{"product_id":"133240","title":"Magazine B (Monthly): May Korean Edition [2019] ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCU4ACrRPfMCs4kzPvPXOvZl1orz.png?v=1765096869\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): May Korean Edition [2019] \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/73047293\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Magazine B is an ad-free monthly publication that showcases one well-rounded brand from around the world each month, as discovered by JOH.\u003cbr\u003e A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 Intro\u003cbr\u003e\u003cbr\u003e 09 Editor's Letter\u003cbr\u003e\u003cbr\u003e 12 Welcome\u003cbr\u003e People I encountered at various Blue Bottle stores in Tokyo\u003cbr\u003e\u003cbr\u003e 16 Opinions\u003cbr\u003e Michael Phillips, Blue Bottle Coffee Culture Director\u003cbr\u003e\u003cbr\u003e 20 Slow Coffee\u003cbr\u003e Blue Bottle's Three Brew Recipes for a Balanced Coffee Flavor\u003cbr\u003e\u003cbr\u003e 26 Mate \u003cbr\u003eBaristas and roasters who represent Blue Bottle's unique coffee culture.\u003cbr\u003e\u003cbr\u003e 30 Backstage\u003cbr\u003e The Oakland Roastery and Cupping Room, which controls the coffee flavors of all Blue Bottle Coffee locations.\u003cbr\u003e\u003cbr\u003e 34 Essenstials\u003cbr\u003e Blue Bottle's diverse product line reflects aesthetic sensibility and unique technological prowess.\u003cbr\u003e\u003cbr\u003e 42 Opinions\u003cbr\u003e Brand planner Taesu Lim\u003cbr\u003e\u003cbr\u003e 46 Atmosphere\u003cbr\u003e Blue Bottle Coffee stores across California, USA, embracing locality and individuality.\u003cbr\u003e\u003cbr\u003e 50 Experience\u003cbr\u003e Blue Bottle Coffee's space and coffee experience embody the brand's philosophy.\u003cbr\u003e\u003cbr\u003e 63 Opinion\u003cbr\u003e Blue Bottle Coffee EVP Saki Igawa\u003cbr\u003e\u003cbr\u003e 66 Atmosphere\u003cbr\u003e A Blue Bottle Coffee store in Japan, nestled in a cozy neighborhood with a unique local atmosphere.\u003cbr\u003e 70 Cafe Society\u003cbr\u003e Blue Bottle Coffee's influence and growth drivers, as told by people who have worked with the brand across various sectors.\u003cbr\u003e\u003cbr\u003e 80 New Wave\u003cbr\u003e A Tokyo roastery cafe that has contributed to the popularization of specialty coffee culture since the arrival of Blue Bottle Coffee.\u003cbr\u003e\u003cbr\u003e 86 Refined\u003cbr\u003e\u003cbr\u003e 96 Brand Story \u003cbr\u003eThe story of Blue Bottle's birth and growth\u003cbr\u003e\u003cbr\u003e 104 Interview\u003cbr\u003e Founder James Freeman and CEO Brian Meehan\u003cbr\u003e\u003cbr\u003e 112 Henry House\u003cbr\u003e Henry House, Blue Bottle Coffee's headquarters in Oakland\u003cbr\u003e\u003cbr\u003e Session 116\u003cbr\u003e Blue Bottle's training program encapsulates its corporate culture and approach to hospitality.\u003cbr\u003e\u003cbr\u003e 118 Partners\u003cbr\u003e Large-scale venture investments and acquisitions that have laid the foundation for brand growth\u003cbr\u003e\u003cbr\u003e 122 Origin\u003cbr\u003e Representative origins of single-origin coffee beans handled by Blue Bottle Coffee\u003cbr\u003e\u003cbr\u003e 124 Coff￢ee Capitals\u003cbr\u003e Four Cities That Have Developed Their Own Cafe Cultures\u003cbr\u003e\u003cbr\u003e 128 Seoul\u003cbr\u003e Seoul, a city that holds significance as Blue Bottle Coffee's second overseas expansion location.\u003cbr\u003e\u003cbr\u003e 132 Figures\u003cbr\u003e Numbers that give an idea of ​​Blue Bottle Coffee's business scale and the influence of specialty coffee.\u003cbr\u003e\u003cbr\u003e 135 References\u003cbr\u003e\u003cbr\u003e 137 Outro\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e There is an expression called 'coffee break'.\u003cbr\u003e Literally, we always have coffee with us when we need a break or recharge during work. \u003cbr\u003eConversely, even during times that require extreme concentration and immersion, I rely on a cup of coffee for strength.\u003cbr\u003e Some people consider coffee itself a gourmet treat, seeking out the best cafes wherever they go. It's also common to see people with various coffee tools at home or in the office, enjoying coffee as if they were in a cafe.\u003cbr\u003e Coffee is also what brings people who are accustomed to digital communication offline.\u003cbr\u003e The way modern society consumes a cup of coffee-based beverage is truly a 'syndrome'.\u003cbr\u003e It is no exaggeration to say that coffee is the only single product in the food sector that has had such a long-lasting social and cultural influence. \u003cbr\u003eA Californian businessman I met in an interview once said, “(Since the 21st century) America has been built on coffee,” and this isn’t just about America.\u003cbr\u003e Korea is also famous for its numerous coffee shops and the constant creation of new styles of cafes.\u003cbr\u003e So much so that I hear jokes like, 'I always live in a state of awakening.'\u003cbr\u003e\u003cbr\u003e It would be more accurate to say that the nature of this syndrome has been centered around the space called a cafe or a coffee brand rather than coffee itself.\u003cbr\u003e Blue Bottle Coffee, introduced in this issue, is a brand that has led the syndrome for the past 10 years.\u003cbr\u003e As a leading player in the so-called \"third wave\" of specialty coffee, we have focused on improving the quality of all experiences associated with a cup of coffee, as well as creating unique flavors. \u003cbr\u003eThanks to Blue Bottle's efforts and the success of these efforts, the cafe industry serving high-quality coffee has also grown significantly.\u003cbr\u003e Intelligentsia, which was covered by magazine B seven years ago, is also a specialty coffee brand and is often mentioned alongside Blue Bottle.\u003cbr\u003e\u003cbr\u003e I also discovered something interesting while covering two specialty coffee brands over a seven-year period.\u003cbr\u003e 2012 was a time when specialty coffee was just beginning to gain traction, and the direction of Blue Bottle, Intelligentsia, and other specialty coffee brands wasn't all that different in terms of connecting with local communities, personalized hospitality, and improving distribution and production environments.\u003cbr\u003e It was only as the specialty coffee industry matured that Blue Bottle's approach to the market began to show a clear difference. \u003cbr\u003eSince the third wave, they have constantly questioned and moved aggressively about 'what new challenges will we discover and create another wave of our own?'\u003cbr\u003e The growth process of a good brand is often described as creating unique values ​​and steadfastly maintaining those values. However, Blue Bottle didn't stop there and took the next step.\u003cbr\u003e Their 'next' was to expand and refine the brand's value to create a business that continues to be meaningful.\u003cbr\u003e Of course, during this process, people who had supported the brand sometimes leave, and various internal disputes arise.\u003cbr\u003e However, it is also true that only those who lead and embrace these changes can achieve new achievements.\u003cbr\u003e\u003cbr\u003e This brings me to the words of our founder, James Freeman: \u003cbr\u003e“If we were too focused on the boring, puristic things that other people are into, we wouldn’t even have a latte menu.\u003cbr\u003e “We will not become that kind of company.” Just as a great sports team succeeds in generational change through constant tactical experimentation and player strengthening rather than a consistent streak of easy victories, Blue Bottle has also chosen to take a challenging approach.\u003cbr\u003e Their acquisition of coffee bean subscription services and grinding technology startups, the improvement of their website with support from Google Ventures, and the gradual establishment of a systematic employee development system are all part of this roadmap. \u003cbr\u003eIn this issue, magazine B aims to tell the story of how the brand expanded its value by starting with carefully brewing delicious coffee in 2002 and 'making delicious coffee easily accessible to more people.' We hope that this story will serve as a kind of 'coffee break' to spark a conversation about growth.\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 8, 2019\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 140 pages | 388g | 171*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160360707\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160360707 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893694595114,"sku":"133240","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/1354f7963876a435c04c1ac7c7252cac.jpg?v=1765412318","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133240","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}