{"product_id":"133098","title":"Magazine B: No. 93 The Balvenie Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCURmiq4DrWtXuv9tCVnP0jSyWSP.png?v=1765029751\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B: No. 93 The Balvenie Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/118082289\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e  \u003cdiv\u003eIt is a brand documentary magazine that introduces one balanced brand per issue.\u003cbr\u003e Anyone interested in the brand can easily see it, as it contains the brand's philosophy, hidden stories, emotions, and even culture in a sensuous manner.\u003cbr\u003e Founded in November 2011, it has introduced over 90 brands to the world, covering fashion, lifestyle, tech, and urban areas.\u003cbr\u003e (www.magazine-b.com)\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 12 KEYWORDS\u003cbr\u003e Balvenie's brand philosophy as seen in media comments\u003cbr\u003e\u003cbr\u003e 16 SPEYSIDE\u003cbr\u003e Speyside, the home of Balvenie whisky\u003cbr\u003e\u003cbr\u003e 22 THE BALVENIE DISTILLERY\u003cbr\u003e The Balvenie Distillery, the origin of over 130 years of history\u003cbr\u003e\u003cbr\u003e 26 FROM CRAFT TO BALVENIE\u003cbr\u003e Balvenie's artisans, who carry on the tradition by making whiskey with care, one drop at a time.\u003cbr\u003e\u003cbr\u003e 48 INTERVIEW: DAVID C. STEWART \u0026amp; KELSEY MCKECHNIE\u003cbr\u003e David Stewart and Kelsey McKennie, Malt Masters of The Balvenie, who control the taste and quality of the whisky.\u003cbr\u003e \u003cbr\u003e54 CHARACTERISTICS\u003cbr\u003e The Balvenie whisky lineup, a culmination of long-standing experience and know-how, and the design language that represents it.\u003cbr\u003e\u003cbr\u003e 62 OPINION: STEPH MURRAY\u003cbr\u003e The Doans Hotel General Manager Steph Murray talks about the whisky community of Speyside.\u003cbr\u003e\u003cbr\u003e 68 SPEYSIDE'S MANNER\u003cbr\u003e The bar culture of Speyside, the birthplace of single malt whisky\u003cbr\u003e\u003cbr\u003e 76 COEXIST IN MARKET\u003cbr\u003e The diversity of the Scotch whisky market created by subtle differences in the manufacturing process.\u003cbr\u003e\u003cbr\u003e 84 BAR SPIRITS\u003cbr\u003e Bar Scenes in Seoul, London, Saitama, and New York Presenting Whiskey Cocktails in a Unique Way\u003cbr\u003e\u003cbr\u003e 96 MANUALS\u003cbr\u003e Useful whiskey knowledge to know\u003cbr\u003e\u003cbr\u003e 100 OPINION: HAEIN JUNG\u003cbr\u003e Actor Jung Hae-in talks about the charm of whiskey and Balvenie.\u003cbr\u003e\u003cbr\u003e 106 MY TASTE PAIRING\u003cbr\u003e From fragrances to works of art, whiskey pairings reflect personal tastes.\u003cbr\u003e\u003cbr\u003e 116 JUST MY SPIRIT\u003cbr\u003e Various subcultures originating from whiskey, such as collecting, sharing, and blending.\u003cbr\u003e\u003cbr\u003e 120 THE ELEMENTS\u003cbr\u003e 5 Essential Ingredients for Whiskey Making\u003cbr\u003e\u003cbr\u003e 130 BRAND STORY \u003cbr\u003eBalvenie's growth story, pioneering new paths based on traditional manufacturing methods and a spirit of experimentation.\u003cbr\u003e\u003cbr\u003e 136 INTERVIEW: ALICE MCSHERRY, GEMMA PORTER\u003cbr\u003e Global Marketing Manager Alice McSherry and Global Brand Manager Gemma Porter share The Balvenie's internal and external culture.\u003cbr\u003e\u003cbr\u003e 140 SHIFT IN GENERATIONS\u003cbr\u003e Meeting the next three people who will create a new history for Balvenie.\u003cbr\u003e\u003cbr\u003e 144 ART OF CRAFT\u003cbr\u003e Balvenie's art project that spreads craftsmanship\u003cbr\u003e\u003cbr\u003e 148 DIGEST\u003cbr\u003e Figures that represent The Balvenie's position in the Scotch whisky industry and the status of its parent company, William Grant \u0026amp; Sons.\u003cbr\u003e\u003cbr\u003e 151 OUTRO\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4137\/MidCate007\/413661710.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThis is the ninety-third magazine 『B』.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Since the pandemic, I have traveled abroad twice, last year and this year.\u003cbr\u003e\u003cbr\u003e Although the tourism industry has returned to normal, the aftereffects of the two-year hiatus still remain. \u003cbr\u003eMany of the restaurants, shops, and convenience facilities that once filled airport arrival halls were closed, empty, or operating at reduced capacity.\u003cbr\u003e Duty-free shops also lacked the same shopping enthusiasm as before.\u003cbr\u003e Still, there was one place that attracted people: the whiskey corner.\u003cbr\u003e You might see someone busily talking on the phone with someone to choose what to buy, or the whole family putting their heads together to check the limit on alcoholic beverages.\u003cbr\u003e While whiskey has certainly been popular before, the current whiskey craze feels more like a yearning for a guaranteed safe haven.\u003cbr\u003e Not only do they offer value as investments, they also provide the fun of collecting and are great for taking the time to indulge in.\u003cbr\u003e Another attractive aspect of whiskey is that it has a relatively low barrier to entry compared to watches, furniture, or art.\u003cbr\u003e \u003cbr\u003eEven when looking at whiskey within the mainstream market, its value feels different.\u003cbr\u003e In particular, I think whiskey is the alcoholic beverage that stands out the most in terms of its brand identity.\u003cbr\u003e The complex and meticulous manufacturing process requires a high investment cost, but compared to other mainstream products, it secures expertise, and the perception that quality is proportional to time naturally satisfies the sense of rarity.\u003cbr\u003e\u003cbr\u003e Also, because it has a quality that makes it better enjoyed alone rather than paired with food, it is suitable as a subject for absolute evaluation.\u003cbr\u003e While beer and wine may excel at gaining popularity, whiskey holds the upper hand when it comes to gaining recognition for its unique value, which is the ultimate goal of many brands.\u003cbr\u003e\u003cbr\u003e In Scotland, the home of Scotch whisky, whisky makers are like a tribe. \u003cbr\u003eMakers with a tradition spanning over 100 years, or even close to it, each have a story to tell, and at the heart of those stories are people who have been involved in whiskey making for decades.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The Balvenie, a single malt whiskey brand introduced by 『B』, has also been a family business in the Speyside region of Scotland since 1892.\u003cbr\u003e What makes them stand out among the many 'whiskey tribes' in Scotland is that they not only inherit the authenticity of whiskey, but also constantly improve its perfection based on a spirit of experimentation.\u003cbr\u003e The Balvenie's unique maturation technique, which has influenced not only Scotch whisky but also the distillery industry, was born and evolved through this spirit of experimentation. \u003cbr\u003eFrom barley fields to bottling, the entire whiskey-making process is carried out in-house, and this is done in the context of R\u0026amp;D rather than protecting tradition.\u003cbr\u003e The experimental spirit that Balvenie speaks of is far from a strategy for gaining immediate recognition for its value.\u003cbr\u003e\u003cbr\u003e From whiskies that have been maturing in a warehouse somewhere since the early 1960s to those who have attained the position of Malt Master after a 10-year apprenticeship, to special editions released as a set over a five-year period.\u003cbr\u003e Everything at Balvenie revolves around patience rather than impatience.\u003cbr\u003e David Stewart, the legendary Malt Master of The Balvenie, describes the maturation process of whisky, which he has been immersed in for over 60 years, as still “a complex and largely unexplored area.” \u003cbr\u003eIf quickly controlling changes and variables is the key to business efficiency, then the attitude of those who view mistakes and errors as new clues through waiting is no exaggeration, resembling pure academics. This intrigues me even more deeply into the quiet and profound universe of the many creators who turn time to their advantage.\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 23, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 160 pages | 518g | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791198108548\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1198108541 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891879378986,"sku":"133098","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/85b453e29dff068d2995aebc899da0be.jpg?v=1765347033","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133098","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}