
Never invest in stocks if you don't know about electronic disclosure.
Description
Book Introduction
The electronic public notice student chosen by 2 million cumulative visitors to Naver Blog! Clear public disclosure analysis from a former small-cap analyst at KB and NH Investment & Securities! The second installment of the best-selling "Never Invest in Stocks" series! **Three special appendices prepared by electronic disclosure students for 14 million individual investors** ** Pre-Investment Value Test ** ** Value investing video lecture explained directly by the author ** ** Company Analysis Table Excel Template that Breaks Down Companies into Detail ** When you first start investing, everything can feel overwhelming. There is nothing unfamiliar about investment methods, corporate analysis, or economic terms. This is especially true when looking at corporate information posted on electronic disclosures. Hundreds of public notices are posted on the electronic public notice system Dart every day. If you skim through the contents of this announcement, you will be at a loss as to how to interpret it and where to start using it. But there is one thing that all investment experts consistently argue for. "Public disclosure is a hurdle that anyone investing in stocks must overcome." There's someone who has been diligently analyzing these electronic disclosures for the past three years. This is none other than Beomsong Gongja Jang Woojin. He was introduced to stock investment through the Korea University Value Investment Research Group RISK, and after many twists and turns, he became an analyst at a securities firm. Based on that eventful experience, I started the Naver blog 'Electronic Public Official' in 2021. And to this day, we are analyzing major electronic disclosures and posting them on our blog. As a result, he became a true power blogger in this field with over 2 million cumulative visitors and 20,000 blog neighbors. A book that condenses all of his public disclosure know-how into one volume, "Never Invest in Stocks Without Knowing Electronic Public Disclosure," has been published. This is a must-read for all investors, including those who are completely unfamiliar with electronic disclosures, those who only guess at electronic disclosures, and those who use electronic disclosures for corporate analysis. What should investors do with electronic disclosure? To put it simply, it is corporate analysis. You need to analyze companies to determine which ones will grow in the future and which ones are currently undervalued. Value investors can only realize profits by investing in these growing, undervalued companies. However, the information that is publicly disclosed is not at all investor-friendly. Rather, it would be more appropriate to say that it is tightly hidden so that it is difficult for investors to properly understand. A map pointing to hidden treasures among hundreds of public notices. That's the gist of this book. How can we find companies that are bound to be attractive to value investors? The answer lies in "Never Invest in Stocks Without Knowing Electronic Disclosure." I hope this book, diligently compiled by an electronic public exam student, will serve as a guide for 14 million individual investors. |
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index
preface
Recommendation
CHAPTER 1.
Mindset: Why Invest in Stocks?
Three Questions for Investors
Establish your own investment style
Don't mix investment types carelessly.
The fundamental principle of investing is value investing.
CHAPTER 2.
Getting Started: What Are Stocks?
How did the stock company start?
Stock prices are a function of future earnings growth rates.
Companies that value investors find attractive
Future Value 〉 Stock Price: Keyword: Growth
Current value 〉 Stock price: Keyword is undervalued
CHAPTER 3.
Analysis Tools: What is Electronic Disclosure?
Understanding electronic disclosures properly
Regular Disclosure: Business Trends Visible
Issuance Disclosure: Funding is visible
Other Disclosures: Business activities are shown.
Three Ways to Use Public Notices
CHAPTER 4.
Essentials: What Are Financial Statements?
What the Balance Sheet Shows
Paid capital increase vs. free capital increase
Companies also have a hat relationship
What does controlling interest mean?
Gross profit, the first step in profit and loss
Operating profit, the second stage of profit and loss
[Check Point] Good Companies and Good Stocks
Net income, the third stage of profit and loss
[Check Point] Lost money on derivatives?
The important but often overlooked cash flow statement
CHAPTER 5.
Company Analysis: Lamb Rib Scissors!
Let's cut the 'lamb ribs' with 'scissors'
'Sheep': A company grows with sheep.
[Check Point] The growth of 'sheep': a trend or a fashion?
'Gal': Prices are determined by supply and demand.
Rain: Cost Structure Matters
'A': Evaluate corporate value
Above: Identifying Risk Factors
CHAPTER 6.
The First Step to Reading Public Notices: Quarterly and Semi-Annual Business Reports
Check from total sales
Check sales by business division
Sales comparison with the same period last year
Consensus and actual stock price movements
CHAPTER 7.
Growth Confirmation Disclosure 1: Order Disclosure
The key is the unexpected nature of the order
The larger the order, the better
[Case 1] Wooshin Systems: Unexpected Orders
[Case 2] Daedong: Why is the European market important?
New markets, new customers are good.
[Case 1] Hanwha Aerospace: Growing Defense Exports
[Case 2] Jeryong Electric: Orders for transformers pouring in
[Case 3] Gaonchips: The Meaning of Design and Development Orders
If it's a new business, that's good.
[Case] DIT: I'm also an HBM beneficiary
It's good to have a backlog of orders.
[Case] Iljin Electric: Rapidly Expanding Overseas Orders
CHAPTER 8.
Growth Confirmation Disclosure 2: Facility Investment
Facility investment means business expansion.
[Case 1] Chemtronics: Unexpected Facility Investment
[Case 2] Optus Pharmaceuticals: Facility investment equivalent to market capitalization
CHAPTER 9.
Growth Confirmation Disclosure 3: M&A
Improving the competitiveness of existing businesses
Expanding into new businesses
[Case] Sajodaelim: Expansion into Jeonbundang Business
It depends on who takes over
[Case 1] Rainbow Robotics: Samsung is buying it?
[Case 2] DNF: Expanding Sales Power through Sales
CHAPTER 10.
Undervaluation Confirmation Disclosure 1: On-site Purchase
Hidden Treasures in Public Offerings: Undervalued Signals
Insiders Know About Over-the-Counter Buying
[Case 1] KT Submarine: Why did it acquire LS Cable?
[Case 2] Gamseong Corporation: The CEO's purchase of shares on the stock exchange.
[Case 3] Fila Holdings: Will the brand renewal be successful?
CHAPTER 11.
Undervaluation Confirmation Disclosure 2: Share Report
Is institutional buying a positive industry outlook?
[Case] iFamilySC: The Changing Indie Cosmetics Market
CHAPTER 12.
Disclosure of Undervaluation Confirmation 3: Gift
Do you make donations when the stock price is low?
[Case 1] Iransys: Simultaneous Gifts by Executives
[Case 2] TNL: Simultaneous Gifts by Executives
Conclusion
Three special supplements for beginners in value investing!
Recommendation
CHAPTER 1.
Mindset: Why Invest in Stocks?
Three Questions for Investors
Establish your own investment style
Don't mix investment types carelessly.
The fundamental principle of investing is value investing.
CHAPTER 2.
Getting Started: What Are Stocks?
How did the stock company start?
Stock prices are a function of future earnings growth rates.
Companies that value investors find attractive
Future Value 〉 Stock Price: Keyword: Growth
Current value 〉 Stock price: Keyword is undervalued
CHAPTER 3.
Analysis Tools: What is Electronic Disclosure?
Understanding electronic disclosures properly
Regular Disclosure: Business Trends Visible
Issuance Disclosure: Funding is visible
Other Disclosures: Business activities are shown.
Three Ways to Use Public Notices
CHAPTER 4.
Essentials: What Are Financial Statements?
What the Balance Sheet Shows
Paid capital increase vs. free capital increase
Companies also have a hat relationship
What does controlling interest mean?
Gross profit, the first step in profit and loss
Operating profit, the second stage of profit and loss
[Check Point] Good Companies and Good Stocks
Net income, the third stage of profit and loss
[Check Point] Lost money on derivatives?
The important but often overlooked cash flow statement
CHAPTER 5.
Company Analysis: Lamb Rib Scissors!
Let's cut the 'lamb ribs' with 'scissors'
'Sheep': A company grows with sheep.
[Check Point] The growth of 'sheep': a trend or a fashion?
'Gal': Prices are determined by supply and demand.
Rain: Cost Structure Matters
'A': Evaluate corporate value
Above: Identifying Risk Factors
CHAPTER 6.
The First Step to Reading Public Notices: Quarterly and Semi-Annual Business Reports
Check from total sales
Check sales by business division
Sales comparison with the same period last year
Consensus and actual stock price movements
CHAPTER 7.
Growth Confirmation Disclosure 1: Order Disclosure
The key is the unexpected nature of the order
The larger the order, the better
[Case 1] Wooshin Systems: Unexpected Orders
[Case 2] Daedong: Why is the European market important?
New markets, new customers are good.
[Case 1] Hanwha Aerospace: Growing Defense Exports
[Case 2] Jeryong Electric: Orders for transformers pouring in
[Case 3] Gaonchips: The Meaning of Design and Development Orders
If it's a new business, that's good.
[Case] DIT: I'm also an HBM beneficiary
It's good to have a backlog of orders.
[Case] Iljin Electric: Rapidly Expanding Overseas Orders
CHAPTER 8.
Growth Confirmation Disclosure 2: Facility Investment
Facility investment means business expansion.
[Case 1] Chemtronics: Unexpected Facility Investment
[Case 2] Optus Pharmaceuticals: Facility investment equivalent to market capitalization
CHAPTER 9.
Growth Confirmation Disclosure 3: M&A
Improving the competitiveness of existing businesses
Expanding into new businesses
[Case] Sajodaelim: Expansion into Jeonbundang Business
It depends on who takes over
[Case 1] Rainbow Robotics: Samsung is buying it?
[Case 2] DNF: Expanding Sales Power through Sales
CHAPTER 10.
Undervaluation Confirmation Disclosure 1: On-site Purchase
Hidden Treasures in Public Offerings: Undervalued Signals
Insiders Know About Over-the-Counter Buying
[Case 1] KT Submarine: Why did it acquire LS Cable?
[Case 2] Gamseong Corporation: The CEO's purchase of shares on the stock exchange.
[Case 3] Fila Holdings: Will the brand renewal be successful?
CHAPTER 11.
Undervaluation Confirmation Disclosure 2: Share Report
Is institutional buying a positive industry outlook?
[Case] iFamilySC: The Changing Indie Cosmetics Market
CHAPTER 12.
Disclosure of Undervaluation Confirmation 3: Gift
Do you make donations when the stock price is low?
[Case 1] Iransys: Simultaneous Gifts by Executives
[Case 2] TNL: Simultaneous Gifts by Executives
Conclusion
Three special supplements for beginners in value investing!
Detailed image

Into the book
Value investors are those who evaluate companies based on their performance and asset value, and who find investment attractive when the company's value is undervalued compared to its current stock price.
--- p.23
If the stock price of a listed stock is a function of future earnings growth rate, then the focus of corporate analysis naturally becomes whether the company's earnings can increase.
To do this, we study hard by watching YouTube, listening to other people's stories, looking at public notices, and reading reports.
However, there are cases where you study hard, learn, and invest to see your profits grow, only to suffer losses when the stock price falls.
Even though I did what I was taught, I kept getting the answers wrong on the test, so I started blaming experts like analysts.
This is a limitation that even model students like me who did well in school often face.
--- p.40
To properly utilize the electronic disclosure site, you need to know what disclosures are posted on the site and what disclosure content you should focus on.
Having a toolbox at home doesn't make you a MacGyver.
You must develop the ability to understand the uses of tools and use them appropriately.
--- p.60
When we think about a company's financial statements, capital belongs to shareholders.
Shareholders own capital in proportion to the percentage of shares they own.
When a company makes investments, it can maximize its return on capital by effectively utilizing debt leverage.
We can't necessarily say that a company without debt is better because it can generate greater profits with less capital.
--- p.101
To help you understand consolidated financial statements, let's look at an example.
At home, my mother keeps a ledger with her own money.
If you create a ledger with only the money that came into your mother's house, such as what assets she has, how much she owes, how much she earns, how much she spends, etc., this is a separate financial statement.
--- p.110
If you read my writing together, you will never forget this content for the rest of your life.
Actually, I have described it as 'QPC-VR' to make it seem like there is something else going on.
Using difficult words is of no use other than showing off.
Let me emphasize this again.
The starting point of corporate analysis is the ribs.
Let's take a closer look at the details one by one, like tearing open a pair of ribs.
--- p.157
I said that sales flow is important.
When looking at the flow, an important thing to consider is seasonality.
For example, an ice cream company would naturally see high sales in the hot summer and a sharp drop in the cold winter.
In this case, it would not be a big problem for the company to see that sales in the fourth quarter dropped sharply compared to the third quarter, which included summer.
So, instead of comparing it to the previous quarter, you need to compare it to the same period last year to see if sales actually increased or decreased.
--- p.232
However, it should be noted that the data confirmed through business reports in this way has limitations in that it is retrospective.
Especially for large corporations where securities analysts periodically publish reports, the market is already informed of changes in performance even before the business report is released.
This means that if performance is expected to be good, the stock price will rise in advance, and if performance is expected to be bad, the stock price will fall in advance.
--- p.235
What if, while observing Jeryong Electric's orders, we had examined trends in the transformer industry and expanded our investment ideas to include HD Hyundai Electric and Hyosung Heavy Industries? And what if we had waited until these companies' actual performances materialized? Knowing exactly what to check, we could have adjusted the timing of our investments by continuously updating ourselves on the key points of transformer orders and performance.
As I said in the case of Daedong, we need to watch the future trends in European orders.
--- p.258
In that sense, disclosures that can help discover undervalued gems in the dirt can be much more important to ordinary investors.
Typical examples include insider purchases, disclosure of acquisition of 5% or more of shares by institutions or third parties, donations by insiders, and repurchases of treasury stock.
You might think that these announcements are of little importance because they don't cause stock prices to surge in the short term, but that's not true at all.
--- p.315
In my experience, the most meaningful gifts are those given by executives as a group to their children.
If we consider a situation where four or more executives make donations at the same time, the likelihood of the executives making donations at the same time by chance is quite low.
Wouldn't it be more likely that while the executives were talking among themselves, someone suggested that they should use this opportunity to donate to their children, and the other executives agreed?
--- p.23
If the stock price of a listed stock is a function of future earnings growth rate, then the focus of corporate analysis naturally becomes whether the company's earnings can increase.
To do this, we study hard by watching YouTube, listening to other people's stories, looking at public notices, and reading reports.
However, there are cases where you study hard, learn, and invest to see your profits grow, only to suffer losses when the stock price falls.
Even though I did what I was taught, I kept getting the answers wrong on the test, so I started blaming experts like analysts.
This is a limitation that even model students like me who did well in school often face.
--- p.40
To properly utilize the electronic disclosure site, you need to know what disclosures are posted on the site and what disclosure content you should focus on.
Having a toolbox at home doesn't make you a MacGyver.
You must develop the ability to understand the uses of tools and use them appropriately.
--- p.60
When we think about a company's financial statements, capital belongs to shareholders.
Shareholders own capital in proportion to the percentage of shares they own.
When a company makes investments, it can maximize its return on capital by effectively utilizing debt leverage.
We can't necessarily say that a company without debt is better because it can generate greater profits with less capital.
--- p.101
To help you understand consolidated financial statements, let's look at an example.
At home, my mother keeps a ledger with her own money.
If you create a ledger with only the money that came into your mother's house, such as what assets she has, how much she owes, how much she earns, how much she spends, etc., this is a separate financial statement.
--- p.110
If you read my writing together, you will never forget this content for the rest of your life.
Actually, I have described it as 'QPC-VR' to make it seem like there is something else going on.
Using difficult words is of no use other than showing off.
Let me emphasize this again.
The starting point of corporate analysis is the ribs.
Let's take a closer look at the details one by one, like tearing open a pair of ribs.
--- p.157
I said that sales flow is important.
When looking at the flow, an important thing to consider is seasonality.
For example, an ice cream company would naturally see high sales in the hot summer and a sharp drop in the cold winter.
In this case, it would not be a big problem for the company to see that sales in the fourth quarter dropped sharply compared to the third quarter, which included summer.
So, instead of comparing it to the previous quarter, you need to compare it to the same period last year to see if sales actually increased or decreased.
--- p.232
However, it should be noted that the data confirmed through business reports in this way has limitations in that it is retrospective.
Especially for large corporations where securities analysts periodically publish reports, the market is already informed of changes in performance even before the business report is released.
This means that if performance is expected to be good, the stock price will rise in advance, and if performance is expected to be bad, the stock price will fall in advance.
--- p.235
What if, while observing Jeryong Electric's orders, we had examined trends in the transformer industry and expanded our investment ideas to include HD Hyundai Electric and Hyosung Heavy Industries? And what if we had waited until these companies' actual performances materialized? Knowing exactly what to check, we could have adjusted the timing of our investments by continuously updating ourselves on the key points of transformer orders and performance.
As I said in the case of Daedong, we need to watch the future trends in European orders.
--- p.258
In that sense, disclosures that can help discover undervalued gems in the dirt can be much more important to ordinary investors.
Typical examples include insider purchases, disclosure of acquisition of 5% or more of shares by institutions or third parties, donations by insiders, and repurchases of treasury stock.
You might think that these announcements are of little importance because they don't cause stock prices to surge in the short term, but that's not true at all.
--- p.315
In my experience, the most meaningful gifts are those given by executives as a group to their children.
If we consider a situation where four or more executives make donations at the same time, the likelihood of the executives making donations at the same time by chance is quite low.
Wouldn't it be more likely that while the executives were talking among themselves, someone suggested that they should use this opportunity to donate to their children, and the other executives agreed?
--- p.357
Publisher's Review
The bible of electronic disclosure, praised by numerous investment experts!
The bestselling "Never Invest in Stocks" series on economics and management.
The second one is, "If you don't know about electronic disclosure, never invest in stocks!"
Beomsong Gongja Jang Woojin has been running the Naver blog 'Electronic Public Official' since 2021.
As the name of the blog suggests, the posts are a summary of the main public announcements in our country.
The blog 'Electronic Public Notice Student' has now established itself as a true power blogger in the field of electronic public notice, with 2 million cumulative visitors and over 20,000 followers.
A book titled "Never Invest in Stocks Without Knowing About Electronic Disclosure" has been published, which compiles the core know-how of electronic disclosure students.
Why do stock investors need disclosure? It's virtually impossible for 14 million individual investors to spend all day looking at stock charts and reacting immediately to market conditions.
As such, unless one's main business is investment, there are not many investment paths that individual investors can pursue alongside their main business.
This book explains the most desirable investment methods available to individual investors.
It is value investing based on corporate analysis.
Everything about the civil service exam, studied for three years by a 'crazy' electronic civil service exam student!
The electronic disclosure bible from a former small-cap analyst at KB and NH Investment & Securities!
What kind of companies are attractive to value investors? The companies they seek can be categorized into two categories.
The first is when the future value of the company is greater than the company's stock price, and the second is when the present value of the company is greater than the company's stock price.
While the former refers to a growing company, the latter refers to an undervalued company.
Value investors must analyze companies to determine which ones are growing and which ones are undervalued.
The foundation of this type of corporate analysis is electronic disclosure.
There are three types of electronic disclosure: regular disclosure, issuance disclosure, and other disclosure.
Regular disclosure refers to a business report issued every quarter or half year.
Issuance announcement refers to paid-in capital increase, stock-related bonds (CB/BW), etc. that a company announces to raise funds.
Other disclosures refer to various other disclosures, such as announcements of future plans, M&A, purchases and sales by special related parties, and purchases and sales by institutions.
Hundreds of these announcements are posted in real time on electronic announcement sites every day.
Value investors must sift through this sea of public disclosures to find useful information and use it as a foundation for their investments.
Disclosures demonstrating growth: orders, facility investments, and M&A
Disclosures confirming undervaluation: on-market purchases, share reports, and donations
So, what disclosures should value investors pay attention to? While not all disclosures can be categorized in a uniform manner, there are some that offer key points worthy of attention.
This is a disclosure that shows the company's growth potential and confirms the company's undervaluation.
When such disclosures are posted on electronic disclosure sites, value investors should pay close attention to the relevant companies and industries.
First, representative public announcements that show growth include orders, facility investments, and M&A.
Representative examples of corporate growth include Jeryong Electric's sudden announcement of a North American order, Optus Pharmaceutical's announcement of facility investment equivalent to its market capitalization, and Sajo Daerim's announcement of Ingredion Korea's M&A.
Disclosures that demonstrate undervaluation include market purchases, share reports, and donations. LS Cable's disclosure of its KT Submarine stock purchase, Korea Investment Value's disclosure of its iFamily SC stake, and the simultaneous donations by four executives at Iransys are representative examples of corporate undervaluation.
In this way, electronic disclosures are a treasure trove of infinite value to value investors, depending on how they are utilized.
It is entirely up to the investor to distinguish between the jade and the stone.
"Never Invest in Stocks Without Knowing About Electronic Disclosures" is a true treasure map that clearly explains how value investors can find treasures in electronic disclosures.
I am confident that this book will serve as a solid foundation for 14 million individual investors.
The bestselling "Never Invest in Stocks" series on economics and management.
The second one is, "If you don't know about electronic disclosure, never invest in stocks!"
Beomsong Gongja Jang Woojin has been running the Naver blog 'Electronic Public Official' since 2021.
As the name of the blog suggests, the posts are a summary of the main public announcements in our country.
The blog 'Electronic Public Notice Student' has now established itself as a true power blogger in the field of electronic public notice, with 2 million cumulative visitors and over 20,000 followers.
A book titled "Never Invest in Stocks Without Knowing About Electronic Disclosure" has been published, which compiles the core know-how of electronic disclosure students.
Why do stock investors need disclosure? It's virtually impossible for 14 million individual investors to spend all day looking at stock charts and reacting immediately to market conditions.
As such, unless one's main business is investment, there are not many investment paths that individual investors can pursue alongside their main business.
This book explains the most desirable investment methods available to individual investors.
It is value investing based on corporate analysis.
Everything about the civil service exam, studied for three years by a 'crazy' electronic civil service exam student!
The electronic disclosure bible from a former small-cap analyst at KB and NH Investment & Securities!
What kind of companies are attractive to value investors? The companies they seek can be categorized into two categories.
The first is when the future value of the company is greater than the company's stock price, and the second is when the present value of the company is greater than the company's stock price.
While the former refers to a growing company, the latter refers to an undervalued company.
Value investors must analyze companies to determine which ones are growing and which ones are undervalued.
The foundation of this type of corporate analysis is electronic disclosure.
There are three types of electronic disclosure: regular disclosure, issuance disclosure, and other disclosure.
Regular disclosure refers to a business report issued every quarter or half year.
Issuance announcement refers to paid-in capital increase, stock-related bonds (CB/BW), etc. that a company announces to raise funds.
Other disclosures refer to various other disclosures, such as announcements of future plans, M&A, purchases and sales by special related parties, and purchases and sales by institutions.
Hundreds of these announcements are posted in real time on electronic announcement sites every day.
Value investors must sift through this sea of public disclosures to find useful information and use it as a foundation for their investments.
Disclosures demonstrating growth: orders, facility investments, and M&A
Disclosures confirming undervaluation: on-market purchases, share reports, and donations
So, what disclosures should value investors pay attention to? While not all disclosures can be categorized in a uniform manner, there are some that offer key points worthy of attention.
This is a disclosure that shows the company's growth potential and confirms the company's undervaluation.
When such disclosures are posted on electronic disclosure sites, value investors should pay close attention to the relevant companies and industries.
First, representative public announcements that show growth include orders, facility investments, and M&A.
Representative examples of corporate growth include Jeryong Electric's sudden announcement of a North American order, Optus Pharmaceutical's announcement of facility investment equivalent to its market capitalization, and Sajo Daerim's announcement of Ingredion Korea's M&A.
Disclosures that demonstrate undervaluation include market purchases, share reports, and donations. LS Cable's disclosure of its KT Submarine stock purchase, Korea Investment Value's disclosure of its iFamily SC stake, and the simultaneous donations by four executives at Iransys are representative examples of corporate undervaluation.
In this way, electronic disclosures are a treasure trove of infinite value to value investors, depending on how they are utilized.
It is entirely up to the investor to distinguish between the jade and the stone.
"Never Invest in Stocks Without Knowing About Electronic Disclosures" is a true treasure map that clearly explains how value investors can find treasures in electronic disclosures.
I am confident that this book will serve as a solid foundation for 14 million individual investors.
GOODS SPECIFICS
- Date of issue: July 18, 2024
- Page count, weight, size: 368 pages | 876g | 188*243*23mm
- ISBN13: 9791192488806
- ISBN10: 1192488806
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