The era where consumption becomes a profession is coming!
Prosumer Marketing Success Strategies: Earn Money While Spending

"Consumption is a Job" depicts the economic changes in our society through the eyes of an economist, and in line with this, strongly proposes participatory consumers, or "prosumers," as "work" rather than "jobs."
A prosumer is someone who spends money and earns money by not only being a consumer but also acting as a producer and distributor.
The author shares a successful strategy for becoming a prosumer, a promising career, and examines the essentials for achieving both financial and temporal freedom.

The plain fact is that far more jobs will disappear than will be created.
As a natural consequence, we will be living in a world where mass unemployment will persist for some time to come.
Therefore, it is not important what kind of job you get, but what kind of work you do that is more important.
In this world, human intelligence and artificial intelligence may be fierce competitors, clashing and opposing each other, but they can also be partners who open up a new world through complementation and cooperation.
Perhaps artificial intelligence is better suited to 'high tech' jobs, that is, jobs that utilize cutting-edge technology, while human intelligence is better suited to 'high touch' jobs, that is, jobs that serve as a bridge between humans.

So what should we do going forward? What should our children be interested in as they grow up? What role and responsibility should the current generation of parents play in shaping the future of their children? How deeply are we approaching this issue, which no one can avoid? I wrote this book to answer these questions and explore alternatives.
It is incredibly frightening to knock on the door of a future world where you have no idea what it will look like.
But I believe that as we continue to make these attempts, we will be able to glimpse the future through the cracks in the door that are gradually opening.
I believe that there is no greater honor than if I can be of some help to the future lives of readers through my attempts to diagnose the future and suggest my own prescription, even if it is only a small one.
--- p.8-9

Even individuals cannot just stamp their feet and do nothing.
Perhaps the ones who will be hit hardest are the uncompetitive individuals.
In the future, individuals who can read and understand the changes in future society will do well.
Now, individuals with even a modest level of competitiveness may be assigned only tasks that fall short of expectations.
There may be no jobs at all, or only minimum wage jobs may be available.
Things may be okay now, but in 20 years, you will face an environment that has changed beyond recognition.

No matter what government comes into power, it will be impossible to avoid the current high unemployment.
Rather than just blaming the government, it is more important for individuals to read the trends of the times and prepare in advance.
As history has always shown, when the world changes, some people fall while others rise.
Everyone is aware of the changes in the world.
However, the way people deal with things is different between those who try to ignore it and those who try to face it head on.
For those who try to avoid it, a dead end will likely appear, but for those who try to overcome it, a new path will appear.
Accordingly, each person's destiny will take a very different path.
--- p.75-76

We all face a point at which we must retire from what we are doing now.
Retirement can also be involuntary, imposed by others.
But I could also declare my own retirement.
Retirement from work, whether voluntary or involuntary, is undoubtedly a major turning point in life.
But retiring from work doesn't mean retiring from life.
Until we die, we must live in perpetual active service.
Life after retirement is divided into two paths.
One is the life that one faces after being forced to retire without any particular plan.
This is the most difficult time.
Life will only become more and more miserable unless someone continues to lend a helping hand.
Another is to choose retirement myself and take charge of the life I want.
So how exactly can such a life be achieved? Let's explore the specific methods now.

This inevitably has implications for the future of jobs.
The jobs we will be working in in the 21st century are different in many ways from the jobs we had in the 20th century.
Only by understanding these trends and flows can we figure out how to make a living in this new world while simultaneously pursuing the financial and temporal freedom we dream of.
We must not overlook the possibility that unexpected opportunities may arise in fields that were previously unimaginable.
Because a very attractive job could be created for me there.
--- p.120-121

In order to integrate consumption into marketing, an understanding of network marketing must come first.
Because, in our society, there is no other business that has been as popular as network marketing.
Although network marketing is one of the existing marketing methods, some people turn their heads at the mere mention of its name, and the majority of people have a very negative view of network marketing.
There's a good reason for that.

First of all, many people still do not properly distinguish between legitimate network marketing and illegal pyramid schemes.
Illegal pyramid schemes are a terrifying criminal activity that exploits the unique organizational structure of network marketing to cause enormous financial losses to people and even destroy families and relationships.
In the past, many people have suffered financial and emotional damage due to these illegal pyramid schemes.
Also, through stories told by these victims, people around them know that it is an illegal pyramid scheme, network marketing, or something like that.
Due to these biases and misunderstandings, network marketing has a very strong negative image.
--- p.145-146

Rather than thinking that the prime of your life has already passed or has not yet arrived, think of this moment as the highlight of your life and establish today as a time that cannot be wasted.
I live my life thinking that this is the peak of my life, so would I want to waste this time carelessly?
Wouldn't you try to design your time to be more valuable and meaningful?
I believe that such efforts themselves serve as midwives who make today's life enjoyable and fun.
I think today could be the prime of anyone's life.
If each day like that continues, the prime of life can continue from now until death.
Anyone can live their present and future lives more valuable and fulfilling than ever before, if they put their mind to it.

In addition, if you live with the added bonus of financial freedom and time freedom, what life could be more beautiful and blessed than that?
If we are building a wealth replication system right now to achieve such economic freedom, wouldn't that in itself be a satisfying life?
And wouldn't it be the icing on the cake if, rather than spending all my time trading it all for money, I could give myself time to become a better me?
Why can't we live like that?
Can't we all live that way, depending on our own will?
Isn't the reason we came to this world to live like this, finish our picnic, and return to our noble and humble lives with a carefree heart?
--- p.226-227

--- p.226-227