{"product_id":"133093","title":"Magazine B: No. 99 ASICS Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCURnt9A2UygHrysM77KmxHYTwAN.png?v=1765029334\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B: No. 99 ASICS Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/147641145\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e ASICS began as Onitsuka Tiger, a sports shoe brand founded in Kobe, Japan in 1949 by Kihachiro Onitsuka with the goal of energizing the lives of young people.\u003cbr\u003e Based on the ancient Roman satirist's proverb, \"A healthy mind resides in a healthy body,\" we have been innovating by developing original technologies such as an outsole inspired by octopus suction cups, a ventilation system for air circulation in shoes, and gel, a shock-absorbing material.\u003cbr\u003e Thanks to this, they produced Olympic medalists who wore their products in various events, including the marathon, throughout the 1960s and 1970s. \u003cbr\u003eAlthough the company experienced a downturn in the 1990s, it regained its reputation by focusing on experiments and improvements centered around its internal R\u0026amp;D organization, the Sports Science Research Institute, and releasing models specifically for running, such as the \"Metaspeed.\"\u003cbr\u003e In addition, by successfully transplanting the aesthetics of performance shoes into street fashion through the creation of a lifestyle line called 'Sports Style', the brand is gaining great support from leading brands as well as the younger generation.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 PUBLISHER'S NOTE\u003cbr\u003e\u003cbr\u003e 12 ASICS PEOPLE\u003cbr\u003e ASICS users met in Seoul, Tokyo, and Paris\u003cbr\u003e\u003cbr\u003e 18 OPINION: TOSHIKAZU KAYANO\u003cbr\u003e Legendary designer Toshikazu Kayano, who has told an emotionally stimulating design story with his eponymous running shoe series.\u003cbr\u003e\u003cbr\u003e 24 ARCHIVE HALL\u003cbr\u003e An archive hall where you can experience the diverse shoes and culture that ASICS has accumulated since its founding.\u003cbr\u003e\u003cbr\u003e 30 REFLECTION \u003cbr\u003eA lifestyle shoe inherited from performance running shoes: A comparison of the two models reveals the brand's legacy.\u003cbr\u003e\u003cbr\u003e 38 INSTITUTE OF SPORT SCIENCE\u003cbr\u003e The Sports Science Research Institute realizes and proves its brand philosophy through activities such as accumulating experimental data and developing materials and technologies.\u003cbr\u003e\u003cbr\u003e 46 BEAUTY FROM FUNCTION\u003cbr\u003e Gel cushioning system symbolizing technological prowess and advancement\u003cbr\u003e\u003cbr\u003e 50 INSIDE TALKS\u003cbr\u003e How our SportsStyle team members, with a deep love for sports and style, wear, talk, and live.\u003cbr\u003e\u003cbr\u003e 56 OPINION: GO SUZUKI\u003cbr\u003e Go Suzuki, global head of the Sports Style Team, says that dedication to sports is the secret to perfecting ASICS' unique lifestyle wear.\u003cbr\u003e\u003cbr\u003e 62 REDEFINE\u003cbr\u003e Sports style defined by those who lead team members in the entire process from product planning to sales of lifestyle wear.\u003cbr\u003e\u003cbr\u003e 70 ALWAYS EVOLVING\u003cbr\u003e ASICS products are constantly evolving by fusing sports technology and heritage.\u003cbr\u003e\u003cbr\u003e 82 PLATFORM \u003cbr\u003eThe Harajuku flagship store and Run Tokyo Marunouchi store serve as stops reminiscent of the city's sports spirit.\u003cbr\u003e\u003cbr\u003e 90 FROM OUR HERITAGE\u003cbr\u003e ASICS's legacy lives on, transcending time.\u003cbr\u003e\u003cbr\u003e 100 OPINION: BRENDAN DUNNE\u003cbr\u003e Complex Network general manager Brendan Dunn says ASICS's uniqueness comes from its ability to navigate the subtle sensibility between scarcity and accessibility.\u003cbr\u003e\u003cbr\u003e 106 FORERUNNERS\u003cbr\u003e Hear from key figures in the fashion industry, each with their own unique style, about ASICS' strengths and their reinterpretation of ASICS shoes.\u003cbr\u003e\u003cbr\u003e 118 COLLABORATION\u003cbr\u003e Representative collaborative products that offer a new perspective on ASICS.\u003cbr\u003e\u003cbr\u003e 122 VIEWS\u003cbr\u003e A representative of a sneaker specialty store, a fashion select shop, and a resale platform discusses ASICS' aesthetics and market positioning.\u003cbr\u003e\u003cbr\u003e 130 SPIRITS\u003cbr\u003e Five creators who have close relationships with ASICS in sports, fashion, and design, and who draw inspiration and motivation from their lifestyles.\u003cbr\u003e \u003cbr\u003e146 BRAND STORY\u003cbr\u003e The story of ASICS's growth, inheriting the deep-rooted brand heritage while evolving with a sensibility befitting the times.\u003cbr\u003e\u003cbr\u003e 152 INTERVIEW: YASUHITO HIROTA\u003cbr\u003e Asics CEO Yasuhito Hirota shares his thoughts on Asics' success strategy and vision.\u003cbr\u003e\u003cbr\u003e 158 KOBE TOKYO\u003cbr\u003e The brand's two bases, connecting tradition and the future: the Kobe and Tokyo offices.\u003cbr\u003e\u003cbr\u003e 164 SOUND MIND, SOUND BODY\u003cbr\u003e Brand campaigns and communications that encourage a healthy body and mind.\u003cbr\u003e\u003cbr\u003e 168 DIGEST\u003cbr\u003e ASICS's achievements and interesting figures in the sports industry that prove the brand's strength.\u003cbr\u003e\u003cbr\u003e 171 OUTRO\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5372\/MidCate003\/537129883.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e ■ Magazine 《B》\u003cbr\u003e It is a brand documentary magazine that introduces one balanced brand per issue.\u003cbr\u003e Anyone interested in the brand can easily see it, as it contains the brand's philosophy, hidden stories, emotions, and even culture in a sensuous manner. \u003cbr\u003eFounded in November 2011, it has introduced over 90 brands to the world, covering fashion, lifestyle, tech, and urban areas.\u003cbr\u003e (www.magazine-b.com)\u003cbr\u003e\u003cbr\u003e ■ 7 key points to watch out for in this book\u003cbr\u003e\u003cbr\u003e ㆍBehind the scenes with legendary designer Toshikazu Kayano, who represents ASICS.\u003cbr\u003e Toshikazu Kayano is the person who introduced the Gel Kayano series, which is now ASICS's flagship product, to the world about 30 years ago.\u003cbr\u003e By infusing emotion and storytelling into performance sports shoes, they created uniquely designed shoes such as the 'Gel Saga' and 'Gel Kinsei'.\u003cbr\u003e We spoke to him, who has worked at ASICS for nearly 40 years, about the brand's long history and the hidden stories behind its product design.\u003cbr\u003e\u003cbr\u003e ㆍAn archive hall where the brand's history lives and breathes \u003cbr\u003eThe Archive Hall, created to preserve and pass on the brand's heritage, displays approximately 4,000 shoes, ranging from basketball shoes produced in the company's early days to the latest running shoes.\u003cbr\u003e It's like a museum with a collection of various materials, including not only products but also marketing materials and Olympic-related records.\u003cbr\u003e We are revealing the secrets of the archive hall, which was previously hidden behind a veil, as only staff and officials are allowed to enter.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ㆍStyling know-how for each lifestyle suggested by ASICS users\u003cbr\u003e ASICS Sportsstyle is a category where ASICS, a traditional sports brand, reinterprets its existing functional shoe lineup with a modern sensibility.\u003cbr\u003e We offer products that combine functionality and style to help you enjoy a more active lifestyle. \u003cbr\u003eFrom skateboarders and runners to designers and stylists, ASICS users from various fields shared their ASICS styling tips that fit their lifestyles.\u003cbr\u003e\u003cbr\u003e ㆍA global fashion creator who solidified the status of ASICS sports style.\u003cbr\u003e The collaboration between Bulgarian menswear designer Kiko Kostadinov and ASICS Sportstyle created a sensation and was a significant milestone in ASICS' rise to prominence in the fashion world.\u003cbr\u003e Designer Cecilie Bahnsen, who pursues the romantic sensibility of Copenhagen; Shigeyuki Kunii, creative director of Mita Sneakers, who is called a pioneer of Japanese sneaker culture; and CP, who develops fashionable sportswear with a brand DNA similar to ASICS.\u003cbr\u003e Even Lorenzo Osti of the company.\u003cbr\u003e We asked designers leading the global fashion scene about their reinterpretations of ASICS.\u003cbr\u003e \u003cbr\u003eㆍA philosophy that permeates the entire brand, from corporate culture to marketing.\u003cbr\u003e You will find the phrase “A healthy mind resides in a healthy body” throughout the book, which became the brand’s core philosophy when ASICS was founded.\u003cbr\u003e The deeply rooted corporate philosophy and brand spirit can be seen not only in the brand marketing campaign, but also in the daily lives of employees enjoying various sports at the Kobe headquarters' indoor gymnasium, \"Atrium.\"\u003cbr\u003e\u003cbr\u003e From sports science to everyday life, ASICS' technological evolution\u003cbr\u003e ASICS's signature cushioning technology, 'GEL', goes beyond its original shock-absorbing technology and functions as a symbol that completes ASICS' iconic style through color and shape.\u003cbr\u003e We reveal the history and uses of gel, as well as the brand's internal R\u0026amp;D organization and the technical research and experimentation process of the Sports Science Research Institute.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 16, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 180 pages | 464g | 170*240*12mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193383261\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193383269 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891871186986,"sku":"133093","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/6d2cd1c13a25b8de617c4c08b3669c42.jpg?v=1765346734","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133093","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}