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Attitude cannot be copied
Attitude cannot be copied
Description
Book Introduction
In an era where AI is replacing technology, "Attitude Can't Be Copied" speaks to the power of true attitude to grow from being a "good worker" to a "person people want to work with."
The last competitive edge that remains is attitude.
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index
Prologue - The One Thing Technology Can't Replace: Attitude

Chapter 1: Attitude is the face of personality.
“Attitude is not a matter of the head, but of the heart.”

01.
Attitude is not the angle of the head, but the angle of the heart.
02.
The temperature of the heart makes the man.
03.
A person's character begins with attitude, not words.
04.
The power that can be felt even when it is not seen, the temperature of attitude and character
05.
The world judges people by their attitude, not their specs.

Chapter 2: The Essence is Revealed
Why Attitude and Character Matter

01.
In an era of imitation, unique competitiveness
02.
The difference between 'copyable people' and 'non-copyable people'
03.
Technology can be imitated, but character is difficult.
04.
How to Maintain Humanity in the Digital Age
05.
The value of trust created by sincerity

Chapter 3: Attitude Changes Destiny
Attitude is read before skill.

01.
Attitude is read before ability.
02.
Courtesy is a weapon in any situation.
03.
Emotional regulation is an expression of personality.
04.
Your attitude toward failure creates your future.
05.
Wisdom learned from falling

Chapter 4: Character is the Root of Attitude
"Invisible Forces: Character Shapes Attitude"

01.
Character is the root of attitude.
02.
Why Organizations Look at Character First
03.
What defines me, inside or out?
04.
Character is a habit, attitude is an expression.
05.
Success Factors in the Reputation Era: Attitude and Character

Chapter 5: The Quality of Relationships Created by Attitude
Humility and Gratitude: The Ultimate Perfection of Dignity

01.
Not the attitude of 'If you can do it, you can do it', but the attitude of 'trying to do it'
02.
The contagious power of a positive attitude
03.
The dignity of one's attitude toward criticism
04.
Opportunities Created by an Attitude of Gratitude
05.
The noble attitude of humility

Epilogue - In the end, attitude is all that matters.

Detailed image
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Into the book
“Actions speak louder than words.”
These words from Abraham Lincoln, the 16th President of the United States, are simple but powerful.
He promised to free the slaves, and he kept that promise, even at the enormous cost of the Civil War.
Lincoln knew.
The fact that a person's true worth is proven not by his mouth but by his hands and feet.
There are many people in the world who are good at talking.
They talk of empty ambitions, make plausible excuses, and make a lot of grand promises.
Eventually, it will be discovered as time goes by.
What really matters is not what a person said, but how he lived.
Because words are fleeting but attitude is everyday life, and words can be embellished but attitude cannot be hidden.
People who speak passionately during meetings but complain when they turn around, people who are polite to their superiors but talk rudely to their subordinates, people who make grand promises but don't follow through.
These people have something in common.
The fact is that words and attitude are different.
--- From “Chapter 1 Attitude is the face of personality”

How will people remember you in ten years? Will they say, "That person was really smart"? Or, "That person was a really good person"? The former will leave a sense of admiration, while the latter will leave a sense of longing.
What do you want to leave behind?
AI may replace your work, but it can't replace your warmth.
Even if a robot can be more accurate than you, it cannot imitate your sincerity.
Technology may be faster than you, but it cannot replicate your character.
The world keeps changing.
Technology advances, trends change, and the standards for specifications rise.
But there is one truth that never changes.
The truth that people are ultimately judged by their character.
So remember.
The skills you build will wear out someday, but the attitude you cultivate will last a lifetime.
The skills you learn will one day be replaced, but the character you demonstrate will forever be unique.
Don't dwell on what you can replicate, cultivate what you can't replicate.
In an age of imitation, the only competitive edge is attitude and character.
That is your true value that remains until the end.
--- From "Chapter 2: The Essence is Revealed"

First impressions are made within 3 seconds.
Do you think it's too short? Whether consciously or unconsciously, you tend to judge someone as "this person is okay" or "this person is a bit like that."
What we see for 3 seconds is not just skill.
There is no indication of academic background, work experience, or qualifications.
We look at attitude.
How you greet someone, what facial expression you make, and how you stand create first impressions.
But there is something stronger than first impressions.
It is the 'impression of attitude'.
First impressions can be changed.
Just dress well, smile, and control your voice.
But the impression of attitude cannot be changed.
Because it is something that is revealed naturally over time.
You'll get to know each other after a few days, weeks, months.
That person's true attitude.
Attitude is read before ability.
You may not know later whether you are good at presenting in a meeting, but you can tell right away how you participate in the meeting.
It takes time to know if a project is well executed, but you can feel the spirit with which it is approached immediately.
So attitude comes first.
People are already reading your attitude before they judge your skills.
--- From "Chapter 3 Attitude Changes Destiny"

When we look at a tree, what do we primarily see? We usually see the trunk, branches, and leaves.
The lush appearance is striking and beautiful.
But what really supports the tree are the invisible roots.
It is buried deep in the ground, silently supporting the tree where no one can see.
If the roots are strong, the tree will not fall over even in a storm, but if the roots are weak, the tree will quickly collapse even if it looks fine on the outside.
The same goes for people.
Attitude is the stem, character is the root.
Attitude is visible, but character is not.
Attitudes may vary depending on the situation, but character is always the same.
You can dress up your attitude, but you can't dress up your character.
So what really matters is not attitude, but character.
People with only a good attitude may look great in the moment, but they waver when a crisis comes.
However, people with deep character are strong in times of crisis, even if they appear ordinary on a daily basis.
Because it has deep roots.
Because the roots of character are firmly rooted, no matter what wind blows, it will not fall.
--- From “Chapter 4: Character is the Root of Attitude”

Attitudes are contagious like viruses.
This applies to both good and bad attitudes.
One negative word from one person can make the whole team depressed, and one positive smile from one person can brighten the whole team.
Your attitude has a much greater impact on those around you than you might think.
You are not alone.
Your attitude spreads out like waves.
When I'm around negative people, I get caught up in negativity too.
“Will this work?”, “Why is this so hard?”, “The company is the problem.”
If you keep hearing things like this, you will unconsciously become negative.
Conversely, when I'm around positive people, I become more positive too.
“Let’s try it!”, “It sounds fun!”, “You can do it!”.
When I hear these words, my thoughts naturally change to a positive one.
Attitude is contagious.
So your attitude is important.
If you are negative, your surroundings will also become negative, and if you are positive, your surroundings will also become positive.
You are not just an individual, you are the one who creates the atmosphere of the organization.
Your one smile, your one word can change the mood of the team.
--- From "Chapter 5: The Dignity of Relationships Created by Attitude"

Publisher's Review
Attitude over performance, character over skill, your own unique way that can't be copied

"Attitudes Can't Be Copied" asks, "What is the competitive edge that remains?" in the rapidly changing digital age.
The author speaks decisively.
“AI can replicate technology, but it can’t replicate attitudes.”

This book talks about 'how to deal with work' rather than 'how to do a good job' to those just starting out in society, the first generation of workers, and those in their 20s who are just entering society.
Now, the criteria that organizations use to evaluate someone is shifting from specifications or performance to attitude, which is to say, "Is this person someone I want to work with?"
Through real-life examples from various organizations, including the military, startups, and large corporations, the author demonstrates how attitude determines individual growth and organizational culture.

The first chapter shatters the illusion that 'those who are meant to be will be'.
It conveys the message that destiny is not given, but written by our daily attitude, and emphasizes the power of the 'attitude to try'.
Effort is repetition, but attitude is direction.
The next chapter discusses the contagious power of attitude.
A single smile, a single word can change the atmosphere of an organization, positivity can bring people together, and negativity can destroy relationships.
Attitudes spread like a virus.
The atmosphere you create ultimately becomes your achievement.

The third chapter deals with the dignity of handling criticism.
Criticism is unavoidable, but you can choose how you deal with it.
Those who defend themselves never grow, but those who learn are strengthened by criticism.
A person who knows how to distinguish between blame and criticism, and turns criticism into learning.
That person has class.

The fourth chapter talks about the power of gratitude.
Gratitude is not an emotion, it's a skill, and small acts of gratitude create big opportunities.
As the saying goes, “gratitude is quiet but powerful,” one attitude can change a relationship and alter the course of one’s life.

The final chapter deals with humility.
Humility is not weakness, but wisdom, and it reminds us that only those who climb higher and lower themselves last longer.
Truly strong people don't brag.
The power that is revealed without speaking, that is the quality of humility.

The sentences in this book are concise yet profound, realistic yet warm.
Rather than teaching 'how to do a good job', we show 'how to work like a human being'.
The author defines attitude not as mere morality, but as practical competitiveness.
Skills are copied, achievements are forgotten, but attitudes are remembered.
That is the paradox of the AI ​​era, and the essence of humanity.

"Attitudes Can't Be Copied" isn't a superficial affirmation wrapped in the language of self-improvement, but rather a guide to life that can be put into concrete action.
Each chapter begins with a real-life case study, suggesting a turning point for action and prompting readers to examine themselves, asking themselves, "What kind of attitude am I currently adopting?"

Ultimately, the question this book poses is one.
“Will you be remembered for your skills or for your attitude?” In an age where AI writes and machines do most of the work, human attitude becomes even more precious.
Human qualities like laughter, gratitude, humility, learning, and empathy can never be replicated.
This book rediscovers these forgotten values ​​and speaks to young professionals and leaders.
“When everyone moves fast, you go deep.
“That’s real competitiveness.”

Not someone who is good at their job, but someone who is trustworthy

Technology is replicated and data is transmitted in an instant.
So what makes humans human? It's attitude.
"Attitudes Can't Be Copied" is a book that reminds us of the value of attitude over performance, and character over skill.
The author traveled across the country, meeting with many young people and various organizations, including schools, public institutions, and military units.
There was one question that was commonly encountered there.
“How can I become not just a good worker, but a trustworthy person?”

This book is a practical answer to that question.
Instead of the fatalism of 'those who are meant to be will be', it speaks of the power of the 'attitude to try' and reminds us of the fundamental human qualities needed in an era where 'reputation' is more important than 'specs'.
From how to deal with criticism, the contagious power of positivity, gratitude and humility, to the power of habit? Through real-world examples, the author demonstrates that attitude isn't just politeness, but a sustainable competitive advantage. AI may speak perfect language, but it can't replicate sincerity.
Machines are efficient, but they can't teach you class.
In the end, what remains is your tone of voice, your actions, and your attitude.
That becomes your brand, that creates trust, that creates opportunities.

This book is a growth guide for those just starting out in society, new leaders, and anyone who wants to realize the importance of "people over work."
Especially for the younger generation preparing to enter society after starting their first job or serving in the military, this book provides concrete guidance on “how to become a good person.”
It conveys the principles of attitude for living as a person who does not lose his dignity in any situation, and who is remembered for trust rather than success.
The author says:
“Attitude lasts longer than results.
Results are a one-time accomplishment, but attitude builds a lifetime of trust.” By the time you finish this book, you will be thinking more about “How can I do it right?” than “How can I do it well?”
As those worries pile up, your name becomes a reputation, and your attitude becomes a brand. In the age of AI, the one thing that can't be replicated is your attitude.
GOODS SPECIFICS
- Date of issue: November 21, 2025
- Page count, weight, size: 224 pages | 134*200*15mm
- ISBN13: 9791190227650
- ISBN10: 1190227657

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