Good mood
 |
Description
Book Introduction
About 'good mood', the foundation of work and life There are shops that operate like a community where ice cream is the main character, offering a different menu every day, holding suspicious competitions with customers, and even creating pop-ups and merchandise. This is the story of a small ice cream shop [Before It Melts] located in Yeomri-dong, Mapo-gu. The most important topic in life is time, and the owner of 'Before Melting' chose ice cream as a medium to enjoy the given time. Not only did he run a store that was like an amusement park, he also published a book called 'Good Mood'. Based on his usual philosophy of wanting to sell customers not only ice cream but also a good mood, he meticulously explained his experiences and attitude toward work. In this age of endless competition, what could be more energizing than a "good feeling" to keep going without getting tired? If you're looking for a guide to leading yourself to a better life, I recommend this book, "Good Mood." |
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index
Entering
Chapter 1.
A Guide to Hospitality for a Better Life, Not Just a Good Mood
We all deal with people
Before it melts, an attitude of savoring the passing time
Hospitality is about sharing good feelings.
Chapter 2.
Create a good mood. When waiting, don't forget the joy outside the window.
A third of a good mood is a greeting
Tuning in to the frequency of your heart
May my work become a beautiful dance
A heart that secretly cares
A guest sent off with a happy heart returns with a happy heart.
Chapter 3.
Feeling Good Ideas: Adding Shine to a Faded Routine
Wintering, a time to find new uses. Your attitude toward life is your attitude toward time.
Through despair, we become unique people.
Growing, not growing
A Guest Guide to a Better Life
When what you love becomes a good thing
We have to be crucial to each other
Going out
Chapter 1.
A Guide to Hospitality for a Better Life, Not Just a Good Mood
We all deal with people
Before it melts, an attitude of savoring the passing time
Hospitality is about sharing good feelings.
Chapter 2.
Create a good mood. When waiting, don't forget the joy outside the window.
A third of a good mood is a greeting
Tuning in to the frequency of your heart
May my work become a beautiful dance
A heart that secretly cares
A guest sent off with a happy heart returns with a happy heart.
Chapter 3.
Feeling Good Ideas: Adding Shine to a Faded Routine
Wintering, a time to find new uses. Your attitude toward life is your attitude toward time.
Through despair, we become unique people.
Growing, not growing
A Guest Guide to a Better Life
When what you love becomes a good thing
We have to be crucial to each other
Going out
Into the book
What we need in the long run, how to satisfy both sellers and buyers, and ultimately make our society healthy, is, as it were, the hope of retail: hospitality.
I believe that what touches the heart of one person ultimately touches the hearts of all.
In particular, I believe that only when internal members share the same values can they be seamlessly shared with the outside world and, furthermore, have a small impact on society as a whole.
Everything we do, whether we know it or not, has an impact on society, and conversely, everything that happens in society also has an impact on us.
A good feeling is like a seed.
The good mood that the store radiates will surely spread to people and society, and the good mood of people and society will surely return to the store.
Sustainability is precisely that kind of relationship.
---From "Guide to Hospitality for a Better Life"
Just as the guests themselves, the people who serve them are also spending precious moments of their lives, so they should be able to feel 'good' while doing their work.
In other words, 'feeling good' is an interaction, and each person can freely express the feeling in their own style.
The fact that each person has a different way of making someone feel good is a testament to that person's unique worth.
It's like showing off your own performance on your own stage.
The form in which it manifests may vary depending on one's disposition or skill level.
But if we have a consistent mindset to convey a good feeling, we can definitely make our guests and ourselves feel good.
If you can't find a mechanism to feel good about yourself while repeating the same task, work will only become boring, tedious, and annoying labor.
---From "We all deal with people"
Ice cream is a dessert that has a hard time establishing itself as a culture, like coffee, because it melts too quickly.
To stay in people's minds, you need something that lasts longer than the speed at which ice cream melts.
One of them is idea-based content.
Because content accumulates and becomes a single DNA that represents the store, it is consumed over a long period of time.
Not only customers who actually visit our stores, but also those who only encountered “Before Melting” through social media enjoy the diverse content we present.
And all of this content starts from a small thing called an idea.
By building upon the brilliant ideas that pop into your head and turning them into concrete content, you can give your customers a feeling that goes beyond just ice cream.
So, developing your ideation skills is very important.
But fundamentally, the idea is that brain production activities are for the workers, not the guests.
What does it mean to come up with ideas for yourself?
---From "Ideas, Bringing Shine to Faded Daily Life"
I think that “Before Melting” is not a product, but a place to sell thoughts and consciousness, and a platform where thoughts that pass through my mind during the winter come to life.
Every brand in the world starts from the idea of one person.
No one suddenly registers a business overnight.
I was like that too.
The thought created the shop, and every winter the thought grows the roots of the shop.
The more internal strength a store has or the longer it has been in business, the healthier and stronger the roots of its central idea are.
To become a store that is not simply old but must endure, a store with a clear justification for existing in the world, requires especially deep thought and philosophy.
We take a break during the winter to strengthen our roots as a store and as individuals.
---From "Wintering, a Time to Find New Uses"
From a general growth perspective, it would be better if we could just expand the number of stores so that more people could enjoy our ice cream much more often.
But I hope people reach for ice cream when they really need it and want it.
To use an analogy to plant growth, more plants than you might think die from overwatering.
Too much water and nutrients can actually be detrimental to growth.
The same goes for growth at work.
If you consume too intensely, you will inevitably reach a limit at some point, and even the roots of the brand will weaken.
On the other hand, the concept of growth is the appropriate pace that makes our daily lives happy, or in other words, the concept of continuing work at a subjective pace.
I believe that what touches the heart of one person ultimately touches the hearts of all.
In particular, I believe that only when internal members share the same values can they be seamlessly shared with the outside world and, furthermore, have a small impact on society as a whole.
Everything we do, whether we know it or not, has an impact on society, and conversely, everything that happens in society also has an impact on us.
A good feeling is like a seed.
The good mood that the store radiates will surely spread to people and society, and the good mood of people and society will surely return to the store.
Sustainability is precisely that kind of relationship.
---From "Guide to Hospitality for a Better Life"
Just as the guests themselves, the people who serve them are also spending precious moments of their lives, so they should be able to feel 'good' while doing their work.
In other words, 'feeling good' is an interaction, and each person can freely express the feeling in their own style.
The fact that each person has a different way of making someone feel good is a testament to that person's unique worth.
It's like showing off your own performance on your own stage.
The form in which it manifests may vary depending on one's disposition or skill level.
But if we have a consistent mindset to convey a good feeling, we can definitely make our guests and ourselves feel good.
If you can't find a mechanism to feel good about yourself while repeating the same task, work will only become boring, tedious, and annoying labor.
---From "We all deal with people"
Ice cream is a dessert that has a hard time establishing itself as a culture, like coffee, because it melts too quickly.
To stay in people's minds, you need something that lasts longer than the speed at which ice cream melts.
One of them is idea-based content.
Because content accumulates and becomes a single DNA that represents the store, it is consumed over a long period of time.
Not only customers who actually visit our stores, but also those who only encountered “Before Melting” through social media enjoy the diverse content we present.
And all of this content starts from a small thing called an idea.
By building upon the brilliant ideas that pop into your head and turning them into concrete content, you can give your customers a feeling that goes beyond just ice cream.
So, developing your ideation skills is very important.
But fundamentally, the idea is that brain production activities are for the workers, not the guests.
What does it mean to come up with ideas for yourself?
---From "Ideas, Bringing Shine to Faded Daily Life"
I think that “Before Melting” is not a product, but a place to sell thoughts and consciousness, and a platform where thoughts that pass through my mind during the winter come to life.
Every brand in the world starts from the idea of one person.
No one suddenly registers a business overnight.
I was like that too.
The thought created the shop, and every winter the thought grows the roots of the shop.
The more internal strength a store has or the longer it has been in business, the healthier and stronger the roots of its central idea are.
To become a store that is not simply old but must endure, a store with a clear justification for existing in the world, requires especially deep thought and philosophy.
We take a break during the winter to strengthen our roots as a store and as individuals.
---From "Wintering, a Time to Find New Uses"
From a general growth perspective, it would be better if we could just expand the number of stores so that more people could enjoy our ice cream much more often.
But I hope people reach for ice cream when they really need it and want it.
To use an analogy to plant growth, more plants than you might think die from overwatering.
Too much water and nutrients can actually be detrimental to growth.
The same goes for growth at work.
If you consume too intensely, you will inevitably reach a limit at some point, and even the roots of the brand will weaken.
On the other hand, the concept of growth is the appropriate pace that makes our daily lives happy, or in other words, the concept of continuing work at a subjective pace.
---From "Growing, Not Growing"
Publisher's Review
How do you feel about people and the world?
After all, feeling good is what sharpens me.
This book, "Good Mood," is interesting from the beginning.
The small ice cream shop “Before Melting” located in Yeomri-dong, Mapo-gu is the beginning.
This store has a unique atmosphere from the entrance, where a large clock is hung instead of a sign to tell the time. A different type of ice cream is sold every day, and the number of menu items created so far exceeds 350.
True to the owner's ambition of choosing ice cream as a medium to enjoy the 'time' called life, endless fun things happen at 'Before It Melts'.
On the official SNS account, stories and guestbook entries left by customers are introduced through live broadcasts, regular customers constantly update the store's information on Namuwiki, and in the KakaoTalk open chat room, a 'Shareholders' Meeting Before Melting' is held for ice cream lovers.
There are also quite a few events unrelated to ice cream.
They hold handwriting contests and life drawing contests, make and sell T-shirts, and go out to plant trees with customers once a month with the goal of creating a forest.
Sometimes they even make ice cream with ingredients sent by customers. At this point, it seems like this store is not selling ice cream, but rather using ice cream as a medium, or rather, as an excuse to have fun.
Then one day, a job posting for a customer service guide was posted at this store, looking for a colleague to work with, and it resonated with people, leading to the beginning of this book, "Good Mood."
The mere fact that he wrote a document of over 100 pages created a buzz, but it was the weighty content of his book, titled "Good Mood: A Hospitality Guide for a Better Life," that resonated with many people, conveying his attitude toward work and life.
The 'hospitality' discussed in this book is not a guest service manual or checklist, but rather a perspective on dealing with people and the world, and an attitude toward one's work.
Based on his experiences in the store, the author calmly explains why we should welcome customers with a positive attitude, what attitude we should have when working, and how we can contribute to society and the world.
It also raises a question:
Are you striving to convey positive feelings to others? Are you incorporating your own perspective into your work? Are you maximizing the happiness you can enjoy in your current position? Are you seeking healthy stimulation through your work? Are you turning what you love into something good? As you follow the author's questions, you'll realize that conveying positive feelings to others and creating and experiencing positive feelings yourself are the very ways to solidify your own unique work and life.
Growth over growth,
Insight instead of inspiration,
Turn what you love into good work,
It all starts with a good feeling
It's not that there haven't been books that convey the message of living with a good mood.
Even if it's not a book, we all know the importance of a good mood.
So why should you read this book? The good feeling the author describes isn't simply pleasure or joy, but closer to feeling "better than yesterday."
This is not simply a suggestion to pursue joy through positive energy, but rather to look at good feelings with an 'attitude of caring for my work and life.'
If I can't find a mechanism that makes me feel good about myself, work will feel like nothing more than a chore, and my life will be no different.
After all, a good mood is the force that organizes me.
Since I can only make others feel good if I feel good myself, treating someone in a good mood is a way to polish myself.
The author willingly shares the attitudes and thoughts he learned while working in the hospitality industry under the name of 'good mood.'
From the mindset of finding small new things in repetitive tasks, to the habit of being considerate of others and aligning your mind's frequency, to consistently coming up with ideas that add sparkle to your daily life, to taking appropriate breaks to find your purpose and reorganize, these are all pieces of advice that serve as encouragement to help you find the pace and direction that's right for you, rather than simply ways to achieve better results.
“People who are immersed in their daily lives often forget how precious each day is.
This is a common characteristic across generations that I have noticed as I encounter people of different age groups every day.
We must make people's ordinary daily lives extraordinary.
We must polish the days that have lost their meaning and make them shine again.
If we view a store as a holistic experience, our job is to create the best experience, including the best ice cream.
A day that you experience like that will be remembered very differently from other days.
- From “Ideas, Bringing Shine to Faded Daily Life.”
The author's suggestion to create sustainable relationships with 'good feelings' as seeds extends beyond personal matters to our attitude toward the world.
He says that good things and things you like are bound to meet one day, and that people who are filled with good feelings will eventually come to like good things.
That is why we build bonds with customers who visit our actual store and constantly strive to do good things.
“These changes have also affected the way we approach our work.
Previously, I ran the store pursuing what I ‘loved’ with a focus on ‘seriousness and humor.’
But since then, it has evolved into a 'good thing' with a focus on 'attitude and community'.
I thought that if we could prove that a store could be well-maintained through good deeds, more stores would develop a sense of community with their customers.
“I believe the world would truly be a better place if stores that nurture the will of the community through their own efforts, rather than simply following the latest marketing or branding trends, grew like a snowball.” - From “When What You Love Becomes a Good Thing.”
The power of a good mood like this cannot be overstated.
But there is one thing to remember at this time.
The point is that good feelings are not something you give away by trading or eating away at yourself.
When you feel good and share it without consuming yourself, a true virtuous cycle of good feelings is created.
Ultimately, this book is a suggestion for a better life, one that encourages us to create the 'good mood' that is essential for us as we continue to work and live.
After all, feeling good is what sharpens me.
This book, "Good Mood," is interesting from the beginning.
The small ice cream shop “Before Melting” located in Yeomri-dong, Mapo-gu is the beginning.
This store has a unique atmosphere from the entrance, where a large clock is hung instead of a sign to tell the time. A different type of ice cream is sold every day, and the number of menu items created so far exceeds 350.
True to the owner's ambition of choosing ice cream as a medium to enjoy the 'time' called life, endless fun things happen at 'Before It Melts'.
On the official SNS account, stories and guestbook entries left by customers are introduced through live broadcasts, regular customers constantly update the store's information on Namuwiki, and in the KakaoTalk open chat room, a 'Shareholders' Meeting Before Melting' is held for ice cream lovers.
There are also quite a few events unrelated to ice cream.
They hold handwriting contests and life drawing contests, make and sell T-shirts, and go out to plant trees with customers once a month with the goal of creating a forest.
Sometimes they even make ice cream with ingredients sent by customers. At this point, it seems like this store is not selling ice cream, but rather using ice cream as a medium, or rather, as an excuse to have fun.
Then one day, a job posting for a customer service guide was posted at this store, looking for a colleague to work with, and it resonated with people, leading to the beginning of this book, "Good Mood."
The mere fact that he wrote a document of over 100 pages created a buzz, but it was the weighty content of his book, titled "Good Mood: A Hospitality Guide for a Better Life," that resonated with many people, conveying his attitude toward work and life.
The 'hospitality' discussed in this book is not a guest service manual or checklist, but rather a perspective on dealing with people and the world, and an attitude toward one's work.
Based on his experiences in the store, the author calmly explains why we should welcome customers with a positive attitude, what attitude we should have when working, and how we can contribute to society and the world.
It also raises a question:
Are you striving to convey positive feelings to others? Are you incorporating your own perspective into your work? Are you maximizing the happiness you can enjoy in your current position? Are you seeking healthy stimulation through your work? Are you turning what you love into something good? As you follow the author's questions, you'll realize that conveying positive feelings to others and creating and experiencing positive feelings yourself are the very ways to solidify your own unique work and life.
Growth over growth,
Insight instead of inspiration,
Turn what you love into good work,
It all starts with a good feeling
It's not that there haven't been books that convey the message of living with a good mood.
Even if it's not a book, we all know the importance of a good mood.
So why should you read this book? The good feeling the author describes isn't simply pleasure or joy, but closer to feeling "better than yesterday."
This is not simply a suggestion to pursue joy through positive energy, but rather to look at good feelings with an 'attitude of caring for my work and life.'
If I can't find a mechanism that makes me feel good about myself, work will feel like nothing more than a chore, and my life will be no different.
After all, a good mood is the force that organizes me.
Since I can only make others feel good if I feel good myself, treating someone in a good mood is a way to polish myself.
The author willingly shares the attitudes and thoughts he learned while working in the hospitality industry under the name of 'good mood.'
From the mindset of finding small new things in repetitive tasks, to the habit of being considerate of others and aligning your mind's frequency, to consistently coming up with ideas that add sparkle to your daily life, to taking appropriate breaks to find your purpose and reorganize, these are all pieces of advice that serve as encouragement to help you find the pace and direction that's right for you, rather than simply ways to achieve better results.
“People who are immersed in their daily lives often forget how precious each day is.
This is a common characteristic across generations that I have noticed as I encounter people of different age groups every day.
We must make people's ordinary daily lives extraordinary.
We must polish the days that have lost their meaning and make them shine again.
If we view a store as a holistic experience, our job is to create the best experience, including the best ice cream.
A day that you experience like that will be remembered very differently from other days.
- From “Ideas, Bringing Shine to Faded Daily Life.”
The author's suggestion to create sustainable relationships with 'good feelings' as seeds extends beyond personal matters to our attitude toward the world.
He says that good things and things you like are bound to meet one day, and that people who are filled with good feelings will eventually come to like good things.
That is why we build bonds with customers who visit our actual store and constantly strive to do good things.
“These changes have also affected the way we approach our work.
Previously, I ran the store pursuing what I ‘loved’ with a focus on ‘seriousness and humor.’
But since then, it has evolved into a 'good thing' with a focus on 'attitude and community'.
I thought that if we could prove that a store could be well-maintained through good deeds, more stores would develop a sense of community with their customers.
“I believe the world would truly be a better place if stores that nurture the will of the community through their own efforts, rather than simply following the latest marketing or branding trends, grew like a snowball.” - From “When What You Love Becomes a Good Thing.”
The power of a good mood like this cannot be overstated.
But there is one thing to remember at this time.
The point is that good feelings are not something you give away by trading or eating away at yourself.
When you feel good and share it without consuming yourself, a true virtuous cycle of good feelings is created.
Ultimately, this book is a suggestion for a better life, one that encourages us to create the 'good mood' that is essential for us as we continue to work and live.
GOODS SPECIFICS
- Date of issue: January 1, 2024
- Page count, weight, size: 224 pages | 264g | 130*200*15mm
- ISBN13: 9791193063224
- ISBN10: 1193063221
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