{"product_id":"129568","title":"Museum Storytelling ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtgpSoXOiZtozHQikyPyh.png?v=1764977340\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Museum Storytelling \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/161571591\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“Museums are a stage for stories that connect the past and present, the region and the world.”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Each piece of artifact, each piece of art, contains layers of the breath of the times and human imagination.\u003cbr\u003e The true power of a museum comes when a single artifact is connected to artifacts from other times and regions and comes to life as a single 'story.'\u003cbr\u003e As the influence of K-culture spreads across the globe, the world is paying attention to Korea's traditional arts, fine arts, crafts, and design.\u003cbr\u003e But the true power of culture comes not from 'fashion' but from the depth of understanding of roots and context.\u003cbr\u003e This is where this book shines.\u003cbr\u003e \u003cbr\u003eThis book explores how our culture and art are born, transformed, and reinterpreted within the grand flow of world history through the stage of the museum.\u003cbr\u003e The author traces the path of artistic movement from India's Gandhara Buddhist statues to China, the Korean Peninsula, and Japan, and even examines how the formative sensibility derived from Greek sculpture influenced Asian art history beyond Europe.\u003cbr\u003e\u003cbr\u003e In the process, the author presents a unique perspective called ‘genealogical storytelling.’\u003cbr\u003e For him, a museum is not a place with stuffed relics, but a living being where various cultures influence each other and create new stories. \u003cbr\u003eHe compares the exhibition styles of major museums around the world, including the Louvre, the Musée d'Orsay, the Centre Pompidou, and the National Museum of Korea, and shows how they weave art into a single thread of world history through 'context and story.'\u003cbr\u003e This is not a simple exhibition technique, but a methodology of insight that leads us to read our art and history deeply within the genealogy of world history.\u003cbr\u003e Therefore, through this, readers gain a new understanding of the world historical significance of each relic.\u003cbr\u003e\u003cbr\u003e \"Museum Storytelling\" questions the place of Korean art in the world and offers answers to the questions of where and how it can be positioned in the future.\u003cbr\u003e In other words, this is a book that suggests 'how to tell the story of our culture in the world's languages.' \u003cbr\u003eTherefore, general readers who love museums will be able to enjoy discovering the 'stories hidden behind artifacts,' while exhibition planners and art historians will be able to gain inspiration for 'contextual exhibition' techniques.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Prologue 4\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMuseum's Genealogy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What is a genealogy? 13\u003cbr\u003e From Gandhara Buddhist statues to Chinese, Korean, and Japanese Buddhist statues, 17\u003cbr\u003e Appearance of the National Museum of Korea 26\u003cbr\u003e\u003cbr\u003e \u003cb\u003eA broader worldview\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Eastward Advance of Greek Culture 39\u003cbr\u003e If there is a Greek statue 44\u003cbr\u003e Egypt and Greece 48\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLouvre Museum\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Mona Lisa 59\u003cbr\u003e Renaissance 68\u003cbr\u003e The Louvre Museum's Structure 72\u003cbr\u003e The Globalization of Genealogy Storytelling 80\u003cbr\u003e\u003cbr\u003e \u003cb\u003eGenealogy of Modern and Contemporary Art\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Impressionism's position in the genealogy is 95.\u003cbr\u003e Impressionism Exhibition 101\u003cbr\u003e A Look at Korean Art Exhibitions 114\u003cbr\u003e Cultivating Star Artists through Exhibition Spaces 119\u003cbr\u003e Millet and Park Soo-geun 123\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5948\/MidCate007\/594769330.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eInto the book\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e A genealogy is a book that records the lineage and bloodline of a family.\u003cbr\u003e Surprisingly, such a genealogy exists in art history as well.\u003cbr\u003e If you look closely, you'll see that even artistic trends that emerged in one country did not suddenly appear alone.\u003cbr\u003e The roots and the flow of the lineage clearly exist separately, and if you follow those roots deeply, you will inevitably encounter the genealogy of art history, that is, the flow of art in world history.\u003cbr\u003e --- p.8~9\u003cbr\u003e\u003cbr\u003e The Louvre Museum in France is also famous as a museum that has had tangible and intangible influence on many countries.\u003cbr\u003e Above all, the storytelling structure that connects the country's story in world history as 'Mesopotamia → Egypt → Greece → Italian Renaissance → France' is truly superb.\u003cbr\u003e … Only when our story within world history is established to a certain degree, like the Louvre Museum, will we have the competitive edge to more easily explain our history to people around the world.\u003cbr\u003e --- p.80\u003cbr\u003e \u003cbr\u003eThe Metropolitan Museum of Art is a place that shows American storytelling while adding its own unique color, while being influenced by the storytelling of the Louvre Museum.\u003cbr\u003e If so, shouldn't we also seriously study the Louvre and the Metropolitan Museum of Art and consider the future of the National Museum of Korea, which represents Korea?\u003cbr\u003e As Korea has become a developed country in the 21st century and is increasingly visited by people from abroad, it is time to create an exhibition that is not only shared among Koreans, but also understandable to overseas visitors through genealogy.\u003cbr\u003e --- p.90~91\u003cbr\u003e\u003cbr\u003e Foreign visitors to the National Museum of Modern and Contemporary Art in Korea account for only 5 percent.\u003cbr\u003e This is even more shocking because it was achieved at a representative art museum located right next to Gyeongbokgung Palace, the premier tourist destination in South Korea.\u003cbr\u003e\u003cbr\u003e --- p.102\u003cbr\u003e \u003cbr\u003eThe United States has long been a national effort to clearly present the roots of its art through genealogical storytelling, and has also introduced the unique growth of American art since then.\u003cbr\u003e Thanks to such efforts, American art, which had long been ignored as a peripheral art form in Europe, is now recognized as a proper world art form.\u003cbr\u003e This is the result of a long-standing, strategic effort by American museums to consistently explain American art within the context of world art history.\u003cbr\u003e --- p.127\u003cbr\u003e\u003cbr\u003e A star writer is never created without the active support of the country and society in question, in addition to his or her own efforts.\u003cbr\u003e Furthermore, it is even more difficult to develop a world-class writer based in one region.\u003cbr\u003e\u003cbr\u003e --- p.133\u003cbr\u003e\u003cbr\u003e Although moon jars have been receiving special attention for their aesthetic appeal since 2000, in fact, during the Joseon Dynasty, they were merely practical items used to store soy sauce and other condiments. \u003cbr\u003eMoreover, until the early 17th to 18th centuries, the technology to make large white porcelain was lacking, so the top and bottom were made separately and then attached to each other. However, they were unable to withstand the weight and became distorted or rough in shape rather than smooth.\u003cbr\u003e Looking at it objectively, it was a result of Joseon's clear technological limitations at the time.\u003cbr\u003e However, as this began to be reinterpreted with a modern and contemporary aesthetic rather than the standards of the past, it became clear that this was the very expression of the value of randomness, and the moon jar came to be evaluated as the pinnacle of Korean beauty.\u003cbr\u003e --- p.288~230\u003cbr\u003e\u003cbr\u003e In Europe, Chinese culture has been receiving positive responses to the extent that it can be said that it has advanced into Europe in the 17th and 18th centuries, Japanese culture in the 19th and 20th centuries, and Korean culture in the 21st century.\u003cbr\u003e Therefore, it is cautiously predicted that the 21st century will be the golden age of Korean culture, following the Chinoiserie of the 17th and 18th centuries and Japonism of the 19th and 20th centuries.\u003cbr\u003e\u003cbr\u003e --- p.246\u003cbr\u003e \u003cbr\u003eThe process of incorporating one's own art into the world's art history is thus difficult and arduous.\u003cbr\u003e But the fruits of overcoming the difficult process and gaining recognition are sweet.\u003cbr\u003e This is because the power of art and culture can create a positive and attractive image of a country in the eyes of the world.\u003cbr\u003e And this soon leads to another competitiveness of the country.\u003cbr\u003e This is why developed countries invest heavily in cultural and artistic projects.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.250\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eK-culture expands its territory into museums\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e With the global spread of the Korean Wave and heightened interest in Korean culture, we must ask ourselves, \"Where did our culture come from?\" and contemplate, \"How will our culture position itself in the world in the future?\" \u003cbr\u003eNow is the time to present a way for international audiences to understand the context of our culture and art, rather than just a story shared among us.\u003cbr\u003e This is because the power of art and culture can make the image of Korea that people around the world see more positive and attractive.\u003cbr\u003e So, what efforts are we making now to ensure that our writers and art become 'writers and art in the world'?\u003cbr\u003e\u003cbr\u003e This book is the most sophisticated answer to this question.\u003cbr\u003e The author analyzes the artistic movement from Gandhara Buddhist statues to the pensive Bodhisattva statues of the Korean Peninsula, the expansion of Greek sculpture into Europe and Asia, and how world-class museums such as the Louvre, the Musée d'Orsay, and the Centre Pompidou have positioned their own art within the larger flow of world history. \u003cbr\u003eThis is unraveled through a unique perspective called 'genealogical storytelling', and through various exhibition examples, it vividly demonstrates how 'contextual narrative' expands our understanding of art.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eA genealogical storytelling exhibition that helps you understand the context of art history.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ‘Genealogy storytelling’ is not simply an exhibition technique.\u003cbr\u003e It is a framework of thought that allows us to understand culture and history more deeply and gain new insights.\u003cbr\u003e As we follow the lineage of art, we naturally come to realize what significance our culture holds in world history.\u003cbr\u003e For that reason, the author emphasizes that Korean museums must now move toward storytelling-centered exhibitions that resonate with people around the world.\u003cbr\u003e In addition, this book presents the direction and method in detail.\u003cbr\u003e \u003cbr\u003eIndeed, world-renowned museums have long devoted considerable effort to incorporating their country's art into the genealogy of world history.\u003cbr\u003e So now we too must ask ourselves, ‘How should we talk about our art in the world?’ and find the answer.\u003cbr\u003e That is why Museum Storytelling is not simply a commentary on art history.\u003cbr\u003e It serves as a thought tool that allows for a deeper understanding and appreciation of culture and history, and offers new coordinates and insights into Korean art in the global context to not only general museum-loving readers but also cultural planners, art historians, and content creators.\u003cbr\u003e Only when we convey our art in the world's languages ​​will the true era of K-Museums begin. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 26, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 264 pages | 140*210*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193193174\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193193176 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e \n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894897672234,"sku":"129568","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/e0a56b75f24f98201898fb1c0eb374fe.jpg?v=1765450651","url":"https:\/\/librairie.coreenne.fr\/en\/products\/129568","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}