{"product_id":"133212","title":"Magazine B: No. 92 Arabica English Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCU4AAMO5qo5qtNSisY4z2QhpsDz.png?v=1765038994\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B: No. 92 Arabica %ARABICA English Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/117498631\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eAbout the Publication\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Amid the waves of numerous brands sweeping the globe, B shares \u003cbr\u003eits perspective on well-balanced brands and uses print media to demonstrate the timeless values ​​of individual brands.\u003cbr\u003e Defining a well-balanced brand by four standards?beauty, practicality, price, and philosophy?B offers unique insights and in-depth analysis of one well-balanced brand in one issue every month.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Table of contents\u003cbr\u003e\u003cbr\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 12 FOURTH WAVE\u003cbr\u003e The new wave of coffee and % Arabica observed by coffee experts\u003cbr\u003e\u003cbr\u003e 16 AESTHETIC\u003cbr\u003e Aesthetic of Kyoto that inspired % Arabica founder Kenneth Shoji\u003cbr\u003e\u003cbr\u003e 22 NEIGHBORHOOD\u003cbr\u003e Introduction to Arashiyama and Higashiyama neighborhoods in Kyoto where % Arabica locations have become local attractions\u003cbr\u003e\u003cbr\u003e 28 OPINION: KOBE LEE\u003cbr\u003e % Arabica's Global Head Barista Kobe Lee talks about the brand's philosophy on coffee and people management\u003cbr\u003e\u003cbr\u003e 34 IDENTITY\u003cbr\u003e % Arabica's minimal, timeless brand identity that is reflected in brand goods\u003cbr\u003e\u003cbr\u003e 40 IN THE BAR\u003cbr\u003e % Arabica's signature drinks and service\u003cbr\u003e\u003cbr\u003e 46 AT THE ROASTERY \u003cbr\u003e% Arabica Kyoto Roastery \u0026amp; Bakery, a control tower for an exquisite, quality cup of coffee\u003cbr\u003e\u003cbr\u003e 50 INTERVIEW: KENNETH SHOJI\u003cbr\u003e Conversation between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji\u003cbr\u003e\u003cbr\u003e 56 A DAY WITH A COSMOPOLITE\u003cbr\u003e Kenneth Shoji's cosmopolitan life in Bali\u003cbr\u003e\u003cbr\u003e 64 CUPPING LAB\u003cbr\u003e Luis Urcuyo, green bean buyer for % Arabica, shows his coffee cupping\u003cbr\u003e\u003cbr\u003e 68 COFFEE FARMS IN BALI\u003cbr\u003e Coffee farms in Batukaang Village, Bali, that supply specialty coffee beans to % Arabica\u003cbr\u003e\u003cbr\u003e 72 WELLNESS SPACES IN BALI\u003cbr\u003e Alchemy, a wellness brand in Bali that captured Kenneth Shoji's attention\u003cbr\u003e\u003cbr\u003e 76 COFFEE TOOLS\u003cbr\u003e Coffee tools used in % Arabica cafes to provide the best coffee experience\u003cbr\u003e\u003cbr\u003e 86 MOMENT OF INNOVATION\u003cbr\u003e Slayer Espresso, a game changer in the espresso machine market, and its founder Jason Prefontaine\u003cbr\u003e\u003cbr\u003e 94 COFFEE BUFFERS\u003cbr\u003e Coffee lovers from all walks of life, including cofounder of Deus ex Machina Dare Jennings, share their thoughts on % Arabica\u003cbr\u003e\u003cbr\u003e 102 OPINION: KEITA AONO\u003cbr\u003e Keita Aono, chief designer of space design consultancy No. \u003cbr\u003e10, talks about % Arabica's space design philosophy\u003cbr\u003e\u003cbr\u003e 108 ICONIC STORES\u003cbr\u003e Design studios from different cultures and their iconic designs for % Arabica cafes\u003cbr\u003e 124 SURROUNDINGS\u003cbr\u003e Neighborhoods and nearby attractions in Seoul, New York, and London where % Arabica shops are located\u003cbr\u003e\u003cbr\u003e 130 PARTNERS\u003cbr\u003e % Arabica's franchise partners in Indonesia, China, and Korea that drive the brand's global business\u003cbr\u003e\u003cbr\u003e 136 VISITORS\u003cbr\u003e People from all around the world who visit % Arabica stores in Kyoto and Bali\u003cbr\u003e\u003cbr\u003e 142 BRAND STORY\u003cbr\u003e A story of % Arabica that started in Kyoto and has grown into a global coffee brand\u003cbr\u003e 148 BEHIND THE BRAND\u003cbr\u003e Some interesting facts about % Arabica, as presented by the brand's founder\u003cbr\u003e\u003cbr\u003e 150 INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA\u003cbr\u003e Makoto Nakamura, vice president of Asiamix Japan, supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads brand management\u003cbr\u003e\u003cbr\u003e 154 TENANT\u003cbr\u003e % Arabica kiosk locations show the brand's competitiveness\u003cbr\u003e\u003cbr\u003e 160 UNDERDOGS \u003cbr\u003eCoffee brands that started in cities with hardly any coffee culture and still gained an international following\u003cbr\u003e\u003cbr\u003e 163 OUTRO\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4110\/MidCate003\/410921099.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eAbout the Issue\u003cbr\u003e\u003cbr\u003e Welcome to the 92nd edition of B.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Coffee is widely perceived as a favorite food.\u003cbr\u003e This is based on the assumption that the best coffee varies depending on the taste of who is drinking it.\u003cbr\u003e Some say that any coffee that gives them a jolt of energy is the best, while others might say a quick cup served right away from a convenience store or an automated coffee kiosk is the best.\u003cbr\u003e Whether it's a slowly brewed cup at home or a blended coffee topped with rich whipped cream, coffee can be perfectly tailored to suit each individual? a unique facet and, dare I say, privilege that only exists with coffee.\u003cbr\u003e The multilayered aspects of coffee have gained so much attention after the so-called third wave elevated the status of coffee in the world of gastronomy. \u003cbr\u003eStarbucks, Nespresso, and specialty coffee brands all have a role to play here.\u003cbr\u003e Just as a higher level of the culinary culture of a country does not mean that street food or fast food loses value, coffee is also diversifying to better serve these different needs rather than compete for ultimate superiority.\u003cbr\u003e\u003cbr\u003e B covered Intelligentsia and Blue Bottle Coffee brands in the past, but this issue features % Arabica, a coffee brand that is ideally suited for an era in which the nuances of coffee have gained greater acceptance and appreciation.\u003cbr\u003e This Japanese coffee brand, which marked its 10th anniversary in 2023, is also a franchise that inherited some of the specialty coffee DNA.\u003cbr\u003e Kenneth Shoji, who founded % Arabica in his 40s, said in a number of interviews that he had been heavily influenced by Starbucks in his 20s.\u003cbr\u003e He also said that he was immensely inspired by Intelligentsia and Blue Bottle Coffee in terms of cafe space and their creative ways of dealing with coffee tools. \u003cbr\u003eBut % Arabica cannot be said to be a mere copycat of those forerunners.\u003cbr\u003e That is because % Arabica has built its brand identity in a delicate, rigorous way?somehow telegraphing the aesthetic of Kyoto into its spaces, signature items, locations, and launching periods.\u003cbr\u003e\u003cbr\u003e Kenneth Shoji is at the center of this success story.\u003cbr\u003e He is less of a coffee specialist and more of a brand enthusiast\/global entrepreneur.\u003cbr\u003e He put efforts into formulating each location's design language and perfecting branded goods, as well as selecting coffee beans and focusing on the quality of the drinks his brand will offer.\u003cbr\u003e It's certainly not an exaggeration to say that certain key characteristics of the % Arabica brand identity come directly from the founder's personality.\u003cbr\u003e In an interview with B conducted in Bali, Shoji said, “Specialty coffee sometimes prioritizes some nerdiness.\u003cbr\u003e But I don't.\u003cbr\u003e I just do business in a normal way.\u003cbr\u003e The way I make coffee is similar to the way scrambled eggs are made. \u003cbr\u003eYou just need to get fresh, top-quality eggs and stir them well.\u003cbr\u003e You don't need to describe each and every color and flavor of eggs.\u003cbr\u003e It’s just about staying true to the basics.”\u003cbr\u003e\u003cbr\u003e Just like that, % Arabica seems to be willing to become a global brand through coffee instead of uplifting coffee as a mystical drink of all drinks.\u003cbr\u003e Most pioneer businesses, it seems, are strongly driven by such a down-to-earth willingness.\u003cbr\u003e Business mindset tends to get overshadowed by stories about the artisanal attitude and spirit because there are already so many brands that have more or less attained a level of perfection and still introduce upgrades on the regular.\u003cbr\u003e But % Arabica demonstrates that the establishment and management of standards can also be part of\u003cbr\u003e the artisanal spirit.\u003cbr\u003e As such, I find myself choosing “franchise” over “coffee” to define this coffee brand. \u003cbr\u003eI'm looking at the brand as a franchise business, and I hope %Arabica's journey?which started humbly in Hong Kong and really took off in Kyoto before expanding to the Middle East, the US, and the UK? will continue to pique my curiosity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Eunsung Park\u003cbr\u003e Content \u0026amp; Editorial Director \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e February 15, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 172 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791198108500\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1198108509 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43892478410794,"sku":"133212","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/5c4c1564f333b466cece02122e565b62.jpg?v=1765378643","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133212","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}