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From bare ground to listed 1
From bare ground to listed 1
Description
Book Introduction
Read it like a novel, learn it like practice! This book will help you acquire entrepreneurial know-how.

[Features of this book]
- A book that combines a novel and a practical guide
- A book filled with practical know-how, including prototypes, tips, and attracting investment.
A book that vividly portrays the reality of entrepreneurship through vivid characters.
- A book that provides specific examples of overcoming early crises.
- A book that teaches step-by-step financing strategies
- A practical guide for both aspiring entrepreneurs and startup practitioners.

index
Prologue: A Resolution Sprung from the Edge of Despair

Chapter 1: The Spark, the Beginning of Innovation
Section 1.
A Resignation Letter and a New Dawn: The Courage to Let Go of the Familiar
Section 2.
First Companion: In Search of CTO Seo Yu-jin, a 'Genius Developer'
Section 3.
Brewing Hope: The First Prototype Blooms in the Palm of Your Hand

Chapter 2: The Wall of Reality and the First Step
Section 1.
Finding Your Way Through the Maze: Knocking on the Door of Government Support
Section 2.
Mentor's Advice: First Steps to Attracting Investment
Section 3.
The arduous investment journey: Proving on stage and signing the first investment contract.
Section 4.
The Threshold of Selection: The TIPS Program and Beyond
Section 5.
Prototype Advancement: Overcoming the Crisis
Section 6.
Crazy Ideas, Now Real: PoC Success and Technology Proof

Chapter 3: The CFO's Joining Forces: The Clash Between Vision and Reality
Section 1.
A New Door Opens: Attracting Pre-A Investment
Section 2.
Facing a Cold Wall: Failing to Recruit Key Talent
Section 3.
Choi Kang-hyuk Joins: Series A Funding Secured
Section 4.
Dissonance: Numbers, Technology, and Clashing Eyes
Section 5.
The Waves of Strategy: A Blueprint for Uncertainty

Chapter 4 Market Response and Expansion
Section 1.
The Power of Story: Uncovering the Puzzle Pieces
Section 2.
Stepping into the Market: The Fifth Person Joins
Section 3.
Opening the Market: Contract Performance
Section 4.
Growing Pains: Our First Production Partnership
Section 5.
Beyond the Crisis: Proof of Cooperation
Section 6.
Market Spotlight: Success and Shadow

Chapter 5: The Giant Shadow and the Shaking Vision
Section 1.
The Invisible Hand: Seeds of Conspiracy
Section 2.
Shaky Balance: Divisiveness and Internal Fissures
Section 3.
The explosion of conflict: on the digital battlefield
Section 4.
A Dangerous Proposal: The Shadow of Temptation
Section 5.
The Trouble of Genius: The Crossroads of Temptation and Faith
Section 6.
Clue to the Truth: Light in the Darkness
Section 7.
Leadership on the Brink: Rebuilding Trust
Section 8.
Tech Steal: Preparing for the Strike

Chapter 6: Transition from Crisis
Section 1.
Beyond the Wall of Production: The Recurrence of Growing Pains
Section 2.
A Vision of 100 Billion Won: Knocking on the Funding Door
Section 3.
M&A: Kim Min-ji, the Leader of Integration
Section 4.
Mergers vs. Acquisitions: A Strategic Choice
Section 5.
Technology and People: Conditions for Acquisition
Section 6.
Challenges Beyond Borders: Going Global
Section 7.
Global Transformation: Emergency
Section 8.
A name we created together: stock options, and our company.

Publisher's Review
'From Ground Up to Listing, Part 1' is a business novel that depicts the growth of Ryu Kang-jun, who left a stable large company to start his own business, and his startup AURION.
It presents concrete methods for entrepreneurial survival through stories of overcoming realistic challenges faced by early-stage startups one by one.

Chapter 1, "Spark, the Beginning of Innovation," follows Ryu Kang-jun, who leaves behind a stable life and steps toward an unknown vision. He meets genius developer Seo Yu-jin and completes his first prototype in the palm of his hand, lighting a small spark of miracle that will change the world.
In Chapter 2, "The Wall of Reality and the First Step," we successfully attract our first investment and get selected for TIPS with the support of our mentor, CEO Jeong Myeong-su, and SeedBoost amidst the cold market's rejection and financial difficulties. We then secure a PoC opportunity through our former boss and turn our potential into reality.
In Chapter 3, "The CFO Joins, the Clash of Vision and Reality," the company secures a 3 billion won Pre-A investment from L-Energy, but faces a crisis with a burn rate of 90%.
After much deliberation, Ryu Kang-jun succeeds in securing a 10 billion won Series A investment with CFO Kang-hyeok Choi, who was recruited. However, a philosophical clash begins between CTO Seo Yu-jin, who pursues technological perfection, and CFO Kang-hyeok Choi, who emphasizes market share, and Ryu Kang-jun makes the difficult choice of a 'market entry first' strategy.
In Chapter 4, "Market Response and Expansion Development," we complete the organization by recruiting Marketing Director Lee A-reum and Sales Director Lee Hyeon-su, and close the first contract with a groundbreaking free trial strategy.
Production bottlenecks are overcome with OEM partnerships, but success attracts the attention of market leader Neotech CEO Oh Yoon-seo.
In Chapter 5, "The Giant Shadow and the Shaking Vision," internal conflicts escalate due to conspiracies between rival companies Neotech and GTS, and the company faces the threat of losing key personnel and technology.
Ryu Kang-jun uncovers the truth, rebuilds the team's trust, and overcomes the crisis head-on.

Chapter 6: "Crisis Transition": Overcoming the growing pains of "Crisis Transition," we successfully secured KRW 100 billion in funding through Fast Innovation M&A and entered the US market through a three-way joint venture with L-Energy, achieving KRW 94.7 billion in annual sales and attracting KRW 65 billion in pre-IPO investment.

Each section is followed by a "Practical Guide," allowing you to immediately understand and apply the practical processes and strategies associated with the novel's events in the field.
This unique structure allows you to first immerse yourself in the novel and then dive deeper into practical learning with a practical guide, allowing you to experience both fun and practicality.

[Topic Summary]

Mastering the Early Stages of a Startup: A Practical Guide to Surviving a Startup

Q1.
What is it about?
- Prototype development and PoC technology verification
- Investment attraction process
- Utilization of private programs and TIPS selection strategies
- Market entry strategy and customer acquisition know-how
- How to overcome crises and resolve internal conflicts
- Securing production capacity and global expansion through M&A

Q2.
Who should read it?
- Those who are preparing to start a business and want to know the specific initial process
- Aspiring entrepreneurs who are curious about the investment attraction strategy at each stage.
- Anyone who wants to learn how to use the acceleration and TIPS programs
- Anyone who wants to know about the realistic crises and solutions of startups
- Company representatives who want to know about growth strategies through M&A
- Those who want to learn entrepreneurship practices through interesting stories
GOODS SPECIFICS
- Date of issue: November 6, 2025
- Page count, weight, size: 424 pages | 153*224*30mm
- ISBN13: 9791167844408
- ISBN10: 1167844408

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