{"product_id":"133099","title":"Magazine B: No. 92 Arabica (ARABICA) Korean version ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCURmiqvTO5MtS6HRwHz0GCjwSIl.png?v=1765029832\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B: No. 92 Arabica (%ARABICA) Korean version \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/116204412\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv\u003e\u003ch5\u003e\u003cb\u003eBook Introduction\u003c\/b\u003e\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e It is a brand documentary magazine that introduces one balanced brand per issue.\u003cbr\u003e Anyone interested in the brand can easily see it, as it contains the brand's philosophy, hidden stories, emotions, and even culture in a sensuous manner.\u003cbr\u003e Founded in November 2011, it has introduced over 90 brands to the world, covering fashion, lifestyle, tech, and urban areas.\u003cbr\u003e (www.magazine-b.com)\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 12 4TH WAVE\u003cbr\u003e The New Wave of Coffee and Arabica as Seen by Coffee Industry Experts\u003cbr\u003e\u003cbr\u003e 16 AESTHETIC\u003cbr\u003e The Kyoto aesthetic inspired by Arabica founder Kenneth Shoji\u003cbr\u003e\u003cbr\u003e 22 NEIGHBORHOOD\u003cbr\u003e The location of the Arabica Kyoto Arashiyama and Higashiyama stores, which have become local landmarks\u003cbr\u003e\u003cbr\u003e 28 OPINION: KOBE LEE\u003cbr\u003e Arabica's Global Head Barista, Koby Lee, discusses the brand's coffee philosophy and talent management.\u003cbr\u003e\u003cbr\u003e 34 IDENTITY \u003cbr\u003eMinimal and timeless brand identity and goods reflecting it\u003cbr\u003e\u003cbr\u003e 40 IN THE BAR\u003cbr\u003e Key beverage menus and services available at Arabica\u003cbr\u003e\u003cbr\u003e 46 AT THE ROASTERY\u003cbr\u003e Arabica Kyoto Roastery \u0026amp; Bakery, a quality control tower for sophisticated coffee\u003cbr\u003e\u003cbr\u003e 50 INTERVIEW: KENNETH SHOJI\u003cbr\u003e \u003cb\u003eA conversation between Magazine's assistant publisher and Arabica founder Kenneth Shoji.\u003cbr\u003e\u003cbr\u003e 56 A DAY WITH A COSMOPOLITAN\u003cbr\u003e Kenneth Shoji's Cosmopolitan Life in Bali\u003cbr\u003e\u003cbr\u003e 64 CUPPING LAB\u003cbr\u003e Cupping with Luis Urcuyo, Arabica's green bean buyer.\u003cbr\u003e\u003cbr\u003e 68 COFFEE FARMS IN BALI\u003cbr\u003e Bali Batukaang Farm, where Arabica's specialty coffee beans are born\u003cbr\u003e 72 WELLNESS SPACE IN BALI\u003cbr\u003e Alchemy, a Balinese wellness brand, is highlighted by Kenneth Shoji.\u003cbr\u003e\u003cbr\u003e 76 COFFEE TOOLS\u003cbr\u003e Arabica's coffee tools provide the best coffee experience.\u003cbr\u003e\u003cbr\u003e 86 MOMENT OF INNOVATION\u003cbr\u003e Slayer and its founder, Jason Prefontaine, changed the landscape of espresso machines.\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e94 COFFEE BUFFERS\u003cbr\u003e Coffee lovers from various fields, including Deus Ex Machina founder Dar Jennings, talk about Arabica.\u003cbr\u003e\u003cbr\u003e 102 OPINION: KEITA AONO\u003cbr\u003e Number Ten's Chief Designer Keita Aono Discusses Arabica's Spatial Design Philosophy\u003cbr\u003e\u003cbr\u003e 108 ICONIC STORES\u003cbr\u003e Design studios with different cultural backgrounds and the iconic Arabica stores they designed.\u003cbr\u003e\u003cbr\u003e 124 SURROUNDINGS\u003cbr\u003e Neighborhoods and attractions in Seoul, New York, and London where Arabica stores are located\u003cbr\u003e\u003cbr\u003e 130 PARTNERS\u003cbr\u003e Franchise partners in Indonesia, China, and Korea driving Arabica's global business.\u003cbr\u003e\u003cbr\u003e 136 VISITORS\u003cbr\u003e Visitors from around the world seek out Arabica from Kyoto and Bali.\u003cbr\u003e\u003cbr\u003e 142 BRAND STORY\u003cbr\u003e The story of Arabica, which began in Kyoto and grew into a global coffee brand.\u003cbr\u003e\u003cbr\u003e 148 BEHIND THE BRAND\u003cbr\u003e The behind-the-scenes story of Arabica, straight from the founder.\u003cbr\u003e\u003cbr\u003e 150 INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA \u003cbr\u003eMakoto Nakamura, Vice President of Asiamix Japan, who supports Arabica and Kenneth Shoji, and Eriko Matsuda, Brand Consultant Manager, who is in charge of Arabica's branding.\u003cbr\u003e\u003cbr\u003e 154 TENANT\u003cbr\u003e Arabica's Competitiveness as Seen Through the Location of Kiosk Stores\u003cbr\u003e\u003cbr\u003e 160 UNDERDOGS\u003cbr\u003e Coffee brands that started in third-tier cities and have established a global presence\u003cbr\u003e\u003cbr\u003e 230 OUTRO\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4046\/MidCate005\/404544877.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThis is the ninety-second magazine 『B』.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Many people say that coffee is a luxury food.\u003cbr\u003e This means that the best coffee may be different for each person.\u003cbr\u003e For some, the best coffee is the one that wakes them up, while for others, the best coffee is the quick coffee they get at a convenience store or unmanned store. \u003cbr\u003eWhether it's a slow-brewed coffee at home or a blended coffee drink topped with heavy whipping cream, the ability to be your best at whatever time and situation suits you is a defining characteristic and privilege of coffee.\u003cbr\u003e This multi-layered nature of coffee is what has been remarkable since the third wave of coffee, which elevated coffee to the realm of gastronomy.\u003cbr\u003e Starbucks exists as Starbucks, Nespresso exists as Nespresso, and specialty coffee exists as specialty coffee.\u003cbr\u003e Just as street food and fast food don't lose their unique value just because a country's food culture has improved, coffee is also evolving to be enjoyed for its differences rather than for its superiority.\u003cbr\u003e\u003cbr\u003e Following Intelligentsia and Blue Bottle Coffee, magazine 『B』 introduces % Arabica % Arabica (hereinafter referred to as Arabica), a coffee brand suited to the era of enjoying the difference. \u003cbr\u003eCelebrating its 10th anniversary in 2022, this Japanese brand operates through a franchise format while also incorporating some of the DNA of specialty coffee.\u003cbr\u003e Kenneth Shoji, who founded the brand in his 40s, has also revealed in several interviews that he was greatly influenced by Starbucks in his 20s.\u003cbr\u003e He also freely admits that he was inspired by the way Intelligentsia and Blue Bottle Coffee handled their cafe spaces and coffee equipment.\u003cbr\u003e But you can't call Arabica their copycat.\u003cbr\u003e From the aesthetics of the city of Kyoto, the brand's home, to the unique menu, to the location and timing of the store, Arabica has meticulously crafted the brand's uniqueness.\u003cbr\u003e \u003cbr\u003eAt its center, Kenneth Shoji is more of a brand enthusiast and global businessman than a coffee specialist.\u003cbr\u003e He puts just as much effort into selecting coffee beans and ensuring the quality of his beverages as he does into the design language of each local store and the perfection of his merchandise.\u003cbr\u003e It is no exaggeration to say that the various elements that make up coffee are filtered through his character.\u003cbr\u003e In an interview with the editorial team of magazine B in Bali, Kenneth Shoji commented on the brand's direction:\u003cbr\u003e “Sometimes specialty coffee prioritizes eccentricity.\u003cbr\u003e I'm not a weirdo.\u003cbr\u003e We run our business the usual way.\u003cbr\u003e For me, making coffee is like making scrambled eggs.\u003cbr\u003e Just buy fresh, good eggs and mix them well.\u003cbr\u003e There is no need to describe the color and taste of each egg. \u003cbr\u003e“Just stick to the basics.”\u003cbr\u003e\u003cbr\u003e As he said, Arabica's will to create a \"global brand through coffee\" is more evident than the self-conscious idea that \"only coffee is special.\"\u003cbr\u003e Most successful businesses have the latter kind of will.\u003cbr\u003e I often get strong motivation through it.\u003cbr\u003e As the brands surrounding our lives become increasingly standardized, we tend to value the attitude and demeanor of craftsmen, while comparatively devaluing their business mindset.\u003cbr\u003e Arabica demonstrates that setting and maintaining quality standards, as well as achieving perfection, can be a form of craftsmanship.\u003cbr\u003e Perhaps that's why, among the two words that define Arabica - coffee and franchise - I find myself wanting to look at this brand more through the lens of franchise. \u003cbr\u003eI hope that their journey, which began in Hong Kong, refined its essence in Kyoto, and expanded to the Middle East, the US, and the UK, will continue to stimulate curiosity, as if it were a series.\u003cbr\u003e .\u003cbr\u003e Editor-in-Chief Park Eun-seong \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e December 13, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 172 pages | 518g | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791197975783\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1197975780 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891880493098,"sku":"133099","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/f2a4db2440f73367bbc5399b056b7cf3.jpg?v=1765347087","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133099","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}