Prologue: Baby Boomers, They Are Not a Burden but a Strength in Korean Society!

Chapter 1.
The future of Korean society with warning lights on

1.
Korean society in triple trouble, where is the miracle?
2.
The first Korean-style population shock in human history
3.
Super-aging is more severe and painful than low birth rates
4.
The Future of Korea: The Boomer Generation's Minds and Bodies

Chapter 2.
Adults these days, who are they?

1.
The era of super-aging is upon us.
2.
Analysis Report on Korea's 17 Million Baby Boomers
3.
Future topics discovered from the concerns of today's adults
4.
The power of Generation X born in the 70s
5.
When I opened the wallet of someone born in the 70s
6.
To understand Generation X, go back to the 90s.

Chapter 3.
Still a no-man's land, senior market

1.
We need a new economics
2.
Economic Theories Overturned by Boomer Economics
3.
Japan's Senior Market: Benchmarking or a Lesson Learned
4.
The inner thoughts of today's adults that I desperately want to know
5.
Let's score senior business

Chapter 4.
Food, Body, Home, and Well-Dying - Top Consumption Trends for Today's Adults I

1.
The Five Major Consumer Needs of Today's Adults, From Necessities to Choices
2.
Stage 1 Life Need: Because I have to live
· Three Meals a Day: Meals for Today's Adults
· Purchasing agency: We buy everything
· Housekeeping Support: Please Take Care of the Housework
· Life Anxiety: Skills for Embracing Physical Limits
3.
Stage 2 Health Needs: 88 until age 99
· Preventive Exercise: Towards a Long and Healthy Life
Caregiver Plan: That Day Will Come Someday
· Senior Housing: Sweet Home Even When You're Old
· Preparing for Death: Goodbye, My Life!

Chapter 5.
Together, Excited, Happy - Today's Adult Consumption Topic II

1.
Stage 3 Relationship Needs: Feeling safe together
· Familyism: The Last Safety Device
· Grandchildren's Love: The Magic That Makes You Open Your Wallet
· Filial piety products: The last bloodline consumption of the last generation
· Twilight Relationship: When your heart is lonely, your body also hurts.
2.
Stage 4: Play: Let's Play Before It's Too Late
· Anti-aging: The fatal temptation of looking younger
· Life's Play: Today is the youngest day
· Hobby learning: intellectual curiosity and the joy of learning
· Reminiscing: The old days are turning into money.
3.
Stage 5: Dream Need: To be happy until the end
· Free movement: Pursuing dreams and hopes
· Desire to travel: No one goes only once.
Urban Concentration: The Paradox That Cities Are Better for Older People
Asset Management: A 60-Year-Old Man's Passionate Investment Declaration

★ Baby Boomers: They are not a burden to Korean society, but a strength! ★
★ In an era of ultra-low birth rates, ultra-aging populations, and low growth, the new law of wealth! ★

A powerful consumer group with everything: houses, money, education…
Capture the 17 million market!

The saying that population equals national power is close to common sense.
China's massive population also played a decisive role in its rapid rise from a developing country to a G2 power.
In that sense, the devastating low birth rate that South Korea is facing is like a black hole that sucks in all variables.
To make matters worse, we are entering a super-aged society in 2024.
It took only eight years to go from an aging society to a super-aged society.
There is growing fear that South Korea, once a model for high-growth and compressed growth, may now become an example of a country falling from a developed country to a developing country.


The clue to solving the population crisis lies in population!
Pay attention to the world's first power senior, 'Today's Adults'!

We must admit it honestly.
There is no clear way to raise the world's lowest birth rate of 0.7.
An astronomical budget of 380 trillion won was poured into population policies over the past 20 years, but most of them ended in failure.
The only way to ensure that the younger generation can choose family division (marriage and childbirth) is to improve the systems and infrastructure with long-term breathing and patience.
And separately, we must devise ways to quickly transform the situation, which is approaching zero growth and a shrinking economy, into a sustainable one.
It's a bleak situation, but it's not like there's no way out.
And the answer lies in the core of the problem: population.
This is the baby boomer group born between 1955 and 1974.
They are currently in their 50s and 70s, with the front end starting to retire and the back end celebrating their last active years.
It's not just their massive size of 17 million that draws attention.
Because they are the first group in human history to have more assets than their parents and children.
They are the first seniors in the world, the 'adults of today', who are equipped with economic freedom, high education, IT skills, execution ability, and a sense of adventure.


Even the Nobel Prize in Economics theory no longer holds water!
We need a new economics now!

The population crisis, characterized by extremely low birth rates and a rapidly aging population, is destroying all the theories and common sense we knew.
An economy that grows by investing in labor and capital no longer works.
Even the life cycle theory that won the Nobel Prize in Economics does not fit.
The risky investment principle of subtracting your age from 100 is also being abandoned.
Now, the boomers, who are rapidly entering the senior age group, are rejecting the image of the elderly as we know them.
Even as they grow older, they prefer downtown Seoul to the countryside, don't insist on home-cooked meals, still enjoy spending and playing, are comfortable with digital and virtual spaces, and don't hesitate to take risks.
This is no different from the previous colorless senior market, which is a colorful new market that is on a different level.
If the boomer generation retires at the age of 60 or 65, it will deal a fatal blow to the South Korean economy due to a shrinking working-age population and a huge welfare burden.
Conversely, if we continue to employ those with physical strength, intelligence, and know-how within a lifetime employment system, we will be able to prevent a decline in the labor force and inject vitality into the economy.
This is why we need to implement boomer economics right now.


The great shift in business trends has already begun!
Pivot to 'Today's Adults'!

Population decline turns the business environment into a desert.
The businesses targeting people aged 0 to 20 are taking a direct hit.
The markets for obstetrics and gynecology, childcare products, academies, toys, textbooks, and children's clothing are all on the decline.
However, there are notable cases of businesses that used to target young people pivoting to target adults.
A children's learning material company that released a learning material for seniors (lifelong learning and dementia prevention) is surprised by the unexpected response.
The company that made walkers for children is now making walkers for the elderly.
Baby diaper companies are shifting their focus to adult diapers, and companies that make baby food are shifting their focus to nutritional supplements for seniors.
Regardless of the population or economic situation, businesses have a destiny to grow and survive.
Pivoting for survival at the individual company level is becoming routine, and the direction of these shifts is all pointing in one direction.


BTS can't beat Lim Young-woong!
20 Future Business Keywords Revealed by Demographic Economics

Lim Young-woong is the overwhelming number one singer in terms of both reputation and consumer power.
The teenage population is only half the size of the 50-something population, and their purchasing power is nowhere near that of those in their 50s. BTS will never be able to beat Lim Young-woong.
Demographics can very accurately predict the direction and intensity of future business.
This book profiles today's adults through various case studies, and then applies Maslow's five-stage hierarchy of needs theory to derive four business keywords for each stage.
A total of 20 keywords will be revealed.
We have also included a wealth of detailed examples from Europe, which entered a super-aged society before us, and Japan, which serves as a cautionary tale for us.
By examining the trials and errors, successes, and failures of many companies targeting the senior market, we can gain insights into future business strategies.


The only card to escape the predicted recession tunnel!
Future response strategies that we must know as we live in the future!

'Today's adults', the first group of people in the world to grow old with everything, feel a strong aversion to the words 'senior' and 'silver'.
I hate the label 'for seniors' even more.
This becomes even more evident when we look at Japan, which has been so preoccupied with health and care issues that it has produced a number of failures.
The current adult market in Korea should be approached with the concept of 'extension of active duty'.
Adults these days, who have entered their 50s and 70s, are still active and smart.
This means that creativity and innovative strategies are needed to create and expand the market for today's adults, rather than the senior market.
This book is a guide that explains how to enter the uncharted territory of the future market, how to fine-tune your business direction, and how to capitalize on both crises and opportunities.
It is a future-ready strategy that not only entrepreneurs, founders, planners, and marketing experts, but also all of us who will live in the future must know.