2 Intro

8 Letters from F

12 Perspective
Major figures in tea brands talk about the infused brew

14 Green Leaf Land
Impressive tea-producing regions and tea estates

18 Tea Trip
The significance of traditional tea cultures in the UK and Japan

40 Guide to Tea
Types of teas and their respective characteristics

45 Academic Manual
History of tea, overview of tea utensils, and info on contemporary trends

64 F Cut
Tea, a cup of pristine nature

74 Interview

Shinichiro Ogata
The Simplicity founder says that traditional tea culture dismantles boundaries between nature and humans, generations and borders.

80 Collectors
People in love with teas and teaware

96 Mix and Match
Restaurants and bars expanding the gastronomy of tea

112 Interview

112 Ottilie Cunningham
A coffee and tea buyer for Fortnum & Mason focuses on selecting and maintaining good, quality teas for the perfect cup

118 Lauren Burke-Rincon
The CEO of Sacred Vibes Apothecary says herbal tea helps slow down life and becomes a path to healing.

126 New Makers
Independent tea brands that have personality

142 Me Time, Teatime
Some people who enjoy tea

158 City Dive
A city guide presented by F

160 References
Noteworthy books about tea

162 Outro

168 Index

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim.
With over 3 billion downloads, it is considered Korea's number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”.
It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe.
The magazine introduces the brand's hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

About the Issue

For thousands of years, tea has been an important drink across the world, reflecting the regional and cultural trends of different eras.
A cup of tea is produced by brewing tea leaves, also known by its scientific name Camellia sinensis, and by strict definition, the category is limited to green tea, white tea, yellow tea, blue tea, and black tea.
In general, tea refers to a wider range of variations such as herb tea, flavored tea, and even iced tea.
Different cultures have developed their own tea-drinking customs and traditions, represented by Asian countries of Japan, China, and Taiwan and by England which is famous for afternoon tea.
These cultures suggest tea drinking as a ceremony consisting of tea, tea-making tools, tableware, and accompanying snacks, which is elevated to an art form.
Since the pandemic, tea products have gained popularity as wellness drinks, thanks to the increased demand for healthy and functional tea.