{"product_id":"133226","title":"Magazine B (Monthly): No. 87 TikTok Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCU4ABQ20mVnkKQ94rhxKoZ66NiF.png?v=1765096053\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): No. 87 TikTok Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/102468632\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e It is a brand documentary magazine that introduces one balanced brand per issue.\u003cbr\u003e Anyone interested in the brand can easily see it, as it contains the brand's philosophy, hidden stories, emotions, and even culture in a sensuous manner. \u003cbr\u003eLaunched in November 2011, it has introduced over 80 brands to the world, covering fashion, lifestyle, tech, and urban areas.\u003cbr\u003e (www.magazine-b.com)\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 12 CHALLENGES\u003cbr\u003e A trend-setting challenge culture through video creation and sharing.\u003cbr\u003e\u003cbr\u003e 26 OPINION: VIRGINIA HEFFERNAN\u003cbr\u003e Cultural critic Virginia Heffernan on TikTok's positive worldview\u003cbr\u003e\u003cbr\u003e 32 USER MANUALS\u003cbr\u003e A user-friendly interface that allows for one-stop video recording, sharing, and playback.\u003cbr\u003e\u003cbr\u003e 40 KEY ELEMENTS\u003cbr\u003e Key digital terms that provide clues to understanding the mobile era\u003cbr\u003e\u003cbr\u003e 44 OPINION: SEAN KIM\u003cbr\u003e TikTok's head of director Sean Kim talks about TikTok as a super app.\u003cbr\u003e\u003cbr\u003e 48 TIKTOK GENERATION\u003cbr\u003e Creators who put their creativity into short-form platforms.\u003cbr\u003e\u003cbr\u003e 70 DICTIONARY\u003cbr\u003e 32 Terms and Expressions Used in the TikTok Ecosystem\u003cbr\u003e\u003cbr\u003e 76 HALL OF FAME\u003cbr\u003e Items given new value through TikTok\u003cbr\u003e\u003cbr\u003e 88 OPINION: SEUNGYEON KIM \u003cbr\u003eKim Seung-yeon, General Manager of TikTok Korea Global Business Solutions, discusses TikTok's digital market responsiveness.\u003cbr\u003e\u003cbr\u003e 92 TRANSITION\u003cbr\u003e Legacy industries find solutions to survive in the mobile era through TikTok.\u003cbr\u003e\u003cbr\u003e 102 ENTERTAINMENT\u003cbr\u003e TikTok presents a new marketing solution to the entertainment industry.\u003cbr\u003e\u003cbr\u003e 110 BRAND STORY\u003cbr\u003e The success story of TikTok, a social media platform that encourages self-discovery rather than connection.\u003cbr\u003e\u003cbr\u003e 118 PARTNERS\u003cbr\u003e External partners we've partnered with to evolve into a business platform.\u003cbr\u003e\u003cbr\u003e 120 INTERVIEW: NICK TRAN, KUDZI CHIKUMBU\u003cbr\u003e TikTok Head of Global Marketing Nick Tran and Director of Creator Community Kuji Chikumbu share their brand direction and vision.\u003cbr\u003e\u003cbr\u003e 126 CREATIVE WORKSPACE\u003cbr\u003e TikTok's mission to \"inspire creativity and deliver joy\" is etched into its organizational culture and LA office design.\u003cbr\u003e\u003cbr\u003e 132 All-Rounders\u003cbr\u003e Hear about TikTok's work environment from an internal employee who works as a TikTok creator.\u003cbr\u003e\u003cbr\u003e 136 DIGEST \u003cbr\u003eTikTok's record-breaking growth and what sets it apart from its peers\u003cbr\u003e\u003cbr\u003e 140 REFERENCES\u003cbr\u003e Reference materials for the digital media ecosystem\u003cbr\u003e\u003cbr\u003e 151 OUTRO\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3510\/MidCate009\/350988863(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This is the eighty-seventh issue of the magazine “B”.\u003cbr\u003e\u003cbr\u003e When most people think about enhancing their quality of life, things like travel, culinary delights, shopping, physical activity, and community gatherings with like-minded individuals likely come to mind.\u003cbr\u003e The time spent on this kind of work is sometimes called 'quality time'.\u003cbr\u003e The concept of \"work-life balance\" has been on the rise for several years, and with the popularization of social media that exposes individuals' lives, an obsessive atmosphere has emerged that even private time must be used productively.\u003cbr\u003e But as important as quality time is, there's something we overlook.\u003cbr\u003e It's just a trivial time with no special input or output. \u003cbr\u003ePersonally, I believe that these small moments in time have a significant impact on the happiness and satisfaction we experience in life.\u003cbr\u003e Because a few spoonfuls of triviality that seep into our daily lives play a significant role in sustaining our 'average life.'\u003cbr\u003e\u003cbr\u003e The history of useless and trivial time is as long as the evolution of humanity itself, yet mass media has long treated it primarily as a source of ridicule or as a symbol of incompetence. Even in the new media landscape of social media, opportunities have been scarce.\u003cbr\u003e It was often pushed out of the frame by the presence of information and insight, or intoxication and controversy.\u003cbr\u003e It was just consumed as something exclusive to some geeks.\u003cbr\u003e If it weren't for TikTok, the IT platform we're introducing in this issue (a bit of an exaggeration), I might never have realized the value of time.\u003cbr\u003e \u003cbr\u003eLaunched in 2017 and gaining traction in the United States, TikTok is a short-form mobile video platform known for its context-free, somewhat bizarre, and raw vertical videos.\u003cbr\u003e Kicking bottle caps open, eating mini pancakes like cereal, or getting together with family or friends to do silly group dances are all common occurrences on TikTok, welcomed by millions of people.\u003cbr\u003e Given this situation, even celebrities and artists who are already well-known often reveal a different side of themselves than those on existing social media.\u003cbr\u003e Brands and advertising agencies are also studying the ecosystem to understand TikTok's grammar, or encouraging their employees to work as TikTok creators.\u003cbr\u003e\u003cbr\u003e However, this does not mean that we can simply discuss this video sharing platform as a 'phenomenon'. \u003cbr\u003eThis is because the intentions and planning of TikTok, the producer who created and amplified the phenomenon, are more meticulous than any other platform.\u003cbr\u003e The recommended feed that fills the screen as soon as you open the app constantly delivers new and interesting videos regardless of the number of followers or network within the platform. The app environment is designed to implement desired functions with minimal movement, both in terms of viewing and production.\u003cbr\u003e This isn't the only reason the hurdles are low.\u003cbr\u003e One of the worldviews TikTok has actively created through its specific features is the creation of a culture of idea duplication and reproduction, which has always been a source of controversy in the creative field.\u003cbr\u003e Perhaps TikTok is a prime example of a case where 'form dictates content'.\u003cbr\u003e And the format is very faithful to the human instinct for play. \u003cbr\u003eThe instinctive world they have created brings to mind the words of the philosopher Heidegger.\u003cbr\u003e “We play because we play.\u003cbr\u003e The 'because' disappears from play.\u003cbr\u003e “There is no why in play.”\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e June 29, 2021\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 152 pages | 398g | 170*240*10mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160361322\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160361320 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893687746602,"sku":"133226","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/bacec004829694c4b50c5d0dd7365517.jpg?v=1765411815","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133226","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}