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I do business even though I have no money.
I do business even though I have no money.
Description
Book Introduction
Get ready to quit your job and start your own business right now!

Recently, various stories have been circulating about the future of individuals, such as the 100-year lifespan era, the three acts of life, the era of early retirement, and the rise-and-fall chicken restaurant.
As human lifespans increase, this means that a person's life will no longer consist of just one job and one retirement.
Here, Fraser Doherty, known as Britain's most famous businessman, presents future-ready strategies for those preparing for a new tomorrow.
This is the so-called '48-hour startup project', which starts with minimal time and money.
Doherty is a 30-something businessman who became a millionaire by creating a global brand from ordinary items such as beer, jam, and coffee, and who has shown exceptional business acumen and been recognized by the British royal family.
In "I Start a Business Even Without Money," he provides a roadmap through the 48-hour startup project that allows anyone to stably complete "my own business" with little cost and effort, and even design a second career that will last a lifetime.


Author Fraser Doherty says that 'business' is the best alternative that allows for a life of freedom from money and time, and the ability to work independently according to one's beliefs.
However, he was puzzled when he saw people who were already seasoned business people with a strong passion for business but hesitated to put it into action.
Why do people keep repeating the desire to start a business but never jump into it? He spoke at over 500 startup conferences in 27 countries and, through meeting people, realized that the main reason people hesitate to start a business is the burden of high costs and risks.


"I Start a Business Even If I Have No Money" is based on the author's true story of how he launched a business in just two weekends with minimal costs.
This book contains his know-how on the entire process of starting a business, from idea generation during the challenge process to deciding on product packaging, creating a website, hiring designers, and selling products.
The author's advice is also very specific and practical, based on moment-by-moment records.


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index
Reviewer's Note | Now Everyone Can Be an Entrepreneur
Introduction | The Best Decision of My Life

Chapter 1: The Reason for Business: If you want to go further, start sooner.
Aspiring entrepreneurs don't make you an entrepreneur | Spread your idea to the whole town | One optimist, one pessimist | How I chose business | From eggs to bacon | Learning customer service from the bacon man | Is it really necessary to waste my life for others? | Be willing to try | Your first weekend as an entrepreneur | First success, super jam | Second success, Envelope Coffee | Third success, Beer52 | You are not alone | Two weekends are enough | Start a business without money | 48-hour startup project | New times, new methods | Start with your own reasons | Be completely focused
[Entrepreneur Interview 1: How to Make Money Doing What You Love _ Pizza Pilgrim ]

Chapter 2: Finding Ideas: Rediscovery, Not Creation, Is the Answer
There's nothing completely new under the sun | Same problem, different perspective | Book a ticket to California | Become number two first | Who should I copy? | Is it a full-time job or a side hustle? | Where do you get your inspiration from? | What interests you | Just try it out | Differentiate yourself with a business model | Choose an idea | Find out the market size | Should I try the oatmeal business?
[Entrepreneur Interview 2: How to Come Up with Creative Ideas _Boomf]

Chapter 3: Determining the Order of Progress: There's a Trick to "Starting"
To-do list | Talk to customers first | Ask buyers | Call customers | Your competitors are like your R&D department | Ask experts | Find the right mentor | A platform that connects you with experts | Ask the right questions | Strengthen your idea | Define your idea with the 4Ps

Chapter 4: Building a Product: Start Small, Run Fast
Build Your Own | Open an Etsy Store | Step 1: Prototyping | Makerspaces | 3D Printing | Starting a Business with Your Design Talent | Manufacturing Outsourcing | Private Label Manufacturing | Manufacturing in China | Alibaba | Self-Publishing | Blurb | Amazon CreateSpace | How to Start a Business Without Making Things | Mobile-Based Services | Magazines Are All About Content | Making Money on YouTube | Making Amazing Oatmeal Products
[Entrepreneur Interview 3: How to Start a Food Brand from Home _ Sandoz Cold Brew Coffee]

Chapter 5: Building a Powerful Brand: What's Your Story?
Convey a Message | Choosing a Name | If Your Dream Name Is Already Registered | Checking Trademarks | Crafting a Slogan | Creating a Mood Board | Hiring a Designer or Doing It Yourself | Freelance Marketplace | Awesome Oats Design Course

Chapter 6: Opening a Website from Day 1: Actively Utilize Online
Homepage design | What should a website do? | Finding a model to follow | Creating a mockup | Build it yourself or hire a web developer | Choosing a template | Photos are the most important | Awesome Oats photography | If you don't want to spend time and money on photography | Should you make a video? | Use a 'talent market' | Utilizing a review app | Mailing list | Live chat | Contact form | FAQ | Subscription service payment | Payment processing | Offline payment | Awesome Oats website development | Creating a company email address | Registering a phone number | Writing site terms and conditions

Chapter 7: Finding Your First Customer: Marketing Makes All the Difference
Direct Marketplace | Facebook | Google | Retargeting | Social Commerce | LinkedIn | Pre-order Sales | Kickstarter | Press Releases | Bloggers | Free Samples | Print Ads | Direct Mail | Targeted Marketing | Data Purchases | Test Marketing Campaigns | Email Marketing | Telesales | Trade Fairs | Ticket Events | Party Planning | Customer Referral Programs | Affiliate Programs | Discount Codes | Home Shopping Channels | Partnerships with Other Brands | Meetups | Awesome Oats Launch
[Entrepreneur Interview 4: How to Find Your First Customers _Ugly Drink]

Chapter 8: Conclusion: Now It's Time to Change the World
Registering a business | Opening a bank account | Creating a mailing address | Government subsidies | Crowdfunding | Finding team members | Exporting | Social causes
[Entrepreneur Interview: How to Succeed in Crowdfunding Campaigns _Rick Callis]

supplement

Detailed image
Detailed Image 1

Into the book
At first, I couldn't stand being rejected repeatedly.
But later on, as a bacon boy, as a person living life, we have to knock on thousands of doors, and we have to maintain the same passion all the way to the end.
The entrepreneur's path is a series of countless rejections, with only the occasional successful sale.
It's perfectly natural for entrepreneurs to try something, fail, change direction a bit, and try again.

_〈Chapter 1: If you want to go further, start sooner〉

The secret to this business's success is that the idea was put into action right away.
Instead of wasting time waiting for the perfect plan, I immediately called the brewery and explained my idea.
When the other person reacted indifferently, I didn't hesitate to make corrections.
Even as our business grew, we continued to apply the same principles we had when we first started.
We constantly tested ideas on a very small budget in a very short period of time, and if they worked well, we scaled them up.
Conversely, if it didn't work out, I gave up without hesitation and moved on to another idea.

_〈Chapter 1: If you want to go further, start sooner〉

If you watch the British TV program Dragon's Den, which supports startups, you'll see several guests introducing inventions that they claim "have never been developed before."
Most of it is true.
But isn't there a reason why such a product hasn't been released yet? While there are many brilliant and cutting-edge ideas, my personal experience has taught me that an idea doesn't necessarily have to be cutting-edge.
A great idea doesn't have to be about recreating something that already exists.
Rather, it is quite possible for something special to be born from ordinary products like jam, beer, or coffee.
_From Chapter 2, Rediscovery is the Answer, Not Creation

This is also the part that impressed me the most while doing business.
Successful entrepreneurs have shown themselves willing to share their expertise with those trying to climb the ladder from below.
…If you’re looking for a mentor, it’s important to find someone with experience in a business that’s most similar to the idea you’re pursuing.
Because they've already experienced everything you'll face, they can offer practical, time-saving lessons on how they handled it.
Of course, you can't ask for help from your direct competitors; you have to find someone with the same business model but in a different market.

_〈Chapter 3 'There is a trick to 'beginning' as well〉

Whether you sell something, open an offline store, or offer a service, having a great website is crucial.
Your website is your biggest "product showcase" to the world and the perfect place to deliver your message.
The good news is that even someone with absolutely no background in website building can create a professional-looking website in less than 24 hours.

_From Chapter 6: Actively Use Online

One of the most unique sites on the Internet is Fiverr.com, a platform for buying and selling "talent."
(There is a domestic talent market called Cremon.) People post on this site what they can do for $5.
If you take a look at what people are willing to do for a small amount of money, you'll be surprised.
You can hire professional video commentators, puppeteers, and even models to appear in short videos explaining your products.

_From Chapter 6: Actively Use Online

At first, I was attracted to entrepreneurship because it allowed me to do whatever I wanted.
I was blown away by the fact that I could not only make money doing what I love, but also change the world based on my beliefs.
…I enjoy the joy of doing good work by providing tea parties to hundreds of seniors through the Super Jam project.
Not only is contributing to society a good thing in itself, it also has positive business implications.
Customers support companies' activities that contribute to society.
We also want to buy brands that make a difference and make the world a better place.

_From Chapter 8, Now It's Time to Change the World
---From the text

Publisher's Review
Get ready to quit your job and start your own business right now!
Recently, various stories have been circulating about the future of individuals, such as the 100-year lifespan era, the three acts of life, the era of early retirement, and the rise-and-fall chicken restaurant.
As human lifespans increase, this means that a person's life will no longer consist of just one job and one retirement.
In an era where companies no longer guarantee the future, the number of workers who fiercely prepare to quit their jobs to secure a second career is increasing, as is the number of job seekers who are building their resumes.
And they usually want to break away from their previous jobs and do what they love in a free atmosphere that suits their beliefs.

Here, Fraser Doherty, known as Britain's most famous businessman, presents future-ready strategies for those preparing for a new tomorrow.
This is the so-called '48-hour startup project', which starts with minimal time and money.
Doherty is a 30-something businessman who became a millionaire by creating a global brand from ordinary items such as beer, jam, and coffee, and who has shown exceptional business acumen and been recognized by the British royal family.
In "I Start a Business Even Without Money," he provides a roadmap through the 48-hour startup project that allows anyone to stably complete "my own business" with little cost and effort, and even design a second career that will last a lifetime.


Create a lifelong business with just two days of immersion
48-Hour Startup Project


Author Fraser Doherty says that 'business' is the best alternative that allows for a life of freedom from money and time, and the ability to work independently according to one's beliefs.
In fact, he lives a life traveling around the world through his business, discovering new places and people that he so longed for.
That doesn't mean he had any outstanding talent for business.
Considering that I first started my business while still a student, learning my grandmother's jam recipe, it could be said that I started the business from a disadvantaged position.
I started out with no concept of business, including sales, finance, and negotiations.

However, he was puzzled when he saw people who were already seasoned business people with a strong passion for business but hesitated to put it into action.
Why do people keep repeating the desire to start a business but never jump into it? He spoke at over 500 startup conferences in 27 countries and, through meeting people, realized that the main reason people hesitate to start a business is the burden of high costs and risks.

So Doherty set out to experiment with successfully launching a business with minimal cost and time.
This is a project that needs to be completed within 48 hours, over two days.
How did his experiment turn out? It was a resounding success.


Success without money, time or special skills!
A startup guide for you preparing for a new future!


"I Start a Business Even If I Have No Money" is based on the author's true story of how he launched a business in just two weekends with minimal costs.
So what is the key to business success he talks about?
It is about 'fast execution' that moves ahead of others and utilizing 'high-efficiency tools' for each process.
People often think that starting a business requires a brilliant idea or a perfect strategy, and they end up wasting months or years on market research.
But all these actions mean fear of business failure, hesitation, slow execution, and, ultimately, greater risk and failure.
Doherty proved his point by successfully completing the challenge of creating a business in 48 hours using the common item, oatmeal cereal.
This book contains his know-how on the entire process of starting a business, from idea generation during the challenge process to deciding on product packaging, creating a website, hiring designers, and selling products.
The author's advice is also very specific and practical, based on moment-by-moment records.
Here are some of them:
1.
Spread the word: You can get advice and help from people around you.
2.
Write down your interests: Business items are in familiar places.
3.
Explain it to your grandmother: Any business that your grandmother can't understand is unlikely to succeed.

4.
Look at the competition: If you look at the competition, there's no reason to understand it in the first place.

5.
Create a mood board: This will help you better communicate your new brand's design to designers.

6.
Outsource: You don't have to make the product yourself.
7.
Go online: You can do business without a storefront or employees.
8.
Just do it: No progress is made without physical action.


Customized editing tailored to the Korean context!

To help you start a business right away after reading this book, Myeongseung, CEO of startup media Venture Square, reviewed the book and added various tools and resources tailored to the Korean context.
You can choose the one that suits you and use it.
It also contains sites and reading materials with the latest startup trends and information, making it useful for anyone seeking a variety of business ideas.

Whether you're looking to expand your business aspirations or are already in business and looking to launch a second or third venture, this book will provide helpful insights and know-how.
It's full of ways to start a business within a weekend without straining your main job, making it a perfect role model for those looking to start a side business for a second chance in life.
GOODS SPECIFICS
- Date of publication: October 30, 2017
- Page count, weight, size: 292 pages | 524g | 152*225*20mm
- ISBN13: 9791186805886
- ISBN10: 1186805889

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