PART 1 - The Beginning of Growth
1.
This is how ideas sprout
Why Early Ideas Were Rejected
Ideas that resonate
2.
Input creates output
Fool me well
If there is a lot of input but nothing remains
Why You Need to Raise Your Standards
Thinking about the output first leads to shallow ideas.


PART 2 - Growing Pains
1.
Face the problem
The weight of the scene
Hear voices from the field
What's more important than ideas
Let's be the lynchpin

2.
The wall of planning
What is planning?
Project board provided by the shooter
Planning with customers in mind
Ultimately, a plan is a method for persuasion.

3.
Planning is built on friction.
After all, people
How to communicate with designers
How to design your own brand


PART 3 - THE PROCESS OF GROWTH
1.
Establishing the essence of branding
Brand Story and Brand Value
Branding is not about creation, but about discovering value.
How to Create a Slogan That Resonates

2.
The concept makes the way
Who are our customers?
Concept completed with a branding board
The concept revealed by PD Na Young-seok

3.
Designing Brand Experiences
Do you have a finishing move?
A brand is a leader's belief.
What if you could embody your brand in space?
Customer experience starts with small considerations
Brand experiences that take the customer journey into account


PART 4 ​​- THE SPREAD OF GROWTH
1.
Why Create - Defining the Purpose of Your Content
Content is ultimately for others
Why Create Content? - 6 Strategies That Change Depending on Your Purpose
Content from the customer's perspective rather than great content

2.
Who to Tell - Specifying Your Target
Memorable content leaves an emotional impact.
How to get noticed with content without spending money
An eye for recognizing good influencers
Reviews Bring Customers: Running a Blog Experience Group

3.
How to Express - How to Implement Content
How to Become a Content Creator
How to use content wisely
Understanding the platform is essential for content to connect.
How to make a bursting short form
What I Learned from Running 'Marketing Note'

PART 5 - Continuing Growth
1.
Performance in numbers
Performance Marketing That Creates Results
Success begins with questions and is completed on the ground.
Performance marketing is content that speaks in numbers.
Data analysis deepens with questions.

2.
Sustaining performance through relationships
Performance Marketing Practices for Brand Marketers
How to Create Regular Customers

A diary of growth written alone and finding answers together
What kind of growth are you recording now?

Marketing Notes is an Instagram account created to study marketing and provide insights that can be applied directly to marketing practice.
And it contains the growth process of a marketer.
When I was a marketing job seeker, I studied marketing in general, but now I'm covering practical insights.
Through the growth notes provided throughout this book, don't just read it; answer the questions yourself and share your concerns.
A tool for growing together by sharing each other's records - that is the meaning of marketing notes and growth notes.