15238736\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e The Bible of Web and Mobile Usability Principles\u003cbr\u003e\u003cbr\u003e Don't overwhelm your users! This is the first usability principle that author Steve Krug emphasizes most in this book.\u003cbr\u003e It humorously explains usability principles that make websites clear, such as how to make it self-evident to users what they are looking at and how to use it without too much effort.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eindex\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e time\u003cbr\u003e\u003cbr\u003e Translator's Note\u003cbr\u003e\u003cbr\u003e About this revised edition\u003cbr\u003e 1.\u003cbr\u003e Honestly, it's been a while\u003cbr\u003e 2.\u003cbr\u003e The world has changed\u003cbr\u003e I hope there is no misunderstanding…\u003cbr\u003e\u003cbr\u003e Before the main text\u003cbr\u003e Bad news: You may not be able to afford a usability expert.\u003cbr\u003e Good news: It's not as difficult as Rocket Surgery™.\u003cbr\u003e This book is short.\u003cbr\u003e What's not in this book\u003cbr\u003e Added mobile section!\u003cbr\u003e One last thing before we begin\u003cbr\u003e\u003cbr\u003e Chapter 1 Don't leave your users in a quandary!\u003cbr\u003e Don't leave your users in a difficult situation!\u003cbr\u003e Users worry about this\u003cbr\u003e You can't make everything self-evident\u003cbr\u003e Why should I make my website clear?\u003cbr\u003e So what's the real reason?\u003cbr\u003e\u003cbr\u003e Chapter 2: How We Actually Use the Web\u003cbr\u003e Truth number one: Users don't read web pages.\u003cbr\u003e Take a look\u003cbr\u003e Truth number two: Users don't make the best choices.\u003cbr\u003e I am satisfied as long as the minimum conditions are met.\u003cbr\u003e Third truth: Users don't want to understand how things work. \u003cbr\u003eImprovise appropriately\u003cbr\u003e If it can't be avoided...\u003cbr\u003e\u003cbr\u003e Chapter 3: First Steps in Billboard Design\u003cbr\u003e Use convention\u003cbr\u003e Organize your visual hierarchy effectively\u003cbr\u003e Clearly distinguish between sections of the page\u003cbr\u003e Clearly indicate clickable elements\u003cbr\u003e Eliminate distractions\u003cbr\u003e Organize your content in a way that makes it easy to skim.\u003cbr\u003e\u003cbr\u003e Chapter 4: Are you an animal, a plant, or an inanimate object?\u003cbr\u003e Sometimes you need help\u003cbr\u003e\u003cbr\u003e Chapter 5: Eliminate Unnecessary Words\u003cbr\u003e Eliminate unnecessary greetings\u003cbr\u003e Remove the description\u003cbr\u003e Now let's move on to the next step\u003cbr\u003e\u003cbr\u003e Chapter 6: Signs and Breadcrumbs\u003cbr\u003e At the shopping mall\u003cbr\u003e First steps in web navigation\u003cbr\u003e The unbearable lightness of browsing\u003cbr\u003e Hidden Uses of Navigation\u003cbr\u003e Web Navigation Conventions\u003cbr\u003e Follows me wherever I go\u003cbr\u003e Did I just say 'wherever I go'?\u003cbr\u003e This is definitely not Kansas\u003cbr\u003e section\u003cbr\u003e Utility\u003cbr\u003e Click three times and say this:\u003cbr\u003e “Home is the best.”\u003cbr\u003e How to search \u003cbr\u003eAlso consider navigation beyond steps 1 and 2.\u003cbr\u003e There's a reason driving in LA is so fun.\u003cbr\u003e Show current location\u003cbr\u003e breadcrumbs\u003cbr\u003e Three Reasons I Still Love Tabs\u003cbr\u003e Do a trunk evaluation\u003cbr\u003e\u003cbr\u003e Chapter 7: The Big Bang Theory of Web Design\u003cbr\u003e “Oh, but there is one more condition.\u003cbr\u003e “You have to do it blindfolded.”\u003cbr\u003e The first casualty of the territorial battle\u003cbr\u003e Is your home page still that important?\u003cbr\u003e Convey important messages like this\u003cbr\u003e A good tagline is the best™\u003cbr\u003e It's okay even without a tagline\u003cbr\u003e Fifth question\u003cbr\u003e Why do you want to eat the goose that lays the golden eggs?\u003cbr\u003e\u003cbr\u003e Chapter 8: \"Farmers and Cowboys Should Be Friends\"\u003cbr\u003e “Everyone likes ______”\u003cbr\u003e Farmer vs. Cowboy\u003cbr\u003e The Myth of the 'Average User'\u003cbr\u003e This is how to resolve religious disputes.\u003cbr\u003e\u003cbr\u003e Chapter 9: Evaluating Usability at Low Cost\u003cbr\u003e Repeat after me: Focus groups are not usability tests. \u003cbr\u003eA Few Truths About Usability Testing\u003cbr\u003e DIY usability evaluation\u003cbr\u003e What is a good evaluation cycle?\u003cbr\u003e How many users do you need?\u003cbr\u003e How are participants selected?\u003cbr\u003e How do I find participants?\u003cbr\u003e Where is the evaluation done?\u003cbr\u003e Who is better to proceed?\u003cbr\u003e Who is observing?\u003cbr\u003e What and when to evaluate?\u003cbr\u003e How do you choose which tasks to evaluate?\u003cbr\u003e What happens during the evaluation?\u003cbr\u003e Example Evaluation Session\u003cbr\u003e Commonly occurring problems\u003cbr\u003e Briefing: Deciding What to Fix\u003cbr\u003e Alternative evaluation methods\u003cbr\u003e You'll like it if you try it.\u003cbr\u003e\u003cbr\u003e Chapter 10 Mobile App Usability\u003cbr\u003e What's different?\u003cbr\u003e Consider the tradeoffs\u003cbr\u003e Problems arising from limited space\u003cbr\u003e Raising a chameleon\u003cbr\u003e Don't hide your affordance\u003cbr\u003e No cursor = no hover = no hint\u003cbr\u003e Flat Design: Good or Bad?\u003cbr\u003e There may be people who are too rich and too thin.\u003cbr\u003e Mobile App Usability Attributes\u003cbr\u003e Fun is the trend\u003cbr\u003e Apps should be easy to learn \u003cbr\u003eApps should also be memorable.\u003cbr\u003e Mobile Device Usability Evaluation\u003cbr\u003e How to run a mobile assessment\u003cbr\u003e The method I used\u003cbr\u003e Proof of Concept: Brundlefly Camera\u003cbr\u003e in the end...\u003cbr\u003e\u003cbr\u003e Chapter 11 Usability as Basic Etiquette\u003cbr\u003e Goodwill Vault\u003cbr\u003e Factors that decrease favorability\u003cbr\u003e Factors that increase liking\u003cbr\u003e\u003cbr\u003e Chapter 12 Web Accessibility and You\u003cbr\u003e What people say to developers and designers\u003cbr\u003e What Developers and Designers Fear\u003cbr\u003e Actually, it can get really complicated\u003cbr\u003e Four Things You Can Do Right Now\u003cbr\u003e 1.\u003cbr\u003e Fix the usability issues that everyone is confused about.\u003cbr\u003e 2.\u003cbr\u003e I recommend a paper.\u003cbr\u003e 3.\u003cbr\u003e I recommend a book\u003cbr\u003e 4.\u003cbr\u003e Solve the easy problems first\u003cbr\u003e\u003cbr\u003e Chapter 13: A Skeptic's Guide\u003cbr\u003e You must first understand the field of usability.\u003cbr\u003e Common advice\u003cbr\u003e If I were you...\u003cbr\u003e Resist the forces of darkness\u003cbr\u003e Some definitive answers\u003cbr\u003e\u003cbr\u003e Acknowledgements\u003cbr\u003e\u003cbr\u003e Search \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 30, 2014\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 240 pages | 172*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788966261215\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8966261213 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893123579946,"sku":"128595","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/76208af7ffdace8663538c07497ebb08.jpg?v=1765389327","url":"https:\/\/librairie.coreenne.fr\/en\/products\/128595","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}