The Secret of a Store That Never Fails
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Description
Book Introduction
“I’m so busy, why don’t I have any money left?”
Self-employed people who are stuck in a structure where the harder they work, the more debt they accumulate.
In today's self-employed market, it's difficult to survive just by working hard.
Self-employed people are pressured by high rents and platform fees, but they cannot give up their stores or delivery services.
Author Won-Beom Jo of "The Secret of a Store That Never Fails" became a convenience store owner with the mindset that "if I just find a good location, I won't have to go to the store every day to make a profit," but he faced reality too late.
Afterwards, he studied market research, profit and loss analysis, and operating strategies, and started a YouTube channel called “Self-Employed Diary” to help self-employed people in similar situations to his past.
This book addresses the most common problems faced by self-employed individuals through specific methods.
"It's definitely tastier than the competition, so why don't we have any customers?" "I'm so busy, why don't I have any money left?" "What should I do when I have a financial crisis?" If you're wondering these things, you need to read this book right now.
Small business owners in South Korea are prone to falling into a structure where the harder they work, the more debt they accumulate.
To escape this dilemma, let's learn survival skills that we learned through firsthand experience.
Self-employed people who are stuck in a structure where the harder they work, the more debt they accumulate.
In today's self-employed market, it's difficult to survive just by working hard.
Self-employed people are pressured by high rents and platform fees, but they cannot give up their stores or delivery services.
Author Won-Beom Jo of "The Secret of a Store That Never Fails" became a convenience store owner with the mindset that "if I just find a good location, I won't have to go to the store every day to make a profit," but he faced reality too late.
Afterwards, he studied market research, profit and loss analysis, and operating strategies, and started a YouTube channel called “Self-Employed Diary” to help self-employed people in similar situations to his past.
This book addresses the most common problems faced by self-employed individuals through specific methods.
"It's definitely tastier than the competition, so why don't we have any customers?" "I'm so busy, why don't I have any money left?" "What should I do when I have a financial crisis?" If you're wondering these things, you need to read this book right now.
Small business owners in South Korea are prone to falling into a structure where the harder they work, the more debt they accumulate.
To escape this dilemma, let's learn survival skills that we learned through firsthand experience.
index
Entering | I didn't know business was this difficult
Part 1: The Store That Survives
Market research determines everything
A crisis that comes to every self-employed person at least once
Three things you'll regret if you start a business without knowing
How much can I earn per month if I open a second-hand store?
If you start without a profit and loss calculation, you will definitely regret it.
[Small Capital Startup Under 100 Million Won] Convenience Store
[Small Capital Startup Under 100 Million Won] Unmanned Ice Cream
[Small Capital Startup Under 100 Million Won] Unmanned Cafe
[Startup under 200 million won] Low-priced coffee
[Startup with less than 200 million won] Chicken restaurant
[Startup under 200 million won] Pizza restaurant
[Startup under 200 million won] Unmanned laundromat
[Startup with over 200 million won] PC Room
[Startup with over 200 million won] Study Cafe
[Startup with over 200 million won] Kids Cafe
Part 3: Business is ultimately about location
There is no business that beats the seat.
Start with location and survive with operations (I removed the comma!)
The taste is just okay, but it's a good restaurant
If the rent is expensive, is it a good location?
Part 4 Delivery: Now, Let's Prepare Strategically
Why Delivery Has Become a Basic Requirement for Survival
Delivery is 80% pre-set
Commissions, Customer Base… A Complete Analysis of the Three Delivery App Companies
The first two weeks of opening a store are a battle.
There's something else that makes a 5th-grade regular.
“We compete on taste”?
Reviews save a store
Managing map apps is more urgent than Instagram.
Part 6: Business is going well, but why is there no money?
Characteristics of a hit restaurant that suddenly goes bankrupt
Business is not about numbers, it's about psychology
Price hikes and sales are the art of timing.
Part 7: Reduce Money Leaking Out
The true net profit that must be confirmed before transfer
Practical technology to drastically reduce comprehensive income tax
Missing VAT could cost you millions of won.
Key principles of staff management that reduce labor costs
Part 8: To successfully overcome the inevitable crisis
A comprehensive guide to policy funding to help you when your finances are tight.
A strong mentality is a self-employed person's greatest asset.
Yellow Umbrella Deduction: Reduce Taxes and Prepare for Crisis
Appendix: Are you looking into a franchise instead of starting your own business?
Real information you won't hear in franchise consultations
The role of headquarters as seen through Yeopgi Tteokbokki
The Importance of Barriers to Entry: A Baskin-Robbins Look
Why didn't Tanghulu become as established as Mala Tang?
Part 1: The Store That Survives
Market research determines everything
A crisis that comes to every self-employed person at least once
Three things you'll regret if you start a business without knowing
How much can I earn per month if I open a second-hand store?
If you start without a profit and loss calculation, you will definitely regret it.
[Small Capital Startup Under 100 Million Won] Convenience Store
[Small Capital Startup Under 100 Million Won] Unmanned Ice Cream
[Small Capital Startup Under 100 Million Won] Unmanned Cafe
[Startup under 200 million won] Low-priced coffee
[Startup with less than 200 million won] Chicken restaurant
[Startup under 200 million won] Pizza restaurant
[Startup under 200 million won] Unmanned laundromat
[Startup with over 200 million won] PC Room
[Startup with over 200 million won] Study Cafe
[Startup with over 200 million won] Kids Cafe
Part 3: Business is ultimately about location
There is no business that beats the seat.
Start with location and survive with operations (I removed the comma!)
The taste is just okay, but it's a good restaurant
If the rent is expensive, is it a good location?
Part 4 Delivery: Now, Let's Prepare Strategically
Why Delivery Has Become a Basic Requirement for Survival
Delivery is 80% pre-set
Commissions, Customer Base… A Complete Analysis of the Three Delivery App Companies
The first two weeks of opening a store are a battle.
There's something else that makes a 5th-grade regular.
“We compete on taste”?
Reviews save a store
Managing map apps is more urgent than Instagram.
Part 6: Business is going well, but why is there no money?
Characteristics of a hit restaurant that suddenly goes bankrupt
Business is not about numbers, it's about psychology
Price hikes and sales are the art of timing.
Part 7: Reduce Money Leaking Out
The true net profit that must be confirmed before transfer
Practical technology to drastically reduce comprehensive income tax
Missing VAT could cost you millions of won.
Key principles of staff management that reduce labor costs
Part 8: To successfully overcome the inevitable crisis
A comprehensive guide to policy funding to help you when your finances are tight.
A strong mentality is a self-employed person's greatest asset.
Yellow Umbrella Deduction: Reduce Taxes and Prepare for Crisis
Appendix: Are you looking into a franchise instead of starting your own business?
Real information you won't hear in franchise consultations
The role of headquarters as seen through Yeopgi Tteokbokki
The Importance of Barriers to Entry: A Baskin-Robbins Look
Why didn't Tanghulu become as established as Mala Tang?
GOODS SPECIFICS
- Date of issue: September 30, 2025
- Page count, weight, size: 284 pages | 400g | 148*210*18mm
- ISBN13: 9791164162598
- ISBN10: 1164162594
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