{"product_id":"133251","title":"Magazine B (Monthly): July English Edition [2017] ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCU4AAgTe2129XvRzpYnwBwWCB9N.png?v=1765097758\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): July English Edition [2017] \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/44275430\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 Intro\u003cbr\u003e\u003cbr\u003e 09 Editor's Letter\u003cbr\u003e\u003cbr\u003e 12 Retail Scene\u003cbr\u003e Discovering Balmuda at Tsutaya Electrics Store\u003cbr\u003e\u003cbr\u003e 18 Opinions\u003cbr\u003e Satoshi Wada, CEO of SWdesign\u003cbr\u003e\u003cbr\u003e 22 Lineup I\u003cbr\u003e The five products in the Air Solution category\u003cbr\u003e\u003cbr\u003e 24 Inner Space\u003cbr\u003e Unpacking the design and technology of the Air Solution category\u003cbr\u003e\u003cbr\u003e 34 Lineup II\u003cbr\u003e The three products in the Kitchen category\u003cbr\u003e\u003cbr\u003e 36 Test\u003cbr\u003e Putting the Kitchen category products into action\u003cbr\u003e\u003cbr\u003e 42 Opinions\u003cbr\u003e Sukwoo Lee, CEO of SWNA\u003cbr\u003e \u003cbr\u003e46 In Use\u003cbr\u003e How Balmuda products are used in commercial spaces\u003cbr\u003e\u003cbr\u003e 52 Voices\u003cbr\u003e Four appliance designers give their take on Balmuda\u003cbr\u003e\u003cbr\u003e 60 Opinions\u003cbr\u003e Moonkyu Choi, power blogger\u003cbr\u003e\u003cbr\u003e 64 At Home\u003cbr\u003e The spaces and lifestyle philosophies of Balmuda users\u003cbr\u003e\u003cbr\u003e 78 Small Giants\u003cbr\u003e The small shaping businesses Japan's premium appliances market\u003cbr\u003e\u003cbr\u003e 92 Brand Story\u003cbr\u003e The birth and growth of Balmuda\u003cbr\u003e\u003cbr\u003e 102 Record\u003cbr\u003e The brand's creative process as documented on its social media\u003cbr\u003e\u003cbr\u003e 106 Partnership\u003cbr\u003e The diverse partners that collaborate with Balmuda\u003cbr\u003e\u003cbr\u003e 110 Creative Department\u003cbr\u003e Balmuda's creative team on the design process and work culture\u003cbr\u003e\u003cbr\u003e 114 Interview\u003cbr\u003e Gen Terao, President of Balmuda\u003cbr\u003e\u003cbr\u003e 120 Figures\u003cbr\u003e Balmuda's past and present in numbers\u003cbr\u003e\u003cbr\u003e 122 Prizewinners\u003cbr\u003e Understanding design trends through Balmuda's design prize wins\u003cbr\u003e\u003cbr\u003e 125 Outro\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate1342\/MidCate004\/134139743.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e ■ About the Publication\u003cbr\u003e\u003cbr\u003e Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. \u003cbr\u003eThe magazine introduces the brand's hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ■ About the Publisher\u003cbr\u003e\u003cbr\u003e JOH \u0026amp; Company is a creative company founded in April 2011 by Suyong Joh, former Director of Creative Marketing \u0026amp; Design at NHN.\u003cbr\u003e He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory.\u003cbr\u003e Currently, he leads JOH \u0026amp; Company, a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, brand consultation, interior, food \u0026amp; beverage service, and product design, based on his own experience.\u003cbr\u003e The first fruit of such endeavor is magazine B.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ■ About the Issue\u003cbr\u003e \u003cbr\u003eWelcome to the 57th edition of magazine B.\u003cbr\u003e\u003cbr\u003e Looking back to twenty or thirty years ago, I remember how rare it was for my family members to gather around together outside of mealtimes.\u003cbr\u003e The few occasions this did happen, it was usually because of some new electronic device or appliance.\u003cbr\u003e We weren't a talkative bunch, but install a new TV in the living room, or a towering new air-conditioning unit next to the sofa, or a versatile new oven in the kitchen, and suddenly we had a lot more to say.\u003cbr\u003e Even if the new contraptions weren't the easiest to operate, and even if it took some time to figure out their countless functions, we never complained.\u003cbr\u003e As far as we knew, all machines were that way? unwieldy, intricate and somewhat temperamental.\u003cbr\u003e We bent over, kneeled down and performed with compliance whatever labor was required for their operation.\u003cbr\u003e This was the only way to get them to do what we wanted.\u003cbr\u003e We had to adapt to their needs.\u003cbr\u003e And even then we weren't guaranteed smooth and reliable operation. \u003cbr\u003eIn this way, one by one, these appliances began to occupy the spaces in our home.\u003cbr\u003e\u003cbr\u003e Things are different today.\u003cbr\u003e Our mobile phones have become “smart” phones, household appliances are as stylish as designer furniture, and we can even control our appliances from outside our homes.\u003cbr\u003e We hear enticing claims that advances in AI will mean fewer household chores for us.\u003cbr\u003e In short, our devices have begun adapting to our needs.\u003cbr\u003e In this edition, B looks at one of the brands at the center of this shift, none other than the Japanese home appliance brand, Balmuda.\u003cbr\u003e Launched in 2003 as a one-man computer accessories operation, today Balmuda is an oft talked-about maker of fans, toasters and air purifiers, among others.\u003cbr\u003e Unlike its big-name, large-scale competitors, Balmuda is not after quantity.\u003cbr\u003e After all, its entire line only includes some ten products.\u003cbr\u003e Instead, the company has focused on making maximum impact with minimal means, and no other brand today does it better. \u003cbr\u003eBalmuda's products make a lasting impression, not because of their size or multiplicity of functions but because of their unique sensibility.\u003cbr\u003e They capture the feeling of being in the wide outdoors, with a gentle breeze grazing your cheek.\u003cbr\u003e They recreate the taste of the freshly baked bread you had at that one bakery you happened on by chance during your trip overseas.\u003cbr\u003e The vase-shaped humidifier, for example, is designed to let the user pour water directly into it, with no separate water compartment to remove, fill and replace.\u003cbr\u003e Filling the humidifier feels like watering a potted plant, and so this simple action becomes immensely enjoyable.\u003cbr\u003e The material of the device, the design, the finish and other details only heighten this enjoyment.\u003cbr\u003e It's no wonder that users describe Balmuda products as being more like furniture than appliances.\u003cbr\u003e\u003cbr\u003e Balmuda has made a name for itself on the strength of more than just its appliances.\u003cbr\u003e The functionality and technology behind its products are merely a means to an end. \u003cbr\u003eWhat really drives the company is the question of the value that technology brings to our lives.\u003cbr\u003e President Gen Terao explains that Balmuda does not develop technology just for technology's sake.\u003cbr\u003e The company engages in repeated research and experimentation only when there is a clear goal to create a certain kind of product.\u003cbr\u003e In terms of marketing, Balmuda is similarly focused.\u003cbr\u003e They forego the wordy descriptions of the products' specifications and complex underlying processes.\u003cbr\u003e The products essentially speak for themselves, eliminating the need for elaborate marketing or promotional strategies.\u003cbr\u003e It's the same dynamic we see when people fall in love.\u003cbr\u003e We can list off every quality we want in our ideal partner, but when we actually meet someone who makes us swoon, we don't have the words to explain why we love them.\u003cbr\u003e\u003cbr\u003e In the course of getting to know Balmuda's products and talking to the people who use them, I was reminded of the items I love to use every day.\u003cbr\u003e And \u003cbr\u003eI realized that my fondness for them depended not on their price or their label but on the experiences I've accumulated with them.\u003cbr\u003e This is the kind of attachment that lasts.\u003cbr\u003e\u003cbr\u003e Eunsung Park, Editor-in-Chief\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e July 31, 2017\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 136 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160360189\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160360189 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893705375786,"sku":"133251","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/ff7609862d44c8641330ce1ee4f27b0f.jpg?v=1765412857","url":"https:\/\/librairie.coreenne.fr\/en\/products\/133251","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}