
From bare ground to listed 2
Description
Book Introduction
From IPO screening to successful listing! Experience the intense process of entering the stock market firsthand.
[Features of this book]
- The only business novel that covers the entire process from IPO review to post-listing management.
- A book that combines a novel and a practical guide
- A book covering the actual IPO process, including preliminary screening, main screening, and public offering price calculation.
A book that vividly depicts overcoming crises during the listing process, including technology theft lawsuits and media attacks.
- A book that demonstrates investor attraction know-how, including IR roadshows, demand forecasting, and general subscriptions.
- A book that teaches you about post-listing issues, corporate financial strategies, etc.
- A practical guide for both IPO preparation companies and listed company practitioners.
[Features of this book]
- The only business novel that covers the entire process from IPO review to post-listing management.
- A book that combines a novel and a practical guide
- A book covering the actual IPO process, including preliminary screening, main screening, and public offering price calculation.
A book that vividly depicts overcoming crises during the listing process, including technology theft lawsuits and media attacks.
- A book that demonstrates investor attraction know-how, including IR roadshows, demand forecasting, and general subscriptions.
- A book that teaches you about post-listing issues, corporate financial strategies, etc.
- A practical guide for both IPO preparation companies and listed company practitioners.
index
Chapter 7: The Heart of Numbers, the Journey of Listing
Section 1.
Towards Listing: Entering IPO Preparation Phase
Section 2. The First Steps to an IPO: Selecting an Underwriter and Preliminary Diagnosis
Section 3.
The Test of Transparency: Governance, Accounting, and Internal Control
Section 4.
What the Application Says: A Declaration of Vision and Practicality
Chapter 8 At the Threshold of Normality
Section 1.
The Importance of First Impressions: KX Exchange Kickoff Meeting
Section 2.
The Wave of Requests for Supplementation: Endless Proof
Section 3.
Paper Wars: 7th Request for Supplement
Section 4.
Prelude to Counterattack: The Beginning of the Lawsuit
Section 5.
The Trial of the Court: The Unfinished Battle
Section 6.
The Weight of Reality: On-the-Spot Analysis
Section 7.
Exchange Visit: Interview with the CEO
Section 8.
Judgment of Justice: Roar of Victory
Section 9.
The Roar of Approval: A Shout That Breaks the Silence
Chapter 9: The Heat of Public Offering, a Successful Listing
Section 1.
Numbers and Disclosure: Calculating the Offering Price and Submitting the Securities Report
Section 2.
Facing Investors: IR Activities
Section 3.
Market Assessment: Demand Forecasting
Section 4.
Investor Confidence: Successful Subscriptions by General Investors
Section 5.
The Peak of Dreams: The Moment of Listing
Chapter 10: The Next Step in Vision
Section 1.
The Beginning of a New Rule: Changes After Listing
Section 2.
Market Tests: Economic Shocks and Strategic Responses
Section 3.
Evolving toward a hyper-gap: Continuous innovation
Section 4.
New Voyage: A Vision Beyond Miracles
Epilogue: The Unfinished Journey
APPENDIX
Section 1.
Towards Listing: Entering IPO Preparation Phase
Section 2. The First Steps to an IPO: Selecting an Underwriter and Preliminary Diagnosis
Section 3.
The Test of Transparency: Governance, Accounting, and Internal Control
Section 4.
What the Application Says: A Declaration of Vision and Practicality
Chapter 8 At the Threshold of Normality
Section 1.
The Importance of First Impressions: KX Exchange Kickoff Meeting
Section 2.
The Wave of Requests for Supplementation: Endless Proof
Section 3.
Paper Wars: 7th Request for Supplement
Section 4.
Prelude to Counterattack: The Beginning of the Lawsuit
Section 5.
The Trial of the Court: The Unfinished Battle
Section 6.
The Weight of Reality: On-the-Spot Analysis
Section 7.
Exchange Visit: Interview with the CEO
Section 8.
Judgment of Justice: Roar of Victory
Section 9.
The Roar of Approval: A Shout That Breaks the Silence
Chapter 9: The Heat of Public Offering, a Successful Listing
Section 1.
Numbers and Disclosure: Calculating the Offering Price and Submitting the Securities Report
Section 2.
Facing Investors: IR Activities
Section 3.
Market Assessment: Demand Forecasting
Section 4.
Investor Confidence: Successful Subscriptions by General Investors
Section 5.
The Peak of Dreams: The Moment of Listing
Chapter 10: The Next Step in Vision
Section 1.
The Beginning of a New Rule: Changes After Listing
Section 2.
Market Tests: Economic Shocks and Strategic Responses
Section 3.
Evolving toward a hyper-gap: Continuous innovation
Section 4.
New Voyage: A Vision Beyond Miracles
Epilogue: The Unfinished Journey
APPENDIX
Publisher's Review
'From Ground Up to Listing, Part 2' is a business novel that depicts AURION's 13-year journey as a startup, its final attempt at an IPO, and its continued growth after listing.
This book presents a concrete, practical strategy for an IPO, based on the story of Ryu Kang-jun and the IPO TF team, who painstakingly prepared for the preliminary listing review for one year and six months, overcame sophisticated sabotage from competitors, and gained investor trust to successfully enter the stock market.
Chapter 7, "The Heart of Numbers, the Journey to Listing," covers the full-scale preparations for listing, starting with selecting an underwriter and conducting a preliminary diagnosis, followed by transparently reorganizing the governance structure and accounting, and finally, after one year and six months of hard work, submitting a highly polished preliminary listing application.
Chapter 8, "On the Threshold of Normalcy," begins with the kickoff meeting at the KX Exchange, followed by seven requests for supplementation, a paper war, and a fatal crisis in the form of a technology theft lawsuit from rival company Neotech and a media offensive.
However, with digital forensic evidence and the whistleblower's confession, the company achieved a turnaround, successfully passing the on-site inspection and interview with the CEO, and finally receiving preliminary approval for listing.
Chapter 9, "The Heat of Public Offering, a Successful Listing," begins with an IR roadshow targeting global investors after the public offering band is finalized and the securities registration statement is filed.
Ryu Kang-jun's vision, Choi Kang-hyeok's financial strategy, and Lee A-reum's market communication all work in harmony to capture investors' hearts, and after a fierce demand forecast, the Hope IPO secures the top spot.
In the general investor subscription, it recorded an all-time high competition rate, creating the 'AURION Syndrome', and finally successfully entered the stock market by hitting the listing book on the KX Exchange.
In Chapter 10, "The Next Step," the company experiences an overhang issue due to initial investor selling immediately after listing, but achieves growth and profitability that surpasses expectations in 2028 thanks to strong business performance.
In 2029, when the global economic downturn caused stock prices to plummet, the company conducted a strategic stock buyback and took on a new challenge: developing CCUS technology, a fundamental solution to the carbon problem that goes beyond micro-climate control.
At Phuket Workcation 2030, we recharge with our employees, declare a new vision, and set sail for a greater future.
Each section includes a "Practical Guide," allowing you to immediately understand and apply the IPO practical process and post-listing management strategy related to the events in the novel.
This unique structure allows you to first immerse yourself in the novel and then dive deeper into practical learning with a practical guide, allowing you to experience both fun and practicality.
[Topic Summary]
From IPO preparation to successful listing, a practical guide to entering the stock market.
Q1.
What is it about?
- IPO preparation stage and lead manager selection practice
- Methods for reorganizing the governance structure and ensuring accounting transparency
- Practice in calculating public offering prices and preparing securities reports
- IR roadshow, demand forecasting, and general subscription strategy
- Post-listing treasury stock management and overhang response methods
Q2.
Who should read it?
- Representatives and executives of companies preparing for IPO
- A prospective listed company curious about the listing review process
- Anyone who wants to learn IR and investor attraction strategies
- Anyone who wants to know the requirements and procedures for technology special listing
- Anyone who wants to learn IPO practices through interesting stories
This book presents a concrete, practical strategy for an IPO, based on the story of Ryu Kang-jun and the IPO TF team, who painstakingly prepared for the preliminary listing review for one year and six months, overcame sophisticated sabotage from competitors, and gained investor trust to successfully enter the stock market.
Chapter 7, "The Heart of Numbers, the Journey to Listing," covers the full-scale preparations for listing, starting with selecting an underwriter and conducting a preliminary diagnosis, followed by transparently reorganizing the governance structure and accounting, and finally, after one year and six months of hard work, submitting a highly polished preliminary listing application.
Chapter 8, "On the Threshold of Normalcy," begins with the kickoff meeting at the KX Exchange, followed by seven requests for supplementation, a paper war, and a fatal crisis in the form of a technology theft lawsuit from rival company Neotech and a media offensive.
However, with digital forensic evidence and the whistleblower's confession, the company achieved a turnaround, successfully passing the on-site inspection and interview with the CEO, and finally receiving preliminary approval for listing.
Chapter 9, "The Heat of Public Offering, a Successful Listing," begins with an IR roadshow targeting global investors after the public offering band is finalized and the securities registration statement is filed.
Ryu Kang-jun's vision, Choi Kang-hyeok's financial strategy, and Lee A-reum's market communication all work in harmony to capture investors' hearts, and after a fierce demand forecast, the Hope IPO secures the top spot.
In the general investor subscription, it recorded an all-time high competition rate, creating the 'AURION Syndrome', and finally successfully entered the stock market by hitting the listing book on the KX Exchange.
In Chapter 10, "The Next Step," the company experiences an overhang issue due to initial investor selling immediately after listing, but achieves growth and profitability that surpasses expectations in 2028 thanks to strong business performance.
In 2029, when the global economic downturn caused stock prices to plummet, the company conducted a strategic stock buyback and took on a new challenge: developing CCUS technology, a fundamental solution to the carbon problem that goes beyond micro-climate control.
At Phuket Workcation 2030, we recharge with our employees, declare a new vision, and set sail for a greater future.
Each section includes a "Practical Guide," allowing you to immediately understand and apply the IPO practical process and post-listing management strategy related to the events in the novel.
This unique structure allows you to first immerse yourself in the novel and then dive deeper into practical learning with a practical guide, allowing you to experience both fun and practicality.
[Topic Summary]
From IPO preparation to successful listing, a practical guide to entering the stock market.
Q1.
What is it about?
- IPO preparation stage and lead manager selection practice
- Methods for reorganizing the governance structure and ensuring accounting transparency
- Practice in calculating public offering prices and preparing securities reports
- IR roadshow, demand forecasting, and general subscription strategy
- Post-listing treasury stock management and overhang response methods
Q2.
Who should read it?
- Representatives and executives of companies preparing for IPO
- A prospective listed company curious about the listing review process
- Anyone who wants to learn IR and investor attraction strategies
- Anyone who wants to know the requirements and procedures for technology special listing
- Anyone who wants to learn IPO practices through interesting stories
GOODS SPECIFICS
- Date of issue: November 6, 2025
- Page count, weight, size: 288 pages | 153*224*20mm
- ISBN13: 9791167844415
- ISBN10: 1167844416
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카테고리
korean
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