From basic concepts to practical know-how
The World's Easiest Stock Investing Guide

In October 2025, the KOSPI surpassed 4,000 for the first time ever.
With this, KOSPI has entered the 'Sacheonpi' era for the first time in 45 years since its opening.
It has set a new milestone for the Korean stock market, just four months after it surpassed 3,000.
With stock markets around the world hitting record highs every day, this book is essential for seizing opportunities and generating steady profits.

There are many ways to achieve financial freedom, but the most efficient and least expensive way is stock investing.
But most beginner investors are stuck from the start.
I don't know what to study and I have no idea what stocks to buy.
"It's Never Too Late to Start Studying Stocks Today" is a book that provides practical investment knowledge for beginner investors.

Most investment introductory books on the market have difficult terminology and complex theories, posing a high barrier to entry for beginners.
But this book is different.
We've organized step-by-step content that can be immediately applied in actual investment settings, from financial statement analysis to technical analysis, investment psychology, and portfolio rebalancing.
It covers both basics and practical know-how, helping beginners invest based on principles and standards, not just intuition.

The author, a proven investor who won first place consecutively on MTN's "Profit Manse" "Winner Takes All Seasons 1 and 2," emphasizes that the ability to remain unswayed by market conditions and stick to principles is the core competency of a successful investor. Having delivered easy-to-understand, practical investment insights to countless individual investors on various economic broadcasts, including MTN Money Today, Maeil Business News, Edaily TV, and SBS Biz News, the author has compiled his proven fundamentals and principles of consistent profits into this book.

Beginners should focus on minimizing losses rather than chasing high profits.
Because the stock market is a place where you can lose less and survive longer if you are alert.
In stock investment, those who manage their time make money.
--- p.20

There are often cases where stock orders placed at a limit price are not executed.
When a sale is concluded, the principles of price priority, time priority, quantity priority, and consignment priority apply.
The order of application is ‘price → time → quantity’.
--- p.70

One of the most common mistakes many novice investors make is to incur significant losses through so-called "blind investing."
Even if you have a specific stock you are focusing on, it is better to adjust the weighting to 20-30% while diversifying your investments rather than raising it to 100%.
--- p.146

During earnings announcement periods, stock prices tend to fluctuate more significantly than during normal market conditions.
For example, if performance is expected to decline compared to the same period last year, the stock price begins to decline even before the announcement, and conversely, if performance is expected to improve, the stock price gradually rises.
If the actual performance is lower than the provisional figure, it is called an earnings shock, and if the surprise performance is significantly higher than market expectations, it is called an earnings surprise.
--- p.165

Trading volume is not just a simple number; it's evidence of the power and will of buyers and sellers, and it's a hint at the market's psychology and energy.
From now on, instead of just looking at the shape of the candlestick chart, train yourself to interpret trading volume and supply and demand together to develop the eyes of a true investor.
--- p.211

Good returns don't come from getting information faster than others.
It comes from unwavering standards and consistent judgment.
Investment experts can see the signal even in the midst of a lot of noise.
The signals come from fact-based information, supply and demand trends, and overall market trends.

--- p.296~297