The core of this book is the sales map.
This book tells you how much each location and franchise sells.
In that respect, I boldly used the name ‘Jeongdapji’.
But if you just look at the correct answer, your skills won't improve.
So, let's take a look at the answer key after understanding the basic concepts of how to conduct a commercial area analysis, where to start a business, and what kind of commercial building to purchase.
And let's also address some common misconceptions about good location.
--- From "Even in the worst commercial districts, there are good locations"

I opened a convenience store believing in the effective demand, not the floating population, and after 5 years, I was running a business in my own store. I could pay the interest by receiving it from the store next door, and since business was going well, the threshold for bank branches was low, and the franchise headquarters also provided support.
I bought the store without spending a single penny of my own money and I don't even have to pay interest.
Moreover, since there is a police station right in front, robbers do not even come near the area.
If you envy this case, please listen carefully to what I am about to say.

For reference, this store is a very low-priced, high-quality store with a daily floating population of 500, over 400 in-store customers, and daily sales of well over 2 million won.
This one picture doesn't do it justice, but I think it at least explains it.
That ‘a location with a lot of floating population is not a good location’ is not true.
--- From "Don't be fooled by the floating population"

So, how can we avoid these losses? The transferor also takes into account the fact that the transferee will want to see the sales data.
So, it is not uncommon to falsify sales figures through POS manipulation that lasts from several months to as long as a year.
Therefore, the assignee must request 'purchase data' rather than 'sales data'.
For example, if it's a bakery, they ask for one year's worth of purchase data, and you can consider sales to be about 150% of that purchase data.
You can figure out the cost ratio and calculate it backwards through various franchise analysis data that will be introduced in the future.
--- From "Ask for purchase data rather than sales data"

So, what about Baskin-Robbins' profits, even after deducting the store rental costs (the sum of the deposit and key money), which amount to 150 million won? How much monthly rent can the landlord collect? Let's examine them one by one.
Let’s look at the map in [Figure 2-5].
Looking at the number of apartment units surrounding Paris Baguette, there are well over 7,000 households.
If Paris Baguette monopolized this large generation without competition, its sales would be enormous.
But is that really the case in the retail business environment?
There are some competing points that are not marked on the map, so please take note of that.
Let's just analyze the current sales and the resulting profit and loss.
There will be countless sales analysis data coming out in the future, so let's put off studying it for a while.
Paris Baguette's Seohyeon-dong branch in Bundang is expected to have monthly sales of 75 million won.
A simple analysis of the profits and losses is as shown in [Table 2-4].
--- From "How much profit will Paris Baguette and Baskin Robbins make?"

This time, let's take a look at Isu Station.
Before that, let me ask you, the readers, one thing.
Which commercial district is better, Isu Station or Naebang Station? Any reader who has driven through either area, even once, will likely say Isu Station.
Of course, real estate prices are much more expensive near Isu Station.

However, when investing in commercial properties or starting a business, location is more important than the commercial district.
It's not the area that matters, it's the location within the area that matters.
Let’s analyze the location of Kimgane Kimbap Isu Station branch by looking at [Figure 2-11].
First of all, there are no elementary, middle, or high schools within the commercial district.
If so, there will not be many places with children in elementary, middle, and high school within the effective demand.
There would have been almost no school districts within the commercial district.

Moreover, the main effective demand for the location will be people living in residential areas including Bangbae Lotte Castle Apartments.
However, if you analyze the route as indicated by the blue solid line on the map, you get disappointing results.
--- From "The Crucial Difference Between a Kimbap Restaurant and a Tteokbokki Restaurant"

Let’s look at [Figure 3-1].
On the map, there are 7-Eleven Bongcheon 2, an affiliate of Lotte Group, and CU Gwanak Naksung, an affiliate of Bogwang Group.
How will these two locations perform? Will they be similar or different? This is where countless debates arise during store development.
In other words, the question is whether to open a branch on the main street or inside.
If you open a convenience store on the main street, it will look neat at first glance.
Visibility is good and there are usually a lot of people passing through.
On the other hand, the rent is expensive, and above all, I am worried that if a competitor opens in the alley, I will lose my sales.

Meanwhile, the stores in the back alley have the opposite problem.
It lacks a nice taste, has poor visibility, and has a low foot traffic.
But it also seems like it could give them a competitive edge by (in industry terms) tapping into internal demand.
However, it is questionable whether business can be done with only internal demand.
Moreover, since there are fewer people passing through, the commercial district feels less active than the main street.
It is a difficult location for a beginner to decide on.

Let's narrow it down to 2017 or mid-2018.
At that time, the daily sales of the 7-Eleven Bongcheon 2nd branch on the main street were around 1.8 million won.
And the CU Gwanak Naksung branch seemed to be slightly higher at around 2 million won.
The exact rent is unknown, but anyone can tell that the space at the 7-Eleven Bongcheon 2nd branch on the main street is more expensive.
But why are sales higher at CU Gwanak Naksung branch?

--- From "Convenience stores, is it better to be on the main street or in an alley?"