*These stories are records of the miraculous things God did through the non-profit organization, Gospel Mission, of which He is the owner.
From Times Square in New York City, the hottest city in the world, to Haenam, the southernmost village in Korea, God has worked across the six continents and the entire world, including the five oceans and six continents, and every corner of Korea.
He never worked alone.
He enabled us to spread the gospel through gospel advertisements with the Lord's churches scattered around the world and the saints in Korea, and to unite us completely in the gospel.

Through this book, the Lord tells us once again that the gospel never stops under any circumstances.
I hope that we can all, regardless of church, denomination, ethnicity, nation, race, or language, accept with one heart that we are all brothers and sisters in the Lord, and that even now, God truly loves and uses this nation, the Republic of Korea.

---From the "Prologue"

*January 27, 2015, 3:30 AM.
I went out the door.
It was to buy the morning paper that arrived at the convenience store at 4 AM.
When I arrived in front of the convenience store, my heart started pounding again.
I wandered around in front of the convenience store, oblivious to the cold, trying to find an advertisement for the newspaper that day.
Although I've stayed up all night producing ads in the past, I've never left home so early in the morning to read the media that advertised them.
"How did it turn out? I wonder if it turned out well?" I'd already looked at the newspaper advertisement dozens of times, but I wanted to see this one before anyone else.
The newspaper finally arrived at the convenience store.
I bought a newspaper and was flipping through the pages when I came across a full-page ad we had placed.
My heart was pounding like crazy, and a deep-seated feeling welled up inside me.
I've worked on commercials for brands that would make everyone nod their heads just by mentioning the company name, but none of them made me shiver as much as this commercial.
It was the first 'gospel advertisement' in my life.
I've been making ads for over 20 years, but this was my first time advertising Jesus.
The countless questions that had been on my mind until I put out this advertisement were all resolved in an instant.
"Can someone like me create a gospel advertisement that spreads the gospel of Jesus? Am I qualified and capable of this task?"
---pp.15,16

*Why is advertising necessary? Advertising is necessary not only to provide new information to sell products, but also to correct misinformation.
Therefore, if there is any misinformation about Jesus and Christianity, we can inform people by including correct information in the advertisements they encounter in their daily lives.
Advertising can be the most effective tool to transform hardened hearts toward Christianity into soft and open ones! Especially for those who have no access to specialized Christian media.
So, it was very necessary to place gospel advertisements in media that the general public commonly accessed.
That's how the idea of ​​spreading the gospel through advertising, the talent I was given, developed.
Even today, people live their lives exposed to advertisements hundreds of times a day.
Therefore, it was predicted that the most powerful evangelistic method for everyday life would be to incorporate Jesus into advertisements! It was believed that no other medium could foster intimacy with Jesus as effectively as advertising.

---p.38

*In October 2014, the Gospel Ship finally set sail to spread the gospel.
Although the number of employees later increased to around ten, it was a humble beginning, starting with just one person.
But our hearts burned hot.
I desperately wanted to share with more people the good Jesus who loved me first, met me, and guided my steps.
This was possible because God, who is love, poured out His love for mankind.
It's only natural that if you go somewhere and eat a bowl of delicious naengmyeon, you'll want to feed it to your beloved family.
If I had experienced the goodness of Jesus and had love for my neighbors, I couldn't help but feel a burning desire to introduce the goodness of Jesus to them.
That was exactly what I had in mind when I founded the Gospel Mission.
The desire to share the best I have with someone made me unable to sit still.
---pp.50,51

*The year we started advertising the gospel, we ran around everywhere to find celebrity models to appear in the ads.
Since this is an advertisement that needs to reach non-Christians, I thought it would be good to feature a celebrity who is familiar to the general public.
However, finding a willing model was not easy.
It was inevitable, as it was the early days when the concept of gospel advertising was less familiar than it is now, and the credibility of the organization had not yet been verified.
Eventually, we had to spend money to run our first advertisement by renting the image of a model.
However, it was not possible to continuously produce gospel advertisements to spread the word of Jesus while paying model fees like commercial advertisements that generate revenue.
It was necessary to focus resources on reducing production costs even a little and ensuring that advertisements were shown at least once more.
So we decided to publicly recruit models for our gospel ad campaign.
Since the audition was conducted in the form of a talent donation, it was unknown how many celebrities would volunteer.

---p.66

*At that moment, I remembered a scene where countless people were passing by a downtown New York City street with a gospel billboard hanging on it, and stopped in their tracks when they saw the advertisement that said, “God is Love.”
As I thought about that scene, the frustration disappeared and my heart began to beat with excitement.
“Really? Then let’s advertise in New York.
“Let’s try it in New York.” My colleagues seemed to have no idea I would actually say let’s advertise in New York.
All the eyes looking at me grew wide, and one of the employees said, “You’re advertising in Manhattan?” Another employee chimed in to dissuade me.
“Hey, if you advertise in New York, that would be great.
But look at our reality.”
He was talking about the financial situation of the Gospel Ship.
Since our founding as a non-profit organization in October 2014, our finances had already reached rock bottom by early 2016.
It was not yet known what kind of organization the Gospel Ship was, so it was not easy to raise funds.
In that situation, it might have sounded like a crazy thing for a CEO to say that he would advertise in New York, where advertising fees are the highest.
But I took courage and pushed forward.
Even though it was a time of nothing, I convinced my staff that New York, the city of freedom, was our next destination, the one God had called us to.

---pp.84,85

*What made the Brazil advertising mission campaign even more special was that it was the first continent where gospel advertising was established.
On the day that the mass street preaching in Paulista ended, I mustered up the courage to say, “Now, please join us, little by little, to continue this campaign.
“I hope this ad doesn’t come down for a while after we leave,” he said.
The Korean church in Brazil raised advertising funds from business owners and began posting gospel advertisements for six months.
---p.128

*Local Africans, each with their own story, gathered at Centrepoint Square in Randburg, Johannesburg, South Africa, for a united street evangelism.
I was convinced that God would not let this historic moment pass by unnoticed, as I went out to preach wearing a white T-shirt with the words "It's Okay with Jesus" written on it.
I wonder if God was also looking with pleasure at the sight of the girls dancing and praising Him, oblivious to the pouring rain.
The pouring rain suddenly stopped, and clear sunlight poured down upon us.
Thanks to that, we were able to gather again and continue evangelizing.

---p.140

*Domestic advertising media also did not readily allow gospel advertising.
Among them, we will post an advertisement for the gospel at Busan Station, where many people come and go.
Lee was followed by many difficulties.
The advertising media company demanded that the advertising fee amounting to tens of millions of won be paid all at once, and even said that if there was even a single complaint, the advertisement would have to be taken down immediately.
Even if a complaint was filed and the advertisement was taken down, the contract stipulated that not a single penny of the advertising fee would be refunded.
It was an unfair contract to anyone, but it was also the only opportunity to promote the gospel.
I just prayed with faith.
And God answered our prayers.
Not a single complaint was filed, and a large gospel billboard was hung in the middle of Busan Station, where tens of thousands of people passed by for a whole month.

---p.150

*Even after the campaign ended, the local churches in Jeolla Province joined forces to put up gospel advertisements on the square pillars in the Gwangju Terminal U-Square.
In Korea, the first follow-up gospel advertisement was carried out in Gwangju, the city of light.
My hope that these kinds of things will happen not only in Gwangju but throughout South Korea has grown stronger.
I once again dreamed of a grandmother living in Goheung, Jeolla Province, asking, “When will you put up a gospel advertisement in our neighborhood?” and that someone living in another region would silently answer, and in another rural village, someone living in the city would answer, and that all of South Korea would be evangelized.

---pp.163,164

*There was a need to develop gospel advertising content that was appropriate for the times.
Isn't helping each church and individual effectively evangelize the world what the Gospel missionary can and must do best? In this day and age, where evangelism is often difficult, I wanted to provide Christians with a new tool to help them simply share God's word in their daily lives.
The ministry that began for this purpose is the ‘simple’ (心+) ministry, which means adding (+) the cross, which is the heart of God.
This is gospel advertising content that contains God's heart in concise messages and images.
As of April 2021, there are 65 simple ones created so far, meaning we've been doing this for 65 months already.
Simple is designed to help believers in Jesus evangelize and to provide non-believers with an opportunity to become closer to Jesus.

---pp.175,176

*Evangelical advertisements began to appear in churches across the country, from Jeju in the southernmost part to Goseong in the northernmost part.
With far more than 2,000 buses and taxis participating in this work, the gospel continues to spread throughout Korea without stopping.
God even fulfilled the advertising budget of over 1.5 billion won, which everyone said would be impossible, and not a single gospel advertisement fell to the ground anywhere in the country.
God always does greater things than we can expect, and He gives us the grace to participate in those things and receive the rewards.
The campaign to plant the gospel in every corner of Korea has successfully concluded thanks to the Lord's guidance and the cooperation of churches that obey this work.
This ministry has blossomed and borne fruit through the humble dedication of countless Christians who do not seek their own name or glory.

---p.216

*We are just sheep following the shepherd.
What plans and directions do the sheep have?
The plan is simply to follow the shepherd well without losing him.
Could there be a more important and urgent direction than this?
Of course, we make plans and prepare with short thoughts, but as time and ministry go by, we feel more and more that our plans are not important at all.

---From the "Epilogue"