The Birth of a Business Model
 |
Description
Book Introduction
“Business model innovation and survival tips are all in this book!” The structure of an innovative business model that I couldn't understand even after reading hundreds of business books Understand it with one business model canvas! Reinvent your business today with the Business Model Canvas! Whether you're planning a new business or seeking a new path for your existing one, the reality is that it can be overwhelming to know where and what to start. You can't just read leadership books, and books like "startup theory" and "how to write a business plan" are detailed, but they only cover a very narrow area. "The Birth of a Business Model" is a must-read management book for those struggling with these concerns. It is the business model bible that has been popular with aspiring entrepreneurs in Silicon Valley and around the world for the past 10 years. This book contains all the practical knowledge necessary to design and implement a reasonable yet excellent business model, encompassing all the elements that make up a business, such as "business planning for startups," "planning for new businesses and niche markets," "building an organizational culture of innovation and creativity," "analyzing the marketability and feasibility of business items," and "designing customer-focused marketing and distribution models." "What business reality are we in now? What models are each company building? What and where should we change, and how should we think about it? Is this idea truly feasible? Where and what needs to be strengthened to transform it into a concrete business?" This book will provide clear answers to these questions. |
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Preview
index
[1] Canvas _ Business Model Canvas
Definition _ Definition of a business model
The 9 Building Blocks
The Business Model Canvas
[2] Patterns _ Successful Business Model Patterns
Unbundling Business Models _ Unbundling
The Long Tail
Multi-Sided Platforms
FREE as a Business Model _ 'Free' Business Model
Open Business Models _ 'Open' Business Models
[3] Design _ Business Model Design
Customer Insights
Ideation _ Ideation
Visual Thinking
Prototyping _ Prototyping
Storytelling _ Storytelling
Scenarios _ Scenarios
[4] Strategy _ Innovative Business Model Strategy
Business Model Environment _ Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy _ Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
[5] Process _ Business Model Design Process
Business Model Design Process _ Business Model Design Process
● Outlook
Outlook _ Advanced
● Afterword
How was this book created?
References
Definition _ Definition of a business model
The 9 Building Blocks
The Business Model Canvas
[2] Patterns _ Successful Business Model Patterns
Unbundling Business Models _ Unbundling
The Long Tail
Multi-Sided Platforms
FREE as a Business Model _ 'Free' Business Model
Open Business Models _ 'Open' Business Models
[3] Design _ Business Model Design
Customer Insights
Ideation _ Ideation
Visual Thinking
Prototyping _ Prototyping
Storytelling _ Storytelling
Scenarios _ Scenarios
[4] Strategy _ Innovative Business Model Strategy
Business Model Environment _ Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy _ Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
[5] Process _ Business Model Design Process
Business Model Design Process _ Business Model Design Process
● Outlook
Outlook _ Advanced
● Afterword
How was this book created?
References
Detailed image
Into the book
A business model is a rational and systematic description of how an organization creates, delivers, and captures value.
--- From "Chapter 1 Canvas_ 〈Definition of Business Model〉"
Mobile carriers have begun unbundling their businesses.
Traditionally, they competed on network quality, but now they share networks with competitors or outsource network operations to equipment manufacturers.
The reason is that they now realize that their most important asset is not the network, but the company's brand --- from 「Chapter 2 Patterns_ 〈Unbundling〉」
There are several patterns that can make a free product or service a viable business model.
Some typical free patterns are in the form of 'advertisements' based on the multi-sided platform patterns we saw earlier.
Another pattern is the so-called Free+Premium model, where basic services are provided free of charge and fees are charged for the subsequent services.
This has become popular as the digitalization of products and services has increased due to the development of the Internet.
--- From "Chapter 2 Patterns_ 〈'Free' Business Model〉"
This refers to a business model pattern that induces continuous purchase of products/services by offering low prices or initial free provision.
This pattern is also known as the 'loss leader' or 'razor&blades' model.
A 'bait product' is a product that is initially provided free of charge or at a low price with a subsidy or at a loss, with the intention of generating profits from subsequent purchases.
'Razor-Blade' is a business model popularized by King Gillette, the inventor of the disposable razor.
--- From "Chapter 2 Patterns_ 〈Bait Strategy〉"
Apple's iPod is a prime example.
Apple has figured out that real users aren't really interested in the player itself.
What consumers really want is to be able to conveniently and easily search for, download, and listen to digital content like music.
And as long as you provide perfect service, I'm willing to open my wallet.
In fact, at the time, it was considered normal to consume digital content through illegal downloads.
So Apple's view that consumers would be willing to pay for digital music was unique.
--- From "Chapter 3 Design_ 〈Creating a Business Model Based on Customer Insights〉"
Most industries are characterized by a dominant business model.
But this phenomenon is changing rapidly.
Today, there are more choices available when designing new business models.
Moreover, multiple business models compete in the same market.
The boundaries between industries are also collapsing or disappearing entirely.
--- From "Chapter 3 Design_ 〈Generating New Business Model Ideas〉"
The pharmaceutical industry is in dire need of innovative business models.
There are several reasons.
Research productivity at major companies has been on a downward trend in recent years.
Pharmaceutical companies are struggling to develop and market popular new drugs, the backbone of their business.
At the same time, the patents of numerous drugs that have served as cash cows are expiring.
This means that the profits guaranteed by the drug are transferred to generic drug manufacturers.
Gaps in the production pipeline and evaporating profits are the concerns that plague pharmaceutical companies.
--- From "Chapter 3 Design_ 〈Future Scenario〉"
Around the world, bold challengers with vision and a desire to change the landscape are creating innovative business models as entrepreneurs or members of organizations.
The challenge for entrepreneurs starting their own business is to design and successfully implement a new business model.
Established organizations, on the other hand, face the difficult challenge of how to implement and manage new models while maintaining their current business.
Business researchers such as Constantine Markides, Charles O'Reilly III, and Michael Tushman have referred to organizations that successfully meet these challenges as "ambidextrous organizations."
--- From "Chapter 1 Canvas_ 〈Definition of Business Model〉"
Mobile carriers have begun unbundling their businesses.
Traditionally, they competed on network quality, but now they share networks with competitors or outsource network operations to equipment manufacturers.
The reason is that they now realize that their most important asset is not the network, but the company's brand --- from 「Chapter 2 Patterns_ 〈Unbundling〉」
There are several patterns that can make a free product or service a viable business model.
Some typical free patterns are in the form of 'advertisements' based on the multi-sided platform patterns we saw earlier.
Another pattern is the so-called Free+Premium model, where basic services are provided free of charge and fees are charged for the subsequent services.
This has become popular as the digitalization of products and services has increased due to the development of the Internet.
--- From "Chapter 2 Patterns_ 〈'Free' Business Model〉"
This refers to a business model pattern that induces continuous purchase of products/services by offering low prices or initial free provision.
This pattern is also known as the 'loss leader' or 'razor&blades' model.
A 'bait product' is a product that is initially provided free of charge or at a low price with a subsidy or at a loss, with the intention of generating profits from subsequent purchases.
'Razor-Blade' is a business model popularized by King Gillette, the inventor of the disposable razor.
--- From "Chapter 2 Patterns_ 〈Bait Strategy〉"
Apple's iPod is a prime example.
Apple has figured out that real users aren't really interested in the player itself.
What consumers really want is to be able to conveniently and easily search for, download, and listen to digital content like music.
And as long as you provide perfect service, I'm willing to open my wallet.
In fact, at the time, it was considered normal to consume digital content through illegal downloads.
So Apple's view that consumers would be willing to pay for digital music was unique.
--- From "Chapter 3 Design_ 〈Creating a Business Model Based on Customer Insights〉"
Most industries are characterized by a dominant business model.
But this phenomenon is changing rapidly.
Today, there are more choices available when designing new business models.
Moreover, multiple business models compete in the same market.
The boundaries between industries are also collapsing or disappearing entirely.
--- From "Chapter 3 Design_ 〈Generating New Business Model Ideas〉"
The pharmaceutical industry is in dire need of innovative business models.
There are several reasons.
Research productivity at major companies has been on a downward trend in recent years.
Pharmaceutical companies are struggling to develop and market popular new drugs, the backbone of their business.
At the same time, the patents of numerous drugs that have served as cash cows are expiring.
This means that the profits guaranteed by the drug are transferred to generic drug manufacturers.
Gaps in the production pipeline and evaporating profits are the concerns that plague pharmaceutical companies.
--- From "Chapter 3 Design_ 〈Future Scenario〉"
Around the world, bold challengers with vision and a desire to change the landscape are creating innovative business models as entrepreneurs or members of organizations.
The challenge for entrepreneurs starting their own business is to design and successfully implement a new business model.
Established organizations, on the other hand, face the difficult challenge of how to implement and manage new models while maintaining their current business.
Business researchers such as Constantine Markides, Charles O'Reilly III, and Michael Tushman have referred to organizations that successfully meet these challenges as "ambidextrous organizations."
--- From "Chapter 4 Strategy_ 〈Management of Multiple Business Models〉"
Publisher's Review
The business model bible that has captivated Silicon Valley and aspiring entrepreneurs around the world for the past decade!
"If you were a manager at a top-tier company tasked with a new business plan, what book would you consult right now? If you were preparing to start a business, what book would you consult to assess its viability and develop a complete plan?" This book stems from these very questions.
The authors, Alexander Osterwalder and Jes Pignuer, professors at the University of Lausanne in Switzerland, were asked to write a book that would serve as an innovative tool for designing, reviewing, and planning 'business models'.
To this end, the authors launched a closed blog with 470 experts from 45 countries, and through online discussions and debates as well as several on-site workshops, they developed a "visual worksheet" that covers the conception, design, planning, and execution of a business model.
And after three years of research, “The Birth of a Business Model” was completed.
The book rose to number one on Amazon's Business category immediately after its release, and has held the top spot for over 40 weeks.
The Business Model Series, also known as The Birth of a Business Model, The Birth of a Business Idea, and The Invincible Company (published by Geun-gan), has sold over 2 million copies over the past 10 years and is considered one of the most remarkable business series in history.
This series contains a business toolkit for pioneering new business models and achieving sustainable profitability, from the most innovative startups to cutting-edge enterprises.
It encompasses practical knowledge that enables readers to design and implement rational yet excellent business models, making it more useful in real-world situations.
Sketch a new map for your business with the 1-page Business Model Canvas!
Readers who wonder why this book, which deals with the somewhat unfamiliar field of 'business models', has received such rave reviews for so long will understand the reason just by looking at the single 'business model canvas' presented in the book.
This is because the essence of business, which I could never understand even after reading hundreds of books on customer management, business planning, distribution and marketing, management, and business administration, is contained in this one page.
This book consists of a total of five chapters.
Chapter 1 defines the Business Model Canvas, a key tool for analyzing and designing business models.
Chapter 2 examines the patterns of key business models based on concepts developed by business thinkers.
Chapter 3 covers techniques that can help you design a business model.
Chapter 4 examines strategy through the lens of the business model.
Chapter 5 explores the process required to design innovative business models, encompassing concepts, techniques, and tools.
In addition, it suggests how to utilize the five preceding business models for future prospects and provides a method for deriving actual business models.
This book, which contains the essence of business, which readers have never been able to understand even after reading hundreds of books on customer management, business planning, distribution and marketing, management, and business administration, will allow readers to clearly understand what business is, what weapons they use, to whom they sell what value.
When pioneering a new business area or conceiving a new venture, this framework will also equip you with the ability to review its feasibility, feasibility, strengths, and weaknesses.
How to Use the Business Model Canvas 200%!
This book has many uses.
First, it can be used as a key evaluation and planning framework in the incubation process of various new businesses being promoted in various regions and industrial groups.
Because there are a variety of tools available to help you determine and verify whether your idea is just good or whether it's actually a viable business.
Conversely, for anyone preparing to start a business, from existing businesses planning a new venture to small and medium-sized businesses to self-employment, this textbook can help them check whether their model is viable as a business and further refine their plans.
In addition to the basic framework, it also includes a variety of visual and practical tools for brainstorming, organizing, and reviewing each business area, helping you improve vulnerabilities in existing businesses and explore new avenues.
Additionally, a variety of cutting-edge creative tools, including ideation, empathy mapping, visual thinking, storytelling, and scenario planning, are introduced in an easy-to-use manner, providing a practical guide not only for business planning but also for fostering imagination and innovation.
I consider this book to be my best reference.
There is an endless amount of content that can be used over and over again.
- Amazon reader BoraBora
A business masterpiece that was essential but never made it into a book.
- Amazon reader Tuggy
A useful book not only when creating new business models, but also when you are desperate for ideas.
- Amazon reader Steven Lam
A book that is easy and straightforward, and that doesn't lose its fun until the very end.
- Amazon reader Ali Ivmark
For anyone in business, this is an amazing book that will give you a lot to think about.
- Amazon reader Sundar Sethuraman
It makes you rethink your entire approach to the market.
- Amazon reader John Roberts
By far the best business book I've ever read!
- Amazon Reader JRod
A must-read for businesspeople, office workers, and even the self-employed.
- Amazon Reader Fadi ELCHAMI
An expensive MBA course came to me wearing a fancy designer suit.
- Amazon reader Reuben Rail
Finally, the book we need now is finally here!
-_Amazon Reader J.
Stevenson
"If you were a manager at a top-tier company tasked with a new business plan, what book would you consult right now? If you were preparing to start a business, what book would you consult to assess its viability and develop a complete plan?" This book stems from these very questions.
The authors, Alexander Osterwalder and Jes Pignuer, professors at the University of Lausanne in Switzerland, were asked to write a book that would serve as an innovative tool for designing, reviewing, and planning 'business models'.
To this end, the authors launched a closed blog with 470 experts from 45 countries, and through online discussions and debates as well as several on-site workshops, they developed a "visual worksheet" that covers the conception, design, planning, and execution of a business model.
And after three years of research, “The Birth of a Business Model” was completed.
The book rose to number one on Amazon's Business category immediately after its release, and has held the top spot for over 40 weeks.
The Business Model Series, also known as The Birth of a Business Model, The Birth of a Business Idea, and The Invincible Company (published by Geun-gan), has sold over 2 million copies over the past 10 years and is considered one of the most remarkable business series in history.
This series contains a business toolkit for pioneering new business models and achieving sustainable profitability, from the most innovative startups to cutting-edge enterprises.
It encompasses practical knowledge that enables readers to design and implement rational yet excellent business models, making it more useful in real-world situations.
Sketch a new map for your business with the 1-page Business Model Canvas!
Readers who wonder why this book, which deals with the somewhat unfamiliar field of 'business models', has received such rave reviews for so long will understand the reason just by looking at the single 'business model canvas' presented in the book.
This is because the essence of business, which I could never understand even after reading hundreds of books on customer management, business planning, distribution and marketing, management, and business administration, is contained in this one page.
This book consists of a total of five chapters.
Chapter 1 defines the Business Model Canvas, a key tool for analyzing and designing business models.
Chapter 2 examines the patterns of key business models based on concepts developed by business thinkers.
Chapter 3 covers techniques that can help you design a business model.
Chapter 4 examines strategy through the lens of the business model.
Chapter 5 explores the process required to design innovative business models, encompassing concepts, techniques, and tools.
In addition, it suggests how to utilize the five preceding business models for future prospects and provides a method for deriving actual business models.
This book, which contains the essence of business, which readers have never been able to understand even after reading hundreds of books on customer management, business planning, distribution and marketing, management, and business administration, will allow readers to clearly understand what business is, what weapons they use, to whom they sell what value.
When pioneering a new business area or conceiving a new venture, this framework will also equip you with the ability to review its feasibility, feasibility, strengths, and weaknesses.
How to Use the Business Model Canvas 200%!
This book has many uses.
First, it can be used as a key evaluation and planning framework in the incubation process of various new businesses being promoted in various regions and industrial groups.
Because there are a variety of tools available to help you determine and verify whether your idea is just good or whether it's actually a viable business.
Conversely, for anyone preparing to start a business, from existing businesses planning a new venture to small and medium-sized businesses to self-employment, this textbook can help them check whether their model is viable as a business and further refine their plans.
In addition to the basic framework, it also includes a variety of visual and practical tools for brainstorming, organizing, and reviewing each business area, helping you improve vulnerabilities in existing businesses and explore new avenues.
Additionally, a variety of cutting-edge creative tools, including ideation, empathy mapping, visual thinking, storytelling, and scenario planning, are introduced in an easy-to-use manner, providing a practical guide not only for business planning but also for fostering imagination and innovation.
I consider this book to be my best reference.
There is an endless amount of content that can be used over and over again.
- Amazon reader BoraBora
A business masterpiece that was essential but never made it into a book.
- Amazon reader Tuggy
A useful book not only when creating new business models, but also when you are desperate for ideas.
- Amazon reader Steven Lam
A book that is easy and straightforward, and that doesn't lose its fun until the very end.
- Amazon reader Ali Ivmark
For anyone in business, this is an amazing book that will give you a lot to think about.
- Amazon reader Sundar Sethuraman
It makes you rethink your entire approach to the market.
- Amazon reader John Roberts
By far the best business book I've ever read!
- Amazon Reader JRod
A must-read for businesspeople, office workers, and even the self-employed.
- Amazon Reader Fadi ELCHAMI
An expensive MBA course came to me wearing a fancy designer suit.
- Amazon reader Reuben Rail
Finally, the book we need now is finally here!
-_Amazon Reader J.
Stevenson
GOODS SPECIFICS
- Date of issue: May 11, 2021
- Format: Hardcover book binding method guide
- Page count, weight, size: 288 pages | 856g | 240*187*20mm
- ISBN13: 9791162542125
- ISBN10: 1162542128
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